Travel Trends

U.S. Solo Travel Market Size, Share & Trends Analysis

Published

4 days ago

July 14, 2025

Dublin, July 14, 2025 (GLOBE NEWSWIRE) — The “U.S. Solo Travel Market Size, Share & Trends Analysis Report By Travel Type (Adventure & Extreme Travel, Eco Travel), By Traveler Type (Domestic, International), By Gender (Male, Female), By Age Group, By Booking Mode, And Segment Forecasts, 2025 – 2030” report has been added to ResearchAndMarkets.com’s offering.

The U.S. solo travel market size was valued at USD 94.88 billion in 2024 and is expected to expand at a CAGR of 12.4% from 2025 to 2030. A combination of evolving traveler preferences and societal trends drives the market growth. Individuals seek personalized and flexible travel experiences, embracing the freedom and empowerment that solo travel offers. The growing prevalence of remote work has also encouraged people to explore new destinations while maintaining professional commitments.

Technological advancements have also played a significant role in enhancing the solo travel experience. The widespread availability of mobile applications for real-time navigation, accommodation booking, and transportation management has alleviated many of the challenges traditionally associated with independent travel. Furthermore, digital platforms provide comprehensive safety information, ensuring solo travelers can navigate unfamiliar environments with confidence. Social media further fuels this trend by enabling travelers to share their experiences, access peer recommendations, and build virtual communities, reducing the sense of isolation that can sometimes accompany solo journeys.

Economic factors have also contributed to the rise of solo travel, particularly among millennials and Gen Z, who are experiencing increased financial independence. Many travelers prioritize experiences over material possessions, directing their discretionary income toward personal exploration. Additionally, the growing adoption of remote and hybrid work models has provided greater flexibility in travel planning, allowing solo travelers to extend their trips without the constraints of traditional office-based employment. This has resulted in an uptick in “workcations” and extended solo travel experiences.

A rising emphasis on mental wellness and self-discovery has led travelers to prioritize solo journeys to rejuvenate and reflect. Advances in technology, such as user-friendly travel apps and platforms, have further facilitated U.S. solo travel by enhancing safety, connectivity, and convenience. In addition, the expanding range of tailored experiences, such as solo-friendly accommodations and guided tours, has significantly made solo travel more accessible and appealing. Furthermore, a 2024 American Express survey reveals that 57% of respondents prefer quick solo weekend getaways, with nearly a third favoring solo trips to new cities. This growing trend highlights the appeal of short, personal escapes that allow travelers to relax, recharge, and explore at their own pace.

In the U.S., a growing focus on mental wellness and self-discovery has encouraged travelers to embark on solo journeys to rejuvenate and reflect. Furthermore, technological advancements, including user-friendly travel apps and platforms, have greatly facilitated solo travel by improving safety, connectivity, and convenience. Additionally, the increasing availability of tailored experiences, such as solo-friendly accommodations and guided tours, has made solo travel more accessible and appealing within the U.S. market.

According to the 2024 Internova Index: North American Traveler Insights survey, international travel among U.S. travelers has grown by 22% in the past year, particularly in the premium and budget segments. Additionally, 25% of travelers plan to take more leisure trips in 2025, highlighting a strong desire for exploration and adventure. Luxury travelers are leading this trend, favoring destinations outside North America. The survey also found that 60% of travelers plan to use travel advisors, with even higher demand among those under 35. These experts are valued for their guidance and assistance, especially during travel disruptions like flight cancellations or itinerary adjustments.

Key Attributes:

Report Attribute	Details
No. of Pages	90
Forecast Period	2024 – 2030
Estimated Market Value (USD) in 2024	$94.88 Billion
Forecasted Market Value (USD) by 2030	$191.69 Billion
Compound Annual Growth Rate	12.4%
Regions Covered	United States

U.S. Solo Travel Market: Industry Outlook

Market Lineage Outlook
Parent Market Outlook
Industry Value Chain Analysis
Booking Mode Analysis and Trends
Market Dynamics
Market Driver Analysis
Market Restraint Analysis
Market Opportunities
Market Challenges
Industry Analysis Tools
Porter’s Five Forces Analysis
Market Entry Strategies

Consumer Behavior Analysis

Demographic Analysis
Consumer Trends and Preferences
Factors Affecting Buying Decisions
Consumer Service Adoption Trends
Observations & Recommendations

Competitive Analysis

Intrepid Travel
G Adventures
Austin Adventures
Contiki Holidays Limited
Solos Holidays Ltd.
EF Education First Ltd. (EF Go Ahead Tours)
WeRoad
Trafalgar
Booking Holdings Inc.
Airbnb Inc.

U.S. Solo Travel Market Report Segmentation

Travel Type Outlook (Revenue, USD Billion, 2018 – 2030)

Leisure & Vacation Travel
Adventure and Extreme Travel
Safari and Wildlife Travel
Cultural & Heritage Travel
Eco Travel
Business Travel
Others

Traveler Type Outlook (Revenue, USD Billion, 2018 – 2030)

Gender Outlook (Revenue, USD Billion, 2018 – 2030)

Age Group Outlook (Revenue, USD Billion, 2018 – 2030)

18-24 Years
25-40 Years
41-56 Years
57 Years and Above

Booking Mode Outlook (Revenue, USD Billion, 2018 – 2030)

Direct Booking
Online Travel Agents and Agencies (OTAs)
Marketplace Booking

For more information about this report visit https://www.researchandmarkets.com/r/jqdp95

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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FITUR Cruises 2026 reaffirms its commitment to the booming cruise holiday industry

Published

6 minutes ago

July 18, 2025

ABC News

FITUR Cruises

MADRID – In 2024, the cruise industry reached a record 34.6 million passengers worldwide, 9.3% more than the previous year, and by 2025 this figure is expected to increase to 37.7 million. Furthermore, by 2030, the global cruise market is expected to generate revenues of 18.35 billion dollars with a compound annual growth rate of 12.9%, according to the ‘State of the Cruise Industry 2025’ report published by the Cruise Lines International Association (CLIA).

Faced with this solid expansion of the cruise sector, the International Tourism Trade Fair is responding to this global tourism trend and is offering the strategic opportunity of connecting with a dynamic market with great potential at the fifth edition of FITUR Cruises from 21 to 25 January at IFEMA MADRID.

Organised in collaboration with online magazine Cruceroadicto.com, the event will debut a redesigned space in Hall 4 of the Trade Fair Centre that will combine the exhibition area, the central auditorium and the Cruise Market business area, which in 2026 is gathering together the largest number of cruise lines and auxiliary industry companies.

FITUR Cruises’ dual strategy: B2B and B2C approach for a personalised offer

Over the course of the trade visitor days -Wednesday 21, Thursday 22 and Friday 23 January – FITUR Cruises 2026 will connect the key players that drive the sector’s solid performance and will offer an interesting programme of conferences. This will contribute to boosting cruise sales, reinforcing their public image as a holiday option and promoting awareness among sales agents and travellers.

Cruise Market will be the heart of FITUR Cruises 2026, acting as a meeting, work and business point between cruise lines, destinations, ports and tour operators, as well as between these actors with the trade visitor and the end traveller. For its part, Cruise Campus will continue with its innovative system of 25-minute talks and mini-courses focused on areas such as marketing for travel agents, who account for approximately 50% of the industry’s turnover, communication and the travel experience from all angles and with a more practical approach.

At the weekend, when FITUR opens its doors to the general public, the Cruises area will reinforce the loyalty of cruise passengers and organise awareness-raising activities on this type of tourism, bringing travellers closer to the diversity of the offer, which includes family cruises with attractions and a wide range of on-board leisure activities to ultra-luxury cruises with helicopters and submarines; premium and upper premium cruises offering fine dining; expedition lines; river cruises, or cruises specialising in a specific geographical area.

In addition, visitors can also take part in the fifth edition of the Cruise Scavenger Hunt, a big treasure hunt among the FITUR stands, as well as the popular Café & Cruises meeting where passengers can share their on-board experiences.

Cruceroadicto Awards, the only awards voted by the Spanish-speaking travel community

On Thursday 22 January, FITUR Cruises will be hosting the IV Cruceroadicto Awards ceremony, the only ones voted 100% by the Spanish-speaking travel community and certified by the AENOR mark for their commitment to transparency and impartiality. During the event, the best ship, cruise line and port of 2025 as well as the different sub-categories will be revealed.

The article FITUR Cruises 2026 reaffirms its commitment to the booming cruise holiday industry first appeared in TravelDailyNews International.

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Travel Trends

Actions for Hoteliers to Leverage Emerging Travel Trends : 4Hoteliers

Published

6 hours ago

July 18, 2025

ABC News

Travelers are blending business with leisure, seeking cooler climates, and working from inspiring new locations, but the hotel industry has largely remained unresponsive.

The data may not yet fully reflect the volume of these burgeoning trends, but this signals a crucial opportunity for proactive hoteliers to move beyond generic offerings and capture a growing market of guests seeking higher value and tailored experiences.

The disconnect between trending topics and hotel actions is apparent. Standard hotel offerings leave many travelers in these emerging categories underserved. Hotels have a clear opportunity to differentiate themselves and build guest loyalty.

Instead of waiting for overwhelming statistical evidence, savvy hoteliers should be at the forefront, shaping their services to meet and exceed the expectations of these new traveler personas. Here are three key actions hoteliers should take to interpret and act on the latest trends, ensuring they capture their full impact.

1. Deep Dive into Data and Decipher the “Why”

Understanding a trend’s relevance to your specific property is crucial before taking meaningful action. Acknowledging a new buzzword isn’t enough; investigate how it appears in your market and guest data to gain a deeper understanding of its relevance. Moving beyond guesswork and manual spreadsheet analysis is essential.

To truly unlock these insights, you need a hotel business intelligence (BI) system. A modern BI platform automates the collection and analysis of data from all your key systems—your Property Management System (PMS), point-of-sale (POS), and even online guest reviews. Instead of relying on gut feelings, a BI system provides a comprehensive view of guest behavior.

It can flag patterns, such as increasing lengths of stay that bridge a Thursday to a Monday (a classic bleisure indicator), correlate guest origin with on-site spending, or track booking lead times from specific markets. This technology enables you to identify emerging trends with statistical confidence, allowing you to act decisively while your competitors are still discussing it.

With this powerful analytical foundation, you can begin to dig deeper. Are you seeing longer stays that bridge weekdays and weekends? Are guests inquiring about workspaces or the reliability of high-speed internet? Is there an uptick in visitors from regions experiencing extreme heat during certain times of the year? A BI system will not only help you ask these questions but also give you the clear, data-backed answers you need to build your strategy.

2. Reimagine and Repurpose Your Physical Spaces

Once you have a handle on the trends impacting your business, the next step is to adapt your physical environment. A one-size-fits-all approach to hotel rooms and common areas will no longer suffice.

For the “work-from-anywhere” guest, this means more than just a desk and a chair. Consider creating dedicated, well-equipped workstations that feature ergonomic seating, ample power outlets, and excellent lighting for video calls. Could a lesser-used common area be transformed into a stylish and functional co-working space? Offering day passes to these spaces can also attract local remote workers, creating a new revenue stream.

Attract “bleisure” travelers by ensuring a seamless transition between work and relaxation. Offer packages that bundle a spa treatment or a happy hour credit with a room booking. Create a “Business and Leisure” section on your website to highlight your meeting facilities and proximity to local attractions.

For “coolcationers,” the focus shifts to the experience of the destination. While you can’t change the weather, you can enhance the enjoyment of it. Partner with local tour operators to offer unique excursions that capitalize on the pleasant climate, such as guided hikes, boat trips, or outdoor yoga sessions. In-room, you could provide amenities that encourage exploration, like pre-loaded transit cards or a curated guide to local parks and outdoor cafes.

Continue to read about the third action here

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Travel Trends

Film-Inspired Travel Campaigns : Tourism Fiji

Published

9 hours ago

July 17, 2025

ABC News

Tourism Fiji has unveiled a new global marketing initiative titled ‘Wilson’s Happily Ever After,’ commemorating the 25th anniversary of the acclaimed film Cast Away. The campaign revives the film’s iconic character, Wilson, through a thoughtfully produced 90-second short film that reimagines his narrative—from isolation to joyful belonging—set against the stunning backdrop of Fiji’s islands.

Produced by Special PR and directed by James Anderson, with on-location filming by Radlab, the campaign centers on Wilson’s symbolic return to Fiji. The story begins as he is discovered on the white-sand shores of Serenity Island Resort by a young Fijian girl named Lani. She embraces Wilson with a sense of wonder, inviting him into a series of memorable, culturally rich experiences. These include “cycling along historic sugar cane rail tracks with Eco Trax, kayaking in crystal-clear waters, partaking in a traditional Kava ceremony, and engaging in a spirited game of volleyball.”

This film-inspired campaign blends cinematic nostalgia with authentic Fijian hospitality, highlighting the destination’s enduring appeal and reinforcing Fiji’s position as a welcoming, adventure-filled travel destination for global audiences.

Image Credit: Tourism Fiji

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