Asia Travel Pulse
Wendy Wu Tours’ latest Southeast Asia Brochure feature four new additions

Wendy Wu Tours has launched its latest Southeast Asia brochure, unveiling a unique collection of tours designed for culturally curious travellers, featuring exclusive itineraries, behind-the-scenes access, and a variety of travel styles.
The selection offers more meaningful ways to experience the region’s stunning diversity. Among the standout new tours is Wonders of Indonesia, already proving popular with travellers seeking to venture beyond the typical tourist trail. Travellers drawn to river cruising can enjoy the Angkor & Mekong Uncovered which includes a three-night journey aboard the Victoria Mekong. They can also enjoy a festive twist with Christmas on the Mekong, a new 20-day tour featuring Vietnam and Cambodia including a seven-night cruise on the Mekong where travellers can celebrate Christmas.
“Travellers today want more than just sightseeing – they want meaningful encounters, flexibility and the chance to explore deeper,” Wendy Wu Tours Australia managing director, Simon Bell, said. “From cruising through Borneo’s lush jungles, exploring ancient temples in Java, or celebrating Christmas on the Mekong, each itinerary is designed to connect travellers in a way that’s both enriching and effortless.”
New arrivals
The new brochure features four new additions:
- Treasures of Malaysia, Borneo & Singapore (15 days from $8,280pp): Travellers can stroll through the storied streets of Peninsular Malaysia, relax in the cool serenity of the highlands, and experience the vibrant pulse of its cities. In Borneo, they encounter rare wildlife and drift along remote rivers, before concluding their adventure in Singapore – a city where ancient heritage and modern innovation live side by side.
- Wonders of Indonesia (15 days from $7,180pp): From the ancient majesty of Prambanan Temple to the untamed beauty of Komodo National Park, this tour offers a rich blend of cultural immersion and natural wonder. Travellers explore traditional villages, soak in volcanic landscapes, and witness the iconic Komodo dragons in their natural habitat.
- Angkor & Mekong Uncovered (15 days from $6,880pp): Travellers can marvel at the grandeur of Angkor Wat, explore the colonial charm of Battambang, and delve into the stories behind ancient temples and markets. The adventure continues with a serene three-night cruise aboard the stunning Victoria Mekong, taking in local life and scenery.
- Christmas on the Mekong (20 days from $12,380pp): This journey begins among the ancient temples of Angkor, then sets sail on a seven-night cruise along the Mekong, where Christmas morning unfolds with a sunrise over the river. From the bustling streets of Saigon to the timeless beauty of Hoi An, and finally to the breathtaking limestone karsts of Halong Bay, this tour blends celebration, culture and serenity.
The brochure also showcases a refreshed collection of Cruise & Tour options, combining Wendy Wu’s award-winning land itineraries with premium cruise experiences. Travellers can also take advantage of the current Early Bird offer, saving up to $700 per person on 2026/27 Southeast Asia tours.
Asia Travel Pulse
Serena Hotels launches global Prestige Club app across Africa and Asia

Serena Hotels has officially launched the Prestige Club App, a digital loyalty platform that connects 33 properties across Africa and Asia, offering a unified guest experience and cross-border rewards. The simultaneous launch across key city hotels: Kenya, Uganda, Tanzania, Rwanda, Mozambique, and Pakistan marks the brand’s first global rollout of a tech-enabled membership programme.
The app introduces a consolidated system for earning and redeeming points across Serena’s entire portfolio, covering not only stays but also dining outlets and Maisha Spa & Health Clubs. It is structured around four membership tiers, Classic, Gold, Platinum, and Prestige Plus, with features including real-time point tracking, mobile access, and region-wide recognition.
“The Prestige Club is designed to serve today’s regional and international traveller. Our aim is to offer guests a consistent and rewarding experience whether they are travelling for business in Nairobi, on retreat in Swat, or visiting cultural landmarks in northern Pakistan,” said Aziz Boolani, Global CEO of Serena Hotels.
The launch comes at a time when cross-regional travel is recovering steadily. By offering a single loyalty ecosystem across two continents, Serena Hotels aims to simplify travel and create new pathways for guests from South Africa, India, China, and neighbouring markets.
Designed for regional and international travellers, the app reflects guest feedback and evolving travel trends, aiming to simplify travel and offer personalised experiences. Ashish Sharma, CEO Serena Hotels – Africa, said, “At Serena Hotels, loyalty is something we hold in the highest regard. For over 50 years, you, our guests, have chosen us to be part of your most meaningful moments. From business travels to weekend escapes, from celebrations to family getaways, you have made us part of your story. And tonight, it’s our turn to write a new chapter, with you at the center of it.”
Speaking on the milestone, he added, “We are delighted to launch the Serena Prestige Club App, our most ambitious leap forward in loyalty to date. This is not just a digital upgrade; it’s a complete transformation of how we recognize, reward, and engage with our guests. From paper to palm. From country-specific rewards to borderless experiences. From a points programme to a dynamic, tiered system that grows with you. It is loyalty made smarter, more accessible, and more rewarding. It ensures that every Serena guest, wherever they are globally, feels recognized, valued, and empowered to explore our 33 iconic destinations across 8 countries.”
The network includes heritage palaces, restored forts, and mountain resorts in Asia, such as Khaplu Palace & Residence, Shigar Fort Residence, and Hunza Serena Inn, alongside coastal retreats, city hotels, and safari lodges in Africa. The loyalty programme applies equally across the portfolio, allowing guests to access consistent benefits regardless of location.
Key Highlights of the Prestige Club App
Global Recognition: One digital platform, two continents. Members enjoy elite privileges across 33 Serena Hotels destinations in Africa and Asia.
Multi-Tiered Access: A structured programme with Classic to Prestige Plus tiers, offering room upgrades, dining benefits, wellness access, and more.
Mobile-First Experience: App-based account management with booking, redemption, and service requests available in-app.
Inclusive of Lifestyle and Leisure: Points can be redeemed on experiences such as safari excursions, spa treatments, cultural dining, and mountain retreats.
The app was developed based on guest feedback and changing travel trends, including an increasing demand for regional experiences and personalised rewards. It complements Serena’s long-standing emphasis on cultural heritage and locally anchored hospitality across its properties.
The Prestige Club App is now available for download on iOS and Android platforms and is open to both frequent guests and first-time visitors looking to explore the Serena network.
Asia Travel Pulse
Pacific Asia Travel Association Youth Symposium 2025 to Take Center Stage at Srinakharinwirot University in Bangkok, Providing Valuable Industry Insights and Networking Opportunities

Published on
August 11, 2025 |
The Pacific Asia Travel Association (PATA) Youth Symposium 2025 is set to take center stage at Srinakharinwirot University in Bangkok, offering a dynamic platform for young professionals and students in the travel and tourism industry. This prestigious event aims to provide valuable insights into the latest industry trends, fostering meaningful networking opportunities with key stakeholders. As the tourism sector continues to evolve, the symposium will play a crucial role in shaping the future of travel, offering attendees a chance to engage with experts, share innovative ideas, and explore potential career paths within this fast-paced and ever-growing field.
The Pacific Asia Travel Association (PATA) will host the PATA Youth Symposium 2025 at Srinakharinwirot University in Bangkok, Thailand, on Monday, August 25, just ahead of PATA Travel Mart 2025. The event is being graciously supported by the International College for Sustainability Studies, Srinakharinwirot University (SWUIC), in partnership with Bangkok University International (BUI).
This engaging symposium will feature dynamic panel discussions, motivating student-led conversations, and valuable networking opportunities with industry experts from across the Asia Pacific region. It aims to provide young professionals with the essential skills and insights needed to thrive in the rapidly changing tourism sector.
“Empowering youth is not just an investment in their future, it is an investment in the future of the tourism industry. Together, as an industry, we must build the bridges that lead them from aspiration to achievement.” stated PATA CEO Noor Ahmad Hamid. “It is one of PATA’s proudest works to guide the new generation of tourism professionals, both those who have only begun their journey and those who are excelling towards their goals, and ensure that they are ready to overcome obstacles and seize the opportunities once they join the workforce.
He continued, “PATA is, of course, grateful to our host, the International College for Sustainability Studies, Srinakharinwirot University, and all participating organisations for joining us in supporting the rising stars of our industry. Without them, this event would not be possible.”
Thanakorn Thongprayoon, Dean of the International College for Sustainability Studies, Srinakharinwirot University, commented: “SWUIC is truly honoured to host this inspiring and forward-looking event. The PATA Youth Symposium 2025 aligns closely with our mission to foster globally minded graduates who are not only career-ready, but also committed to creating a sustainable and inclusive future for the tourism industry. We believe in the power of youth, and by connecting them with industry leaders, we can ignite new ideas and drive meaningful change in our shared future.”
SWUIC is honored to host the PATA Youth Symposium 2025 and is eager to welcome all participants to its campus. The institution is dedicated to fostering the development of global citizens, instilling a profound understanding of sustainability and diversity while equipping students with the knowledge and skills needed for success in today’s world. This event provides the perfect environment to explore career opportunities in the travel and tourism sector and to analyze emerging industry trends.
Program Highlights
The symposium will kick off on August 25 with two motivating keynote speakers: Sophia Montgomery, a Physics student at Harvard University and a Paris 2024 Olympian in Women’s Dinghy Sailing, alongside Jonathan Low, CEO of Global Success Learning Academy.
Following the keynote addresses, the event will feature an engaging panel discussion with graduates who have successfully entered the tourism workforce. Participants will have the chance to engage in this interactive exchange, where experience meets ambition.
Additionally, the symposium will present two more panel sessions focused on practical career insights. The first, “Uncovering the Unseen: Discovering Hidden Careers in Tourism,” will feature experts from the Thailand Incentive and Convention Association (TICA), Intrepid Travel, and iSanook Hotels & Resorts, who will shed light on niche careers within the tourism industry that students may not have considered before. The second session, “Career-Ready: How to Impress Recruiters,” will include human resource professionals from Dusit International and other top companies, who will offer valuable advice on how to effectively prepare for the job market.
The Pacific Asia Travel Association (PATA) Youth Symposium 2025 will take place at Srinakharinwirot University in Bangkok, offering valuable insights and networking opportunities for young professionals in the travel industry. This event will focus on emerging trends and future career paths, helping attendees connect with industry leaders and peers.
The day will conclude with a workshop hosted by the PATA Thailand SWUIC Student Chapter in collaboration with the PATA Thailand Bangkok University Student Chapter.
Asia Travel Pulse
Vietnam And Thailand Overshadowed As This Nation Becomes Southeast Asia’s Most Affordable Destination At Just One Thousand Four Hundred Fourteen Rupees A Day

Published on
August 11, 2025 |
Laos has emerged as Southeast Asia’s cheapest travel destination for 2025, offering visitors an average daily expense of just one thousand four hundred fourteen rupees. This low cost, which covers accommodation, meals, and transportation, makes the country a standout choice over regional favorites like Thailand, Vietnam, and Cambodia. Its combination of affordability, natural beauty, and a slower, less commercialized pace gives travelers more value for every rupee spent.
Southeast Asia has always attracted Indian travelers looking for an affordable international escape. Countries such as Thailand, Vietnam, Cambodia, and Indonesia have built reputations as budget-friendly destinations, offering low daily expenses without compromising on cultural depth or natural beauty. In 2025, however, one destination has surpassed them all — Laos. The country now stands as the most economical travel choice in the region, offering unmatched value for visitors.
Laos Leads the Affordability Rankings
Travel research from around the world shows that Laos ranks as the most affordable destination in Southeast Asia. Visitors can explore the country on a budget of only twelve pounds a day — about one thousand four hundred fourteen rupees — and still cover essentials like accommodation, meals, and transport. With the basics taken care of at such a low cost, travelers have the freedom to immerse themselves in Laos’ scenic landscapes, cultural landmarks, and unhurried atmosphere without stretching their budget.
The recognition of Laos as the top budget destination is not limited to regional comparisons. International rankings have placed it as the most affordable country to visit in the world for 2025. This global acknowledgment highlights its position not only as a Southeast Asian gem but also as one of the best-value travel destinations anywhere.
The Cost Advantage in Every Aspect
One reason Laos has claimed the affordability crown is its consistently low costs across all aspects of travel. Accommodation prices remain highly competitive. In key tourist hubs such as Luang Prabang and the capital city Vientiane, travelers can find hostel beds starting from £3 per night, equivalent to ₹353. In the riverside town of Vang Vieng, prices drop even further, with some options available for around £1.50 (₹176) per night.
Food is another highlight of Laos’ affordability. Street markets and local food stalls sell filling meals at extremely low prices. A traditional plate of sticky rice served with grilled pork can cost less than £1 (₹117), giving visitors a taste of authentic Lao cuisine without straining their budget. Even dining in small restaurants often costs far less than in neighboring countries.
Transportation in Laos remains highly budget-friendly. Buses and minivans connect major cities and popular tourist spots for less than four pounds fifty, about five hundred twenty-nine rupees. Those who prefer independence can rent a motorbike for roughly four pounds seventy, or five hundred fifty-three rupees, giving them the freedom to discover remote villages and picturesque backroads at their own pace. Adding to the options, the new Laos–China Railway offers a scenic and affordable link between Vientiane and Vang Vieng. The trip costs around six pounds, or seven hundred six rupees, and blends modern convenience with sweeping views of the country’s lush landscapes.
Entry fees to attractions are also modest. Visiting Kuang Si Falls, one of Laos’ most photographed natural sites, along with the nearby Bear Rescue Centre, costs just £2.30 (₹270). This affordability makes it possible for travelers to experience several attractions in one day without spending much.
A Quiet Alternative to Crowded Tourist Spots
Laos provides far more than budget-friendly travel — it offers a slower rhythm and a distinctive atmosphere that set it apart from nearby destinations. While the beaches of Thailand, the bustling streets of Vietnam, and the iconic temples of Cambodia draw heavy tourist traffic, Laos retains a calm, unhurried charm. Travelers often step into towns where daily life unfolds gently, framed by sweeping mountains, winding rivers, and age-old villages that preserve their traditions.
The country’s charm lies in its unspoiled landscapes and cultural authenticity. Whether it’s watching the sunset over the Mekong River, hiking to hilltop viewpoints, or exploring centuries-old Buddhist temples, travelers can immerse themselves in experiences that feel genuine and unhurried. This makes Laos particularly appealing for those seeking a break from fast-paced travel itineraries and heavily touristed spots.
Rising Tourism in 2025
Despite its peaceful image, Laos is beginning to see increased interest from both domestic and international visitors. Travel data from early 2025 shows that international arrivals rose by 11% compared to the same period in the previous year. This increase translated into more than 1.2 million visitors during the first quarter alone, generating hundreds of millions of dollars in tourism revenue.
Domestic tourism is also expanding rapidly, with local travel nearly doubling compared to the previous year. This growth suggests that while Laos still offers a quieter experience than other destinations, it is gradually becoming more recognized for its value and appeal.
How Laos Stacks Up Against Neighbors
In terms of cost, Laos clearly stands out. Vietnam and Cambodia remain affordable options, with daily expenses averaging around £15 (₹1,768). Malaysia and Indonesia cost slightly more, at about £19 (₹2,239) per day. Thailand, once the top choice for budget travelers, now requires around £24 (₹2,829) daily, making it twice as expensive as Laos.
This gap in prices gives Laos a significant competitive advantage, particularly for travelers who prioritize stretching their travel budgets without sacrificing experiences.
Why 2025 Is the Perfect Time to Visit Laos
For budget-conscious travelers who also value cultural immersion, Laos delivers on every front. The country combines affordability with natural beauty, from mist-covered mountains to lush waterfalls and tranquil rivers. Visitors can explore historic towns, discover hidden temples, sample flavorful street food, and take boat rides along the Mekong — all while keeping daily costs well below what they might expect in other countries.
Its welcoming communities and slower pace also make it an ideal choice for travelers who want to spend more time in one place without feeling financial pressure. Whether planning a short trip or an extended journey, visitors can enjoy meaningful experiences at a fraction of the cost compared to other destinations in Southeast Asia.
Laos has claimed the title of Southeast Asia’s cheapest travel destination for 2025, with daily costs averaging one thousand four hundred fourteen rupees thanks to its low prices for stays, meals, and transport, combined with its scenic, laid-back charm.
A Standout Choice for Budget Travel
As word spreads about its affordability and charm, Laos is likely to see more international recognition. However, for now, it remains a destination where travelers can experience authentic Southeast Asia without the crowds or high prices. For anyone mapping out a Southeast Asia itinerary in 2025, Laos deserves serious consideration as both a cost-effective and culturally rewarding choice.
-
Brand Stories3 weeks ago
Bloom Hotels: A Modern Vision of Hospitality Redefining Travel
-
Brand Stories2 weeks ago
CheQin.ai sets a new standard for hotel booking with its AI capabilities: empowering travellers to bargain, choose the best, and book with clarity.
-
Destinations & Things To Do3 weeks ago
Untouched Destinations: Stunning Hidden Gems You Must Visit
-
Destinations & Things To Do2 weeks ago
This Hidden Beach in India Glows at Night-But Only in One Secret Season
-
AI in Travel3 weeks ago
AI Travel Revolution: Must-Have Guide to the Best Experience
-
Brand Stories1 month ago
Voice AI Startup ElevenLabs Plans to Add Hubs Around the World
-
Brand Stories1 month ago
How Elon Musk’s rogue Grok chatbot became a cautionary AI tale
-
Brand Stories3 weeks ago
Contactless Hospitality: Why Remote Management Technology Is Key to Seamless Guest Experiences
-
Asia Travel Pulse1 month ago
Looking For Adventure In Asia? Here Are 7 Epic Destinations You Need To Experience At Least Once – Zee News
-
AI in Travel1 month ago
‘Will AI take my job?’ A trip to a Beijing fortune-telling bar to see what lies ahead | China
You must be logged in to post a comment Login