Travel Trends
tourism trends in Spain – Travel And Tour World
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Saturday, July 12, 2025
As heatwave conditions soar across Majorca and other southern European destinations, British tourists face safety warnings and beach closures. Majorca authorities have issued a “do not swim” directive at several beaches due to dangerous sea conditions, including strong currents and oversized waves.
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MADRID – In 2024, the cruise industry reached a record 34.6 million passengers worldwide, 9.3% more than the previous year, and by 2025 this figure is expected to increase to 37.7 million. Furthermore, by 2030, the global cruise market is expected to generate revenues of 18.35 billion dollars with a compound annual growth rate of 12.9%, according to the ‘State of the Cruise Industry 2025’ report published by the Cruise Lines International Association (CLIA).
Faced with this solid expansion of the cruise sector, the International Tourism Trade Fair is responding to this global tourism trend and is offering the strategic opportunity of connecting with a dynamic market with great potential at the fifth edition of FITUR Cruises from 21 to 25 January at IFEMA MADRID.
Organised in collaboration with online magazine Cruceroadicto.com, the event will debut a redesigned space in Hall 4 of the Trade Fair Centre that will combine the exhibition area, the central auditorium and the Cruise Market business area, which in 2026 is gathering together the largest number of cruise lines and auxiliary industry companies.
FITUR Cruises’ dual strategy: B2B and B2C approach for a personalised offer
Over the course of the trade visitor days -Wednesday 21, Thursday 22 and Friday 23 January – FITUR Cruises 2026 will connect the key players that drive the sector’s solid performance and will offer an interesting programme of conferences. This will contribute to boosting cruise sales, reinforcing their public image as a holiday option and promoting awareness among sales agents and travellers.
Cruise Market will be the heart of FITUR Cruises 2026, acting as a meeting, work and business point between cruise lines, destinations, ports and tour operators, as well as between these actors with the trade visitor and the end traveller. For its part, Cruise Campus will continue with its innovative system of 25-minute talks and mini-courses focused on areas such as marketing for travel agents, who account for approximately 50% of the industry’s turnover, communication and the travel experience from all angles and with a more practical approach.
At the weekend, when FITUR opens its doors to the general public, the Cruises area will reinforce the loyalty of cruise passengers and organise awareness-raising activities on this type of tourism, bringing travellers closer to the diversity of the offer, which includes family cruises with attractions and a wide range of on-board leisure activities to ultra-luxury cruises with helicopters and submarines; premium and upper premium cruises offering fine dining; expedition lines; river cruises, or cruises specialising in a specific geographical area.
In addition, visitors can also take part in the fifth edition of the Cruise Scavenger Hunt, a big treasure hunt among the FITUR stands, as well as the popular Café & Cruises meeting where passengers can share their on-board experiences.
Cruceroadicto Awards, the only awards voted by the Spanish-speaking travel community
On Thursday 22 January, FITUR Cruises will be hosting the IV Cruceroadicto Awards ceremony, the only ones voted 100% by the Spanish-speaking travel community and certified by the AENOR mark for their commitment to transparency and impartiality. During the event, the best ship, cruise line and port of 2025 as well as the different sub-categories will be revealed.
The article FITUR Cruises 2026 reaffirms its commitment to the booming cruise holiday industry first appeared in TravelDailyNews International.
Travelers are blending business with leisure, seeking cooler climates, and working from inspiring new locations, but the hotel industry has largely remained unresponsive.
The data may not yet fully reflect the volume of these burgeoning trends, but this signals a crucial opportunity for proactive hoteliers to move beyond generic offerings and capture a growing market of guests seeking higher value and tailored experiences.
The disconnect between trending topics and hotel actions is apparent. Standard hotel offerings leave many travelers in these emerging categories underserved. Hotels have a clear opportunity to differentiate themselves and build guest loyalty.
Instead of waiting for overwhelming statistical evidence, savvy hoteliers should be at the forefront, shaping their services to meet and exceed the expectations of these new traveler personas. Here are three key actions hoteliers should take to interpret and act on the latest trends, ensuring they capture their full impact.
1. Deep Dive into Data and Decipher the “Why”
Understanding a trend’s relevance to your specific property is crucial before taking meaningful action. Acknowledging a new buzzword isn’t enough; investigate how it appears in your market and guest data to gain a deeper understanding of its relevance. Moving beyond guesswork and manual spreadsheet analysis is essential.
To truly unlock these insights, you need a hotel business intelligence (BI) system. A modern BI platform automates the collection and analysis of data from all your key systems—your Property Management System (PMS), point-of-sale (POS), and even online guest reviews. Instead of relying on gut feelings, a BI system provides a comprehensive view of guest behavior.
It can flag patterns, such as increasing lengths of stay that bridge a Thursday to a Monday (a classic bleisure indicator), correlate guest origin with on-site spending, or track booking lead times from specific markets. This technology enables you to identify emerging trends with statistical confidence, allowing you to act decisively while your competitors are still discussing it.
With this powerful analytical foundation, you can begin to dig deeper. Are you seeing longer stays that bridge weekdays and weekends? Are guests inquiring about workspaces or the reliability of high-speed internet? Is there an uptick in visitors from regions experiencing extreme heat during certain times of the year? A BI system will not only help you ask these questions but also give you the clear, data-backed answers you need to build your strategy.
2. Reimagine and Repurpose Your Physical Spaces
Once you have a handle on the trends impacting your business, the next step is to adapt your physical environment. A one-size-fits-all approach to hotel rooms and common areas will no longer suffice.
For the “work-from-anywhere” guest, this means more than just a desk and a chair. Consider creating dedicated, well-equipped workstations that feature ergonomic seating, ample power outlets, and excellent lighting for video calls. Could a lesser-used common area be transformed into a stylish and functional co-working space? Offering day passes to these spaces can also attract local remote workers, creating a new revenue stream.
Attract “bleisure” travelers by ensuring a seamless transition between work and relaxation. Offer packages that bundle a spa treatment or a happy hour credit with a room booking. Create a “Business and Leisure” section on your website to highlight your meeting facilities and proximity to local attractions.
For “coolcationers,” the focus shifts to the experience of the destination. While you can’t change the weather, you can enhance the enjoyment of it. Partner with local tour operators to offer unique excursions that capitalize on the pleasant climate, such as guided hikes, boat trips, or outdoor yoga sessions. In-room, you could provide amenities that encourage exploration, like pre-loaded transit cards or a curated guide to local parks and outdoor cafes.
Produced by Special PR and directed by James Anderson, with on-location filming by Radlab, the campaign centers on Wilson’s symbolic return to Fiji. The story begins as he is discovered on the white-sand shores of Serenity Island Resort by a young Fijian girl named Lani. She embraces Wilson with a sense of wonder, inviting him into a series of memorable, culturally rich experiences. These include “cycling along historic sugar cane rail tracks with Eco Trax, kayaking in crystal-clear waters, partaking in a traditional Kava ceremony, and engaging in a spirited game of volleyball.”
This film-inspired campaign blends cinematic nostalgia with authentic Fijian hospitality, highlighting the destination’s enduring appeal and reinforcing Fiji’s position as a welcoming, adventure-filled travel destination for global audiences.
Image Credit: Tourism Fiji
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