Wyndham Hotels & Resorts and Ovolo Group have entered into a strategic partnership that will see five Ovolo hotels in Australia and Hong Kong join the Wyndham portfolio later this year.
The agreement enables Ovolo to retain ownership and management of its brand while partnering exclusively with Wyndham to explore new development opportunities across Asia Pacific.
The five hotels involved – located in Sydney, Brisbane, Canberra, Melbourne and Hong Kong – will be integrated into Wyndham’s global systems, including its marketing and distribution platforms, and join the Wyndham Rewards loyalty programme.
“This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the Asia Pacific region by combining Ovolo’s strengths in the lifestyle segment with our extensive global network,” said Joon Aun Ooi, President of Wyndham Hotels & Resorts Asia Pacific.
Shivang Jhunjhnuwala, Chief of Staff at Ovolo Group, added: “Now through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA.”
The five hotels include:
Ovolo Central in Hong Kong’s Lan Kwai Fong district (41 rooms)
Ovolo Nishi in Canberra (85 rooms)
Ovolo South Yarra in Melbourne (123 rooms)
Ovolo The Valley in Brisbane (103 rooms)
Ovolo Woolloomooloo in Sydney (100 rooms)
In total, the partnership brings over 450 rooms into Wyndham’s portfolio, aligning with rising consumer demand for lifestyle-focused stays, especially among Gen Z travellers.
Thailand, Malaysia, Taiwan And Hong Kong Outperform Emerging Destinations Across Asia As New Traveler Data Confirms Their Continued Dominance In Repeat Tourism And Regional Travel Loyalty
Home»TOURISM NEWS» Thailand, Malaysia, Taiwan And Hong Kong Outperform Emerging Destinations Across Asia As New Traveler Data Confirms Their Continued Dominance In Repeat Tourism And Regional Travel Loyalty
Published on
August 7, 2025 |
By: TTW News Desk
Thailand, Malaysia, Taiwan, and Hong Kong have once again emerged as top-performing destinations in Asia, surpassing a growing field of emerging travel markets, thanks to their unmatched appeal for repeat visitors and strong regional travel loyalty. New traveler data confirms that these destinations continue to dominate because of their seamless connectivity, diverse offerings—from urban luxury to natural retreats—and traveler-friendly visa policies. Unlike newer destinations still building infrastructure and recognition, these four have successfully cultivated trust and emotional connection among both domestic and international tourists, solidifying their long-term popularity in Asia’s competitive tourism landscape.
A recent travel trend reveals that travelers across Asia are increasingly drawn back to destinations they’ve already visited. According to new data from a major digital travel platform, Asia’s most revisited cities for the first half of 2025 include Bangkok, Tokyo, Seoul, Bali, and Osaka. These cities lead the latest Repeat Visitor Ranking, which tracks destinations travelers book more than once within a six-month period. The list showcases places that continue to capture the hearts and itineraries of global tourists.
Rather than chasing new destinations, travelers are actively choosing to return to places they love. Whether it’s rediscovering hidden spots, revisiting favorite cafés, or simply relaxing in a familiar atmosphere, return travel is proving more desirable than ever. Many cities now see travelers returning not just annually, but multiple times in one year—underscoring the growing importance of emotional connection and experience continuity in the travel industry.
Bangkok Remains Asia’s Top Destination for Repeat Travelers
Bangkok ranks first on the Repeat Visitor Ranking for the second year in a row. The city’s vibrant street markets, rich cultural landmarks, and modern urban experiences consistently attract international visitors. From the serenity of riverside temples to the buzz of rooftop bars, Bangkok offers something for every kind of traveler—and it keeps delivering reasons to return.
To maintain this momentum, Thailand has introduced new travel promotions aimed at encouraging international arrivals. A special campaign running throughout July and mid-August features exclusive deals across hotels, shopping, and entertainment. These offers focus on travelers from key regional markets including India, China, Malaysia, Laos, and Vietnam, with the goal of increasing both first-time and repeat visits.
Thailand’s Other Cities Grow in Popularity Among Return Visitors
Beyond Bangkok, Phuket, Pattaya, Chiang Mai, and Hat Yai are also seeing strong numbers of returning travelers. Each destination offers its own unique experiences—whether it’s island adventures in Phuket, nightlife in Pattaya, cultural richness in Chiang Mai, or borderland charm in Hat Yai. Travelers who visit one city often return to explore others, adding to Thailand’s reputation as a multi-stop destination.
Thailand is making travel between cities easier. Planned infrastructure projects include airport expansions, improved public transport systems, and intercity rail upgrades. These enhancements aim to reduce travel time and make internal travel smoother, which will likely encourage even more repeat visits across different regions.
Japan, South Korea, and Indonesia Feature Strongly in Repeat Travel Trends
While Thailand dominates the top spots, other countries also feature prominently. Tokyo and Osaka, both in Japan, remain among the most revisited cities in Asia. Travelers return for a blend of traditional and contemporary culture. In Tokyo, repeat visitors enjoy everything from futuristic entertainment districts to historic shrines and seasonal cherry blossom views. Osaka, known for its food culture and warm hospitality, sees travelers coming back for its street food, markets, and historical sites.
Seoul, another top contender, attracts repeat travelers with its dynamic mix of fashion, heritage, K-pop, and high-tech convenience. Whether exploring ancient palaces or shopping in the city’s trendiest districts, returning tourists find new layers to experience each time they visit.
Bali also maintains its reputation as one of Asia’s most beloved destinations. Its natural landscapes, laid-back atmosphere, and wellness-focused experiences draw tourists back again and again. Many travelers who visit Bali once often return for longer stays, exploring different parts of the island or engaging in spiritual retreats.
Malaysia, Vietnam, Taiwan, and Hong Kong Round Out the Top 10
Malaysia appears twice in the top ten with Kuala Lumpur and Johor Bahru. Kuala Lumpur remains a top choice for its skyscrapers, shopping, and nightlife, while Johor Bahru benefits from its close proximity to Singapore and growing family-oriented attractions. Both cities offer return travelers a mix of comfort, culture, and convenience.
Da Nang in Vietnam continues to gain popularity for its coastal charm and historical appeal. Repeat travelers enjoy its beaches, local markets, and easy access to nearby heritage towns like Hoi An and Hue.
Taipei remains a favorite among urban travelers. With its blend of modern city life, traditional temples, and famous night markets, it keeps visitors engaged across multiple trips. Hong Kong, although just outside the top 10, continues to attract travelers who want a mix of cosmopolitan energy and cultural richness. Its diverse neighborhoods, harbor views, and shopping districts ensure there’s always something new to discover—even on a return trip.
Travelers Prefer Familiar Destinations With Depth and Variety
This shift toward repeat travel signals changing tourist behavior. Today’s travelers value familiarity, comfort, and deep experiences over novelty alone. Returning to a known destination allows them to dig deeper, explore off-the-beaten-path areas, and relax without the pressure of rushing through an itinerary.
Thailand, Malaysia, Taiwan, and Hong Kong continue to lead Asia’s tourism scene, outperforming emerging destinations due to their strong visitor loyalty, superior infrastructure, and consistently high repeat travel driven by convenience, safety, and diverse experiences.
Many travelers now treat repeat travel as a lifestyle—building lasting relationships with destinations they love. The increase in regional flight options, easy booking tools, and customized promotions encourages this kind of travel. Cities that offer a mix of culture, variety, convenience, and emotional connection are winning repeat visitors and becoming long-term favorites.
Home»TOURISM NEWS» Japan, Egypt, UAE, And Cambodia Link Into Global Travel Trends As Bangkok Becomes A Top Five Most Booked Summer City
Published on
August 7, 2025 |
By: TTW News Desk
Japan, Egypt, UAE, and Cambodia are aligning with powerful global travel trends that favor culturally rich, accessible, and experience-driven destinations—and Bangkok’s leap into the world’s top five most booked summer cities reflects this shift perfectly. As travelers increasingly seek urban vibrancy, affordability, and diverse attractions, Bangkok has surged ahead thanks to its unique combination of tradition and modernity, convenient connectivity, and a renewed wave of international tourism from Asia, the Middle East, and beyond.
Even in a year marked by geopolitical tensions and economic uncertainty, Bangkok continues to rise as one of the most sought-after travel destinations in the world. The Thai capital has officially claimed a spot among the top five most searched and booked cities for international summer travel, according to a new global report based on millions of user interactions.
Travelers are choosing Bangkok over hundreds of other global destinations, placing it in the same league as Tokyo, Dubai, and Egypt’s Red Sea jewels — Hurghada and Sharm El Sheikh. This resurgence proves that the city’s magnetic pull remains as powerful as ever, even as Thailand faces regional border issues and political fluctuations.
Tourists Flock to Bangkok for Culture, Cuisine, and Unique Urban Energy
Travel data shows that Bangkok continues to attract millions thanks to its vibrant mix of cultural authenticity and modern convenience. Visitors immerse themselves in the city’s iconic street food culture, colorful night markets, revered temples, and thriving nightlife. Bangkok also serves as a launchpad for wider adventures across Thailand, including beach escapes, jungle treks, and heritage sites.
Unlike many destinations that rely heavily on seasonal tourism or natural attractions, Bangkok succeeds by offering a holistic experience year-round. From early-morning almsgiving with monks to rooftop cocktails at sky-high bars, the city delivers a wide spectrum of moments that resonate with travelers of all backgrounds.
Travelers today crave more than leisure — they want connection. Bangkok offers exactly that: a cultural depth and vibrancy that make visitors feel part of something greater. Whether it’s joining a local cooking class, visiting a traditional floating market, or simply navigating the chaotic charm of a tuk-tuk ride through Old Town, the city never fails to leave a lasting impression.
Data Reflects Surging Demand for Meaningful, Experience-Driven Travel
According to the report, global travel behavior continues to evolve toward experience-based tourism. People aren’t just looking to relax — they want to engage, explore, and understand. This shift in mindset favors cities like Bangkok, where every street corner holds a new story, flavor, or encounter.
Bangkok excels in offering these deeper experiences. Travelers can witness Buddhist rituals at dawn, explore hidden alleys filled with local artisans, or take canal boat rides that reveal a very different side of the city — one that still beats with the rhythms of old Siam. In doing so, visitors get more than a vacation. They gain perspective.
This trend has become even more pronounced as international travelers increasingly prioritize authenticity, sustainability, and cultural depth in their journeys. Bangkok’s well-established tourism infrastructure, paired with local traditions that remain deeply intact, creates the perfect environment for such travel aspirations to be fulfilled.
Thailand’s Capital Stands Strong Despite Regional Pressures
Thailand currently faces challenges, including an ongoing border dispute with Cambodia and internal political recalibrations. Yet Bangkok’s tourism sector shows remarkable resilience. While many nations have seen travel slow amid global tensions, Bangkok continues to attract high volumes of visitors thanks to smart destination marketing, airport connectivity, and traveler trust.
Tourism officials credit this success to the country’s efforts in rebuilding confidence after the pandemic and adapting quickly to global traveler demands. By focusing on safety, digital access, and sustainability, Bangkok has remained front and center on the global travel map.
Even with increased competition from destinations across Southeast Asia and the Middle East, Bangkok retains an edge. The city offers excellent value for money, with luxury hotels, culinary experiences, and guided tours often priced more affordably than in other global cities. This affordability, combined with the quality of experience, makes Bangkok a preferred choice for both first-time visitors and seasoned globe-trotters.
Street Food, Shopping, and Spirituality — A Complete Package
Bangkok’s continued rise can be directly attributed to the diversity of its offerings. Food alone brings millions — from fiery tom yum soup and spicy papaya salad served streetside to gourmet Thai fusion in five-star rooftop restaurants. The city’s food culture, recognized globally, acts as a gateway into Thai traditions and daily life.
On the other hand, Bangkok’s spiritual side offers a powerful counterbalance. Tourists visit landmarks like Wat Arun, Wat Pho, and the Grand Palace not only for their architectural beauty but also to understand Thai beliefs and customs. These sacred spaces give travelers a quiet moment amid the city’s sensory overload, adding layers of meaning to their journey.
For shoppers, Bangkok’s blend of high-end malls, bargain markets, and boutique local stores creates an irresistible draw. Siam Paragon, MBK Center, Chatuchak Weekend Market, and the buzzing fashion lanes of Pratunam offer everything from designer labels to handmade crafts — all within reach.
What the Future Holds for Bangkok Tourism
Looking ahead, tourism experts expect Bangkok to maintain or even elevate its position among the world’s top travel cities. Infrastructure upgrades, digital visa facilitation, and green tourism initiatives are already underway, ensuring that the city can handle increasing demand without compromising its character.
With experience-led travel on the rise, Bangkok is well-positioned to meet global demand for authenticity, connection, and sustainability. As international flight routes expand and digital nomads continue to favor Southeast Asia, Bangkok’s tourism future looks not only secure but promising.
Japan, Egypt, UAE, and Cambodia are riding the wave of global travel trends favoring culturally immersive and affordable destinations—driving Bangkok to rank among the world’s top five most booked summer cities due to its dynamic appeal, regional connectivity, and rising international demand.
In a world where travelers want more than snapshots — they want stories — Bangkok offers thousands, waiting to be lived.
The Grand Prince Hotel Shin Takanawa rises serenely from a mass of greenery, the white balconies on each room making its façade look almost like it’s been embossed. Of the three Seibu Prince hotels here, Shin Takanawa offers the best balance of comfort and cost — and guests can use some facilities in the other two properties as well. All three benefit from access to sprawling Japanese gardens, which are especially beautiful in springtime.
The hotel’s large size can work against it: it’s popular for conferences, so the common areas sometimes become crowded, and service can lack a personal touch at busy times. However, it’s also a strength: among other facilities, the hotel has room for three restaurants, two lounges and an excellent bar.
Between its convenient location near Shinagawa Station, comfortable rooms, well-maintained facilities and reasonable price point, Grand Prince Hotel Shin Takanawa makes a great base for exploring Tokyo and the wider Kanto region.
Overall score 7/10
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Rooms and suites
Score 7/10 Most of the hotel’s 908 rooms — the Superiors — are on the first 30 floors. Each has a small balcony and a simple but sufficient bathroom with bath, shower and good-size mirror. The Natural category rooms are slightly soulless, but the Modern category ones have touches like adjustable lighting and earth-toned bed runners that warm things up significantly. They’re all large by Tokyo standards, but the triple and quad rooms feel a bit cramped.
The 14th and 15th floors are reserved for Club rooms (which are similar to the Modern Superior rooms) and spacious elegant suites, which all come with added perks. Chief among these is access to the Club Lounge, where complimentary breakfasts and snacks are served in a luxurious indoor space — all rich, dark colours and natural materials — or on the terrace. Club-floor guests also have access to facilities in the neighbouring Seibu Prince properties: the sauna and whirlpool bath (free) and the gym (extra fee) in the Prince Sakura Tower Tokyo; and the Club Lounge in the Grand Prince Takanawa.
Many rooms on the hotel’s north side have clear views of the red-and-white Tokyo Tower, while those facing south will enjoy the serene sight of Mount Fuji in the distance on clear days.
Food and drink
Score 8/10 There aren’t many restaurants in the immediate vicinity of the hotel, but with so many in-house options you won’t mind. Buffet breakfasts at Zakuro include a huge range of Japanese and western food, omelettes and scrambled eggs to order, and a salad and fruit bar. The signature dish is the Prince Hotel original curry (chicken in a thick, rich sauce served with Japanese rice) — definitely a hearty way to start your day. Lunch and dinner are also buffet-style.
Shimizu serves Japanese gozen-style breakfasts: rice, a main dish such as grilled fish plus various sides. Set menus are also available at lunch and dinner, ranging from tempura and sushi to complex kaiseki meals. Children’s menus are available, and there are some à la carte dishes at dinner.
The third restaurant, Kokiden, focuses on Chinese cuisine. The lunch and dinner menus mostly feature Cantonese and Sichuan dishes, and you can choose between extensive set meals and à la carte. Again, kids’ menus are available.
Then there’s the Momiji Lounge, which specialises in afternoon tea, with seasonal specials featuring different fruits and flowers like delicate pink cherry blossoms in spring or juicy, refreshing Yubari melon in summer. The relaxed space also has simple dining options like pasta, salads and sandwiches, plus everything from tea and coffee to cocktails, which you can enjoy with live music, often classical or usually jazz, on Friday and Saturday evenings.
Score 7/10 Encompassing almost five acres between the Shin Takanawa, Grand Prince Takanawa and Prince Sakura Tokyo Tower hotels, the Prince Hotel Japanese Garden is an impressive sight. Considered planting means it’s beautiful in every season, but spring is the standout, when its 210 species of cherry blossom trees are in bloom. As with all of the hotel’s public areas, the gardens are wheelchair-accessible, and staff are happy to assist with the hills and bumpy areas. A koi carp-feeding activity is available for children and in the summer months families can enjoy the outdoor Diamond Pool, while the rooftop Sky Pool is restricted to guests aged 16 or above.
Where is it?
Score 7/10 The hotel is in a fairly quiet neighbourhood without many tourist sights. That said, there are some charming shrines and temples nearby, and bayside Tennozu Isle is half an hour’s walk away. Shinagawa Station — ten minutes’ walk away — and the area just east has a plethora of shops, restaurants and bars.
The location is ideal for anyone using Haneda airport, which is around 25 minutes’ drive away, or less than 15 minutes by train from Shinagawa Station. Shinagawa is a major transport hub, with multiple lines including the useful Yamanote loop, the Narita Express to Tokyo’s other airport, and bullet trains on the Tokaido line west to Shizuoka, Nagoya, Kyoto and Osaka. Under five minutes’ walk west of the hotel is Takanawadai Station on the Asakusa subway line.
You can use the excellent public transport connections for easy access to sights including Tsukiji’s bustling Outer Market, river cruises from Hinode Pier, Tokyo Port Brewery (one of very few saké producers in the city) and Tokyo Tower.
Price B&B doubles from £149 Restaurant mains from £13 Family-friendly Y Accessible Y
Rebecca Hallet was a guest of Grand Prince Hotel Shin Takanawa (princehotels.com/shintakanawa)
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