Wellness Travel
Wellness and Wildlife Create an Incredible Haven at The Westin Maldives Miriandhoo Resort
WHETHER DRAWN BY THE THRILLS of the reef or the promise of relaxation, The Westin Maldives Miriandhoo Resort is the ultimate summer escape for both adventurers and relaxation seekers.
Nestled in the heart of Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, visitors can engage with the natural world, where marine marvels and holistic wellness meet. With a wide range of sporting opportunities and activities centred on wellness, the resort offers an escape that truly recharges.
From unmatched accommodations to delightful dining, a rejuvenating spa and the opportunity to get up-close-and-personal with Maldivian wildlife, you can consider this resort a sanctuary for body, mind and soul.
Beneath the Waves
Located inside a mesmerising atoll, The Westin Maldives Miriandhoo Resort boasts a vibrant house reef that is home to over 250 species of coral and diverse marine life.
From now through November, Baa Atoll celebrates its Manta Ray season, which places guests at the centre of one of the world’s most awe-inspiring natural spectacles.
In nearby Hanifaru Bay, you can watch the seasonal gatherings of Manta Rays, allowing you to get up-close-and-personal with these amazing creatures.
Book a bucket-list excursion and, after just a 40-minute speedboat ride from The Westin Maldives Miriandhoo Resort, you can enjoy unforgettable guided snorkelling sessions and witness the extraordinary cyclone feeding phenomenon, where hundreds of manta rays glide in a mesmerising underwater spectacle.
You can also sign up for a guided turtle snorkelling trip — the island serves as a popular nesting ground for as many as seven species of sea turtles, including endangered green, hawksbill, and leatherback turtles.
For divers, the resort is pure paradise, offering easy access to over 20 dive sites across Baa Atoll — a global diving destination loved for its thriving reefs and marine diversity.
Guests adore exploring Dhigali Thila, a protected submerged reef with coral-draped overhangs, narrow passages and abundant marine life, and Nelivaru Thila, a seascape of coral pinnacles and ledges, where you can swim alongside moray eels, turtles and sharks.
If you’re intent on relaxing on land, simply sit back and try spotting dolphins from the comfort of your table during breakfast.
Superior Stays
Offering only 69 spacious villas, you’ll have plenty of privacy and expansive room to relax. Each stay features a private pool with panoramic views of the ocean or island. Available in eight distinct categories, the design-led villas are luxurious, light-filled residences finished with Italian-style touches.
Influenced by the Indian Ocean’s azure rhythms, the contemporary design blends organic forms with precious regional materials. Each spacious retreat features signature Westin Heavenly° Beds and exclusive pool decks, creating sophisticated waterfront sanctuaries.
Unforgettable Dining
Five dining and drinking venues deliver flavourful experiences rooted in the Eat Well philosophy, which blends exceptional tastes with thoughtful preparation.
The Pearl, the resort’s overwater Japanese speciality restaurant, presents authentic five-course dinners overlooking the expansive Indian Ocean. For casual beachfront dining, Hawker serves Asian-Fusion street cuisine in a relaxed beach setting.
Island Kitchen, the resort’s all-day dining hub, features the breakfast buffet and international lunch and dinner options in a soaring poolside space. Children will love the restaurant’s dedicated Eat Well menu selections designed to appeal to young palates.
Two distinctive bars complement the dining experience: the laid-back Beach Bar captures the tropical island vibe, while the elevated Sunset Bar crafts signature cocktails against the backdrop of Maldivian sunsets. Both bars serve the Crafted at Westin collection, where expert mixology meets local ingredients.
A Wellness-First Escape
Westin’s Five Pillars of Well-Being — Feel Well, Eat Well, Sleep Well, Move Well, and Play Well — shape every aspect of the guest journey, creating experiences that restore and energise.
The overwater Heavenly Spa by Westin delivers therapeutic treatments designed to restore inner balance through wellness programmes focusing on movement, mindful relaxation and restorative sleep.
Runners can explore the scenic runWESTIN trails winding through tropical landscapes and the overwater jetty, while tennis players can enjoy singles or doubles at the newly constructed beachside courts. Complimentary non-motorised water sport options also await just steps from the villa doorways.
Daily wellness activities across the property include Sunrise Yoga sessions in the dedicated pavilion, water volleyball and Petanque games — all complimentary for resort guests.
Wellness continues throughout the property’s restaurants, where Eat Well menu selections and family cooking classes feature fresh local ingredients and healthy recipes for those seeking nutritious dining or dietary transformation.
At the end of the day, your villa serves as a sanctuary for deep rest, featuring signature Heavenly® Beds enhanced with Sleep Well lavender balm for a wonderfully relaxing night.
All-Inclusive Promotion
The Westin Maldives Miriandhoo Resort has an enticing promotion that lets you discover all that the Maldivian paradise has to offer.
The package includes a seaplane transfer for two adults, three meals per day, unlimited alcoholic beverages, a private beach dinner, snorkelling excursions, spa treatments for two, water sports, a painting class and more.
Packages start from USD 1,000++ per room, per night, and are available now for stays through 5 April 2026. Visit westin-maldives.com to learn more.
The Westin Maldives Miriandhoo Resort
Baa Atoll, Republic of Maldives
Tel: +960 660 4444
Email: mlewi.reservation@westinhotels.com
IG: @thewestinmaldives #WestinMaldives #LetsRise
FB: @WestinMaldivesMiriandhooResort
Article Sponsored by Marriott International.
Imags courtesy of The Westin Maldives Miriandhoo Resort.
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Market Overview
Wellness Tourism Market is transforming global travel, as more individuals seek not just leisure but rejuvenation, healing, and holistic health experiences. Unlike traditional tourism, wellness tourism is deeply rooted in purpose-offering experiences that focus on mental, physical, and spiritual well-being. From luxury spa retreats and yoga camps to detox resorts and fitness cruises, the market caters to a diverse audience keen on improving their quality of life while traveling. This trend reflects a broader societal shift toward preventive healthcare and stress management, driven by rising awareness of self-care and mental health.
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Market Size, Share & Demand Analysis
Valued at $814.6 billion in 2024, the Wellness Tourism Market is projected to reach $1.66 trillion by 2034, growing at a CAGR of 7.3%. The market welcomed around 935 million travelers in 2024 and is expected to surpass 1.2 billion by 2028. This surge in demand highlights the market’s resilience and adaptability across both primary wellness tourism-where health is the main reason for travel-and secondary wellness tourism, where travelers integrate wellness into their broader itinerary. With primary wellness tourism accounting for 55% of the market, it is evident that travelers are prioritizing well-being as a central part of their journeys.
Market Dynamics
Several factors are propelling the Wellness Tourism Market forward. First and foremost is the rising consumer inclination toward health-conscious lifestyles. Travelers are increasingly choosing destinations that offer wellness amenities such as meditation, fitness programs, nutritional counseling, and holistic treatments. The demand for personalized wellness experiences is also on the rise, with consumers expecting customized programs that align with their unique health goals. Technology is another major influencer, with apps, wearables, and virtual health consultations enhancing the wellness journey.
On the flip side, challenges persist. High service costs often make wellness travel inaccessible to broader populations, especially in emerging economies. The lack of standardization and quality control in services further complicates consumer trust. Moreover, global economic uncertainties and travel hesitations can temporarily curb growth.
Key Players Analysis
Leading players in the Wellness Tourism Market include renowned names such as Canyon Ranch, Six Senses Hotels Resorts Spas, and the Miraval Group. These pioneers are recognized for their holistic programs, luxurious offerings, and customized health packages. Other prominent players like Ananda in the Himalayas, Lanserhof Tegernsee, and SHA Wellness Clinic contribute to market development through traditional healing practices blended with modern wellness science.
Emerging brands such as Serenity Escapes, Vitality Ventures, and Zenith Wellness are rapidly making a mark by targeting niche demographics with budget-friendly, eco-conscious, or culturally immersive wellness packages. Their innovation lies in crafting unique experiences that combine local traditions with global wellness trends.
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Regional Analysis
North America continues to dominate the Wellness Tourism Market, with the United States leading due to its advanced infrastructure, high disposable incomes, and growing interest in preventive care. Europe is close behind, leveraging its historic spa culture and an increasing focus on stress management. Countries like Germany, France, and the UK offer a compelling mix of traditional and modern wellness services.
The Asia-Pacific region is a rising star, with Thailand, India, and Indonesia offering deeply rooted healing traditions and affordable wellness solutions. Latin America is catching up quickly, as Brazil and Costa Rica gain popularity for their biodiverse, nature-infused wellness experiences. Meanwhile, the Middle East and Africa are investing in wellness infrastructure, with the UAE and South Africa emerging as promising destinations.
Recent News & Developments
The Wellness Tourism Market is seeing significant developments, especially in personalization and digital innovation. Providers are integrating AI to develop tailor-made health programs, while virtual reality is enhancing meditative and relaxation experiences. Collaborations between tech firms and wellness retreats are yielding smart wellness packages that track health metrics and provide real-time feedback.
There’s also a shift toward sustainable and eco-friendly travel, with consumers demanding responsible tourism that respects nature and local communities. Regulatory frameworks are tightening, with governments setting standards to ensure safety, quality, and ethical practices in wellness tourism offerings.
Scope of the Report
This report offers a comprehensive analysis of the Wellness Tourism Market, covering key segments such as domestic and international travel, wellness resorts, spa treatments, digital wellness tools, and traveler types-from solo adventurers to corporate groups. It explores critical factors including market growth patterns, competitive strategies, regional dynamics, and emerging opportunities.
With detailed insights into market drivers, restraints, and trends, stakeholders can make informed decisions to capitalize on this expanding sector. The report also assesses the competitive landscape, forecasting tools, and potential regulatory impacts to guide businesses in aligning with the evolving wellness travel ecosystem.
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Wellness Travel
Australia, Japan, Iceland, Italy, Thailand, Mexico, South Korea, Saudi Arabia And More Supercharge A Wellness Travel Explosion Now Worth Over One Trillion Dollars
Monday, July 28, 2025
Australia, Italy, Japan, Thailand, Mexico, South Korea, Saudi Arabia, and Iceland are at the forefront of a global travel transformation, spearheading an explosive rise in wellness tourism that’s redefining the way the world experiences holidays. What was once a niche has become a megatrend, with travelers now seeking mindfulness, rejuvenation, and holistic well-being over traditional sightseeing. This unstoppable momentum is propelling the wellness travel industry toward an astonishing value of one point three five trillion dollars, as nations across the globe compete to craft soul-nourishing escapes and immersive healing journeys unlike anything seen before.
Australia’s Peninsula Hot Springs and the Global Rise of Wellness Travel
Two brothers in Australia set out with a modest vision 20 years ago—creating a thermal bathing experience on a quiet patch of land in Victoria’s Mornington Peninsula. Surrounded by grassy paddocks, the concept was simple: an outdoor bathing retreat where people could unwind and connect with nature.
Fast forward two decades, and that humble project has evolved into Peninsula Hot Springs, one of the most revered wellness destinations in the world. This transformation mirrors the dramatic global shift toward wellness tourism—a fast-growing movement where travel meets self-care, balance, and mental restoration.
Why Wellness Travel Is Booming
The way people travel has fundamentally changed. Rather than chasing packed itineraries or lounging aimlessly on beach holidays, modern travelers are looking for depth, rejuvenation, and intention. Wellness travel responds to this need by offering holistic experiences that refresh both body and mind.
Post-pandemic consciousness has further fueled this trend. The global health crisis underscored the importance of physical and emotional well-being, creating lasting shifts in travel behavior. As a result, wellness tourism has seen massive growth. The industry is forecasted to reach USD 1.35 trillion by 2028, more than double its size in recent years.
Travel is no longer seen as a luxury—it’s increasingly viewed as a way to reset, recharge, and build resilience.
Wellness Is the New Standard
As interest grows, the hospitality industry is reimagining what a vacation can offer. Wellness is becoming a core part of the travel experience, not just an optional add-on. Hotels are integrating guided meditation and yoga into in-room TV systems, offering custom sleep and nutrition programs, and curating entire wellness itineraries.
Tour operators are adapting too. G Adventures, for instance, has developed wellness-focused tour categories that combine mindful movement, cultural exploration, and relaxation. Even family travel is embracing the trend. In Phuket, a hotel now offers child-friendly wellness programs—complete with spa experiences, Muay Thai training, healthy cooking classes, and eco-learning activities.
These efforts reflect a larger industry pivot: today’s traveler values experiences that support long-term health and inner peace.
Wellness Without the High Price Tag
Wellness tourism may conjure images of luxury spa resorts or high-end yoga retreats, but it doesn’t have to be expensive. In fact, younger travelers—especially Millennials and Gen Z—are proving that meaningful wellness experiences can be accessible and affordable.
Digital detox getaways, sober retreats, camping escapes, forest therapy walks, and mindfulness weekends all fall under the wellness travel umbrella. They may not come with marble floors and gourmet cuisine, but they offer the real essence of restoration.
A growing majority of Gen Z travelers (about 73%) now say they prioritize wellness benefits like relaxation and self-care when planning holidays. These travelers are more interested in how a trip makes them feel than what they can post on social media afterward.
Destinations such as Bali, Thailand, and Mexico have embraced this shift by offering affordable wellness retreats that blend yoga, meditation, detox, and cultural immersion.
From Local Retreat to Global Leader
Peninsula Hot Springs stands as a symbol of wellness travel’s evolution. What began as a single pool and café now spans a large property with spa facilities, hot springs, wellness classes, eco-lodges, and cultural experiences. The focus remains on harmony with nature and healing through simplicity.
This Australian success story is just one example of how wellness tourism is becoming an essential part of how people experience the world. More than just vacations, these journeys offer transformation.
The Next Wellness Hotspots
As the wellness wave spreads, several destinations are emerging as global leaders in the space:
- South Korea: Known for temple stays, herbal medicine, skincare rituals, and forest therapy, South Korea blends ancient traditions with modern wellness innovation.
- Italy: Beyond its food and history, Italy offers agritourism stays, natural hot springs, and wellness experiences focused on balance, nutrition, and the joy of slow living.
- Japan: With its famous onsen culture, Zen retreats, tea ceremonies, and forest bathing, Japan delivers peace and introspection in every region.
- Saudi Arabia: As tourism opens up, Saudi Arabia is investing in wellness resorts near the Red Sea, desert meditation experiences, and sustainable, eco-driven luxury.
- Iceland: A sanctuary of geothermal pools, clean air, and dramatic landscapes, Iceland is ideal for cold plunges, natural detox, and mental clarity.
Looking Ahead
The future of travel is not just about where you go, but how you feel when you get there—and how you feel when you return. Wellness tourism isn’t a passing trend; it’s a reflection of global values shifting toward health, mindfulness, and meaningful connection.
Australia, Italy, Japan, Thailand, Mexico, South Korea, Saudi Arabia, and Iceland are igniting a global shift in tourism as wellness travel surges toward a monumental one point three five trillion dollar valuation. This megatrend is redefining vacations into transformative journeys of healing, purpose, and rejuvenation.
Whether it’s soaking in thermal waters in Australia, meditating in a Japanese forest, or walking barefoot on a Mexican beach, wellness travel is guiding the world into a more balanced way to explore.
Wellness Travel
Wellness tourism: Booming travel trend will soon be worth $1.35 trillion – and it’s changing the way we holiday
Twenty years ago, two Aussie brothers established a small thermal bath on a patch of land in Victoria’s Mornington Peninsula.
It wasn’t anything extravagant, just a humble celebration of outdoor bathing in a grassy paddock.
But now, thanks in part to the phenomenon of ‘wellness travel’, Peninsula Hot Springs has turned into one of the world’s most acclaimed wellness destinations.
READ MORE: Simple packing method that will make wheeling your suitcase around so much easier
The way we’re travelling has changed. Instead of typical “flop and drop” holidays or city breaks with a packed itinerary, travellers are gravitating toward a more mindful way of taking a trip.
Wellness tourism has seen a huge surge in search interest in the last few years, in part thanks to a post-COVID mindset shift toward prioritising our health.
READ MORE: Your ultimate guide to travelling in Japan with children
The numbers don’t lie: the global wellness tourism industry is predicted to be worth around $1.35 trillion in 2028. That’s more than double what it was just two years ago.
Hotels are jumping on board: offering guided yoga and meditation classes on in-room TVs, sleep tracking, custom dining menus, and a variety of dedicated wellness itineraries.
READ MORE: These are the most overcrowded tourist destinations around the world
Tour company G Adventures has a ‘wellness’ tour category and one hotel in Phuket even offers wellness packages for children, with gentle spa treatments, kid-friendly Muay Thai, junior cooking classes, and sustainability activities.
Wellness travel on a budget
Though ‘wellness tourism’ might conjure images of $1000-a-night retreats and bougie spa experiences, it doesn’t have to be a luxury holiday. DIY digital detoxes, camping trips, and alcohol-free holidays all fall under the wide umbrella of wellness travel.
Gen Z and Millennial travellers in particular are driving demand for mental and emotional reset holidays – the type of trip where you come home feeling refreshed and like you’ve actually had a break.
Holidays are no longer just about checking off tourist destinations: 73 per cent of Gen Z say they plan trips specifically for wellness benefits like relaxation or self-care activities.
Destinations like Bali, Thailand, and Mexico are known for more affordable retreats focusing on yoga, meditation, and detox.
Female-focused wellness retreats
Female-focused retreats are also having a moment, as part of the wider wellness travel trend.
For example: CNN labelled menopause retreats as “the next big thing in wellness”; South Korea’s sanhujoriwon are hotels specifically for postpartum mothers; and there is a retreat in the Philippines designed to boost and nurture fertility.
Closer to home, Aussie wellness leaders are creating their own retreats.
“We all know how easy it is to put our own self-care on the back burner, but a female-focused wellness retreat is your chance to prioritise you,” Sarah Percy, a women’s health physiotherapist who is hosting a wellness retreat on the Gold Coast from August 1, tells 9Travel.
“Wellness travel is a great way to step out of your comfort zone… When we stop and step away from the daily grind, we truly get the chance to tune back in with ourselves.”
ClubMed is also gearing up to host an all-inclusive ‘mumcation’, for new mums to reconnect with themselves mentally, physically, and emotionally postpartum.
The future of wellness travel
Peninsula Hot Springs is perhaps the perfect example of how wellness travel has exploded. What was once just a single pool and café has evolved into a sprawling complex with spa treatment, onsite accommodation, eco-lodges, and cultural experiences for guests.
Experts predict the wellness industry will just keep on growing, as we seek out more experiences to relax and restore ourselves while travelling, and have tapped five destinations set to become leaders in the space.
These five countries are South Korea, Italy, Japan, Saudi Arabia, and Iceland.
“These countries are redefining relaxation and rejuvenation, setting the stage for a transformative travel experience that goes beyond the ordinary,” said Amy Skelding, FINN’s Managing Partner and UK Travel Lead.
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