With the summer holidays in full swing, there’s a beloved UK beach that is well worth a visit, with unspoilt sand dunes and nearby pinewoods – a spot adored by Princess Kate and Prince William
16:14, 22 Jul 2025Updated 16:14, 22 Jul 2025
Family snaps of the Royal Family have often been captured on the Norfolk beach(Image: PA)
A beach nestled on the Norfolk coast makes the perfect day out for the kids during the summer holidays, and it’s even loved by royalty.
Prince William and Kate Middleton are known to love Holkham beach in Norfolk and regularly visit the sprawling sandy dunes with their three children, Prince George, Princess Charlotte, and Prince Louis, over the school holidays. The idyllic spot offers miles and miles of unspoilt golden sand, with nearby pinewoods offering a refreshing respite from the heat.
Holkham beach has even been the backdrop to Kate’s photographs of the children and her husband over the years when they’ve marked significant occasions, including the couple’s 10th anniversary. It is also said to have been the location they chose when sharing the news that Kate had completed her chemotherapy treatment.
Holkham beach is one of the most unspoilt and beautiful stretches of sand in the country(Image: Getty Images/iStockphoto)
The beach is part of the grand Holkham Estate, which spans 25,000 acres of undulating parkland, houses a splendid Palladian Hall, and includes the globally significant Holkham National Nature Reserve. It’s an ideal beach for families, with stretches of smooth sand for the kids to run about on or to pick up a bat to play cricket or rounders.
Unlike many other beaches, Holkham Beach welcomes horses. During the summer months, the Household Cavalry Mounted Regiment (HCMR) regularly conducts ride-outs onto the beach, which is a truly extraordinary spectacle. Dogs are also welcome, although visitors are advised to steer clear of areas cordoned off for nesting birds.
It’s a haven for wintering birds and an important breeding site for Little Terns, Ringed Plover and Oystercatcher. These ground-nesting birds are vulnerable to high tides and disturbances from humans and dogs. During the winter, large flocks of shorebirds can be spotted along the shore edge and on the developing salt marsh in Holkham Bay.
It’s no wonder that Holkham Beach has been featured in several films and TV series, including the Oscar-winning ‘Shakespeare in Love’ and the 2018 Netflix film ‘Annihilation’. In 2018, BBC Countryfile even named Holkham Beach as Beach of the Year.
The Household Cavalry Mounted Regiment (HCMR) regularly undergo ride-outs on the Norfolk beach(Image: Getty Images)
It has also been listed among the best beaches in the UK by TimeOut, one of The Telegraph’s favourite white sand beaches, and a top beach for walking dogs by Canine Cottages. In addition to this, it has been named the Best British Beach in the Coast Awards for three years and has also bagged a Travellers’ Choice Award.
The stunning beach is just a 35-minute drive from William and Kate’s Norfolk holiday home, Amner Hall, where they retreat to during some school holidays and weekends for some quality family time away from the spotlight. And it seems the locals go out of their way to respect their royal residents.
Royal expert Katie Nicholl previously told OK! “The locals are incredibly protective of them, you don’t often see people get out their camera phones and record them. They are left to just get on with a family occasion.”
“If you speak to anyone from North Norfolk, they’re incredibly proud that William and Kate are continuing a love affair with Norfolk that goes back generations. Kate and William tend to go to the same places and these are places where they are known and have a good relationship with the landlord or landlady.”
Kate and William have often enjoyed time together in Norfolk(Image: Will Warr)
She added: “They’ve been going to these places for a long time, so it’s not unusual and it’s not difficult for them to go and relax. Norfolk is one of the few places they can just enjoy ordinary, everyday experiences as a family. William and Kate often go out on date nights and you don’t hear about it.”
One local also said: “They’ve been spotted on a yacht just off Holkham Beach, it’s the perfect way for them to be able to enjoy the beach but be away from the crowds. Holkham is amazing – it’s the beach from Shakespeare in Love – huge white sand with sand dunes, and although it’s very popular it never feels busy, as it’s so big.
“But even still, it would be hard for the royal family to come down and enjoy it during peak summer season. Being on a boat gives them privacy and security but they still get to enjoy their local beach.”
Home»Latest Travel News of India» Arunachal Pradesh Crowned Best Adventure Tourism Destination at IITM 2025: A Spotlight on Sustainable Eco-Tourism and Rich Cultural Heritage
Sunday, July 27, 2025
Arunachal Pradesh, the northeastern gem of India, has been awarded the prestigious Best Adventure Tourism Destination title at the India International Travel Mart (IITM) 2025, held in Bengaluru. This recognition highlights the state’s burgeoning reputation as a leading hub for adventure tourism, with an emphasis on eco-tourism and cultural immersion. With its lush landscapes, snow-capped mountains, and pristine rivers, Arunachal Pradesh offers the perfect mix of adventure and cultural tourism, making it a top choice for thrill-seekers and nature lovers alike.
The award comes as a testament to the state’s commitment to sustainable tourism practices. By prioritizing environmental conservation while promoting authentic travel experiences, Arunachal Pradesh has set a benchmark for eco-friendly tourism. The increasing popularity of adventure tourism in the state aligns with growing global trends favoring responsible travel and immersive cultural experiences. As more visitors flock to explore its natural beauty, Arunachal Pradesh continues to shine as an emerging leader in India’s tourism sector.
Key Highlights:
Arunachal Pradesh wins Best Adventure Tourism Destination Award at IITM 2025.
Known for its lush green landscapes, snow-capped mountains, and pristine rivers.
Emphasizes sustainability, cultural immersion, and eco-friendly tourism.
Recognized for its growing influence in the Indian tourism industry.
The award underscores the state’s commitment to environmental protection.
Arunachal Pradesh’s Rise as an Adventure Tourism Leader
Arunachal Pradesh, often referred to as the “Land of the Rising Sun,” has become a beacon for adventure tourism in India. The state’s scenic landscapes, coupled with its rich cultural heritage, provide an ideal setting for both eco-tourism and adventure activities. Arunachal Pradesh is home to some of the most stunning natural sites in India, including lush green forests, snow-capped peaks, and gushing rivers, all of which contribute to its status as a prime adventure destination.
The state’s success in the adventure tourism sector can be attributed to several factors. First and foremost is the growing emphasis on sustainability. Arunachal Pradesh has been at the forefront of promoting eco-tourism, ensuring that adventure activities are conducted responsibly without causing harm to the environment. The commitment to preserving its natural resources while offering unforgettable experiences has garnered international attention and acclaim.
Local communities play a crucial role in promoting sustainable tourism. By involving locals in the tourism process, the state ensures that the benefits of tourism are shared equitably, helping to boost the local economy while fostering a deeper connection to nature. These efforts have contributed to the state’s recognition as a top adventure tourism destination at IITM 2025.
Eco-Tourism: Arunachal Pradesh’s Green Tourism Model
A key component of Arunachal Pradesh’s adventure tourism strategy is its dedication to eco-tourism. The state has established a variety of eco-friendly initiatives aimed at conserving its unique flora and fauna while providing tourists with sustainable travel experiences. Visitors can engage in activities like trekking, river rafting, and camping, all while learning about the state’s ecological conservation efforts.
The state’s pristine forests, which are home to a diverse range of wildlife species, including the rare and endangered red panda, offer a rich environment for eco-tourism. Several protected areas, including wildlife sanctuaries and national parks, allow tourists to explore the natural beauty of the region while respecting its delicate ecosystems.
Arunachal Pradesh’s green tourism model not only focuses on environmental conservation but also emphasizes cultural preservation. Indigenous communities in the region maintain strong connections to their ancestral lands and traditions. By promoting cultural immersion alongside adventure activities, the state provides visitors with an authentic travel experience that is both enriching and educational.
Adventure Activities in Arunachal Pradesh: A Thrill-Seeker’s Paradise
Arunachal Pradesh’s diverse topography makes it a haven for adventure sports enthusiasts. The state’s rugged mountains, deep valleys, and fast-flowing rivers create an ideal environment for outdoor activities such as trekking, rafting, mountaineering, and rock climbing. Popular adventure destinations within the state include Tawang, Ziro, and Pasighat, each offering a unique experience for thrill-seekers.
Trekking – Arunachal Pradesh is home to some of India’s most challenging trekking routes, including the high-altitude treks of Tawang and the stunning trails of the Eastern Himalayas. Trekkers can explore dense forests, alpine meadows, and beautiful lakes while immersing themselves in the region’s breathtaking natural beauty.
River Rafting – The state’s rivers, such as the Siang and Lohit, offer exhilarating opportunities for white-water rafting. These rivers, which originate from the Tibetan plateau, provide a thrilling rafting experience against the backdrop of towering mountains and dense forests.
Mountaineering – The mighty peaks of Arunachal Pradesh, including Kangto, Nyegi Kangsang, and Gorichen, offer mountaineering challenges for experienced climbers. The remote location of these peaks adds to the adventure, making it a coveted destination for those looking to test their skills.
Rock Climbing and Camping – For those who prefer more land-based adventure, rock climbing and camping are popular activities in the state. The rugged terrain offers numerous climbing spots, while the region’s tranquil forests and rivers provide perfect locations for camping.
Cultural Immersion: A Journey into Arunachal Pradesh’s Traditions
In addition to its adventure offerings, Arunachal Pradesh also provides a rich cultural experience for visitors. The state’s indigenous tribes, including the Apatani, Monpa, and Nyishi, offer a unique insight into traditional life in the northeastern region of India. Travelers can engage in cultural exchange programs, where they learn about the customs, festivals, and rituals of these communities.
The state’s festivals, such as the Solung festival of the Adis and the Losar festival of the Monpas, are an essential part of Arunachal Pradesh’s cultural tourism appeal. These festivals, filled with colorful dances, traditional music, and feasts, offer a glimpse into the local traditions and way of life.
By embracing both adventure and cultural tourism, Arunachal Pradesh has successfully positioned itself as a destination that offers much more than just a thrill-seeker’s paradise. It has become a place where tourists can connect with nature while also gaining a deeper understanding of the state’s rich cultural heritage.
Sustainability and Future Prospects
As Arunachal Pradesh continues to gain recognition on the global tourism map, sustainability remains at the core of its tourism strategy. The state’s approach to eco-tourism, with a focus on preserving its pristine environment, offers a blueprint for other destinations in India and beyond. By promoting responsible tourism and involving local communities, Arunachal Pradesh is setting a standard for sustainable adventure tourism.
Looking to the future, Arunachal Pradesh is poised to become one of India’s top adventure tourism destinations. With its vast untapped potential, the state is attracting not only adventure enthusiasts but also eco-tourism advocates and cultural travelers. The growing interest in sustainable tourism, combined with the state’s natural beauty and rich heritage, makes it a prime destination for future visitors.
Conclusion: A Rising Star in India’s Adventure Tourism Scene
The Best Adventure Tourism Destination Award at IITM 2025 is a well-deserved recognition for Arunachal Pradesh’s continued efforts in promoting eco-tourism, adventure, and cultural immersion. With its commitment to sustainability and its abundance of natural and cultural treasures, the state is poised to become a global leader in adventure tourism. Whether it’s trekking through the Eastern Himalayas, rafting on its mighty rivers, or immersing oneself in the traditions of its indigenous tribes, Arunachal Pradesh offers an unforgettable experience for all types of travelers.
Key Takeaways:
Arunachal Pradesh awarded Best Adventure Tourism Destination at IITM 2025.
Focus on sustainable tourism and eco-friendly practices.
Adventure activities such as trekking, rafting, and mountaineering attract thrill-seekers.
Rich cultural immersion through tribal traditions and festivals.
Arunachal Pradesh’s growing influence in the global tourism industry.
As Arunachal Pradesh’s tourism sector continues to evolve, its emphasis on sustainability and authenticity promises to ensure that future visitors will experience the state’s true essence. With its natural beauty, adventure offerings, and cultural richness, the state is set to become a must-visit destination for eco-tourists and adventure seekers worldwide.
At the India International Travel Mart (IITM) held in Bengaluru, Arunachal Pradesh was awarded the title of Best Adventure Tourism Destination for 2025.
The recognition came during the IITM Awards Nite, acknowledging the state’s rise as a top hub for sustainable and culturally rich adventure tourism.
The award was received in the presence of major tourism stakeholders and participants from Arunachal.
Officials credited the win to the collaborative efforts of local communities, tour operators, and the state government in promoting Arunachal Pradesh as a frontier for authentic and immersive adventure experiences.
The achievement underscores the state’s growing prominence on the national tourism map.
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