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Top Summer Travel Trends for 2025: Emerging New Destinations, Budget Friendly Options and More: Here’s The Latest Update, Find out now

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Saturday, July 12, 2025

As we approach summer 2025, the travel landscape is poised to be as dynamic as ever, influenced by evolving preferences, economic pressures, and a growing desire for unique, meaningful experiences. Travelers are making more thoughtful decisions, balancing affordability with the allure of fresh destinations and experiences. Here’s an overview of the key trends defining summer travel this year, reflecting both the excitement and challenges of planning vacations in a changing world.

Rising Popularity of Hidden Gems

Summer 2025 sees a growing interest in destinations that were once off the beaten path. Vietnam, for example, has experienced a 61% jump in traveler interest, according to data from major airlines like Emirates. Destinations in Mauritius, Sri Lanka, Japan, and France are also drawing attention, offering a perfect blend of culture, adventure, and luxury. Travelers are increasingly seeking destinations that provide both rich cultural experiences and a sense of discovery, with Vietnam at the forefront of this trend.

Domestic Travel Taking Center Stage

Amid ongoing financial concerns, many travelers are focusing on domestic vacations this summer. Studies show that over 66% of Americans are planning trips within the U.S., with key states like Florida, California, and Pennsylvania topping the list. These domestic trips are often driven by the desire to avoid the high costs of international travel, with many people opting to drive rather than fly. The trend toward regional exploration also emphasizes the growing appeal of local destinations, whether it’s a weekend getaway to a nearby city or a road trip to a neighboring state.

Luxury Travel Shifts Towards Spontaneity

In the world of luxury travel, there’s a noticeable shift toward last-minute bookings. Upscale platforms like Onefinestay report that travelers are making luxury reservations closer to their departure dates, with many opting for spontaneous trips, even for holiday weekends. This trend signals a growing desire for flexibility among high-end travelers, who are increasingly seeking quick, curated escapes without the lengthy planning that typically accompanies luxury vacations. Popular spots include the south of France, Italy, and cities like Paris and London.

Budget Travel and Regional Destinations on the Rise

While luxury travel continues to thrive, budget-conscious travelers are focusing on more affordable, regional spots. With inflation and rising airfare costs, travelers are increasingly choosing secondary markets over expensive cities. Smaller destinations such as Topeka, Kansas, and Charlottesville, Virginia, are experiencing significant growth in hotel bookings, as people look for more budget-friendly travel options. This trend reflects a larger shift towards practical travel, with many opting for closer-to-home escapes that provide great value for money.

Wellness and Adventure Travel: A Growing Focus

Adventure and wellness travel continue to dominate in 2025. From hiking and cycling tours in destinations like the Azores and the Dolomites to wellness retreats that combine physical activity with relaxation, travelers are looking for vacations that rejuvenate both body and mind. The trend towards “JOMO” (Joy of Missing Out) is also rising, with more people seeking slower, nature-based trips that allow them to disconnect from the fast pace of modern life. These trips focus on mindfulness and balance, often in scenic, less crowded locations.

AI in Travel: The New Trendsetter

Artificial intelligence is playing a larger role in how people plan their travels. AI tools are helping travelers with everything from destination suggestions to activity recommendations. The growing use of AI in trip planning is changing how people approach travel, with more travelers relying on these digital assistants for insights on what to do, where to eat, and even where to stay. This shift indicates a future where travel planning is not just about booking flights and hotels but also about crafting a fully personalized itinerary.

Financial Concerns Affecting Travel Plans

While travel demand is high, financial concerns are front and center for many. Rising costs are leading travelers to reassess their summer plans, with many opting for shorter trips or less expensive destinations. In fact, a significant number of people are adjusting their vacation budgets by cutting back on dining out or opting for cheaper accommodations. Despite these adjustments, travel remains a priority for many, with the desire to explore still outweighing the desire to save.

Classics and Iconic Destinations Hold Strong Appeal

Though there’s a surge in interest for new destinations, classic travel spots are far from losing their charm. Iconic destinations like Paris, Tokyo, and Rome continue to see strong demand, proving that some locations remain perennial favorites for a reason. These cities offer timeless experiences, from historic landmarks to world-class cuisine, and continue to capture the imagination of travelers. However, even with this ongoing popularity, there’s also a growing interest in more remote and under-the-radar locations, as travelers look to strike a balance between well-known landmarks and undiscovered gems.

Sustainability and Environmental Consciousness

As environmental concerns become more prominent, many travelers are turning to destinations and experiences that align with their values. The demand for “coolcations” has surged, with more people opting for destinations in cooler climates to avoid the rising summer temperatures. Iceland, Scandinavia, and the Scottish Highlands are seeing increasing interest, as travelers seek to combine natural beauty with environmentally responsible travel practices. This shift towards sustainability is reshaping how people think about vacationing, with eco-conscious choices becoming a defining factor in the planning process.

Generational Shifts in Travel Preferences

Different age groups are making their mark on the 2025 travel landscape. Gen Z is particularly inclined to explore lesser-known destinations, seeking unique and off-the-beaten-path experiences. On the other hand, Millennials and Gen X are drawn to family-oriented vacations that combine relaxation and exploration. Baby Boomers, known for their higher disposable income, are gravitating towards luxury experiences such as river cruises and cultural tours, often traveling with family and friends to create shared memories.

Staycations and Local Travel on the Rise

Staycations, or local getaways, are experiencing a resurgence in 2025. With high travel costs and lingering uncertainty about international travel, many are rediscovering the pleasures of exploring their own regions. This trend allows for more relaxed, low-pressure vacations, where the focus shifts from distant destinations to enjoying local attractions, relaxing at nearby beaches, or taking short road trips.

Remote Work and Longer Vacations

The blending of work and vacation continues to grow in popularity. Many remote workers are taking extended vacations while continuing their jobs, a trend that’s particularly popular among younger travelers. This “workcation” trend allows people to spend more time exploring new places without needing to take time off from work, with many opting for international destinations or private rentals that offer the flexibility to work while enjoying their surroundings.

Rising Costs: Impact on Travel

Despite the growing demand for travel, rising costs are proving to be a significant barrier for many. The cost of a summer trip is expected to rise sharply in 2025, leading many to reconsider their plans. Some travelers are choosing more affordable options, such as staying with family or renting homes, to make their vacations more budget-friendly. While the desire to travel is strong, financial considerations are forcing many to adjust their expectations and plans.

Experience-Driven Travel and Cultural Immersion

Finally, there’s a noticeable shift towards experience-driven travel. More travelers are seeking out vacations that offer cultural immersion and opportunities for personal growth. Whether it’s attending a local festival, exploring a city’s rich history, or engaging with local communities, these experiences are becoming central to the travel journey. This trend reflects a broader desire to connect more deeply with the destinations they visit, moving beyond just sightseeing to meaningful, transformative experiences.

As we move into summer 2025, these travel trends show how the industry is evolving. From the rise of adventure and wellness tourism to the growing influence of AI, travel preferences are shifting toward more personalized, sustainable, and experience-focused journeys. Whether it’s exploring a hidden gem, embarking on a family road trip, or opting for a staycation, travelers are making choices that reflect both their desires and the realities of today’s world.



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Back to the PCT After Completing the East Coast

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It was so funny laying in the back of the truck bed as Jay drove us all the way from Reno to Kennedy Meadow South. We stopped off once so that I could pee. But for the most part, I slept continuously and felt wonderful. Then as we were getting closer, Jay pulled over so that we could wait for the sun to come up. The final stretch of road to KMS was a winding mountain road. And he thought the views would be better for sunrise.

I continued sleeping in the truck bed as he was parked there. Then slowly woke up as the car began to move again an hour or so later. And boy, was Jay right. The window to the covered truck bed was open as we drove up the mountain roads. I was able to lay there and dozed in and out while simultaneously watching the most incredible sunrise. It was a really unique experience.

Then I woke up again to the feeling of the truck pulling over. And lo and behold, we are pulling into the parking area for the general store at Kennedy Meadows south. I can’t believe that I’m back out on the PCT again.

I rolled back over and slept for another couple of hours. At this point in time, I was feeling a lot better and more rested, but was still leaning toward taking the day off. I still have to figure out my resupply strategy for the next couple hundred miles. I don’t know how much food I want to carry, where I want to re-up on food, and everything like that.

In the past, I’ve done the side trail down Kearsarge pass to go into Bishop. But that adde substantial mileage and elevation gain and loss. This time around, I’m trying to avoid any side trails. Even if that means carrying substantially more food and being a bit uncomfortable. At the same time, my backpack is 35 L. The biggest bear canister I can fit in my pack is a 450, which only fits about three or so days food. And my pack itself in the past typically can only hold about 5 to 6 days of food. So I’ll be curious to see what I’m actually capable of taking.

I slept well for another couple of hours before getting up to go pee. Then back at the truck I packed my quilt away and headed over to the store at Kennedy Meadows. I could smell breakfast cooking and was eager to be up and moving a bit. Otherwise, I felt like I would probably sleep in that truck bed for the entire day. But if I’m taking the day off today, then I’ll probably set up my tent and wind up taking a nap at some point. I haven’t taken a single nap for the entire year. Typically every single time I’m in town and have the opportunity to nap, I have hours of video editing and writing to get done. But I’m basically all caught up at this point. So today can actually just be a rest day for once.

I was surprised that there were only a couple hikers up by the general store. When I was here a few weeks ago, there were tons of people. And at that point in time, the conditions in Sierra were actually not ideal for hiking. Especially at the limited skill level that a lot of hikers have when they start Pacific Crest Trail. Now, a few weeks later, the conditions in the Sierra are finally suitable for most people to pass through. But there’s only a handful of hikers to be seen.

This dog at KMS was so ridiculously cute.

Jay and I sat with two hikers, Hillbilly and Flower and had breakfast. I had a giant pancake loaded with M&Ms, along with hashbrowns, sausage, and eggs. This cute deaf cat named Ranger came and tried to beg for food while we ate. It was nice to just hang out with hikers and have absolutely no plans for the day.

At this point, Jay checked in and was curious what I was planning on doing. I told him I really wanted to work on sorting out my resupply and take the day off. Southern Maine and New Hampshire exhausted me more than I ever could have imagined. So after breakfast, I got my pack and all of the food that I bought at the store yesterday. Then went through everything and sorted out my resupply. Jay made some suggestions about the fastest the easiest places for me to pick up food as well.

Jay suggested that I just carry a day and a half of food out of KMS. Then I can do a short side trail down to Cottonwood trailhead, which will only add about a mile and a half. There I can get my bear canister and about five or six days of food. So at least I could be light and comfortable for the first day or so as I acclimate a bit to the altitude. Fortunately in the past, my body adjusts very well and quickly at high elevation.

Sorting out about 200 miles of resupply.

That sounded like a good plan and helped me to avoid any of these side trails which add time, elevation, and mileage. All things that I really don’t need to be adding to my already big year. That means I don’t have to go down Kearsarge pass this time around, which I’m super excited about. I’ll probably just carry food to VVR. That would be about 180 miles from Kennedy Meadows. And there I’ll be able to get hot food, resupply, and likely to shower and laundry. It would be another four or so days past there to get to Sonora pass and be completely done with the Sierra.

I like that plan and it seemed to be the easiest option. But I’m not looking forward to how incredibly heavy my pack is going to be. After we figured that out I packed away a day and a half of food to take tomorrow. Then got my bear canister packed, and all of the other food I would be needing. I wasn’t remotely surprised to find the canister couldn’t fit six days of food. Even the BV500 are typically too small to fit six days of food. So I will just have to keep my other food bag and try to hang it where I can, or camp at locations with bear boxes for the first couple days.

This is definitely one of my favorite mountain house meals. And one of their three new recipes.

The rest of the day after that was super relaxing, and I did basically nothing. I hung out with Jay and some of the other hikers who were at KMS. As the day went on, some more people emerged from their tents. Apparently there are also a handful of hikers down the road at grumpy‘s. Grumpy’s is a bar and restaurant which also has yurts and allows hikers to pitch tents. In 2022 when I was going southbound with PCT, I was at grumpy’s for their Halloween potluck, which wound up being an absolute blast.

Sometime in the afternoon, Jay wanted to drive down there so I headed over with him. It was nice to be inside of grumpys again and it felt nostalgic. I ordered a patty melt and a root beer float and we sat outside with a handful of hikers. A few of them recognized me off of YouTube or something like that. I chatted with one man who is out supporting his son on his first thru hike at the age of 18. He was so incredibly excited for him and was also super stoked to run into me. Apparently he’s been watching my videos for most of the year.

When I was barely done eating my huge patty melt, the guy who worked inside came out and brought me a banana split! Jay said that he had insisted after Jay mentioned that I was doing the calendar year triple crown. And even though I was already so full I absolutely devoured it. I can’t remember the last time that I had a banana split. There are three scoops of ice cream, one covered in caramel, one covered in hot fudge, and one covered in strawberry syrup. It was delicious.

I’ll be dreaming of this banana split for the rest of my life.

We sat around for a while after that chatting with the other hikers. It’s so nice to see more people after it had been such a quiet morning. But a lot of the hikers are either leaving late tomorrow or taking the day off tomorrow. They’re eager to fall into bigger groups and embark on the Sierra together. Which I completely understand. If weather conditions were different, I would likely want to do the same. Though it’s almost impossible to find other hikers doing 35 miles a day.

Eventually, Jay and I headed back to KMS and I planned to finally take that nap. When we got back, I found a hammock and wound up laying down for a few hours. It’s crazy to think that in the last 5 1/2 months and 4300 miles I haven’t napped once. It felt so good to have no place to be and to just be able to relax. And I didn’t have any work to get done.

Sleeping in the hammock at KMS.

Eventually, I emerged from the hammock later on in the day. I headed back out toward the general store to grab a couple last items. I wanted to superglue the Velcro onto my new shoes for my gaiters. I also needed to buy fuel and a couple last-minute things. I grabbed a few drinks and sat at the tables with a bunch of hikers and Jay. I tried to use Wi-Fi to get some YouTube videos uploaded, but it was a lost cause. Because of lack of service recently and how challenging the terrain was at the end of the Appalachian Trail, I’m ridiculously behind on everything. But there’s nothing I can do about it.

A bunch of hikers hanging out by the projector at KMS.

All of the other hikers wound up coming back from grumpys later on in the night. I got my tent set up near everybody and eventually the whole group sat around to watch a movie on the big projector screen. I was close enough to hear so I just laid inside to do my stretches. Then wound up having a really early night. It looks like Jay is going to drop me back off the trail sometime around 5:30-6AM tomorrow. And I very likely won’t be back in Wi-Fi or service for about six days. But I’m glad to be going through the Sierra as quickly as possible. It’ll be easier to judge my pace once I see how much snow remains on the highest mountain passes.

If you enjoyed this blog and would like to support my hike by buying me a soda or a snack along the way, there is a “Tip the Author” button below! It links directly to my Venmo. Any and all support is incredibly appreciated!

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Destinations & Things To Do

Day 73 Devil’s Postpile – The Trek

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19.8 miles
From Purple Lake mile 894.8, elev 9974

To Upper Soda Springs campground (mile 912.2, elev 7733)
Climb 1882
Descend 4128
Steps 38761

Purple Lake

Silver Divide

900 miles

As I reached Duck Creek early in my hike there was a man sitting there on a downed tree enjoying a snack and a rest. He pointed out there was plenty of space on the tree for me if I wanted it. I declined as I wanted to get some miles in today, but we still talk for 5 minutes or so. He was doing the JMT. He started in Yosemite Valley, made it to Purple Lake, and decided that his body just didn’t have the strength that it used to. He opted to turn around and hike back to Red’s Meadow. I never would have guessed that he was 77 but he said that he has done things like climb Mt. Shasta with his son when he was 60. So he has certainly maintained a very active life. I relayed my story about coming off trail and thinking through everything as I did so. I relayed that I had to come to terms that I might not make my eventual goal of completing the whole PCT. But that even if I had to stop, then I completed 800 miles That was still an accomplishment to be proud of, and I felt the same about his hike. I hope he sees it that way. He certainly wasn’t distraught, but to have other people have a positive outlook on what you’ve accomplished makes it easier to have that outlook yourself.

He was actually one of the first JMT hikers I’ve come across who voluntarily seemed to look for a way to help a northbound PCT hiker. He volunteered trail conditionings up to Yosemite in particular. He commented on today’s trail to Red’s Meadow. He said that once I get past this next ridge it was downhill the whole way. For me, who is trying to make some ground so I can get my resupply in Tuolumne in a couple days, that was very comforting information.

Duck Creek

2 log bridge across Duck Creek

When I arrived at red’s Meadow, I looked around and put my pack down quickly. I found a spot at a picnic table that was in the shade. I ordered a double cheeseburger and a soda. They tasted good like any real food does when you come off the trail.

Hearing the ongoing conversations among other hikers, I found that I was sitting at a table with Becs, a woman who was living in South Lake Tahoe and working remotely. That made me jealous because I used to have a cabin in Tahoe and would love to live and work remotely from there (I’ve actually updated this post while sitting at the Lake Tahoe Pizza Company – almost in her backyard).

We had done so many Tahoe trails in common, the conversation flowed easily. Hearing her talk about the trails brought back fond memories.

While there, the sun shifted. To stay comfortable in the shade, Hennje changed tables and joined me at my table. He is from near Hamburg, Germany and was a little jealous that I was able to take the time to hike the whole PCT. He has two little ones at home so he only has time to fly over here, hike the JMT, and return. He was very organized and had created his own overview map with his own points of interest.

He also had the JMT map booklet from National geographic. That is similar to the series of booklets they put out for the PCT. We both like paper maps and both had some of the same complaints about the National Geographic map books.

Because of a bridge that is out there is a detour on the PCT around Devil’s Postpile National Monument. But I have a little bit of history with Devil’s Postpile that made me really want to go in and see it.

When I first came to California for graduate school, my big brother and I drove cross country on a big road trip. Bob planned lots of things to see along the whole route. Having just passed through Death Valley and heading to Yosemite, her thought Devil’s Postpile seemed like an interesting side trip.

I remember being fascinated by the basalt columns in the postpile. Since it had been 41 years since Bob and I took that trip, and I was so close, I wanted to come back.

I ended up running into somebody working in the Ranger’s office. She was able to tell me current conditions and how best to hike out and back to the PCT.
It took me 41 years to return, but these photos are for you, Bob.

Devil’s Postpile

Top of Devil’s Postpile

A fallen post (with me as a size reference)

Because of the bridge being down and the PCT Detour, a ranger at Devils Postpile told me that even though a lot of the campgrounds along the river were closed, PCT hikers were still allowed to use them. So I had almost the whole campground to myself. If only the water was turned on and the latrines unlocked. But a flat tent site, bear box, and picnic table still felt nice to have.

Campground

 

 

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Day 72 Silver Pass & Purple Lake

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16.0 miles
From N. Fork Mono Creek 881.7, elev 8638
To Purple Lake mile 894.8, elev 9974
Climb 4304
descend 2962
Steps 19882 (I don’t think my watch counts steps correctly when I use trekking poles)

Today was a day where I felt I had to occasionally pirouette – turn around- to make sure I didn’t miss any spectacular scenery. So I spent a lot of time today just enjoying my surroundings.

It started with the crossing of N. Fork Mono Creek. Initially, it looked like a wet foot crossing in the wild water. But I found some rocks that allowed me to keep my feet dry.

Not too long after that, Silver Pass Creek, Britt into lots of small waterfalls from way above the trail, only receiving at the trail. If it was warmer, I would have liked to check out different pools and letting the water fall over my head.

First view of the waterfalls

Nature’s water park

Wishing it was warm enough to really get wet

In the meadow above the falls, I found my first patch of snow. That resulted in snowman #3 of the trail: Silver – named after the creek.

“Silver”

As I approached Silver Pass, there was was a little lake whose blue/green colors I found irresistable. I walked down to the lake and took a snack break.

Little lake just before Silver Pass

The descent from Silver Pass was just as remarkable as the climb up to it. There were lakes and creeks with step mountains as a backdrop.

View to North of Silver Pass

View north of Silver Pass

View north of Silver Pass

View north of Silver Pass

I finally made it to Fish Creek, which marked the end of the downhill. At the footbridge over the creek, Fish Creek was awesome, cascading over lots of rocks with a large flow of water.

Fish Creek bridge

 

Fish Creek below the bridge

As I followed Fish Creek upstream, it kept alternating between roaring and calm.

As the trail departed Fish Creek at Tully Hole, the view across Tully Hole was also amazing, circled by so many peaks.

Virginia Lake was a wet foot crossing. There were big stepping stones, but they were several inches underwater. After all the wild creeks, it seemed odd that Virginia Lake was the only wet foot crossing of the day.

Virginia Lake crossing

I stopped at Purple Lake for the evening. It is another lake surrounded by high, step, rugged peaks. There were lots of tent sites a little ways off trail.

Purple Lake

I’ve been seeing lots of my southbound JMT hikers. I feel like that bunch keeps a bit more to themselves, without as much time in trail to really meet others. I’ve had conversations with a few, mostly those about my age.

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To learn more, please visit the About This Site page.





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