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WestJet unveils a new platform and national ad campaign, Where your story takes off, a celebration of travel enriching lives with unforgettable stories

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WestJet unveils a new platform and national ad campaign, Where your story takes off, a celebration of travel enriching lives with unforgettable stories

‘Flight Stories’ the first commercial under the new brand platform
brings WestJet’s new tagline to life

CALGARY, AB, Oct. 22, 2024 /CNW/ – Today, WestJet ushers in a new era with the launch of a comprehensive brand platform and fully integrated campaign, anchored by a new tagline—Where Your Story Takes Off.

As the airline returns to its roots, following an updated business strategy, WestJet’s commitment to helping guests write memorable stories is driven by a history of care and celebrated hospitality, delivered each day by a passionate team of WestJetters.

The new platform underscores the transformative power of travel, celebrating the countless stories that pass through a WestJet flight.

In fact, nearly nine out of 10 Canadians, 89 per cent (WestJet, 2024) acknowledge that travel has given them some of their most cherished memories and WestJet is committed to enriching these moments. As Canada’s friendliest airline, WestJet recognizes its role in positively and meaningfully impacting its guests.

“Whether you’re taking off for a big bucket list trip or returning home to see your kids after travelling for work, WestJet plays an important role in enabling all the everyday, and life-changing stories that our guests carry with them, and that was the inspiration for the new platform,” Jennifer Callegaro, Director of Marketing, WestJet.

This campaign was born from the insight that although every guest on a flight may be going to the same destination, they’re not going to the same place. Recognizing this uniqueness is a fresh way to break through and celebrate WestJet and the role of WestJetters in meaningfully connecting guests to their most treasured stories.

The campaign takes flight with over 50 unique travel stories featured in television, online video, premium digital social placements, and an extensive range of high-impact billboards across the country. 

Jay Antflick, Cabin Crew Member at WestJet, who was featured in the spot, says, “We have a big role to play in getting our guests to the people, places, and moments that matter most to them. I love that the new commercial doubles down on what WestJet has always done well: championing our guests’ stories and I’m honoured to be a part of those special memories.”

Start your next travel story with WestJet.

About WestJet:
In 28 years of serving Canadians, WestJet has cut airfares in half and increased the flying population in Canada to more than 50 per cent. WestJet launched in 1996 with three aircraft, 250 employees and five destinations, growing over the years to more than 14,000 employees, 200 aircraft, and more than 100 destinations in 25 countries.

For more information on WestJet, please visit westjet.com.
Connect with WestJet on Facebook at facebook.com/westjet  
Follow WestJet on Twitter at twitter.com/westjet and twitter.com/WestJetNews
Follow WestJet on Instagram instagram.com/westjet/  
Subscribe to WestJet on YouTube at youtube.com/westjet  
Read the WestJet Newsroom at westjet.com/en-ca/news  

SOURCE WESTJET, an Alberta Partnership

For further information: For further information: To contact WestJet media relations, please email media@westjet.com





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Could This Under-the-Radar Artificial Intelligence (AI) Defense Company Be the Next Palantir?

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Palantir has emerged as a disruptive force in the AI realm, ushering in a wave of enthusiastic investors to the defense tech space.

Palantir Technologies was the top-performing stock in the S&P 500 and Nasdaq-100 during the first half of 2025. With shares soaring by 80% through the first six months of the year — and by 427% over the last 12 months — Palantir has helped drive a lot of attention to the intersection of artificial intelligence (AI) and defense contracting.

Palantir is far from the only company seeking to disrupt defense tech. A little-known competitor to the company is BigBear.ai (BBAI -3.35%), whose shares are up by an impressive 357% over the last year.

Could BigBear.ai emerge as the next Palantir? Read on to find out.

BigBear.ai is an exciting company in the world of defense tech, but…

BigBear.ai’s share price volatility so far this year mimics the movements of a rollercoaster. Initially, shares rose considerably shortly following President Donald Trump’s inauguration and the subsequent announcement of Project Stargate — an infrastructure initiative that aims to invest $500 billion into AI projects through 2029.

BBAI data by YCharts

However, these early gains retreated following the Pentagon’s plans to reduce its budget by 8% annually.

While reduced spending from the Department of Defense (DOD) was initially seen as a major blow to contractors such as Palantir and BigBear.ai, the trends illustrated above suggest that shares rebounded sharply — implying that the sell-offs back in February may have been overblown. Why is that?

In my eyes, a major contributor to the recovery in defense stocks came after Defense Secretary Pete Hegseth announced his intentions to double down on a strategy dubbed the Software Acquisition Pathway (SWP).

In reality, the DOD’s budget cuts are focused on areas that are deemed non-essential or inefficient. For example, the Pentagon freed up billions in capital by reducing spend with consulting firms such as Booz Allen Hamilton, Accenture, and Deloitte. In addition, a contract revolving around an HR software system managed by Oracle was also cut.

Under the SWP, it appears that the DOD is actually looking to free up capital in order to double down on more tech-focused initiatives and identify vendors that can actually handle the Pentagon’s sophisticated workflows.

With so much opportunity up for grabs, it’s likely that optimistic investors saw this as a tailwind for BigBear.ai. This logic isn’t too far off base, either.

BigBear.ai’s CEO is Kevin McAleenan, a former government official with close ties to the Trump administration. McAleenan’s strategic relationships within the government combined with the DOD’s focus on working with leading software services providers likely has some investors buying into the idea that BigBear.ai won’t be flying under the radar much longer.

Military service members working in an office.

Image source: Getty Images.

…how does the company really stack up beside Palantir?

The graph below breaks down revenue, gross margin, and net income for BigBear.ai over the last year. With just $160 million in sales, the company tends to generate inconsistent gross margins — which top out at less than 30%. Moreover, with a fairly small sales base and unimpressive margin profile, it’s not surprising to see BigBear.ai’s losses continue to mount.

BBAI Revenue (TTM) Chart

BBAI Revenue (TTM) data by YCharts

By comparison, Palantir generated $487 million in government revenue during the first quarter of 2025. In other words, Palantir’s government operation generates nearly triple the amount of revenue in a single quarter that BigBear.ai does in an entire year. On top of that, Palantir’s gross margins hover around 80%, while the company’s net income over the last 12 months was over $570 million.

Is BigBear.ai stock a buy right now?

Right now, BigBear.ai trades at a price-to-sales (P/S) ratio of around 11. While this may look “cheap” compared to Palantir’s P/S multiple of 120, there is a reason for the valuation disparity between the two AI defense contractors.

Palantir boasts large, fast-growing public and private sector businesses that command strong profit margins. By contrast, BigBear.ai is going to have a difficult time scaling so long as it keeps burning through heaps of cash.

Not only would I pass on BigBear.ai stock, but I also do not see the company becoming the next Palantir. Palantir is in a league of its own in the defense tech space, and I do not see BigBear.ai as a formidable challenger.

Adam Spatacco has positions in Palantir Technologies. The Motley Fool has positions in and recommends Abbott Laboratories, Accenture Plc, Oracle, and Palantir Technologies. The Motley Fool has a disclosure policy.



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Microsoft buys more than a billion dollars’ worth of excrement, including human poop, to clean up its AI mess — company will pump waste underground to offset AI carbon emissions

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Microsoft has just signed a deal with Vaulted Deep, paying it to remove 4.9 million metric tons of waste over 12 years sourced from manure, sewage, and agricultural byproducts for injection deep underground. According to Inc., the current cost of CO2 removal with the company is $350 per ton. If you multiply that by Microsoft’s contract, that makes it worth more than $1.7 billion. However, neither entity has disclosed the actual terms of the deal, and its CEO, Julia Reichelstein, says that the company expects its costs to drop over time, and that the mentioned price isn’t the actual sum that the tech giant paid.

This isn’t the first time Redmond has paid another company to help offset its greenhouse gas emissions; Microsoft signed a deal with AtmosClear in April of this year to sequester 6.75 million metric tons of carbon dioxide. However, Vaulted’s technique is unique — instead of extracting carbon dioxide from the air or electricity production, it collects organic waste. It combines it into a thick slurry, which is then injected about 5,000 feet underground. This prevents them from being dumped at a waste disposal site, where they would eventually decompose and release carbon dioxide into the atmosphere.



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Human programmer beats OpenAI’s custom AI in 10-hour marathon, wins World Coding Championship — Polish programmer might be the last human winner

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Przemysław “Psyho” Dębiak, a 42-year-old programmer from Gdynia, Poland, made history by defeating OpenAI’s custom AI model at the AtCoder World Tour Finals (AWTF) 2025 “Humans vs AI” contest in Tokyo. Considered one of the most prestigious coding tournaments in the world, the AWTF invites just 12 of the top-ranked human programmers—and, for the first time, an AI competitor—to tackle its grueling challenges. After a 10-hour coding marathon, Dębiak edged out the AI by roughly 9.5%, clinching first place while the OpenAI-built model settled for second.

“Humanity has prevailed (for now)!” Dębiak wrote on X, confessing he’d slept only around 10 hours over three days while pushing himself to the limit. OpenAI CEO Sam Altman aptly responded with, “Good job, Psyho.” The AI model, branded OpenAIAHC, was widely expected to dominate the market. Still, Dębiak’s innovative, heuristic-driven approach—using problem-solving shortcuts and educated guesses instead of brute-force calculation—secured the win. Contest administrator Yoichi Iwata praised his distinctive method, noting that while the AI excelled at raw optimization, it “fell short of human creativity.”





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