Connect with us

Ways to Travel

Unlocking cultural, natural, and adventure tourism potential of Jammu

Published

14 hours ago

on


Dr Pardeep Mahotra
Jammu is swiftly evolving beyond its image as a pilgrimage gateway to become a multidimensional tourism destination. Encompassing cultural heritage, breathtaking landscapes, adventure thrills, and sustainable development opportunities, Jammu is primed to capture a larger share of domestic and international tourist footfall.
The landscape of Jammu is a nature lover’s paradise. The hill station of Patnitop, perched at 6,600 feet, is surrounded by pine forests and is ideal for paragliding, skiing, and zip-lining. Close by are Nathatop, almost 9,000 feet above sea level, and Sanasar, offering expansive views and lush trekking routes. Bhaderwah boasts the enchanting Jai Valley and pristine Seoj Meadow, which enchant trekkers, campers, and nature photographers with their pristine beauty.
Lesser-known natural wonders include the Girgan Valley in Poonch, famously called the “Valley of Seven Lakes,” with glacial formations and alpine serenity. Equally compelling are Surinsar and Mansar Lakes, ideal for boating, bird-watching, and reflective retreats. The Kindli Waterfall in Ramban, Nongala Lake in Rajouri, and the Ranjit Sagar Lake View near Basohli offer immense potential for eco-tourism. The unexplored Gharu Hill Station, Duggan, and Sarthal Valley in the Bani tehsil of Kathua are emerging jewels.
Adding a unique dimension to tourism is the Beating Retreat ceremony at Suchetgarh Border post in RS Pura. This border tourism initiative aims to boost the local economy and showcase the region’s patriotic heritage. Plans to establish shopping complexes, recreational activities, food outlets, and parks will transform it into a major border tourist spot similar to Attari border in Amritsar.
For wildlife and eco-tourism enthusiasts, Jammu is rich in bio-diversity. The Nandini Wildlife Sanctuary along the Jammu-Udhampur highway is home to leopards, pheasants, and more. Other vital zones include Ramnagar Wildlife Sanctuary, Kishtwar National Park, and Jasrota Sanctuary. The Gharana Wetland near the Indo-Pak border is a Ramsar site known for migratory birds and is ideal for developing birdwatching trails. The newly opened Jambu Zoo near Nagrota, now North India’s largest, is a landmark addition to wildlife tourism.
Jammu’s cultural essence is vividly expressed through its regal monuments and Dogra heritage. The sprawling Mubarak Mandi Palace, a blend of Rajasthani, Mughal, and colonial architecture, houses the Dogra Art Museum with rare manuscripts and art. The historic Bahu Fort overlooks the Tawi River, while the Amar Mahal Museum presents royal collections and literature. Bhimgarh Fort in Reasi and the grand Akhnoor Fort on the banks of the Chenab built atop the earlier terraces from the Harappan period,add depth to the region’s medieval grandeur.
The Basohli Fort and nearby town, famed for Basohli paintings, highlight Jammu’s vibrant art legacy. The Ranjit Sagar Dam and lake near Basohli offer scenic beauty and adventure options. Krimchi Temples, believed to be some of the oldest in the region, and the Buddhist ruins of Ambaran Monastery near Akhnoor enrich the narrative of ancient spirituality and culture. Jio Pota Ghat carries the legacy of the Rajya-Abhishek of Maharaja Gulab Singh of Jammu laying the foundation of grand J&K state.
Jammu’s heritage villages in Rajouri, Poonch, and Udhampur can be developed to offer immersive experiences in Dogra cuisine, crafts, folk music, and rituals. Annual events like Dogra Heritage Week, Bhaderwah Trout Festival, and Mansar Mela can act as consistent tourist magnets.
For this vision to materialize, a robust and collaborative approach is essential.
The Jammu & Kashmir Government must prioritize roads, multilingual signage, QR-code based tourist guides, clean public toilets, waste disposal systems, parking zones, and Wi-Fi connectivity in emerging tourist spots. The iconic Chenab Bridge, the world’s highest railway bridge, should be promoted as a site for engineering tourism with a dedicated viewing point.
Private players and local entrepreneurs must also contribute by establishing eco-resorts, homestays, and farm-based lodgings. Utility shops and outlets should be extensive with increased time span and inventory, maintain cleanliness, cultural information, and promote Dogra-themed products. Youth and women should be trained in storytelling, guiding, adventure sports, hospitality, and digital marketing to boost employment and engagement.
A Jammu Tourism App is crucial, offering virtual tours, route maps, ticketing, lodging options, and local language support. Digital promotion through influencers, travel bloggers, and international expos can help rebrand Jammu as an all-season destination.
Tourism circuits such as Spiritual Jammu, Heritage Trails, Eco Wilderness Tours, Adventure Jammu, and Weekend Retreats should be developed, packaged, and marketed efficiently. Incentives for green buildings, solar adoption, and eco-regulations will ensure sustainability.
With integrated planning, policy support under Prime Minister Narendra Modi’s vision, and community participation, Jammu can transition into a globally acclaimed tourism region. The time is now for Jammu to awaken its full potential and rise as a crown jewel in India’s tourism landscape.
Certain more points which can be focused are:
Cinematic Tourism Potential: Highlight Jammu’s unexplored scenic locales as ideal settings for film shooting. A dedicated film policy and incentives could attract filmmakers, boosting visibility and local economy.
Wellness and Spiritual Retreats: Introduce the idea of yoga centers, Ayurvedic retreats, and spiritual detox programs in serene settings like Mansar, Bhaderwah, etc. to tap into wellness tourism.
Winter Sports Infrastructure: Advocate for development of winter sports infrastructure in Bhaderwah, Padri, and Nathatop, to position Jammu as a winter sports hub in North India alongside Kashmir and Himachal.
Rural &Agro-Tourism: Emphasize agro-tourism experiences where tourists can stay on farms, participate in harvesting, and taste local produce.
Adventure Race/Festival Calendar: Propose annual adventure events like mountain biking races, paragliding competitions, or river rafting festivals on Chenab or Tawi to draw youth and international adventurers.
Handicrafts and Artisan Clusters: Promote clusters showcasing Basholi paintings, Basohli shawls, Calico prints, wood carvings, and copper/brass works, with live demonstrations and artisan bazaars.
Night Tourism: Propose illuminated heritage walks, night safaris (in eco-approved zones), and cultural shows at Mubarak Mandi, Tawi or Bahu Fort to extend tourist activity beyond daytime.
Trans-Himalayan Circuit Integration: strategic alignment of Jammu’s tourism with Ladakh and Himachal Pradesh under a “Trans-Himalayan Circuit” for high-altitude trekking and cross-cultural immersion.
Heritage Homestays Scheme: Advocate for incentives to convert old havelis or traditional Dogra homes into homestays to preserve architecture and provide authentic experiences.
Institutional Collaboration: Suggest partnerships with academic and hospitality institutes (like IHM Jammu, SKUAST, or Jammu University) for research, tourism curriculum, and internship-based field support.
Tourism Helpline and Emergency Network: Recommend setting up a multilingual 24×7 tourism helpline and rapid response system for medical, law-and-order, or weather-related emergencies.
Smart Signage and AR Integration: Recommend use of Augmented Reality (AR) for live storytelling at forts, temples, or eco-trails-providing tourists with immersive historical and mythological narratives.
While it’s not possible to cover all the attractions in one write-up, this article focuses on highlighting the immense potential of the Jammu region and the various ways it can be explored.
(The author is Media Incharge, J&K BJP)





Source link

Related Topics:
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Ways to Travel

New Zealand’s Natural Beauty and Adventure Tourism Now More Accessible for Indian Tourists Through New Partnership with Flamingo Transworld

Published

2 hours ago

on

August 2, 2025

By


Home » TRAVEL NEWS » New Zealand’s Natural Beauty and Adventure Tourism Now More Accessible for Indian Tourists Through New Partnership with Flamingo Transworld

Saturday, August 2, 2025

In a groundbreaking partnership that aims to make travel more accessible and enjoyable for Indian tourists, Flamingo Transworld has signed a Memorandum of Understanding (MoU) with Tourism New Zealand. This collaboration marks a significant effort to encourage Indian travelers to explore the scenic beauty, adventure, and cultural richness of New Zealand, with a particular focus on boosting tourism during off-peak seasons. The agreement is poised to offer tailored travel experiences, seamless booking processes, and a range of ready-made packages that appeal to the diverse interests of Indian travelers. New Zealand, with its renowned natural landscapes, vibrant culture, and adventure tourism offerings, has long been a dream destination for many Indians. This partnership, which follows a series of diplomatic meetings between the two countries, promises to make New Zealand more accessible to Indians than ever before.

In 2024, over 80,000 Indians visited New Zealand, marking a 23% increase from 2019. Key Indian cities such as Mumbai, Delhi, and Bengaluru have shown a growing interest in New Zealand, with 43% of travelers from these cities naming it as their top international destination. This new agreement between Flamingo and Tourism New Zealand is set to take these numbers even higher, promoting New Zealand not just during peak travel seasons but throughout the year.

Key Highlights of the Partnership

  • Custom Travel Packages: Tailored packages to cater to Indian travelers’ interests, focusing on nature, adventure, and cultural experiences.
  • Booking Simplification: Seamless online booking options to make the travel process smooth and efficient.
  • Off-Peak Travel Boost: Special efforts to increase travel during the off-peak months from March to November, coinciding with India’s summer holidays and festivals like Diwali.
  • Training and Promotion: Comprehensive training programs for Indian travel agents, better marketing strategies, and promotional efforts aimed at strengthening ties between the countries.
  • Kiwi Link India 2025: A major event to further promote bilateral tourism, with travel experts and businesses coming together to create new opportunities.

The Growing Appeal of New Zealand for Indian Tourists

New Zealand has long been a top destination for international tourists, and its appeal is only growing among Indian travelers. Known for its breathtaking landscapes, adventure tourism, and rich cultural experiences, New Zealand offers a unique blend of activities that attract nature lovers, thrill-seekers, and those in search of relaxation. The collaboration between Flamingo Transworld and Tourism New Zealand will play a pivotal role in helping more Indians explore the island nation.

Why New Zealand?

New Zealand’s allure lies in its diverse offerings. From the majestic peaks of the Southern Alps to the pristine beaches of the North Island, New Zealand offers a wide array of experiences that resonate with Indian tourists:

  • Adventure Tourism: New Zealand is known globally for its adventure tourism, offering activities like bungee jumping, skydiving, hiking, and white-water rafting. These activities align well with the adventurous spirit of many Indian travelers.
  • Natural Beauty: With its lush green landscapes, sprawling national parks, geothermal wonders, and stunning coastlines, New Zealand provides a perfect setting for those seeking a tranquil and rejuvenating holiday.
  • Cultural Diversity: The island nation is rich in Maori culture and traditions, offering visitors a chance to learn about the indigenous history and partake in unique cultural experiences.
  • Friendly Hospitality: The warm hospitality of New Zealanders makes it an inviting destination for Indian travelers, who often find it easy to connect with the locals and enjoy a welcoming atmosphere.

Tourism Trends in India

Indian tourism to New Zealand has seen a steady rise in recent years. According to reports, over 80,000 Indians visited New Zealand in 2024, a 23% increase from 2019. Major Indian cities like Mumbai, Delhi, and Bengaluru have shown significant interest in New Zealand, with many Indian tourists calling it their top international destination. The rise in interest is particularly evident in the luxury and adventure travel segments, with more affluent travelers looking for destinations that offer unique experiences.

The introduction of a more streamlined booking process and customized travel options by Flamingo Transworld and Tourism New Zealand is expected to further increase this number, making New Zealand even more accessible to the Indian market. With the country’s winter months aligning with India’s summer holidays, there is an excellent opportunity for Indians to visit during the off-peak travel season, thus helping spread tourism throughout the year.

How the Flamingo-Tourism New Zealand Partnership Benefits Indian Tourists

The new MoU between Flamingo Transworld and Tourism New Zealand promises several benefits for Indian travelers, which will significantly enhance their overall travel experience.

1. Tailored Travel Experiences

The partnership aims to offer personalized travel experiences that cater specifically to the preferences of Indian tourists. Whether it’s an adventure trip for adrenaline junkies, a cultural tour to explore New Zealand’s Maori heritage, or a relaxing holiday in one of the country’s many luxurious resorts, these customized packages are designed to ensure that travelers get the most out of their trip.

2. Seamless Online Booking System

One of the main goals of this collaboration is to make the booking process as simple and efficient as possible. By providing an intuitive online booking platform, Indian tourists will have access to easy, direct options for planning their trips. Whether they’re booking flights, accommodations, or experiences, the new platform will offer an all-in-one solution for travelers.

3. Off-Peak Travel Focus

One of the most notable aspects of this collaboration is the emphasis on promoting travel during New Zealand’s off-peak months, specifically from March to November. This time frame aligns with India’s summer holidays and major festivals like Diwali, making it easier for Indian families to plan their vacations. By focusing on these months, the partnership will help distribute tourist traffic more evenly, allowing for a better experience for all visitors.

4. Training and Awareness for Travel Agents

To ensure the success of this initiative, Tourism New Zealand and Flamingo Transworld will also focus on training Indian travel agents. By equipping them with detailed knowledge of New Zealand’s offerings and the best travel packages for Indian tourists, the goal is to ensure that agents can offer the most relevant and valuable advice to their clients.

Key Events to Strengthen the Partnership

A major upcoming event that will be crucial to this collaboration is the Kiwi Link India 2025, set to take place in Goa and New Delhi. This event will bring together tourism professionals, travel agents, and industry leaders from both India and New Zealand. The aim is to spark discussions, generate new business opportunities, and strengthen bilateral tourism ties. This event will be a major step forward in enhancing the visibility of New Zealand as a key destination for Indian travelers.

Conclusion

With the new partnership between Flamingo Transworld and Tourism New Zealand, Indian tourists are set to experience a whole new level of convenience, customization, and excitement when traveling to New Zealand. The collaboration aims to promote the destination as not just a place to visit during peak seasons but as a year-round option for those seeking adventure, relaxation, and cultural immersion. As New Zealand continues to rise in popularity among Indian travelers, the enhanced marketing strategies, easy booking systems, and tailored travel packages offered through this collaboration are expected to drive a further increase in Indian tourist arrivals. Whether it’s the beauty of the landscapes, the thrill of adventure, or the warmth of its people, New Zealand is poised to become an even more prominent destination on the Indian traveler’s map.



Source link

Continue Reading

Ways to Travel

Intrepid Travel marks ‘Intrepid Day’ with community Impact

Published

9 hours ago

on

August 2, 2025

By


Intrepid Travel celebrated its inaugural Intrepid Day, on July 24, with a series of global events focused on culture, connection, and community. Marking the company’s 24/7 global presence, the event is set to become an annual tradition highlighting purpose-driven travel and long-term community impact. Celebrations spanned 31 country offices, with major events held in Melbourne, Toronto, and London, the company said in a statement. In Australia, Intrepid hosted giveaways and social media activations, distributing more than 1,000 free Urban Adventures tours to travellers. In Nepal, Intrepid DMC marked the occasion with meaningful local initiatives. Staff and community members joined hands to clean the Changunarayan Temple, a UNESCO World Heritage Site, and planted over 200 trees in partnership with a local forest group. The day also featured a cultural celebration with traditional Newari cuisine, folk music, and a sarangi performance by the Gandharva community, raising awareness about their endangered traditions. The day concluded with a guided Urban Adventure tour of Bhaktapur, highlighting hidden historical gems and promoting sustainable tourism. Globally, Intrepid Day raised over AUD $50,000 in 24 hours for The Intrepid Foundation, surpassing its initial goal and contributing to a wider impact of AUD $150,000 to benefit over 50 grassroots partners worldwide. In Nepal, funds were raised for local partner Sagarmatha Next, reinforcing the day’s theme: culture, connection, and community.





Source link

Continue Reading

Ways to Travel

Australia Ties Up with Indonesia Promoting New Cultural And Adventure Trips Hosted for Travel Advisors

Published

9 hours ago

on

August 2, 2025

By


Home » Australia Travel News » Australia Ties Up with Indonesia Promoting New Cultural And Adventure Trips Hosted for Travel Advisors

Saturday, August 2, 2025

Australia and Indonesia’s travel partnership is taking center stage with a bold new initiative that rewards top-performing Australian travel advisors with an exclusive famil experience to Bali and Labuan Bajo. This is not just a tourism initiative between the two countries but it also showcases Indonesia’s diverse culture and breath-taking attractions. Taking place between 27 October – 2 November, the fully hosted itinerary will encompass flights, luxury accommodation spends and island-hopping experiences in addition to a liveaboard experience — giving agents an opportunity not only enrich their destination knowledge but also be able to get under the skin of two of Indonesia’s most iconic regions.

Virgin Australia, in collaboration with Wonderful Indonesia, has unveiled an extraordinary opportunity for Australian travel advisors — a high-stakes, high-reward famil experience that fuses cultural immersion with tropical adventure. This October, five exceptional agents will earn their place on an exclusive, all-expenses-paid journey through Bali and Labuan Bajo — two of Indonesia’s most captivating destinations.

Running from 27 October to 2 November 2025, this rare famil is more than just a getaway — it’s a deep dive into Indonesia’s soul. Designed to enrich, inspire, and elevate the professional expertise of participating travel advisors, the trip will showcase the dynamic blend of ancient tradition, lush island landscapes, and marine biodiversity that make Indonesia a world-class travel destination.

A Reward That Goes Beyond the Ordinary

Virgin Australia and Wonderful Indonesia aren’t just offering a familiarisation tour — they’re setting the stage for a transformative travel experience. The five winning agents will be selected based on performance, and only the most driven and dedicated advisors will earn their spot. To qualify, agents must issue at least one eligible Virgin Australia ticket to or via Denpasar (Bali) between 1 August and 7 September 2025. Those with the highest number of bookings during the campaign period will secure a coveted place on this prestigious famil.

This campaign is about more than just recognition — it’s about rewarding passion, performance, and dedication with something unforgettable.

Two Worlds, One Epic Itinerary

The hosted itinerary is a seamless blend of luxury, adventure, and discovery. It begins in Bali, the Island of the Gods, where winners will spend four nights soaking up the island’s spiritual essence, cultural richness, and warm hospitality. Advisors will explore ancient temples, artisanal markets, scenic rice terraces, and the vibrant flavors of Balinese cuisine — all through curated experiences that reveal the island’s deep-rooted identity.

From Bali, the journey continues eastward to Labuan Bajo, the enchanting port town on the island of Flores, known as the gateway to Komodo National Park. Here, the advisors will transition from cultural immersion to natural wonder, boarding a liveaboard vessel for a two-night sailing adventure through some of Indonesia’s most pristine marine environments.

This segment of the trip promises stunning sunsets, snorkeling among vibrant coral reefs, and the chance to witness the legendary Komodo dragons in their native habitat — a rare and unforgettable encounter.

Fully Hosted, Seamlessly Delivered

All travel logistics are covered. Advisors will fly Virgin Australia in economy class from Adelaide, Brisbane, Melbourne, or Sydney to Denpasar, then continue onward to Labuan Bajo. The return leg is equally seamless, ensuring advisors can focus on the experience rather than the details.

The journey includes four nights in premium Bali accommodations and two nights aboard a luxury liveaboard vessel, surrounded by the turquoise waters of the Flores Sea. Meals, excursions, and guided activities — from village visits to marine exploration — will all be thoughtfully arranged and hosted by the Wonderful Indonesia team, offering agents a VIP-level introduction to the destinations they’ll soon be promoting with new insights and enthusiasm.

How to Enter and Win

Participation is straightforward but competitive. To be in the running, agents must:

  • Issue at least one eligible Virgin Australia ticket to or via Denpasar (DPS) during the campaign period (1 August – 7 September 2025).
  • Ensure the required promotional code is included in the PNR.
  • Follow all booking guidelines through Galileo, Amadeus, or Sabre GDS systems.

The top five agents with the most eligible bookings during the campaign window will earn a seat on the famil. With the deadline set for 7 September 2025, advisors must act fast, book smart, and stay sharp — this opportunity won’t come again.

Strategic Timing for a Stronger Partnership

This initiative comes at a key moment in both countries’ tourism strategies. As Indonesia continues to invest in expanding its global tourism appeal, and Australia aims to re-engage outbound travelers post-pandemic, this collaboration represents a mutual commitment to growth, connection, and cultural exchange.

The campaign also aligns with Visit Indonesia 2025 efforts, which aim to spotlight lesser-known destinations like Labuan Bajo while reinforcing Bali’s iconic status. By bringing travel advisors directly into these destinations, the famil empowers them to return with first-hand knowledge and powerful stories that can drive bookings and inspire confidence among travelers.

Virgin Australia’s Global Vision

The launch of this famil coincides with Virgin Australia’s resurgence on the international stage, most notably with the introduction of its inaugural long-haul route from Sydney to Doha. This new connection — powered through Virgin’s strategic partnership with Qatar Airways — gives Australian travelers access to over 170 global destinations across Europe, Africa, and the Middle East.

This marks a significant leap in the airline’s post-pandemic transformation, reinforcing its ambitions to become a major player not just in domestic skies, but in global aviation. For travel advisors, the expansion means more options, more flexibility, and a broader canvas on which to build dream itineraries for clients.

An Opportunity That Opens Doors

This famil is more than just a reward — it’s a catalyst for professional growth. Advisors will return with authentic destination insight, fresh content for client engagement, and a competitive edge in promoting high-conversion Indonesian itineraries. In a world where travelers are increasingly seeking meaning, experience, and personalization, this famil provides agents with exactly what they need to lead the conversation.

Australia and Indonesia’s travel collaboration offers a unique reward for top agents through an exclusive famil to Bali and Labuan Bajo, aiming to boost destination expertise and strengthen tourism ties. The experience combines cultural immersion with adventure, showcasing the best of Indonesia to Australia’s leading travel advisors.

For Virgin Australia and Wonderful Indonesia, it’s a strategic way to showcase the power of partnership, destination diversity, and the vital role of travel advisors in shaping the future of tourism.

Entries close 7 September 2025 — and the race is on.



Source link

Continue Reading

Trending

Copyright © 2025 AISTORIZ. For enquiries email at prompt@travelstoriz.com