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UAE’s ride-hailing space is getting crowded. What’s the express route to success? – Fast Company Middle East

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Digital transformation is afoot in the UAE. From ordering groceries online to hailing cabs in a matter of minutes, the pace of digitalization has accelerated access across emirates. 

As the UAE becomes home to 11 million people in 2025, the demand for smarter transportation solutions is likely to swell and inspire competitive innovation. In a bustling metropolis like Dubai, it takes three and a half minutes to avail the closest taxi on a ride hailing app. This statistic is likely to shrink considerably by 2029 to attract nearly 5 million users, and account for 100% of the ride hailing market’s revenue

From innovative e-hailing services to sustainable mobility options, ride hailing apps are reshaping the way people move through the UAE’s bustling urban landscape. 

But now, the competition is intense, with the entry of new players like Yango and Bolt. 

“The UAE’s mobility market is experiencing significant growth, driven by rapid urbanization, a tech-savvy population, and a strong commitment to sustainability,” says Khaled Nuseibeh, CEO of Hala.

HIGH GROWTH 

The shared mobility sector in the UAE is projected to increase by 4.11% between 2025 and 2029, reaching a market volume of approximately $4.52 million by 2029. 

According to Islam Abdul Karim, Regional Head of Yango Middle East, the sector is being shaped by the competitive landscape and government initiatives. Ride-hailing companies in the UAE thrive on open market conditions with fewer entry barriers.

“While new companies might navigate certain challenges, those that align with the country’s vision for smart, efficient, and AI-driven transportation can thrive,” Abdul Karim says, adding that the UAE’s strict regulations maintain high standards of safety and efficiency, which, while presenting initial barriers for newcomers, help create a structured and reliable market.

Ride-hailing companies are seizing the moment, benefiting from the industry-wide pickup in demand and their strong execution of new functionalities.

Hala has strategic partnerships, especially with the RTA, and is able to integrate cutting-edge technology with traditional taxi services. “We offer features like WhatsApp booking and interactive in-ride screens, which improve convenience and enhance the user experience,” says Nuseibeh. 

This commitment to customer-centric innovation has resulted in impressive metrics, including a 17% year-on-year growth in taxi trips and a 21% increase in average monthly active users.

Yango emphasizes its role as more than just a ride-hailing service. “We are not just a ride-hailing service — we’re an ecosystem that seamlessly integrates mobility, mapping, delivery, entertainment, AI-powered services, and beyond,” says Abdul Karim. 

Yango’s suite of services includes Yango Maps for navigation, Yango Delivery for logistics, Yango Play for in-ride entertainment, and Yasmina, an advanced Arabic AI voice assistant. 

A DYNAMIC SECTOR

“The UAE’s mobility sector is dynamic,” says Alain Kassis, Founder of Delicrew. “Unlike adjacent sectors like food delivery and quick commerce, price and accessibility often favor ride-hailing apps. When you’re looking for a cab, time is the most crucial metric at play. Ideally, customers want a cab as soon as possible.”

Ride-hailing apps capitalize on convenience and speed. “The way ride-hailing apps are designed, convenience and speed take center stage on the UI,” says Kassis. “Similar to the principle of menu psychology used to tweak digital menus on food delivery apps, ride-hailing apps capitalize on proximity and convenience when displaying ride options to customers.”

EMBRACING COMPETITION

With Bolt’s recent entry, an Estonian ride-hailing startup, maintaining market share requires constant innovation. “Competition is part of a dynamic market, and it’s not just about new players entering; it’s about how products evolve to meet customer expectations,” says Nuseibeh. 

Hala’s investment in smart technologies like High-Density Location solutions helps optimize fleet distribution, reduce wait times, and ensure taxis are available in high-demand areas.

Yango’s key to maintaining market share is its diverse service offerings. “Advanced AI tech ensures faster, more efficient rides and delivery services, while our seamless user experience prioritizes convenience and reliability,” Abdul Karim says. 

SUSTAINABLE MOBILITY 

In a taxi-centric market with nearly 2 million loyal daily commuters, sustainability is central to staying on track. 

Hala, collaborating closely with RTA, aims to electrify its taxi fleet and introduce electric vehicle models like BYD, Skywell, and Tesla. “We’re actively expanding our fleet of electric and hybrid vehicles, contributing to Dubai’s goal of making 100% of taxis eco-friendly by 2027,” says Nuseibeh.

Beyond the vehicle itself, smart routing technology is being leveraged to curb fuel consumption and minimize emissions. “The real value of adopting tech in mobility is in how it makes transportation more accessible, smoother, and sustainable,” says Abdul Karim. With over 4.74 million ride-hailing users expected by 2029, Yango plans to capitalize on the market’s growth.

With a rapidly growing urban population, limited public transportation options, and increasing traffic congestion, the country’s demand for ride-hailing services will continue to rise.

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Uber and Baidu partner to launch autonomous ride-hailing in global markets

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Uber Technologies Inc. and Baidu Inc. have announced a multi-year strategic partnership to deploy autonomous vehicles (AVs) across selected global markets outside the United States and mainland China.

The agreement will see Baidu’s Apollo Go driverless vehicles integrated into the Uber platform, with initial operations expected to begin in Asia and the Middle East later this year.

The partnership aims to enhance ride-hailing services by expanding the availability of autonomous mobility solutions through Uber’s platform.

The collaboration is designed to increase the supply of affordable and reliable rides by supplementing existing transport networks with advanced driverless technology.

Under the terms of the agreement, users requesting eligible Uber trips may be offered the option to travel in a fully autonomous Apollo Go vehicle.

READ MORE: UK DfT fast-tracks self-driving pilots

This marks a significant step in the commercial deployment of AVs beyond pilot programmes and limited urban trials.

Apollo Go currently operates more than 1,000 fully autonomous vehicles and has established a presence in 15 cities worldwide, including Dubai and Abu Dhabi.

As of May 2025, Baidu reports that Apollo Go has provided over 11 million autonomous rides to the public, making it the most widely used driverless ride-hailing service globally by volume.

Co-founder, chairman, and CEO of Baidu, Robin Li, said: “We are committed to bringing the benefit of autonomous driving technology to more people in more markets, and this partnership with Uber represents a major milestone in deploying our technology on a global scale.

“We look forward to working with Uber to deliver safe and efficient autonomous mobility solutions to riders around the world.”

Achievements and innovations in connected autonomous vehicles will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!



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Kakao Mobility pursues Waymo, Baidu partnerships for driverless taxis

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A Kakao Mobility self-driving car is being tested in the Pangyo area of Seongnam, Gyeonggi. [KAKAO MOBILITY]

 
Kakao Mobility, Korea’s top ride-hailing platform operator, is reportedly in talks with global autonomous vehicle leaders to launch a self-driving taxi service in Korea.
 
Kakao Mobility is pursuing partnerships with the U.S.-based Waymo and China’s Baidu to bring autonomous taxis, also known as robotaxis, to the domestic market through its Kakao T platform, which currently holds over 90 percent of Korea’s taxi-hailing market, according to industry sources and the Ministry of Land, Infrastructure and Transport on Friday.
 
 
If these collaborations are finalized and relevant regulatory frameworks are established, Korean users may be able to summon Waymo or Baidu robotaxis via Kakao Mobility’s platform.
 
The two companies are recognized as leaders in autonomous driving technology. In a March report by global market research firm Guidehouse, Waymo ranked first and Baidu second in autonomous vehicle technology.
 
“Both companies already operate fully autonomous taxi services — without safety drivers — in urban centers in the United States and China,” an industry official said. “They are widely considered front-runners in autonomous driving with a significant technological lead over competitors.”
 
Should these robotaxis be introduced to Korea, they would undergo adjustments to meet the country’s road conditions and traffic systems before being deployed for public service.  
 

A Waymo robotaxi seen on a road in San Francisco, California on Oct. 11, 2024 [YONHAP]

 
Kakao Mobility hopes the vehicles will help accelerate the accumulation of real-world driving data and spur domestic development in the autonomous vehicle sector.
 
“Rapid progress in autonomous technology requires continuous learning through on-road data,” one automotive expert explained. “Waymo and Baidu have proven the safety of their vehicles in real traffic environments and continue to collect valuable driving data.”
 
However, even if agreements are reached, significant legal and logistical hurdles remain. Under current Korean law, fully driverless vehicles are not permitted on public roads. Operational areas for autonomous vehicles are also limited.
 
Expanding to the level of widespread robotaxi deployment seen in parts of the United States and China will take time and require cooperation with Korea’s taxi industry.
 
“We are in discussions with several leading domestic and international companies regarding service collaborations,” said Kakao Mobility. “However, as talks are ongoing, no specific details or finalized agreements can be disclosed at this time.”
 

Baidu’s robotaxi RT6, currently in operation in Wuhan, China and other areas, is seen in this photo provided by the company. [BAIDU]

 

Translated from the JoongAng Ilbo using generative AI and edited by Korea JoongAng Daily staff.
BY YUN JUNG-MIN [[email protected]]





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Bolt launches Family Profile in Nigeria to simplify shared rides – Innovation Village

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Ride-hailing company Bolt has unveiled a new Family Profile feature in Nigeria, aimed at transforming how families and small support networks coordinate transportation. This new addition enables a single user to manage and pay for rides on behalf of up to nine other people—all within one Bolt account. The move marks a significant shift toward inclusive mobility solutions in a market characterized by communal living and informal ride coordination.

While Bolt is not the first to launch such a feature—Uber pioneered the concept in the ride-hailing space—the platform is strategically adapting the idea to meet Nigeria’s unique mobility dynamics, where multi-generational households are common and transportation responsibilities are often shared among family members.

With the new Family Profile, users can add multiple individuals to a shared account, set monthly ride budgets, and receive real-time notifications about trips. This eliminates the need for constant coordination over phone calls or text messages, which, according to Bolt’s internal data, previously characterized around 2–6% of all rides in Nigeria. These trips often required the payer to relay driver details, track trip progress manually, and resolve post-ride payment concerns—an inefficient and often frustrating process.

Now, riders under the Family Profile can independently request trips through their own Bolt app, while the primary account holder retains complete financial oversight and visibility into ride histories and expenditures. The launch of this feature is part of Bolt’s broader strategy to localize its services and address real-world challenges faced by Nigerian users. For families with elderly members or relatives who may not be tech-savvy, the Family Profile offers a convenient way to ensure safe and reliable transportation without requiring them to navigate the app independently.

“At Bolt, we want to make ride-hailing work for the way people actually move,” said Osi Oguah, Country Manager for Bolt Nigeria. “Family Profile is a simple but powerful way to support others—whether it’s aging parents, adult children, or household staff—without the stress of managing every trip manually. It’s about offering control, visibility, and convenience in one seamless experience.”

The Family Profile maintains Bolt’s strict safety protocols. All added members must be at least 18 years old and possess verified Bolt accounts. The company has clarified that rides cannot be booked for unaccompanied minors, citing legal and safety reasons. However, the feature remains ideal for scheduling transportation for older adults or coordinating rides for family members with limited digital literacy.

This update builds on Bolt’s existing in-app safety features such as trip verification codes, live location sharing, real-time ride monitoring, and emergency assistance options—tools designed to reassure users in an increasingly safety-conscious market.

Bolt’s launch of the Family Profile also comes shortly after reporting a 42% drop in offline (untracked) rides over the past three months, a sign that users are increasingly turning to digital tools for secure and transparent transportation. By integrating family-focused features, Bolt reinforces its ambition to lead the ride-hailing industry in both safety and user empowerment.

The rollout of Family Profile is not just a feature upgrade; it’s a strategic evolution of Bolt’s services, grounded in the everyday realities of Nigerian households. As mobility continues to digitize across the country, innovations like this are likely to play a crucial role in shaping how families move together—safely, efficiently, and with greater peace of mind.



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