Travel Trends
U.S. Sees Over Thirty Per Cent Drop in Car Trips by Canadians as Summer Travel Trends Shift Towards Domestic and International Destinations: New Updates
Friday, July 11, 2025
The United States has seen 33% fewer car journeys by Canadians to mark the start of summer holidays, representing a significant change in traveling between the two countries. The dramatic dip comes as Canadians seek home travel and flights from other overseas routes, representing a shift in how individuals were planning vacation trips.
According to recent figures from Statistics Canada and other government institutions, air return trips from other countries by Canadian travelers rose 7.3% in the month of June. Those from the United States, on the other hand, decreased by 22% in the same month.
The drop in American visits has been attributed to various reasons, some of them being the ongoing tensions between the countries and the growing popularity of in-country traveling and traveling in other parts of the globe.
Toronto-Dominion Bank economist Anusha Arif referred to these trends during government news service interviews.
“These trends in particular are positive because ongoing tensions in the United States appear to be prompting some international tourists to regard Canada as an alternative vacation spot,” she said. Arif also pointed to other evidence, including airport security statistics, as indicating a pronounced trend in favor of in-Canada domestic trips.
Shifting Travel Trends and the Effect on U.S. Travel
The 33% drop in automobile trips to the United States is due to some major reasons. Travel by automobile from the U.S.-Canada border might now appeal to many Canadians less because of rising complexities in border policy, the volatile exchange rate, and worries over disruptions in journeys.
Further complicating the matter, the U.S. has also experienced some geopolitical tensions and domestic issues that may have dissuaded Canadians from traveling south this summer. These shifts in sentiment appear to have sparked a broader trend where Canadians are more inclined to explore local attractions and regions within their own country or choose air travel to reach international destinations.
In contrast to the falling visits by Canadians to the United States, American travelers to Canada dropped by just 0.7%. The quite modest decline mirrors the point that American tourists still go to Canada, even though the downward movement in the number of Canadian travelers visiting the United States may prove more important to the American tourism industry.
The figures register the trend for more Canadians to spend the summer holidays closer to home or visiting alternative overseas places.
Domestic Travel on the Rise in Canada
One of the most striking aspects of this shift in travel trends is the significant increase in domestic tourism in Canada. With fewer Canadians opting for U.S. road trips, many are exploring destinations within their own borders. Government data indicates that Canadians are spending more on local attractions, hotels, and other tourism-related services, contributing to the overall growth of Canada’s tourism industry.
The increase in domestic tourism has also been attributed to the increase in expenditure in travel within Canada. Anusha Arif forecasts Canada’s cumulative tourism expenditure to increase by 2% to 4% in the current year, even though spending from American tourists is likely to reduce by 5%-10%. The inference is therefore that the arrival of both domestic and foreign tourists, mostly those beyond the United States, will more than compensate for the loss in the number of tourists from the United States.
Government tourism statistics indicate Canadian tour operators experience increased spending as the Canadians choose to vacation in the homeland, availing themselves of the natural features and cultural sites they have. The cities of Toronto, Montreal, Vancouver, and Ottawa, along with some of the national parks and outdoor venues, have been hosting an influx of tourists seeking to experience the landscapes and life of Canada.
Increasing Preference for Air Travel Air travel is emerging as the preferred choice for Canadians heading abroad, with significant increases in international flight bookings.
Notably, air travel from Canada to other international destinations saw a rise of 7.3% in June, while travel to the U.S. decreased substantially.
This shift can be attributed to both a preference for longer, more immersive vacations abroad and the convenience of flying to destinations that are perceived as less complicated to navigate than traveling by car across the border.
Arif observed that the increased pattern for flying by Canadians is part of a larger international pattern in which tourists opt for foreign sites with cultural, relaxation, and minimally restrictive combinations. Now as restrictions for flying internationally continue to ease, increasingly more Canadians opt for alternative places in Asia, in Europe, and elsewhere in place of the United States.
Moreover, with fluctuating exchange rates and concerns over border delays, the ease of flying directly to an international airport offers Canadian travelers more flexibility and fewer headaches when compared to driving to the U.S. and dealing with long waits at the border.
Canada’s Tourism Industry Outlook
In spite of the U.S. spending downswing, the tourism sector in Canada is likely to stay strong. Thanks to the growing trend in domestic tours and the consistent stream of tourists from outside the United States, especially from Asia and Europe, more tourism revenues would flow to Canada.
The authorities, in conjunction with Tourism Canada, remain busy plotting measures to promote the nation as the best destination for travelers in terms of cultural experience, outdoor activities, and first-rate hospitality.
The diversification in travelling trends, including the emphasis on domestic tourism and more flights to overseas locations, means the tourism industry in Canada is being less dependent on American tourists and more concerned with widening its appeal to the wider international community.
Conclusion:
Navigating Shifting Travel Trends As the peak of the summer vacation season approaches in Canada, the movement away from U.S.-bound road trips by Canadians reflects a larger trend in how travelers are spending their time off.
Despite tensions and ambiguities between the United States and Canada potentially ongoing for cross-border tourism, the general increase in domestic and international travelers in Canada is encouraging news for the tourism sector in the nation.
The outlook for increased spending in tourism—even in the face of declining numbers of visitors from the United States—is evidence of Canada’s capacity to appeal to a diverse group of travelers, and its tourism economy will remain resilient deep into the future.
Travel Trends
FITUR Cruises 2026 reaffirms its commitment to the booming cruise holiday industry
MADRID – In 2024, the cruise industry reached a record 34.6 million passengers worldwide, 9.3% more than the previous year, and by 2025 this figure is expected to increase to 37.7 million. Furthermore, by 2030, the global cruise market is expected to generate revenues of 18.35 billion dollars with a compound annual growth rate of 12.9%, according to the ‘State of the Cruise Industry 2025’ report published by the Cruise Lines International Association (CLIA).
Faced with this solid expansion of the cruise sector, the International Tourism Trade Fair is responding to this global tourism trend and is offering the strategic opportunity of connecting with a dynamic market with great potential at the fifth edition of FITUR Cruises from 21 to 25 January at IFEMA MADRID.
Organised in collaboration with online magazine Cruceroadicto.com, the event will debut a redesigned space in Hall 4 of the Trade Fair Centre that will combine the exhibition area, the central auditorium and the Cruise Market business area, which in 2026 is gathering together the largest number of cruise lines and auxiliary industry companies.
FITUR Cruises’ dual strategy: B2B and B2C approach for a personalised offer
Over the course of the trade visitor days -Wednesday 21, Thursday 22 and Friday 23 January – FITUR Cruises 2026 will connect the key players that drive the sector’s solid performance and will offer an interesting programme of conferences. This will contribute to boosting cruise sales, reinforcing their public image as a holiday option and promoting awareness among sales agents and travellers.
Cruise Market will be the heart of FITUR Cruises 2026, acting as a meeting, work and business point between cruise lines, destinations, ports and tour operators, as well as between these actors with the trade visitor and the end traveller. For its part, Cruise Campus will continue with its innovative system of 25-minute talks and mini-courses focused on areas such as marketing for travel agents, who account for approximately 50% of the industry’s turnover, communication and the travel experience from all angles and with a more practical approach.
At the weekend, when FITUR opens its doors to the general public, the Cruises area will reinforce the loyalty of cruise passengers and organise awareness-raising activities on this type of tourism, bringing travellers closer to the diversity of the offer, which includes family cruises with attractions and a wide range of on-board leisure activities to ultra-luxury cruises with helicopters and submarines; premium and upper premium cruises offering fine dining; expedition lines; river cruises, or cruises specialising in a specific geographical area.
In addition, visitors can also take part in the fifth edition of the Cruise Scavenger Hunt, a big treasure hunt among the FITUR stands, as well as the popular Café & Cruises meeting where passengers can share their on-board experiences.
Cruceroadicto Awards, the only awards voted by the Spanish-speaking travel community
On Thursday 22 January, FITUR Cruises will be hosting the IV Cruceroadicto Awards ceremony, the only ones voted 100% by the Spanish-speaking travel community and certified by the AENOR mark for their commitment to transparency and impartiality. During the event, the best ship, cruise line and port of 2025 as well as the different sub-categories will be revealed.
The article FITUR Cruises 2026 reaffirms its commitment to the booming cruise holiday industry first appeared in TravelDailyNews International.
Travel Trends
Actions for Hoteliers to Leverage Emerging Travel Trends : 4Hoteliers
Travelers are blending business with leisure, seeking cooler climates, and working from inspiring new locations, but the hotel industry has largely remained unresponsive.
The data may not yet fully reflect the volume of these burgeoning trends, but this signals a crucial opportunity for proactive hoteliers to move beyond generic offerings and capture a growing market of guests seeking higher value and tailored experiences.
The disconnect between trending topics and hotel actions is apparent. Standard hotel offerings leave many travelers in these emerging categories underserved. Hotels have a clear opportunity to differentiate themselves and build guest loyalty.
Instead of waiting for overwhelming statistical evidence, savvy hoteliers should be at the forefront, shaping their services to meet and exceed the expectations of these new traveler personas. Here are three key actions hoteliers should take to interpret and act on the latest trends, ensuring they capture their full impact.
1. Deep Dive into Data and Decipher the “Why”
Understanding a trend’s relevance to your specific property is crucial before taking meaningful action. Acknowledging a new buzzword isn’t enough; investigate how it appears in your market and guest data to gain a deeper understanding of its relevance. Moving beyond guesswork and manual spreadsheet analysis is essential.
To truly unlock these insights, you need a hotel business intelligence (BI) system. A modern BI platform automates the collection and analysis of data from all your key systems—your Property Management System (PMS), point-of-sale (POS), and even online guest reviews. Instead of relying on gut feelings, a BI system provides a comprehensive view of guest behavior.
It can flag patterns, such as increasing lengths of stay that bridge a Thursday to a Monday (a classic bleisure indicator), correlate guest origin with on-site spending, or track booking lead times from specific markets. This technology enables you to identify emerging trends with statistical confidence, allowing you to act decisively while your competitors are still discussing it.
With this powerful analytical foundation, you can begin to dig deeper. Are you seeing longer stays that bridge weekdays and weekends? Are guests inquiring about workspaces or the reliability of high-speed internet? Is there an uptick in visitors from regions experiencing extreme heat during certain times of the year? A BI system will not only help you ask these questions but also give you the clear, data-backed answers you need to build your strategy.
2. Reimagine and Repurpose Your Physical Spaces
Once you have a handle on the trends impacting your business, the next step is to adapt your physical environment. A one-size-fits-all approach to hotel rooms and common areas will no longer suffice.
For the “work-from-anywhere” guest, this means more than just a desk and a chair. Consider creating dedicated, well-equipped workstations that feature ergonomic seating, ample power outlets, and excellent lighting for video calls. Could a lesser-used common area be transformed into a stylish and functional co-working space? Offering day passes to these spaces can also attract local remote workers, creating a new revenue stream.
Attract “bleisure” travelers by ensuring a seamless transition between work and relaxation. Offer packages that bundle a spa treatment or a happy hour credit with a room booking. Create a “Business and Leisure” section on your website to highlight your meeting facilities and proximity to local attractions.
For “coolcationers,” the focus shifts to the experience of the destination. While you can’t change the weather, you can enhance the enjoyment of it. Partner with local tour operators to offer unique excursions that capitalize on the pleasant climate, such as guided hikes, boat trips, or outdoor yoga sessions. In-room, you could provide amenities that encourage exploration, like pre-loaded transit cards or a curated guide to local parks and outdoor cafes.
Travel Trends
Film-Inspired Travel Campaigns : Tourism Fiji
Produced by Special PR and directed by James Anderson, with on-location filming by Radlab, the campaign centers on Wilson’s symbolic return to Fiji. The story begins as he is discovered on the white-sand shores of Serenity Island Resort by a young Fijian girl named Lani. She embraces Wilson with a sense of wonder, inviting him into a series of memorable, culturally rich experiences. These include “cycling along historic sugar cane rail tracks with Eco Trax, kayaking in crystal-clear waters, partaking in a traditional Kava ceremony, and engaging in a spirited game of volleyball.”
This film-inspired campaign blends cinematic nostalgia with authentic Fijian hospitality, highlighting the destination’s enduring appeal and reinforcing Fiji’s position as a welcoming, adventure-filled travel destination for global audiences.
Image Credit: Tourism Fiji
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