Destinations & Things To Do
UK, France, Canada, India, Lebanon, UAE, Germany, Japan, Australia Ignite A Global Surge In Luxury Travel Demand As Sri Lanka Dominates Emirates’ Top 3 Most Desired Summer Destinations For 2025
Wednesday, July 9, 2025
Driven by soaring travel interest from major markets including the UK, France, Canada, India, Lebanon, UAE, Germany, Japan, and Australia, Sri Lanka has rapidly emerged as one of the top three most sought-after summer destinations for 2025, according to Emirates’ latest global booking and search data. With a 32% year-over-year spike in flight searches, the island nation’s unique combination of cultural richness, pristine coastlines, and affordable luxury has captured the attention of international travellers seeking meaningful, long-haul escapes this July and August.
Sri Lanka Ranks Among Emirates’ Top Global Summer Travel Destinations for July and August 2025
According to the latest booking and search insights from Emirates, Sri Lanka has climbed into the top three global destinations for international travelers seeking summer escapes in July and August 2025. The country has experienced a 32% year-on-year increase in flight searches through the airline’s global network, cementing its position as a go-to destination for cultural, coastal, and luxury experiences at accessible prices.
The island nation’s enduring appeal lies in its diversity and affordability. Visitors are drawn to its historic cities steeped in heritage, idyllic palm-fringed beaches, lush tea plantations, abundant wildlife, and an emerging luxury tourism sector that remains cost-effective compared to other long-haul destinations. This multifaceted charm is further enhanced by Sri Lanka’s growing air connectivity and visa-on-arrival convenience for many nationalities, making it an attractive choice for travellers seeking both comfort and discovery.
According to Emirates’ analysis of search and booking data, global demand for leisure travel during the summer peak has risen by 7% compared to the previous year. This surge reflects the post-pandemic acceleration of tourism as people around the world prioritize holidays and cross-border adventures. The airline’s insights also point to shifting preferences among travellers—away from mainstream urban hubs toward more immersive, experiential, and wellness-oriented destinations.
France leads the summer demand charts with a significant 35% increase in outbound searches, supported by major attractions in Paris and the French Riviera. Ireland, Canada, and Saudi Arabia also recorded solid gains, joining the ranks of high-demand destinations. Germany and the United Arab Emirates are maintaining strong positions as source and transit markets, underlining a widespread global appetite for international holidays.
Within the Middle East, travel demand from the UAE continues to expand steadily. Emirates has reported a 13% rise in overall flight searches originating from the UAE, with noticeable interest in regional and international destinations including Sri Lanka, Jordan, India, France, Lebanon, and Morocco. These patterns reflect the UAE’s role as a global travel hub and the growing interest of UAE-based travellers in culturally rich and warm-weather destinations.
Sri Lanka’s upward trend is particularly evident among European travellers. Emirates reports that search interest from the United Kingdom has increased by 12% compared to last summer. British holidaymakers are focusing more on long-haul trips and are gravitating toward destinations offering a mix of adventure, relaxation, and authenticity. Alongside Sri Lanka, countries like New Zealand, Australia, Japan, and Mauritius are also experiencing greater visibility on emirates.com.
In North America, travellers from the United States are shifting attention to the African continent. Emirates data reveals growing interest in Egypt, Kenya, and South Africa, as more Americans seek unique, nature-driven and historically rich destinations. This aligns with the broader trend of travelers opting for new cultural experiences and exploring regions that offer more than just standard sightseeing.
Emirates has been instrumental in driving access to emerging tourism markets like Sri Lanka by expanding its route network and offering flexible options for connecting flights through Dubai. With multiple weekly flights to Colombo and convenient onward connections to key North American and European cities, the airline facilitates seamless travel to the island for millions of global passengers. Emirates’ premium service, inflight entertainment, and transit facilities in Dubai International Airport add further appeal for long-haul travellers heading to Sri Lanka.
Beyond its stunning landscapes and deep cultural heritage, Sri Lanka is also earning acclaim as a rising hub for wellness tourism. Spa resorts, Ayurvedic retreats, and nature-centric accommodations are increasingly popular among those seeking holistic rejuvenation. Furthermore, the country’s culinary scene—rooted in spices, seafood, and farm-to-table freshness—has become a major draw, elevating the overall travel experience.
Sri Lanka’s tourism rebound in 2025 highlights the nation’s resilience and rising appeal on the global travel stage. With more international airlines strengthening connectivity to Colombo and a consistent marketing push by tourism authorities, the country is well-positioned to exceed its visitor targets in the second half of the year.
Sri Lanka has become one of Emirates’ top three most searched summer destinations for 2025, driven by growing travel interest from the UK, France, Canada, India, Lebanon, UAE, Germany, Japan, Australia, and beyond—attracted by its cultural richness, natural beauty, and affordable luxury.
As summer travel preferences evolve, Sri Lanka stands as a testament to how a destination can blend culture, relaxation, nature, and affordability to meet the needs of modern travellers. Its rising prominence on Emirates’ summer radar shows that the country is not just recovering but thriving in the eyes of global tourists. Whether for families, solo adventurers, couples, or wellness seekers, Sri Lanka continues to be a destination that offers something truly special—and 2025 could be its most successful summer yet.
Destinations & Things To Do
Day 72: Heat and a Vortexing Wayside
- Blackrock Hut (885.3) to Pinefield Hut (898)
- 2549 feet ascent, 2757 feet descent
Today was hot. Really hot. Like 100 degree hot. We started early, took an afternoon wayside vortex break, and hiked into the early evening. By doing this, we packed in a 14 mile day.
Most of the hikers at last night’s shelter planned to go to the same hut. We were not confident we could make the 14 mile hike so had told folks not to worry if we didn’t make it.
Early Morning Climb
The day started with a climb up Blackrock Summit. The trail was easy enough, skirting the side of the summit rather than going over the top. I was relieved not to have to climb the rocks in the heat as I had no desire to disturb any of the snakes I assumed must be resident there.
It was warm, but due to being 8:30 am, it wasn’t too hot yet. In the glare of the summer sun, we still squinted to make our way up and around the summit.
After winding our way around the peak, we wove back and crossed the rockfall on the back side of the summit. Some hikers came up behind us and I offered to let them go ahead, assuming we would be slower given our 30 year age advantage. In fact, we had to slow down for them. We didn’t mind taking our time, especially after we moved into the shadow of the peak.
Forest Friends Along the Way
One of our forest companions today was an Appalachian Cottontail (Sylvilagus obscurus). This sweet bunny sat still in the middle of the trail, preventing our advance. I gently eased forward and the bunny went left a couple of feet. I paused. The bunny went right. It was a standoff. No one was going anywhere. After a photo shoot, the bunny finally hopped off into the woods and we hiked on.
We were also graced by a posing Red Admiral Vanessa atalanta. Like the bunny, the butterfly sat in the middle of the trail opening and closing its wings for a minute or two. Finally, it too went off into the woods.
We also saw a mosquito on a Coreopsis verticillata L., Threadleaf Coreopsis, Whorled Tickseed, Whorled Coreopsis. The flower is somewhat mundane, aside from its bright yellow color. However, the mosquito posing on it was remarkable.
Heading for Our First Wayside
We decided definitely to go for the camp store. It was so hot we were dreaming of dunking our heads into a cooler of cold drinks.
The noon hour passed and we carried on. The promise of ice sailed us full steam to the Loft Mountain camp store.
Once inside, we were overcome with options. On top of that, we were so hot eating didn’t seem like a favorable option. We wandered around the store for 30 minutes not sure what we wanted to buy.
We saw a cute banner on the wall. It wasn’t for sale.
Digging In
Adter wandering around the air conditioned store, we cooled off enough to think. We finally got a load of food over two different visits into the store. The breezeway between the store and the bathrooms had long benches with plugs for recharging. Soon after we arrived, other hikers came in, filling the benches as we all guzzeled drinks, chomped food, and charged phones.
The Historian packed in two sandwiches, three drinks, some potato chips, and half a sleeve of oreos. I started off more sedately with one sandwich, some chips and unsweetened iced tea. I love iced tea but gave it up a few years ago because tea doesn’t suit my body well. I watered it down and chugged on. I regretted it later in the day but it sure was good.
Vortexing
After an hour, our tummies were as full as oir chargers. The heat was awful and the company great. No one moved. The clock ticked on. The Hiatorian ate more. I drank more tea. No one moved.
At 3:30, with 6 miles to go, we staggered out into the heat. We busily discussed whether or not we could make the 6 miles left. I commented on how steep the trail was. We walked on. We stopped and looked at each other. It should not be so steep. We took the wrong side trail to return to the Appalachian Trail. Bonus miles at the end of the day in the heat.
Ugh. After studying the maps, we decided to retrace our steps.
We Made It
After correcting our error, we hiked on at a steady pace and finally arrived at Pinefield Shelter. When we got there, our shelter mates cheered and shifted things around to make space for us.
For some unknown reason neither of us were very interested in dinner. Of course not after eating so much for 2nd lunch.
Someone was giving away a foil package of chicken they had been given by someone else who didn’t want it. Hmmm. Chicken salad sounded good.
I mixed the chicken packet with home dehydrated onions and marinara sauce. It was just right. A cool salad supper of protein and vegetables. Eaten in the company of friends, it was a perfect summer supper to end a hot day of hiking.
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Destinations & Things To Do
Back to the PCT After Completing the East Coast
It was so funny laying in the back of the truck bed as Jay drove us all the way from Reno to Kennedy Meadow South. We stopped off once so that I could pee. But for the most part, I slept continuously and felt wonderful. Then as we were getting closer, Jay pulled over so that we could wait for the sun to come up. The final stretch of road to KMS was a winding mountain road. And he thought the views would be better for sunrise.
I continued sleeping in the truck bed as he was parked there. Then slowly woke up as the car began to move again an hour or so later. And boy, was Jay right. The window to the covered truck bed was open as we drove up the mountain roads. I was able to lay there and dozed in and out while simultaneously watching the most incredible sunrise. It was a really unique experience.
Then I woke up again to the feeling of the truck pulling over. And lo and behold, we are pulling into the parking area for the general store at Kennedy Meadows south. I can’t believe that I’m back out on the PCT again.
I rolled back over and slept for another couple of hours. At this point in time, I was feeling a lot better and more rested, but was still leaning toward taking the day off. I still have to figure out my resupply strategy for the next couple hundred miles. I don’t know how much food I want to carry, where I want to re-up on food, and everything like that.
In the past, I’ve done the side trail down Kearsarge pass to go into Bishop. But that adde substantial mileage and elevation gain and loss. This time around, I’m trying to avoid any side trails. Even if that means carrying substantially more food and being a bit uncomfortable. At the same time, my backpack is 35 L. The biggest bear canister I can fit in my pack is a 450, which only fits about three or so days food. And my pack itself in the past typically can only hold about 5 to 6 days of food. So I’ll be curious to see what I’m actually capable of taking.
I slept well for another couple of hours before getting up to go pee. Then back at the truck I packed my quilt away and headed over to the store at Kennedy Meadows. I could smell breakfast cooking and was eager to be up and moving a bit. Otherwise, I felt like I would probably sleep in that truck bed for the entire day. But if I’m taking the day off today, then I’ll probably set up my tent and wind up taking a nap at some point. I haven’t taken a single nap for the entire year. Typically every single time I’m in town and have the opportunity to nap, I have hours of video editing and writing to get done. But I’m basically all caught up at this point. So today can actually just be a rest day for once.
I was surprised that there were only a couple hikers up by the general store. When I was here a few weeks ago, there were tons of people. And at that point in time, the conditions in Sierra were actually not ideal for hiking. Especially at the limited skill level that a lot of hikers have when they start Pacific Crest Trail. Now, a few weeks later, the conditions in the Sierra are finally suitable for most people to pass through. But there’s only a handful of hikers to be seen.
Jay and I sat with two hikers, Hillbilly and Flower and had breakfast. I had a giant pancake loaded with M&Ms, along with hashbrowns, sausage, and eggs. This cute deaf cat named Ranger came and tried to beg for food while we ate. It was nice to just hang out with hikers and have absolutely no plans for the day.
At this point, Jay checked in and was curious what I was planning on doing. I told him I really wanted to work on sorting out my resupply and take the day off. Southern Maine and New Hampshire exhausted me more than I ever could have imagined. So after breakfast, I got my pack and all of the food that I bought at the store yesterday. Then went through everything and sorted out my resupply. Jay made some suggestions about the fastest the easiest places for me to pick up food as well.
Jay suggested that I just carry a day and a half of food out of KMS. Then I can do a short side trail down to Cottonwood trailhead, which will only add about a mile and a half. There I can get my bear canister and about five or six days of food. So at least I could be light and comfortable for the first day or so as I acclimate a bit to the altitude. Fortunately in the past, my body adjusts very well and quickly at high elevation.
That sounded like a good plan and helped me to avoid any of these side trails which add time, elevation, and mileage. All things that I really don’t need to be adding to my already big year. That means I don’t have to go down Kearsarge pass this time around, which I’m super excited about. I’ll probably just carry food to VVR. That would be about 180 miles from Kennedy Meadows. And there I’ll be able to get hot food, resupply, and likely to shower and laundry. It would be another four or so days past there to get to Sonora pass and be completely done with the Sierra.
I like that plan and it seemed to be the easiest option. But I’m not looking forward to how incredibly heavy my pack is going to be. After we figured that out I packed away a day and a half of food to take tomorrow. Then got my bear canister packed, and all of the other food I would be needing. I wasn’t remotely surprised to find the canister couldn’t fit six days of food. Even the BV500 are typically too small to fit six days of food. So I will just have to keep my other food bag and try to hang it where I can, or camp at locations with bear boxes for the first couple days.
The rest of the day after that was super relaxing, and I did basically nothing. I hung out with Jay and some of the other hikers who were at KMS. As the day went on, some more people emerged from their tents. Apparently there are also a handful of hikers down the road at grumpy‘s. Grumpy’s is a bar and restaurant which also has yurts and allows hikers to pitch tents. In 2022 when I was going southbound with PCT, I was at grumpy’s for their Halloween potluck, which wound up being an absolute blast.
Sometime in the afternoon, Jay wanted to drive down there so I headed over with him. It was nice to be inside of grumpys again and it felt nostalgic. I ordered a patty melt and a root beer float and we sat outside with a handful of hikers. A few of them recognized me off of YouTube or something like that. I chatted with one man who is out supporting his son on his first thru hike at the age of 18. He was so incredibly excited for him and was also super stoked to run into me. Apparently he’s been watching my videos for most of the year.
When I was barely done eating my huge patty melt, the guy who worked inside came out and brought me a banana split! Jay said that he had insisted after Jay mentioned that I was doing the calendar year triple crown. And even though I was already so full I absolutely devoured it. I can’t remember the last time that I had a banana split. There are three scoops of ice cream, one covered in caramel, one covered in hot fudge, and one covered in strawberry syrup. It was delicious.
We sat around for a while after that chatting with the other hikers. It’s so nice to see more people after it had been such a quiet morning. But a lot of the hikers are either leaving late tomorrow or taking the day off tomorrow. They’re eager to fall into bigger groups and embark on the Sierra together. Which I completely understand. If weather conditions were different, I would likely want to do the same. Though it’s almost impossible to find other hikers doing 35 miles a day.
Eventually, Jay and I headed back to KMS and I planned to finally take that nap. When we got back, I found a hammock and wound up laying down for a few hours. It’s crazy to think that in the last 5 1/2 months and 4300 miles I haven’t napped once. It felt so good to have no place to be and to just be able to relax. And I didn’t have any work to get done.
Eventually, I emerged from the hammock later on in the day. I headed back out toward the general store to grab a couple last items. I wanted to superglue the Velcro onto my new shoes for my gaiters. I also needed to buy fuel and a couple last-minute things. I grabbed a few drinks and sat at the tables with a bunch of hikers and Jay. I tried to use Wi-Fi to get some YouTube videos uploaded, but it was a lost cause. Because of lack of service recently and how challenging the terrain was at the end of the Appalachian Trail, I’m ridiculously behind on everything. But there’s nothing I can do about it.
All of the other hikers wound up coming back from grumpys later on in the night. I got my tent set up near everybody and eventually the whole group sat around to watch a movie on the big projector screen. I was close enough to hear so I just laid inside to do my stretches. Then wound up having a really early night. It looks like Jay is going to drop me back off the trail sometime around 5:30-6AM tomorrow. And I very likely won’t be back in Wi-Fi or service for about six days. But I’m glad to be going through the Sierra as quickly as possible. It’ll be easier to judge my pace once I see how much snow remains on the highest mountain passes.
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This website contains affiliate links, which means The Trek may receive a percentage of any product or service you purchase using the links in the articles or advertisements. The buyer pays the same price as they would otherwise, and your purchase helps to support The Trek’s ongoing goal to serve you quality backpacking advice and information. Thanks for your support!
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Destinations & Things To Do
Day 73 Devil’s Postpile – The Trek
19.8 miles
From Purple Lake mile 894.8, elev 9974
To Upper Soda Springs campground (mile 912.2, elev 7733)
Climb 1882
Descend 4128
Steps 38761
As I reached Duck Creek early in my hike there was a man sitting there on a downed tree enjoying a snack and a rest. He pointed out there was plenty of space on the tree for me if I wanted it. I declined as I wanted to get some miles in today, but we still talk for 5 minutes or so. He was doing the JMT. He started in Yosemite Valley, made it to Purple Lake, and decided that his body just didn’t have the strength that it used to. He opted to turn around and hike back to Red’s Meadow. I never would have guessed that he was 77 but he said that he has done things like climb Mt. Shasta with his son when he was 60. So he has certainly maintained a very active life. I relayed my story about coming off trail and thinking through everything as I did so. I relayed that I had to come to terms that I might not make my eventual goal of completing the whole PCT. But that even if I had to stop, then I completed 800 miles That was still an accomplishment to be proud of, and I felt the same about his hike. I hope he sees it that way. He certainly wasn’t distraught, but to have other people have a positive outlook on what you’ve accomplished makes it easier to have that outlook yourself.
He was actually one of the first JMT hikers I’ve come across who voluntarily seemed to look for a way to help a northbound PCT hiker. He volunteered trail conditionings up to Yosemite in particular. He commented on today’s trail to Red’s Meadow. He said that once I get past this next ridge it was downhill the whole way. For me, who is trying to make some ground so I can get my resupply in Tuolumne in a couple days, that was very comforting information.
When I arrived at red’s Meadow, I looked around and put my pack down quickly. I found a spot at a picnic table that was in the shade. I ordered a double cheeseburger and a soda. They tasted good like any real food does when you come off the trail.
Hearing the ongoing conversations among other hikers, I found that I was sitting at a table with Becs, a woman who was living in South Lake Tahoe and working remotely. That made me jealous because I used to have a cabin in Tahoe and would love to live and work remotely from there (I’ve actually updated this post while sitting at the Lake Tahoe Pizza Company – almost in her backyard).
We had done so many Tahoe trails in common, the conversation flowed easily. Hearing her talk about the trails brought back fond memories.
While there, the sun shifted. To stay comfortable in the shade, Hennje changed tables and joined me at my table. He is from near Hamburg, Germany and was a little jealous that I was able to take the time to hike the whole PCT. He has two little ones at home so he only has time to fly over here, hike the JMT, and return. He was very organized and had created his own overview map with his own points of interest.
He also had the JMT map booklet from National geographic. That is similar to the series of booklets they put out for the PCT. We both like paper maps and both had some of the same complaints about the National Geographic map books.
Because of a bridge that is out there is a detour on the PCT around Devil’s Postpile National Monument. But I have a little bit of history with Devil’s Postpile that made me really want to go in and see it.
When I first came to California for graduate school, my big brother and I drove cross country on a big road trip. Bob planned lots of things to see along the whole route. Having just passed through Death Valley and heading to Yosemite, her thought Devil’s Postpile seemed like an interesting side trip.
I remember being fascinated by the basalt columns in the postpile. Since it had been 41 years since Bob and I took that trip, and I was so close, I wanted to come back.
I ended up running into somebody working in the Ranger’s office. She was able to tell me current conditions and how best to hike out and back to the PCT.
It took me 41 years to return, but these photos are for you, Bob.
Because of the bridge being down and the PCT Detour, a ranger at Devils Postpile told me that even though a lot of the campgrounds along the river were closed, PCT hikers were still allowed to use them. So I had almost the whole campground to myself. If only the water was turned on and the latrines unlocked. But a flat tent site, bear box, and picnic table still felt nice to have.
This website contains affiliate links, which means The Trek may receive a percentage of any product or service you purchase using the links in the articles or advertisements. The buyer pays the same price as they would otherwise, and your purchase helps to support The Trek’s ongoing goal to serve you quality backpacking advice and information. Thanks for your support!
To learn more, please visit the About This Site page.
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