PUNE, India, July 16, 2025 /PRNewswire/ — According to a new market research report published by Credence Research, the global Sports Hospitality Market was valued at USD 8,345.70 million in 2018, rose to USD 15,233.39 million in 2024, and is expected to reach USD 74,318.43 million by 2036, growing at a CAGR of 14.12% during the forecast period.

The market is witnessing strong momentum owing to the increasing global appeal of high-profile sporting events and the growing appetite for premium, immersive experiences among both corporate clients and affluent consumers. Demand for VIP suites, exclusive access packages, gourmet catering, and behind-the-scenes privileges continues to surge at major tournaments such as the FIFA World Cup, UEFA Champions League, Super Bowl, Wimbledon, and Formula One Grand Prix. The sports industry’s ongoing shift toward experiential offerings and revenue diversification is further propelling investments in hospitality infrastructure and services.

Technological innovation and international expansion are reshaping the market dynamics. Enhanced digital ticketing, real-time fan engagement, and smart stadium integrations are elevating the guest experience. Additionally, emerging markets in Asia-Pacific, the Middle East, and Latin America are playing an increasingly vital role, driven by infrastructure upgrades and growing sports tourism. Strategic collaborations between sports federations, hospitality brands, and travel operators are expected to unlock new revenue streams and sustain market growth across geographies.

Browse the report and understand how it can benefit your business strategy –  https://www.credenceresearch.com/report/sports-hospitality-market

Key Growth Determinants – Sports Hospitality Market

Rising Demand for Premium Sports Experiences

The growing preference for exclusive, high-end experiences among affluent consumers and corporate clients is a major driver of the sports hospitality market. Demand for VIP boxes, luxury suites, fine dining, meet-and-greet opportunities, and personalized concierge services continues to surge at major sporting events worldwide. Corporations are increasingly leveraging hospitality packages to build client relationships and enhance brand visibility, while fans seek more immersive and memorable ways to engage with their favorite teams and athletes.

Expansion of Global Sports Events and Commercialization

The increasing frequency and scale of international sporting events—such as the Olympics, FIFA World Cup, ICC tournaments, and Formula One races—are fueling market growth. Sports organizations are heavily investing in hospitality infrastructure to diversify revenue streams and enhance audience engagement. Coupled with the globalization of sports leagues and the rise of sports tourism, these developments are significantly expanding the market footprint across developed and emerging economies.

Key Growth Barriers – Sports Hospitality Market

High Cost of Premium Hospitality Packages
The elevated pricing of sports hospitality offerings, including VIP suites, corporate boxes, and luxury experiences, limits accessibility to a niche customer base. This restricts widespread adoption and poses a challenge for market expansion, particularly in price-sensitive regions and among small and mid-sized enterprises.

Economic Volatility and Budget Constraints
Fluctuations in global economic conditions and corporate budget tightening during downturns directly impact discretionary spending on non-essential services like sports hospitality. Economic uncertainty may lead to reduced investments in hospitality packages, especially from corporate clients.

Uncertainty of Sporting Event Schedules
Postponements, cancellations, or limited audience capacities due to unforeseen circumstances—such as pandemics, geopolitical tensions, or extreme weather—can disrupt hospitality revenues. Such uncertainties pose operational and financial risks for providers and stakeholders.

Regulatory and Compliance Challenges
Differing regional laws, licensing requirements, and compliance standards related to ticketing, alcohol service, and crowd management can complicate hospitality planning and delivery. Regulatory complexity often deters market entry or expansion across certain geographies.

Key Market Opportunities – Sports Hospitality Market

Surge in Sports Tourism Across Emerging Economies
Countries in Asia-Pacific, the Middle East, and Latin America are increasingly hosting high-profile sporting events, highlighting the potential for growth in the sports hospitality sector. As travel accessibility improves and regional infrastructure gets upgraded, these markets present fertile ground for luxury experience providers. Tailored hospitality packages—such as cultural integrations, localized gourmet cuisine, and premium fan tours—offer significant opportunity to capture the growing influx of international visitors.

Strategic Collaborations and Digital Integration
Partnerships among sports franchises, hotels, airlines, and hospitality service providers offer a path to expanding reach and diversifying offerings. Integrating digital technologies—such as data analytics, mobile app-based booking, and immersive AR/VR experiences—can enhance personalization, streamline operations, and boost customer satisfaction. These innovations not only improve the fan experience but also enable dynamic pricing, targeted marketing, and new monetization channels through curated service bundles.

Segmentation

By Service Type

• Food & Beverage

• Lodging

• Events

• Others

By Channel

By Attendee Type

• Corporate

• Groups

• Families

• Individual

By Revenue Streams

• Primary Hospitality

• Secondary Hospitality

• Media Rights

• Sponsorships

• Others

By Geography:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East & Africa

Preview the report with a detailed sample and understand how it can benefit your business strategy. Request a free sample today – https://www.credenceresearch.com/report/sports-hospitality-market

Regional Analysis – Sports Hospitality Market

North America
North America maintains its position as the dominant regional market, accounting for roughly 35% of global revenue in 2024. This is driven by a deeply rooted sports culture, high disposable incomes, and major professional leagues (NFL, NBA, MLB) offering extensive VIP suites, corporate boxes, and exclusive experiences. The U.S. market alone is valued at several billion dollars, underpinned by consistent corporate spending on hospitality packages and cutting-edge stadium infrastructures.

Europe
Europe holds the second-largest position, contributing approximately 28% of global market revenue in 2024. The region’s strong sports heritage, packed event calendars (UEFA Champions League, Wimbledon, Formula One), and established hospitality models—especially in the UK, Germany, France, and Spain—fuel robust revenue. Western Europe, particularly the UK, leads through premium corporate and VIP offerings around Premier League football and other marquee events.

Asia‑Pacific

Asia‑Pacific represents around 20% of the market in 2024, with China, India, Japan, and Australia as key contributors. Thanks to rising disposable incomes, ongoing sports infrastructure investments (e.g., for the Asian Games, ICC Cricket World Cup, Olympics), and burgeoning sports tourism, the region is the fastest-growing. CAGR projections exceed 20% in some analyses.

Latin America
Latin America contributes about 7% of global revenue in 2024. Market growth here is propelled by football’s cultural and emotional importance, particularly in Brazil and Argentina. While infrastructure challenges exist, increasing VIP and exclusive-seating offerings at iconic stadiums and tournaments like Copa Libertadores and World Cup qualifiers are observed.

Middle East & Africa
Growth in the Middle East is driven by rising investments in sports tourism and hospitality, particularly in Gulf Cooperation Council (GCC) countries hosting international events. Meanwhile, Africa remains nascent, but countries like South Africa and Morocco are emerging through targeted infrastructure developments tied to global and continental tournaments.

Credence Research’s Competitive Landscape Analysis – Sports Hospitality Market

According to Credence Research, the competitive landscape of the Sports Hospitality Market is characterized by the presence of a mix of global hospitality firms, sports event organizers, and specialized service providers competing on innovation, service quality, and strategic partnerships. Leading players focus on enhancing customer experience through tailored VIP packages, digital engagement platforms, and seamless service integration. Companies are increasingly forming alliances with major sports leagues, clubs, and tournament organizers to secure long-term contracts and brand visibility. The market also sees growing participation from regional players in emerging markets, where rising sports tourism and infrastructure investments are opening new revenue streams.

Tailor the report to align with your specific business needs and gain targeted insights. Request Sample – https://www.credenceresearch.com/report/sports-hospitality-market

Key Player Analysis

• Keith Prowse

• Sodexo Live

• RK Sports Hospitality

• Legends

• BYROM

• Wasserman

• DTB Sports Hospitality and Event Management Ltd

• QuintEvents – Liberty Media Corporation

• Compass Group PLC

• Delaware North

• KNT-CT HOLDINGS CO., LTD. (KNT Sports)

• On Location Events, LLC (Endeavour)

• ATPI Limited

 Recent Industry Developments

In Dec 2024

• FIFA appointed Beyond Hospitality (Byrom) as Official Hospitality Provider for the 32-team FIFA Club World Cup 2025 in the United States.

• Delaware North’s Patina extended its PGA of America catering partnership through 2034, locking in three Ryder Cups and annual major-championship rights.

In Jan 2025

In Feb 2025

• TKO Group closed its acquisition of On Location, IMG (media-rights & events), and Professional Bull Riders, embedding a 1,200-event hospitality portfolio inside the UFC/WWE parent company.

In Mar 2025

In Apr 2025

In May 2025

• HerStory at Wimbledon was formally launched, with packages focused on thought-leadership sessions, sustainable menus, and charitable fundraising for the Wimbledon Foundation.

In Jun 2025

Reasons to Purchase this Report:

• Gain a comprehensive understanding of the market through qualitative and quantitative analyses, considering both economic and non-economic factors, with segmentation and sub-segmentation details provided in terms of market value (USD Billion).

• Identify regions and segments expected to experience the fastest growth or dominate the market, with a detailed analysis of geographic consumption patterns and the factors driving or hindering market performance in each region.

• Stay informed about the competitive environment, with rankings of major players, recent product and service launches, partnerships, business expansions, and acquisitions from the past five years.

• Access detailed profiles of major market players, including company overviews, insights, product benchmarking, and SWOT analysis, to understand competitive advantages and market positioning.

• Explore the present and forecasted market landscape, with insights into growth opportunities, market drivers, challenges, and constraints for both developed and emerging regions.

• Benefit from Porter’s Five Forces analysis and Value Chain insights to evaluate various market perspectives and competitive dynamics.

• Understand the evolving market scenario, including potential growth opportunities and trends expected in the coming years.

Browse the report and understand how it can benefit your business strategy –  https://www.credenceresearch.com/report/sports-hospitality-market

Discover additional reports tailored to your industry needs

Women Sportswear Market – https://www.credenceresearch.com/report/women-sportswear-market 
Sports Consumer Goods Market – https://www.credenceresearch.com/report/sports-consumer-goods-market 
Sports Match Broadcast Service Market – https://www.credenceresearch.com/report/sports-match-broadcast-service-market 
Sports Protective Equipment Market – https://www.credenceresearch.com/report/sports-protective-equipment-market 
Air Sports Equipment Market – https://www.credenceresearch.com/report/air-sports-equipment-market 
Sports Data Analytics Service Market – https://www.credenceresearch.com/report/sports-data-analytics-service-market 
Outdoor and Sports Toys Market – https://www.credenceresearch.com/report/outdoor-and-sports-toys-market 
Sports Underwear Market – https://www.credenceresearch.com/report/sports-underwear-market 
E-Sports and Game Streaming Market – https://www.credenceresearch.com/report/e-sports-and-game-streaming-market 

Follow Us:
https://www.linkedin.com/company/credenceresearch/
https://x.com/CredenceResearc
https://www.facebook.com/CredenceResearch

About Us:

Credence Research is a viable intelligence and market research platform that provides quantitative B2B research to more than 2000 clients worldwide and is built on the Give principle. The company is a market research and consulting firm serving governments, non-legislative associations, non-profit organizations, and various organizations worldwide. We help our clients improve their execution in a lasting way and understand their most imperative objectives.

Contact Us
Mitul Dean
Tower C-1105 , S 25, Akash Tower,
Vishal Nahar, Pimple Nilakh, Haveli,
Pune – 411027, India
sales@credenceresearch.com
www.credenceresearch.com

Logo: https://mma.prnewswire.com/media/2562161/Credence_Research_Logo.jpg

View original content to download multimedia:https://www.prnewswire.com/news-releases/sports-hospitality-market-to-reach-usd-74-318-43-million-by-2036–growing-at-a-cagr-of-14-12-credence-research-302507079.html

SOURCE Credence Research Inc.

Hotel guests are increasingly feeling like they’re getting more bang for their buck, according to the 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study from J.D. Power.

Redesigned for 2025, the study measures overall hotel guest satisfaction based on performance in seven core dimensions—including value, guest room, staff services, facilities, communications and connectivity and food and beverage—across nine segments ranging from luxury to economy.

Despite the average daily rate for a U.S. hotel room reaching a record high of $158.67 in 2024, clean and well-designed rooms, omnipresent amenities such as smart TVs and user-friendly mobile apps are helping boost traveler satisfaction.

Hotel guest perceptions of value received for nightly rate paid increases in every hotel segment in this year’s study, with the most significant year-over-year gains coming in the upscale, midscale and economy segments.

“We’re at an important inflection point in the travel marketplace where several years of record-high hotel demand and the pace of room rate increases is starting to slow,” Andrea Stokes, hospitality practice lead at J.D. Power, said in a statement.

“Hotel owner and operator investments in guest room décor and furnishings, in addition to bathroom updates, are paying off in higher satisfaction. One area in which hotels can significantly influence guest satisfaction without massive capital expense is with technology like smart TVs and updated room temperature controls,” she added.

“Travel is becoming more complex with the potential for flight delays or increased road traffic, so guests want hotels to provide the comforts of home.”

Key Takeaways for 2025

In the era of streaming, it’s no surprise that hotel guests want to be greeted by a smart TV, with 40 percent of surveyed travelers selecting “smart TV/ability to stream my entertainment” as a need to have versus nice to have, up from 21 percent in 2019.

What’s more, 72 percent of respondents indicated their room included a smart TV. That figure is up from 39 percent in 2019. Additionally, six out of 10 said they used the smart TV during their stay.

J.D. Power also found that guest satisfaction significantly improved year over year in areas such as furnishings and décor (+.05 points), condition of bathroom fixtures (+.05). and comfort of bed (+.04).

The study also shows that hotel app users report higher satisfaction, earning an average score of 699 (on a 1,000-point scale), which is 68 points higher than those who do not use their hotel brand’s mobile app.

It’s no secret that problems ranging from odors and loud noise to check-in issues can lower satisfaction. Nonetheless, this year’s study shows that they are relatively rare, occurring just 12 percent of the time across all hotel stays evaluated. In those incidents, however, guest satisfaction fell dramatically, plummeting 217 points to 460 from 677.

Highest-Ranking Hotel Brands for Guest Satisfaction

The Ritz-Carlton ranks highest in the luxury segment for 2025 with a score of 779, surpassing The Luxury Collection, which ranked first in 2024.

Meanwhile, Omni Hotels & Resorts conquered the upper upscale segment with a top satisfaction score of 731. Drury Hotels (738) ranked highest in the upscale segment, while Hyatt House (705) finished first in the upper extended stay category for a fourth consecutive year.

Other repeat segment winners for 2025 include Home2 Suites by Hilton (upper midscale/midscale extended stay), Tru by Hilton (midscale), Microtel by Wyndham (economy) and WoodSpring Suites (economy extended stay). All four brands won their respective categories for a third consecutive year.

Finally, Hampton by Hilton (694) ranked first among upper midscale brands.

For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Help your clients take advantage of reduced rates, room upgrades and more, while earning up to 7X STAR Points on all eligible bookings this July under Sunwing Vacations Partner of the Month program. 

Canadians looking to embark on a value-packed summer or winter escape will love this promotion. Meliá Hotels and Resorts offers a range of comfortable and upscale properties in sought-after sun destinations. 

On every booking made by July 31, 2025, for travel by December 20, 2026, travel advisors will earn up to 7X STAR Points and will be automatically entered for their chance to win one of five hotel stays at Paradisus La Perla Adults Only Riviera Maya, Paradisus Palma Real Golf and Spa Resort, Meliá Las Dunas, Meliá Las Antillas and Meliá Trinidad Peninsula. 

Clients looking to escape to a participating property in Mexico or the Dominican Republic can enjoy a wide range of limited-time perks including resort credits and spa discounts, reduced rates and kids stay free pricing.

Cuba Promotions

In addition to reduced rates, here are the offers available at the Cuban properties: 

Meliá Las Antillas: Complimentary upgrade from Junior Suite Economy to Deluxe Room.

Meliá Las Americas: Complimentary upgrade from Classic Room to Classic Golf View Room.

Meliá Varadero: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)

Meliá Jardines del Rey:  First child free (aged 3-12).

Meliá Trinidad Peninsula: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)

Paradisus Princesa del Mar: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)

Paradisus Los Cayos: Complimentary upgrade from Paradisus Junior Suite to The Reserve Junior Suite.

Paradisus Rio de Oro: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)

Sol Caribe Beach: First child free (aged 3-12).

Group Booking Bonus

Meliá is also offering group perks for those who book with Sunwing this month. Travel advisors who book their clients a group getaway for travel between November 1, 2025 and December 20, 2026, will earn 11X STAR Points at Meliá’s Mexico and Dominican Republic properties* and 6X STAR Points with Meliá Cuba, while their clients will be awarded instant group savings of up to $400 per pair.

Please note terms and conditions apply. For additional information on Meliá Hotels & Resorts’ Partner of the Month offerings, travel advisors are encouraged to visit the Sunwing Agent Portal.

Related: Sunwing Announces Winter Destinations and Perks

Topics From This Article to Explore