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The Biggest Innovators in Travel and Hospitality: Winter 2025

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In my columns throughout 2024, I covered a lot of ground, but one common theme emerged: We are at an inflection point for luxury. The market is forcing a margin call on post-Covid excess, conspicuous consumption, and there is traveler backlash to excessive rates.

This pushback has created space for new thinking. I’m excited to see the stage being set for a new wave of entrepreneurs, innovators, and thinkers who can redefine the next phase of hospitality. The industry is moving away from old codes of ostentation and toward new forms of thoughtful spaces, evolutions in wellness, and solutions for the sharply conceived spaces that the hybrid work world needs. 

I’m also keeping a keen eye on Saudi Arabia and developments with the country’s Boutique Group, which specializes in turning former Saudi palaces and government buildings into hotels. I see a need for soulful, heritage-driven luxury amid the sea of hyper-expansion and bold products.

As I wrote in my Skift Megatrends piece this year, we are on the verge of a sea change in wellness, particularly regarding psychedelics and mind expansion. More broadly, there is a large customer cohort for whom intentionality and nuance are the draw — those who don’t need Gordon Gekko-style egos reflected back at them at every turn, as is the case with much older luxury.

As I do twice a year, here is my list of the biggest innovators in travel and hospitality.

Constant Innovator

Hoshino Resorts stands as one of the most interesting hospitality brands globally, not just for its higher-end brand, Hoshinoya (slated to launch its first U.S. property), but also for its other brands, OMO and KAI. 

OMO offers an interesting concept for creative travelers: properties located near public transportation but away from the central thrum, serving as bases for urban exploration. The price points are reasonable, the rooms thoughtful, and the creative public spaces excellent. Their new Gotanda property features a roof garden and proximity to



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Fashion Brands and Hotels Team Up for the Hottest Travel Collaborations of Summer 2025 – L'OFFICIEL USA

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Fashion Brands and Hotels Team Up for the Hottest Travel Collaborations of Summer 2025  L’OFFICIEL USA



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How to create passive income in 2025 with AI

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Artificial intelligence is no longer a futuristic concept; it’s a powerful tool that can be leveraged today to build scalable and sustainable passive income streams. In 2025, with AI becoming more accessible and sophisticated, the opportunities for automation and monetization are more significant than ever. Here’s a detailed guide on how to create passive income using AI.

1. AI-Powered Content Creation and Monetization

Content creation is one of the most accessible and effective ways to generate passive income with AI. The key is to use AI to handle the heavy lifting of production, allowing you to focus on strategy and quality control.

Blogging and SEO:

Automated Content Generation: Use AI writing tools like Jasper, Copy.ai, or a custom GPT to generate blog posts, articles, and guides on a massive scale. You can feed the AI a topic and a few keywords, and it can produce a well-structured draft in minutes.

SEO Optimization:AI tools can also help with keyword research, meta descriptions, and on-page SEO. This ensures your content is not only abundant but also optimized to rank highly on search engines, driving organic traffic and passive ad or affiliate revenue.

Affiliate Marketing:Integrate affiliate links into your AI-generated content. Once the blog post is live and attracting readers, it can generate commissions from product sales with no further effort from you.

Faceless YouTube Channels:

Scripting and Video Production: AI can write engaging scripts for videos in a specific niche (e.g., finance, history, or self-improvement).

Voiceovers and Visuals:Use AI-powered text-to-speech generators like ElevenLabs for professional-sounding voiceovers. Combine this with AI video generators or stock footage to create compelling videos without ever showing your face or recording a single line of dialogue.

Monetization: Once your channel is established, you can earn passive income through YouTube’s Partner Program (ad revenue) and by including affiliate links in your video descriptions.

Selling AI-Generated Digital Products:

E-books and Planners: Use AI to write e-books on niche topics, or create unique digital planners and journals. You can then sell these products on platforms like Etsy or Gumroad.

Print-on-Demand (POD): AI image generators like Midjourney or DALL-E can produce stunning and unique art. You can use these designs on t-shirts, mugs, and posters and sell them through POD services like Printful or Printify. The platform handles production and shipping, making it a completely passive income stream after the initial design and setup.

2. AI-Driven E-commerce and Dropshipping

AI can automate and optimize every step of an e-commerce business, from product selection to marketing.

Dropshipping with AI: AI tools can analyze market trends to help you identify winning products to sell. They can also generate product descriptions and marketing copy, and even automate ad campaigns on platforms like Facebook and Instagram.

Automated E-commerce Stores: Platforms like Shopify offer AI-powered store builders that can get you up and running in a day. You can use AI to manage inventory, forecast demand, and provide personalized product recommendations to customers, all of which contribute to a more passive operation.

3. AI-Powered Services and Automation for Businesses

You can sell AI-powered solutions to other businesses, creating a recurring revenue model.

Building Custom Chatbots:Many small to medium-sized businesses need chatbots for their websites to handle customer inquiries, book appointments, or qualify leads. You can use no-code AI tools to build and deploy these chatbots and charge businesses a monthly fee for the service and maintenance.

AI-Powered Social Media Management: Offer a subscription-based service where AI tools generate and schedule social media content for clients. The AI can analyze their target audience and industry trends to create relevant and engaging posts, all with minimal input from you once the system is configured.

AI Consulting and Workflow Automation: As more businesses adopt AI, they’ll need help integrating it into their workflows. You can offer consulting services to help companies identify opportunities for AI integration, build custom automation workflows using tools like Zapier or Make, and charge a premium for your expertise.

4. Leveraging AI for Financial Strategies

AI can also be applied to financial markets to generate passive income.

Algorithmic Trading: While this requires a higher level of expertise, AI and machine learning are used to develop trading bots that can analyze market data and execute trades automatically. These bots can be configured to operate based on your specific risk tolerance and investment goals.

Predictive Analytics for Investment: Use AI to analyze market trends and predict potential growth areas. While this isn’t a direct income stream, it can guide your investment decisions and lead to significant passive returns over time.

The key to creating passive income with AI in 2025 is to see AI as a powerful partner that handles repetitive, time-consuming tasks. By building a system where AI does the work, you can create and manage income streams that require very little active involvement, ultimately freeing up your time and generating wealth.



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Artificial intelligence meets art in China with first robot PhD student

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At the 2025 World Artificial Intelligence Conference held in Shanghai on July 27, a groundbreaking moment in AI history unfolded as a humanoid robot named Scholar 01, also referred to as Xueba 01, became the first AI in China to be officially admitted as a full-time PhD student.

Scholar 01, created by Professor Li Qingdu’s team at the University of Shanghai for Science and Technology, has been accepted into the PhD program at the Shanghai Theatre Academy — one of China’s top arts institutions, according to the South China Morning Post.

Scholar 01 is an advanced embodied AI built upon the previous success of the Walker II robot, which had earlier gained recognition by finishing third in the world’s first humanoid half-marathon in Beijing. The upgraded design incorporates the mechanical efficiency of Walker II and elements from the Rena humanoid platform, giving the robot lightweight, energy-efficient, tendon-based bionic movement.

The robot was produced by Zhuoyide Robotics, a company emerging from the university’s research into robotics and embodied intelligence. Its visual design and styling were led by Professor Yang Qingqing of STA, aiming to create a more humanlike appearance.

Scholar 01 stands 1.75 meters tall, weighs about 30 kilograms, and features a silicone-skinned face capable of expressive facial gestures. Dressed like a typical academic—with glasses, shirt, and trousers—the robot interacts in Mandarin and was designed to physically engage with people in an intuitive and humanlike way. Upon his formal admission to STA, he enrolled in a four-year doctorate program in Drama and Film, with a focus on traditional Chinese opera. Scholar 01 is scheduled to report to campus on September 14.

The project is part of a larger initiative at STA to fuse technology with the arts, exploring how AI might play a role in cultural and creative domains. According to Yang, when Xueba 01 performed the iconic “orchid fingers” gesture associated with opera legend Mei Lanfang, human students spontaneously mimicked the robot, describing the interaction as an “aesthetic exchange across species.”

Scholar 01 refers to himself as an “AI artist” and intends to use technology to reinterpret traditional performance arts. Potential career paths post-graduation include working as an AI opera director or launching his own robotic art studio.

However, reactions to the announcement have been mixed. Some welcomed the move as a milestone in human-robot collaboration, while others expressed scepticism. Critics questioned whether a robot, lacking emotional depth and lived experience, could truly understand and perform expressive arts like Chinese opera.

Concerns were also raised about resource allocation, with some noting that human PhD students often receive limited financial support, sparking debate over whether such investments in AI take away from human education.

By Nazrin Sadigova



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