Updated August 1, 2025 07:19AM
Ways to Travel
Why Runcations Are a Rising Travel Trend

Running trips—from Utah’s desert to Patagonia’s peaks—offer the most thrilling (and humbling) adventures this writer’s ever experienced.
Trail runners in mid-stride head towards the summit. (Photo: Getty)
Dusk is crowding the narrow trail that my brother and I are navigating, and by the time we hit a dirt road that will eventually lead us to our beds for the night, it is pitch black. I’m running down a mild hill just behind him when he’s suddenly splayed awkwardly on the ground in front of me, a slew of curse words issuing from his mouth.
Before my brother’s fall, we were 30 miiles and six mountain passes into our second day on the Walker’s Haute Route—a 124-mile trail that stretches from Chamonix to Zermatt, and we’ve gained and lost almost 10,000 feet of elevation since we began running the trail. The route is stunning, packed with glaciers, cerulean lakes, and towering peaks. Despite its beauty, the route is technically demanding, and as I look at my brother picking himself off the gravel, I wonder: Why is this how I chose to spend my vacation?
A few months after this trip, I’m running along a stretch of creamy singletrack in southern Utah. As I round a bend on the Fairyland Loop in Bryce Canyon National Park, I’m so taken aback by the beauty the crimson-colored hoodoos unfurling before me that that I catch my toe on a lone rock embedded in the trail and go down hard, landing squarely on my elbow and thigh.
As scarlet blood streams from the gash in my elbow and bruises begin to bloom spectacularly across my leg, my ego finds a small consolation: the blissful solitude of this trail. Far from the crowded lookouts that dominate the park, there’s fortunately no one here to witness my fall.
Over the past few years, I’ve taken many trips that revolved entirely around trail running. I’ve capered through the Rockies near my home in Calgary, Alberta (a gateway to Banff National Park’s world-class trails), and breathlessly struggled to tackle volcano routes in Ecuador. Ask me how I feel about these running vacations (injuries, frustrations, and all) and I will tell you that they were some of the most thrilling—and humbling—trips I’ve ever taken.
Running Vacations Are More Than Racking Up Mileage
Running vacations are a rapidly growing travel trend, reflected in the sharp rise of companies now offering guided running tours worldwide. According to one running group’s 2024 activity report, “the run club is the new night club,” with global run club participation rising by 59 percent last year. Accor’s 2025 Travel Trend Report also highlights this fitness movement in the travel sphere, noting a 50 percent increase in searches for “workout holidays” over the past year.
Elinor Fish, however, has been ahead of the curve for years. A lifelong runner and former editor at Trail Runner magazine, she founded Run Wild Retreats, which offers women-only running and wellness tours, in 2010, long before the travel trend took off. The first trip Fish (the former CEO of the company) organized began as a small Colorado getaway that grew into a global movement built around something deeper than just mileage.
After joining a guided running trip with Andes Adventures in Patagonia in 2007—with one of the few companies offering guided running vacations at the time—Fish realized what makes these experiences powerful: shared trails, shared values, and a sense of purpose beyond the workout, especially with a local guide.
“When you’re traveling in a foreign country and you’re spending every day running on a trail together, it really helps build connections quickly,” she says. “All of a sudden, the running becomes a vehicle for having enriching cultural experiences that are completely outside the norm.”
Fish describes a running vacation as a transformational experience: “It can actually change you. It helps give the whole experience more meaning.” Her perspective reflects a broader movement in travel today, where, as Accor’s report also notes, travelers increasingly are choosing travel for fitness, versus something to fit in before a day of exploring.
Liz Gill, a running coach and owner of Runcation Travel, saw firsthand how the pandemic accelerated the running vacation trend with more people turning to the trails and roads as a way to stay active and grounded. Like Fish, Gill believes her guided trips are about more than just miles: they’re about community, discovery, and finding balance between challenge and enjoyment.
James Madden, area manager for CMH Heli-Skiing and Summer Adventures at the CMH Bugaboo Lodge and an ACMG and IFMGA-certified mountain guide, agrees that people are increasingly seeking active adventures with like-minded individuals in a supportive setting. While many guests arrive at their Alpine Trail Running tour feeling nervous, Madden says there’s a common misconception about what a running vacation actually involves.
“The misnomer is that we go out and we run as hard as we can for hours. [In reality,] we go out, we run, we jog, we swim, we laugh, we take photos,” he says. “It’s really just about being in the mountains all day.”
With point-to-point helicopter support, on-the-ground coaching, and two guides per group, anyone with a basic level of running fitness can take part in CMH’s trips. But of course, signing up is one thing; prepping your body for long days on the trail is another.
How to Prepare for a Running Vacation
As running vacations continue to grow in popularity and transform how people experience travel, knowing how to prepare your body and mind for the unique demands of these adventures becomes essential. Here’s how to set yourself up for success on your next run-cation.
1. Know Your Fitness Limits
If this is your first running vacation, your first time running trails, or your first time running for multiple days in a row, take that into account when booking a tour or mapping out a self-supported adventure. Despite being an experienced trail runner, I overestimated my limits on Switzerland’s Walker’s Haute Route, attempting it in four days instead of the five I actually needed. By day three, exhaustion forced me to skip a scenic section and rely on the gondola, bus, and train to reach my bed.
2. Book a Guided Tour
Even if you are fortunate enough to have a running community or a group of friends who all enjoy running, a guided tour is the best option when planning a run-cation. Not only will the trip feel more like a vacation when you don’t have to plan any of the logistics, but you will also have guided support and coaching to help you understand your limits on a trip of this nature.
3. Have a Training Plan/Post-Recovery Plan in Place
Madden says that to join a CMH running trip, participants should be able to easily run six miles or more at least three days a week. Runcation Travel provides training plans for each trip, and Gill also recommends getting out on a trail if you mainly run on the road, or incorporating hill training on the road, or incline training on a Stairmaster or treadmill if you do not have access to trails. While strength workouts are optional, training exercises like single-leg glute bridges, deadlifts, or single-leg squats can help someone ease into trail running or adapt to the consecutive demands of a multi-day trip.
Physiotherapist and avid runner Charlie Clarry says that while being physically prepared is key, try to avoid the trap of overtraining. “It’s better to be under-cooked than over-cooked,” he states. “Tapering is a long-practiced element of a training plan to reduce accumulated fatigue during training.”
4. Learn to Fuel Properly
Gill emphasizes that one of the key preparations for a running vacation is training your body to eat and drink while on the move, since these runs are far more demanding than a casual morning jog you can do on an empty stomach. Ensuring that you are fueling every hour on your training runs is the best way to tackle this.
5. Remember, It Is Not a Race
Enjoy the experience! While you may be moving faster than on a hiking or walking holiday, that doesn’t mean you need to push yourself to the point of exhaustion. Take in the views, savor the pastry, snap the photos, and relax with a beer. You’re here to have fun, too.
Top Places for Runcations
Now that you know how to prepare for a running vacation, let’s dive into some of the top destinations around the world where you can hit the trails and make the most of your run-cation.
Southwest: Utah and Arizona
Utah’s national parks are iconic, but the lesser-known Kolob Arch trail in Zion offers a quieter, stunning alternative, featuring one of the world’s largest natural arches. Bryce Canyon’s Fairyland Loop presents a fairy-tale landscape of biscuity hoodoos. Moab, praised as “phenomenal and uniquely beautiful” by Fish, is a hub for trail lovers, with guided retreats like the Moab Mindful Running Retreat from Run Wild Retreats.
Arizona’s Grand Canyon Rim-to-Rim trail tests runners with a punishing 6,000-foot descent into a geological wonder that spans millions of years.
When to Go: Spring and Fall for best weather
Trails to Try: Kolob Arch Trail, Fairyland Loop, Moab’s extensive desert trails and Grand Canyon Rim-to-Rim.
Southeast: Asheville, North Carolina
Known for its scenic charm and vibrant running community, Asheville is a prime destination for trail runners. Cruise scenic routes and enjoy a self-guided trail run-cation with accommodations like Wrong Way River Lodge and Cabins that cater to runners seeking a blend of comfort and adventure.
When to Go: Year-round
Trails to Try: The extensive network of forest trails around Asheville offers varied terrain and beautiful vistas for all skill levels.
Mountain West: Montana and Colorado
For those craving wild backcountry, Montana’s vast wilderness awaits with guided adventures from Alpine Running Guides. Colorado’s rugged ridgelines and trail systems make it a must-visit. Boulder, often called America’s best running town, offers an extensive trail network that blends urban access with mountain terrain.
When to Go: June to September
Trails to Try: Boulder’s extensive trails are perfect for everything from short runs to long mountain outings. Head to Glacier National Park in Montana to experience the iconic Highline Trail, or take on a more challenging and secluded adventure with the Beaten Path Trail in the Beartooth Mountains. This remote route offers solitude and rugged terrain.
West Coast: California
California’s Sierra Nevada mountain range offers breathtaking trails for every runner. A Yosemite and Mammoth Lakes tour with Runcation Travel provides an unforgettable experience amidst granite peaks and alpine lakes.
When to Go: Late spring to early fall
Trails to Try: Yosemite’s backcountry trails, Mammoth Lakes circuit, and nearby high-altitude routes.
Alberta, Canada
Oh, Alberta! The trail running season is short but spectacular. Alberta’s national and provincial parks offer rugged alpine terrain, glacier-fed lakes, and jaw-dropping views perfect for adventurous runners. Just be ready for roots, rocks, and minimal amenities.
When to Go: June to October
Trails to Try: The Skyline Trail in Jasper National Park delivers big mountain views above the treeline, while Northover Ridge in Kananaskis Country offers a wild, high-elevation route with stunning scenery and solitude. For a guided Kananaskis adventure, Run Like a Girl offers a three-summit tour that showcases the best of the region.
Iceland
For those seeking spectacular landscapes, there’s no better place to run than Iceland. The trail running season kicks off in early May with a Puffin Run, and really, does it get any better than combining a 12.5-mile run with sightings of these charming birds? The course curves around the islands of Vestmannaeyjar, located a 35-40-minute ferry ride from Landeyjahöfn.
When to Go: May to October
Trails to Try: The crown jewel of trail running in Iceland is the Laugavegurinn, and with good reason. The marathon held along this 33-mile route is wildly popular, thanks to its dramatic transition from otherworldly volcanic terrain to verdant valleys and moss-covered mountains. You can tackle it in a single, challenging day or extend the adventure by linking on the 16-mile Fimmvörðuháls Trail for a multi-day guided run with Arctic Running. This addition takes runners past dozens of cascading waterfalls and finishes at the iconic Skógafoss. Other scenic running routes worth exploring include the trails near Vík í Mýrdal and Mount Esja.
The Alps
While each of these countries is a remarkable trail running destination, two multi-day fast-packing routes stand out: the Walker’s Haute Route and the Tour du Mont Blanc. Both begin in Chamonix, France, but diverge from there as the Haute Route leads runners across Switzerland to Zermatt, while the TMB loops through Italy before returning to France. The alpine views along both routes are truly unparalleled. Expect rugged, chossy trails over high mountain passes, wide winding paths alongside aquamarine lakes, and plenty of homemade pastries at the many rifugios you’ll pass (often under the curious gaze of the intrepid Alpine ibex).
When to Go: Late June to September
Trails to Try: Short on time to tackle the longer routes? Head to the Pyrenees, an up-and-coming trail running destination still flying under the radar, on a guided journey with Run the World Adventures. Run comfortably from hut to hut in Italy along the Alta Via 1, surrounded by the dramatic peaks of the Dolomites. In Switzerland, the moderately challenging Klöntalersee Trail rewards runners with sweeping lake views framed by alpine passes, with the bonus of a refreshing mid-run swim.
The Balkans
While the Accursed Mountains may not have the most inviting name, the Balkans offer a true sanctuary where solitude is not only sought but found on these under-trodden trails. Cross mountain passes framed by pearly peaks, wind through wildflower-filled meadows, and traverse international borders, all with nothing more than your own two feet.
When to Go: June to September
Trails to Try: The eponymous Peaks of the Balkans is a must for trail runners and can be tackled via guided tour with Rogue Expeditions. Winding through Albania, Montenegro, and Kosovo, this nearly 120-mile route can be fast-packed with overnights in cozy mountain lodges tucked away in picturesque villages or broken into day or overnight trips from various access points across the three countries.
Southern Patagonia
One of Runcation Travel’s most popular trips in 2025 ventured into the heart of Southern Patagonia, where some of the world’s most awe-inspiring (and unpredictable) terrain and weather await. Base yourself in El Chaltén, Argentina, or Puerto Natales, Chile, to experience the raw beauty of the Andes, with iconic peaks like Mount Fitz Roy, Cerro Torre, and Torres del Paine appearing dramatically along the way.
When to Go: October to April
Trails to Try: For a multi-day fastpacking adventure, consider tackling the O Circuit, which loops around the Paine Massif in Chile’s Torres del Paine National Park. This nearly 74-mile route includes the iconic (and justifiably popular) W Trek, but also ventures into the park’s quieter backcountry, offering a more solitary taste of Patagonia’s rugged beauty. Or, for a more unique experience, check out Patagonia’s Lake District on a guided tour with Aire Libre.
If you’re heading to the Argentinian side, base yourself in El Chaltén (guided options are available with Runcation Travel) for what feels like an all-access running pass to the most stunning parts of Los Glaciares National Park. As the name suggests, glaciers abound. Run a loop around Lagunas Capri, Madre, and Hija, and soak in sweeping views of Monte Fitz Roy and Cerro Torre from the network of trails that weave through the region.
Ecuador
Another up-and-coming trail running destination, Quito—a UNESCO World Heritage Site—hosted its first UTMB qualifying event in the summer of 2025. With trails that traverse both the jungle and the Andes Mountains, runners are never short on variety.
When to Go: April to November
Trails to Try: Just a short drive from Quito’s historic center, Rucu Pichincha (rucu meaning “old man” in Kichwa) is the perfect day trip for trail runners and an accessible opportunity to summit one of Ecuador’s iconic volcanoes without technical mountaineering skills. Alternatively, get your volcano fix by running into the inhabited caldera of Pululahua, one of only two inhabited calderas in the world.
A popular multi-day trek, just shy of 22 miles, the Quilotoa Loop is another excellent option for trail runners exploring the region. The highlight of the route is the stunning aquamarine waters of Quilotoa Crater Lake. For a curated trip, Vagabond Trails and Trail Run Adventures arrange trail running tours in Ecuador.
Jennifer Malloy is a freelance writer and passionate trail runner. Her recent work highlights the best trails and adventure towns near her home in Calgary, Alberta. This summer, she’s aiming to rack up as many miles as possible exploring the Canadian Rockies.
Jennifer Malloy is a travel and outdoor adventure writer based in Calgary, Alberta, with a focus on storytelling that celebrates solo female travel, sustainable exploration, and the joys of adventuring with family. Her work has taken her around the world, from hiking through the Himalayas of Nepal to exploring the volcanic trails of Iceland, yet some of her favorite adventures still take place close to home, in the Canadian Rockies, where she often hikes with her young son. She has contributed to National Geographic, The Globe and Mail, Travel + Leisure, and other leading publications.
Ways to Travel
Australia Ties Up with Indonesia Promoting New Cultural And Adventure Trips Hosted for Travel Advisors

Saturday, August 2, 2025
Australia and Indonesia’s travel partnership is taking center stage with a bold new initiative that rewards top-performing Australian travel advisors with an exclusive famil experience to Bali and Labuan Bajo. This is not just a tourism initiative between the two countries but it also showcases Indonesia’s diverse culture and breath-taking attractions. Taking place between 27 October – 2 November, the fully hosted itinerary will encompass flights, luxury accommodation spends and island-hopping experiences in addition to a liveaboard experience — giving agents an opportunity not only enrich their destination knowledge but also be able to get under the skin of two of Indonesia’s most iconic regions.
Virgin Australia, in collaboration with Wonderful Indonesia, has unveiled an extraordinary opportunity for Australian travel advisors — a high-stakes, high-reward famil experience that fuses cultural immersion with tropical adventure. This October, five exceptional agents will earn their place on an exclusive, all-expenses-paid journey through Bali and Labuan Bajo — two of Indonesia’s most captivating destinations.
Running from 27 October to 2 November 2025, this rare famil is more than just a getaway — it’s a deep dive into Indonesia’s soul. Designed to enrich, inspire, and elevate the professional expertise of participating travel advisors, the trip will showcase the dynamic blend of ancient tradition, lush island landscapes, and marine biodiversity that make Indonesia a world-class travel destination.
A Reward That Goes Beyond the Ordinary
Virgin Australia and Wonderful Indonesia aren’t just offering a familiarisation tour — they’re setting the stage for a transformative travel experience. The five winning agents will be selected based on performance, and only the most driven and dedicated advisors will earn their spot. To qualify, agents must issue at least one eligible Virgin Australia ticket to or via Denpasar (Bali) between 1 August and 7 September 2025. Those with the highest number of bookings during the campaign period will secure a coveted place on this prestigious famil.
This campaign is about more than just recognition — it’s about rewarding passion, performance, and dedication with something unforgettable.
Two Worlds, One Epic Itinerary
The hosted itinerary is a seamless blend of luxury, adventure, and discovery. It begins in Bali, the Island of the Gods, where winners will spend four nights soaking up the island’s spiritual essence, cultural richness, and warm hospitality. Advisors will explore ancient temples, artisanal markets, scenic rice terraces, and the vibrant flavors of Balinese cuisine — all through curated experiences that reveal the island’s deep-rooted identity.
From Bali, the journey continues eastward to Labuan Bajo, the enchanting port town on the island of Flores, known as the gateway to Komodo National Park. Here, the advisors will transition from cultural immersion to natural wonder, boarding a liveaboard vessel for a two-night sailing adventure through some of Indonesia’s most pristine marine environments.
This segment of the trip promises stunning sunsets, snorkeling among vibrant coral reefs, and the chance to witness the legendary Komodo dragons in their native habitat — a rare and unforgettable encounter.
Fully Hosted, Seamlessly Delivered
All travel logistics are covered. Advisors will fly Virgin Australia in economy class from Adelaide, Brisbane, Melbourne, or Sydney to Denpasar, then continue onward to Labuan Bajo. The return leg is equally seamless, ensuring advisors can focus on the experience rather than the details.
The journey includes four nights in premium Bali accommodations and two nights aboard a luxury liveaboard vessel, surrounded by the turquoise waters of the Flores Sea. Meals, excursions, and guided activities — from village visits to marine exploration — will all be thoughtfully arranged and hosted by the Wonderful Indonesia team, offering agents a VIP-level introduction to the destinations they’ll soon be promoting with new insights and enthusiasm.
How to Enter and Win
Participation is straightforward but competitive. To be in the running, agents must:
- Issue at least one eligible Virgin Australia ticket to or via Denpasar (DPS) during the campaign period (1 August – 7 September 2025).
- Ensure the required promotional code is included in the PNR.
- Follow all booking guidelines through Galileo, Amadeus, or Sabre GDS systems.
The top five agents with the most eligible bookings during the campaign window will earn a seat on the famil. With the deadline set for 7 September 2025, advisors must act fast, book smart, and stay sharp — this opportunity won’t come again.
Strategic Timing for a Stronger Partnership
This initiative comes at a key moment in both countries’ tourism strategies. As Indonesia continues to invest in expanding its global tourism appeal, and Australia aims to re-engage outbound travelers post-pandemic, this collaboration represents a mutual commitment to growth, connection, and cultural exchange.
The campaign also aligns with Visit Indonesia 2025 efforts, which aim to spotlight lesser-known destinations like Labuan Bajo while reinforcing Bali’s iconic status. By bringing travel advisors directly into these destinations, the famil empowers them to return with first-hand knowledge and powerful stories that can drive bookings and inspire confidence among travelers.
Virgin Australia’s Global Vision
The launch of this famil coincides with Virgin Australia’s resurgence on the international stage, most notably with the introduction of its inaugural long-haul route from Sydney to Doha. This new connection — powered through Virgin’s strategic partnership with Qatar Airways — gives Australian travelers access to over 170 global destinations across Europe, Africa, and the Middle East.
This marks a significant leap in the airline’s post-pandemic transformation, reinforcing its ambitions to become a major player not just in domestic skies, but in global aviation. For travel advisors, the expansion means more options, more flexibility, and a broader canvas on which to build dream itineraries for clients.
An Opportunity That Opens Doors
This famil is more than just a reward — it’s a catalyst for professional growth. Advisors will return with authentic destination insight, fresh content for client engagement, and a competitive edge in promoting high-conversion Indonesian itineraries. In a world where travelers are increasingly seeking meaning, experience, and personalization, this famil provides agents with exactly what they need to lead the conversation.
Australia and Indonesia’s travel collaboration offers a unique reward for top agents through an exclusive famil to Bali and Labuan Bajo, aiming to boost destination expertise and strengthen tourism ties. The experience combines cultural immersion with adventure, showcasing the best of Indonesia to Australia’s leading travel advisors.
For Virgin Australia and Wonderful Indonesia, it’s a strategic way to showcase the power of partnership, destination diversity, and the vital role of travel advisors in shaping the future of tourism.
Entries close 7 September 2025 — and the race is on.
Ways to Travel
Unlocking Jammu’s Tourism Potential: A New Era for Culture, Adventure, and Eco-Tourism

Saturday, August 2, 2025
Jammu, often overshadowed by its more famous neighbor, Kashmir, is quickly establishing itself as a multi-dimensional tourism destination, poised to welcome a growing number of both domestic and international visitors. Beyond its historical and religious significance, Jammu is emerging as a hub for cultural, adventure, and eco-tourism, with a treasure trove of natural wonders, diverse wildlife, and rich heritage that attracts tourists from all walks of life. The region’s transformation into a tourist hotspot is backed by a strategic push for sustainable development and a vision to expand its tourism offerings. With a combination of adventure sports, cultural richness, and untapped natural beauty, Jammu is ready to shine on the global tourism map.
Jammu’s Natural Beauty: A Perfect Destination for Adventure Enthusiasts
Jammu’s landscapes are as diverse as they are captivating. For nature lovers, Jammu offers a wide range of experiences, from lush forests to snow-capped peaks and crystal-clear lakes. Patnitop, a charming hill station nestled at an altitude of 6,600 feet, is one such place that stands out. Surrounded by lush pine forests, it is fast becoming a popular spot for paragliding, skiing, and zip-lining. Not far from Patnitop, Nathatop and Sanasar offer even higher altitudes, with panoramic views that make for ideal trekking routes. The region’s varying altitudes and terrain are perfect for adventurers looking for a place that mixes serenity with thrilling outdoor activities.
For trekkers and nature photographers, Bhaderwah offers some of the most picturesque scenery in Jammu, with the enchanting Jai Valley and Seoj Meadows. These spots are untouched gems that beckon nature lovers seeking tranquility and unspoiled landscapes. Lesser-known locations like Girgan Valley in Poonch, famously called the “Valley of Seven Lakes,” boast glacial formations and alpine serenity, creating a natural playground for hikers, campers, and explorers.
Jammu is also home to serene lakes like Surinsar and Mansar, which are ideal for boating, bird-watching, and peaceful retreats. These lakes, along with the Kindli Waterfall in Ramban and Nongala Lake in Rajouri, have immense potential for developing eco-tourism, drawing visitors keen to connect with nature in its purest form.
Heritage and Culture: Jammu’s Rich Legacy
Jammu’s cultural fabric is a beautiful mosaic of history, architecture, and art, making it an essential stop for those interested in the region’s heritage. The Mubarak Mandi Palace, with its grand architecture blending Rajasthani, Mughal, and colonial styles, serves as a reminder of Jammu’s royal past. The Dogra Art Museum, housed in the palace, showcases priceless manuscripts and artworks that highlight the cultural evolution of the region.
Equally captivating are the Bahu Fort and Amar Mahal Museum, which present a royal heritage intertwined with local legends. The fort, overlooking the Tawi River, offers a scenic view, while the museum houses collections of royal artifacts and manuscripts. The Akhnoor Fort, built along the Chenab River, stands as a historical monument offering a peek into Jammu’s medieval grandeur.
The region is also home to sacred sites that speak volumes of Jammu’s spiritual heritage, including Krimchi Temples, which are some of the oldest in the region, and the Buddhist ruins of Ambaran Monastery near Akhnoor, offering a deep insight into the region’s ancient spirituality.
For those eager to explore Jammu’s artistic legacy, the Basohli paintings and Basohli shawls stand as symbols of Jammu’s vibrant artistic culture. The Basohli Fort, situated near these art hubs, serves as a cultural anchor for the region’s local crafts. Additionally, the Jio Pota Ghat, where Maharaja Gulab Singh of Jammu laid the foundation for the J&K state, carries immense historical significance.
Emerging Tourism Projects: Border Tourism and Eco-Tourism
Jammu’s tourism offerings go beyond nature and history, reaching into the realms of border tourism and wildlife conservation. One such project that is gaining momentum is the Beating Retreat ceremony at the Suchetgarh Border post in RS Pura, a patriotic cultural experience that draws visitors keen on experiencing the unique border dynamics between India and Pakistan. With plans to develop infrastructure, including recreational activities, food outlets, and shopping complexes, this area has the potential to transform into a significant tourist destination similar to the Attari border in Amritsar.
For wildlife enthusiasts, Jammu offers rich bio-diversity through protected zones such as the Nandini Wildlife Sanctuary, Ramnagar Wildlife Sanctuary, Kishtwar National Park, and Jasrota Sanctuary. These parks house species such as leopards, pheasants, and other exotic wildlife, providing the perfect habitat for eco-tourism. The Gharana Wetland near the Indo-Pak border, a Ramsar site, is a haven for migratory birds and an ideal destination for bird-watching enthusiasts.
The opening of Jambu Zoo in Nagrota, the largest zoo in North India, is another significant addition to Jammu’s wildlife tourism offerings, offering visitors the chance to explore the region’s rich animal life in a controlled environment.
Eco-Tourism and Adventure Sports: Jammu’s Path to Sustainable Growth
Jammu’s tourism sector is also taking steps to ensure sustainable growth by focusing on eco-tourism and adventure sports. To enhance Jammu’s appeal as an all-season destination, various initiatives are being proposed, including the development of winter sports infrastructure in places like Bhaderwah, Padri, and Nathatop. These regions, which boast snow-covered peaks during winter, are perfect for skiing, snowboarding, and other winter sports, positioning Jammu as a competitor to Kashmir and Himachal Pradesh in winter tourism.
Additionally, adventure tourism events such as mountain biking races, paragliding competitions, and river rafting festivals along the Chenab or Tawi rivers could be organized to attract young adventurers and international tourists. These events would not only highlight Jammu’s scenic beauty but also boost its profile as an adventure tourism hub.
To support eco-tourism, the development of eco-resorts, homestays, and agro-tourism initiatives are being encouraged. Tourists can stay on farms, participate in harvesting activities, and experience local life while learning about Jammu’s agricultural traditions.
Building the Future: Infrastructure and Policy Support
For Jammu to fully realize its tourism potential, a comprehensive and integrated approach is required. First and foremost, infrastructure needs to be upgraded to meet the growing demands of tourists. This includes improving roads, providing multilingual signage, and establishing QR-code-based tourist guides for a seamless visitor experience. Clean public toilets, waste management systems, and dedicated parking zones are crucial in ensuring a pleasant and sustainable experience for tourists.
The government should also prioritize the promotion of Jammu Tourism App, providing virtual tours, ticketing systems, and real-time local language support to make the region accessible to international visitors. Digital promotion through influencers, travel bloggers, and participation in international expos will help rebrand Jammu as an all-season tourism destination. Partnerships with local entrepreneurs and private players can further strengthen the tourism infrastructure by encouraging the establishment of eco-friendly accommodations and promoting local crafts and food.
Additionally, creating incentives for green buildings, solar energy adoption, and eco-regulations will ensure that tourism in Jammu grows sustainably while minimizing its environmental impact.
Conclusion: A Vision for Jammu’s Tourism Future
The future of Jammu as a tourism destination is bright, with a wealth of cultural, natural, and adventure tourism offerings that promise to attract millions of visitors from across the globe. With robust infrastructure, sustainable development practices, and a focus on preserving the region’s unique heritage and natural beauty, Jammu is set to become a leading tourism hub.
By embracing the concept of multi-dimensional tourism, where history, nature, and adventure collide, Jammu has the potential to rise as a global tourism icon. With the right policies, collaborative efforts, and community participation, Jammu’s full tourism potential will soon be unlocked, making it a crown jewel in India’s tourism landscape.
Ways to Travel
Unlocking cultural, natural, and adventure tourism potential of Jammu

Dr Pardeep Mahotra
Jammu is swiftly evolving beyond its image as a pilgrimage gateway to become a multidimensional tourism destination. Encompassing cultural heritage, breathtaking landscapes, adventure thrills, and sustainable development opportunities, Jammu is primed to capture a larger share of domestic and international tourist footfall.
The landscape of Jammu is a nature lover’s paradise. The hill station of Patnitop, perched at 6,600 feet, is surrounded by pine forests and is ideal for paragliding, skiing, and zip-lining. Close by are Nathatop, almost 9,000 feet above sea level, and Sanasar, offering expansive views and lush trekking routes. Bhaderwah boasts the enchanting Jai Valley and pristine Seoj Meadow, which enchant trekkers, campers, and nature photographers with their pristine beauty.
Lesser-known natural wonders include the Girgan Valley in Poonch, famously called the “Valley of Seven Lakes,” with glacial formations and alpine serenity. Equally compelling are Surinsar and Mansar Lakes, ideal for boating, bird-watching, and reflective retreats. The Kindli Waterfall in Ramban, Nongala Lake in Rajouri, and the Ranjit Sagar Lake View near Basohli offer immense potential for eco-tourism. The unexplored Gharu Hill Station, Duggan, and Sarthal Valley in the Bani tehsil of Kathua are emerging jewels.
Adding a unique dimension to tourism is the Beating Retreat ceremony at Suchetgarh Border post in RS Pura. This border tourism initiative aims to boost the local economy and showcase the region’s patriotic heritage. Plans to establish shopping complexes, recreational activities, food outlets, and parks will transform it into a major border tourist spot similar to Attari border in Amritsar.
For wildlife and eco-tourism enthusiasts, Jammu is rich in bio-diversity. The Nandini Wildlife Sanctuary along the Jammu-Udhampur highway is home to leopards, pheasants, and more. Other vital zones include Ramnagar Wildlife Sanctuary, Kishtwar National Park, and Jasrota Sanctuary. The Gharana Wetland near the Indo-Pak border is a Ramsar site known for migratory birds and is ideal for developing birdwatching trails. The newly opened Jambu Zoo near Nagrota, now North India’s largest, is a landmark addition to wildlife tourism.
Jammu’s cultural essence is vividly expressed through its regal monuments and Dogra heritage. The sprawling Mubarak Mandi Palace, a blend of Rajasthani, Mughal, and colonial architecture, houses the Dogra Art Museum with rare manuscripts and art. The historic Bahu Fort overlooks the Tawi River, while the Amar Mahal Museum presents royal collections and literature. Bhimgarh Fort in Reasi and the grand Akhnoor Fort on the banks of the Chenab built atop the earlier terraces from the Harappan period,add depth to the region’s medieval grandeur.
The Basohli Fort and nearby town, famed for Basohli paintings, highlight Jammu’s vibrant art legacy. The Ranjit Sagar Dam and lake near Basohli offer scenic beauty and adventure options. Krimchi Temples, believed to be some of the oldest in the region, and the Buddhist ruins of Ambaran Monastery near Akhnoor enrich the narrative of ancient spirituality and culture. Jio Pota Ghat carries the legacy of the Rajya-Abhishek of Maharaja Gulab Singh of Jammu laying the foundation of grand J&K state.
Jammu’s heritage villages in Rajouri, Poonch, and Udhampur can be developed to offer immersive experiences in Dogra cuisine, crafts, folk music, and rituals. Annual events like Dogra Heritage Week, Bhaderwah Trout Festival, and Mansar Mela can act as consistent tourist magnets.
For this vision to materialize, a robust and collaborative approach is essential.
The Jammu & Kashmir Government must prioritize roads, multilingual signage, QR-code based tourist guides, clean public toilets, waste disposal systems, parking zones, and Wi-Fi connectivity in emerging tourist spots. The iconic Chenab Bridge, the world’s highest railway bridge, should be promoted as a site for engineering tourism with a dedicated viewing point.
Private players and local entrepreneurs must also contribute by establishing eco-resorts, homestays, and farm-based lodgings. Utility shops and outlets should be extensive with increased time span and inventory, maintain cleanliness, cultural information, and promote Dogra-themed products. Youth and women should be trained in storytelling, guiding, adventure sports, hospitality, and digital marketing to boost employment and engagement.
A Jammu Tourism App is crucial, offering virtual tours, route maps, ticketing, lodging options, and local language support. Digital promotion through influencers, travel bloggers, and international expos can help rebrand Jammu as an all-season destination.
Tourism circuits such as Spiritual Jammu, Heritage Trails, Eco Wilderness Tours, Adventure Jammu, and Weekend Retreats should be developed, packaged, and marketed efficiently. Incentives for green buildings, solar adoption, and eco-regulations will ensure sustainability.
With integrated planning, policy support under Prime Minister Narendra Modi’s vision, and community participation, Jammu can transition into a globally acclaimed tourism region. The time is now for Jammu to awaken its full potential and rise as a crown jewel in India’s tourism landscape.
Certain more points which can be focused are:
Cinematic Tourism Potential: Highlight Jammu’s unexplored scenic locales as ideal settings for film shooting. A dedicated film policy and incentives could attract filmmakers, boosting visibility and local economy.
Wellness and Spiritual Retreats: Introduce the idea of yoga centers, Ayurvedic retreats, and spiritual detox programs in serene settings like Mansar, Bhaderwah, etc. to tap into wellness tourism.
Winter Sports Infrastructure: Advocate for development of winter sports infrastructure in Bhaderwah, Padri, and Nathatop, to position Jammu as a winter sports hub in North India alongside Kashmir and Himachal.
Rural &Agro-Tourism: Emphasize agro-tourism experiences where tourists can stay on farms, participate in harvesting, and taste local produce.
Adventure Race/Festival Calendar: Propose annual adventure events like mountain biking races, paragliding competitions, or river rafting festivals on Chenab or Tawi to draw youth and international adventurers.
Handicrafts and Artisan Clusters: Promote clusters showcasing Basholi paintings, Basohli shawls, Calico prints, wood carvings, and copper/brass works, with live demonstrations and artisan bazaars.
Night Tourism: Propose illuminated heritage walks, night safaris (in eco-approved zones), and cultural shows at Mubarak Mandi, Tawi or Bahu Fort to extend tourist activity beyond daytime.
Trans-Himalayan Circuit Integration: strategic alignment of Jammu’s tourism with Ladakh and Himachal Pradesh under a “Trans-Himalayan Circuit” for high-altitude trekking and cross-cultural immersion.
Heritage Homestays Scheme: Advocate for incentives to convert old havelis or traditional Dogra homes into homestays to preserve architecture and provide authentic experiences.
Institutional Collaboration: Suggest partnerships with academic and hospitality institutes (like IHM Jammu, SKUAST, or Jammu University) for research, tourism curriculum, and internship-based field support.
Tourism Helpline and Emergency Network: Recommend setting up a multilingual 24×7 tourism helpline and rapid response system for medical, law-and-order, or weather-related emergencies.
Smart Signage and AR Integration: Recommend use of Augmented Reality (AR) for live storytelling at forts, temples, or eco-trails-providing tourists with immersive historical and mythological narratives.
While it’s not possible to cover all the attractions in one write-up, this article focuses on highlighting the immense potential of the Jammu region and the various ways it can be explored.
(The author is Media Incharge, J&K BJP)
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