Hotels & Accommodations
Thailand’s Hotel Industry Thrives in 2025 as Pattaya Leads Hotel Demand Surge with Strong Growth, Rising Occupancy Rates, and Enhanced Investments in Tourism Infrastructure
Wednesday, July 23, 2025
Hotel demand in Thailand is shooting through the roof in 2025, with Pattaya leading the way. This growth is underpinned by rising occupancy rates, from both inbound and domestic visitors, and supported by continued infrastructure and hotel developments. The growing popularity of Pattaya as a leading leisure destination and constantly changing traveler demands for luxury and wellness moments has lured numerous investments, maintaining the vibrancy of the city’s hotel market. Increased support from the government and infrastructure developments also continue to place Pattaya at the heart of Thailand’s tourism recovery, while solidifying its role as a leader in the growth of the nation’s burgeoning tourism and hospitality sector.
The Thai hotel sector is booming in 2025 heading into a sunlit hospitality future on the back of domestic and international visitor growth. Increasing occupancy and surging average room prices are pointing to a strong recovery for the sector. While eastern CAR has a long way to recover from the impact of the global pandemic, the tourism industry is bouncing back on its feet—with spate of demand in hotel, investment, and the changing needs of travelers.
The popular Thailand tourist destination, sex city Pattaya, is perhaps one of the most vivid examples. A dynamic center for local and international” travelers, the hotel industry has leveraged the boom of tourists for changes in travel patterns, enhancements in the infrastructure and continuous growing demand.
Thailand’s Hotel Market Rebounds with Rising Occupancy Rates
According to data from the SCB Economic Intelligence Center (EIC), Thailand’s overall hotel occupancy rate is projected to reach approximately 75% in 2025. This represents a significant improvement over the previous years and marks a steady recovery as both domestic and international travel rebounds. The surge in domestic travelers is largely attributed to government initiatives aimed at stimulating the tourism sector, such as the “Thai Tourism Co-Payment” scheme, which runs from July to October 2025. This program encourages local travel by offering subsidies to Thai citizens, further boosting hotel demand across the country.
The increase in international tourist arrivals is also driving occupancy growth. Notably, markets like Russia are contributing to Thailand’s recovery, with tourists from these regions taking advantage of extended 90-day visa stays. This has translated into greater demand, particularly in key tourist cities such as Pattaya, where hotels are seeing both high occupancy and an increase in average booking rates.
Rising Room Rates Reflect Quality Upgrades and Market Dynamics
As the hotel market rebounds, average room prices across Thailand are expected to increase by 5% in 2025 compared to the previous year. The rise in room rates can be attributed to a variety of factors, including enhanced service offerings, renovations, and a general uplift in the quality of hotel accommodations. Hotels across the country, especially those in the four-star and above categories, are aligning with the latest travel trends such as wellness tourism, luxury experiences, and workations (work + vacation). These trends have prompted hotels to invest in upgrading their facilities and services, ensuring they meet the evolving needs of travelers seeking both relaxation and productivity.
Pattaya is no exception to this trend, where luxury properties are pushing the average room rates above 4,000 baht per night. The city’s hotel market continues to cater to a wide spectrum of tourists, from budget travelers to those seeking high-end experiences. Hotels in the city have also been introducing exclusive packages, wellness offerings, and premium experiences to attract more affluent travelers and diversify their customer base.
Pattaya: A Hotspot for Investment and Development
Pattaya’s hotel industry is seeing significant investment and expansion, as the city’s vibrant tourism scene continues to thrive. The total hotel supply in Thailand is expected to reach around 80,000 rooms in 2025, with a 7% increase from the previous year. This growth is driven by the influx of new luxury hotels and resorts entering the market, catering to both international tourists and affluent domestic travelers. Notable investments in Pattaya’s hospitality sector reflect confidence in the city’s tourism potential, with high-end properties and boutique hotels now offering more sophisticated and diversified options for visitors.
Real estate consultancy JLL forecasts that the hotel transaction volume in Thailand will exceed 13 billion baht in 2025, with Bangkok remaining the most attractive location for investors. However, Pattaya is positioning itself as a strong contender, with its ongoing infrastructure improvements, increased foreign investments, and a growing demand for diverse hotel offerings. This expansion is not only limited to luxury properties but also includes mid-range and budget hotels that are increasingly reflecting the preferences of a new generation of travelers who seek quality and affordability.
Government Policies and Infrastructure Boost Pattaya’s Potential
As Thailand continues to push forward with its tourism recovery, the government is playing a crucial role in driving further growth in cities like Pattaya. Various policy measures, including visa relaxations and promotions aimed at encouraging longer stays, are set to benefit the hotel and property sectors. These initiatives are expected to foster higher spending and greater length-of-stay, which will directly impact hotel revenues across the country.
In addition, Pattaya’s city infrastructure continues to evolve, with substantial investments in improving transport connectivity, leisure facilities, and cultural attractions. The expansion of local amenities, including dining, shopping, and entertainment options, makes Pattaya an even more attractive destination for tourists. This growing demand from international and domestic tourists, paired with strong government support, is set to propel Pattaya’s hotel market even further in the second half of 2025.
Sustainability and Innovation: A Key Focus for Hotel Operators
As the Thai hotel industry experiences growth, hoteliers are also focusing on innovation, service quality, and sustainability to stay competitive in an increasingly crowded market. New European Union regulations, set to take effect by 2026, will impact hotel operations and market access. These regulations, which emphasize sustainability practices, are already driving change in the industry as hotel operators in Thailand, including those in Pattaya, adjust their operations to align with global standards.
To meet the rising demand for eco-friendly travel options, many hotels are implementing green technologies, reducing their carbon footprints, and promoting sustainable tourism practices. This shift towards sustainability not only caters to a growing segment of environmentally conscious travelers but also positions hotels in Pattaya and across Thailand to maintain a competitive edge as the global tourism market evolves.
A Bright Future for Pattaya’s Hotel Industry
The outlook for Pattaya’s hotel industry remains strong as the city continues to recover and diversify its tourism offerings. With an expanding hotel supply, rising occupancy rates, and increasing room prices, Pattaya is on track to capitalize on Thailand’s growing tourism market. The ongoing efforts of hoteliers to enhance service quality, invest in sustainability, and adapt to traveler trends ensure that the city’s hospitality sector will remain dynamic and attractive to both domestic and international visitors.
Hotels in Thailand (2025) Thailand’s hospitality industry has thrived, and Pattaya has become the leader in terms of increased demand and investments. Rising occupancy, a higher number of domestic and international tourists and improved infrastructure has contributed to the growth, placing Pattaya at the forefront of Thailand’s tourism recovery and continued success in the hotel market.
As government policies further support the tourism sector, and infrastructure improvements continue to enhance the overall experience for tourists, Pattaya’s hotel market is poised for continued success. The combination of expanding investments, evolving traveler preferences, and a strong commitment to sustainability positions Pattaya as one of Thailand’s most promising destinations for the years to come.
Pattaya’s Role in Thailand’s Tourism Growth
PATTAYA is one of the main contributors to the Thai hospitality industry in 2025 as it bounces back and prospers following the downturn in the wake of the global economic crisis. With more and more demand creating new hotel properties and constant new tourism inovations, Pattaya is now more appealing than ever to a wide variety of travelers. Through value added services, sustainable development and adapting to the demands of the 21st century tourist, Pattaya is in prime position to do so and to be a positive contributor to Thailand’s continued prosperity. With the tourism industry on the rise, Pattaya is set to keep shaping up Thailand’s hotel industry.
Hotels & Accommodations
EIH Associated Hotels (NSE:EIHAHOTELS) Could Be A Buy For Its Upcoming Dividend
EIH Associated Hotels Limited (NSE:EIHAHOTELS) stock is about to trade ex-dividend in 3 days. The ex-dividend date is usually set to be two business days before the record date, which is the cut-off date on which you must be present on the company’s books as a shareholder in order to receive the dividend. The ex-dividend date is important because any transaction on a stock needs to have been settled before the record date in order to be eligible for a dividend. This means that investors who purchase EIH Associated Hotels’ shares on or after the 28th of July will not receive the dividend, which will be paid on the 3rd of September.
The company’s upcoming dividend is ₹3.50 a share, following on from the last 12 months, when the company distributed a total of ₹3.50 per share to shareholders. Looking at the last 12 months of distributions, EIH Associated Hotels has a trailing yield of approximately 0.9% on its current stock price of ₹388.60. Dividends are a major contributor to investment returns for long term holders, but only if the dividend continues to be paid. So we need to check whether the dividend payments are covered, and if earnings are growing.
If a company pays out more in dividends than it earned, then the dividend might become unsustainable – hardly an ideal situation. EIH Associated Hotels has a low and conservative payout ratio of just 23% of its income after tax. Yet cash flow is typically more important than profit for assessing dividend sustainability, so we should always check if the company generated enough cash to afford its dividend. What’s good is that dividends were well covered by free cash flow, with the company paying out 23% of its cash flow last year.
It’s positive to see that EIH Associated Hotels’s dividend is covered by both profits and cash flow, since this is generally a sign that the dividend is sustainable, and a lower payout ratio usually suggests a greater margin of safety before the dividend gets cut.
View our latest analysis for EIH Associated Hotels
Click here to see how much of its profit EIH Associated Hotels paid out over the last 12 months.
Have Earnings And Dividends Been Growing?
Businesses with strong growth prospects usually make the best dividend payers, because it’s easier to grow dividends when earnings per share are improving. If earnings decline and the company is forced to cut its dividend, investors could watch the value of their investment go up in smoke. Fortunately for readers, EIH Associated Hotels’s earnings per share have been growing at 19% a year for the past five years. The company has managed to grow earnings at a rapid rate, while reinvesting most of the profits within the business. This will make it easier to fund future growth efforts and we think this is an attractive combination – plus the dividend can always be increased later.
Another key way to measure a company’s dividend prospects is by measuring its historical rate of dividend growth. EIH Associated Hotels has delivered an average of 8.8% per year annual increase in its dividend, based on the past 10 years of dividend payments. We’re glad to see dividends rising alongside earnings over a number of years, which may be a sign the company intends to share the growth with shareholders.
The Bottom Line
Is EIH Associated Hotels worth buying for its dividend? It’s great that EIH Associated Hotels is growing earnings per share while simultaneously paying out a low percentage of both its earnings and cash flow. It’s disappointing to see the dividend has been cut at least once in the past, but as things stand now, the low payout ratio suggests a conservative approach to dividends, which we like. It’s a promising combination that should mark this company worthy of closer attention.
So while EIH Associated Hotels looks good from a dividend perspective, it’s always worthwhile being up to date with the risks involved in this stock. Every company has risks, and we’ve spotted 1 warning sign for EIH Associated Hotels you should know about.
Generally, we wouldn’t recommend just buying the first dividend stock you see. Here’s a curated list of interesting stocks that are strong dividend payers.
Valuation is complex, but we’re here to simplify it.
Discover if EIH Associated Hotels might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Hotels & Accommodations
A List Development, a member of the comprehensive real estate company List Group, announces a new hotel resort project under the luxury hotel brand “Anantara”, marking the brand’s first entry into Japan
TOKYO, July 24, 2025 /PRNewswire/ — List Co., Ltd. (Representative Director and President: Naoyuki Kitami; Headquarters: Yokohama City, Kanagawa Prefecture), a comprehensive real estate company, announces that its consolidated subsidiary, List Development Co., Ltd. (Representative Director and President: Hiroyuki Kiuchi; Headquarters: Yokohama City, Kanagawa Prefecture; hereinafter “LD”), has entered into a hotel management agreement with Royal Minor Hotels Co., Ltd. (Representative Director and President: Kohei Motoyama; Headquarters: Setagaya-ku, Tokyo; hereinafter “Royal Minor Hotels”) on July 10, 2025.
At the signing event held on the same day at the Tokyo American Club, the two parties announced plans for a new luxury resort hotel under the “Anantara” brand — marking the brand’s first entry into Japan. The property, to be named Anantara Karuizawa Retreat (hereinafter “the Property”), is scheduled to open in 2030 in Karuizawa, Nagano Prefecture. Nestled in approximately 10 acres (approximately 40,000 square meters) of forestland with views of Mount Asama, the resort will feature a total of 51 guest accommodations, including suites and villas, and will be developed as a premium luxury retreat.
As a comprehensive developer that plans, develops, and produces high-quality residences and communities, List Development is engaged in a wide range of projects, including its proprietary condominium brand “List Residence” series, primarily in the Tokyo metropolitan area, as well as the development of office buildings, vacation homes, and resort properties. In recent years, the company has focused on the development of hotel condominiums and luxury residences. In December 2024, List Development completed a hotel condominium project in Hakuba Village, Nagano Prefecture. The current project marks List Development’s first venture into hotel resort development.
Anantara Karuizawa Retreat will harness the region’s year-round natural beauty and connectivity to offer travellers nature-led escapes. The property’s strategic location near the Karuizawa Hokuriku Shinkansen (bullet train) Station provides convenient access from Tokyo, which is just over an hour away by train, as well as from nearby cities such as Nagano, Kanazawa and Maebashi. Karuizawa is a favoured weekend escape getaway, renowned for its cool climate in the summer and abundant year-round outdoor attractions, including the Karuizawa Kazakoshi Park, golf courses, forests, hiking trails, hot springs and skiing. The destination’s international appeal is on the rise, especially among Asian travellers, and it is within two to three hours by train from Tokyo’s Haneda and Narita international airports.
Hotels & Accommodations
Wyndham Hotels & Resorts Shares Jump After Q2 Earnings Beat Expectations, What You Should Know Now
Thursday, July 24, 2025
Wyndham’s stock rallied 4.3% in after completing its second quarter, which blew past Wall Street estimates. The hotel franchise powerhouse posted adjusted EPS of $1.33, above analysts’ $1.16 EPS tree.
Much of this performance was driven by an increase in development activity and continued resilience in our ancillary revenue programs, which combined to offset the softer U.S. demand backdrop that Wyndham encountered.
Revenues Reflect Resilient Business Model
Quarterly revenue totaled $397 million, exceeding the consensus estimate of $386.64 million. The strong performance, not surprisingly, showed Wyndham’s ability to expand in a changing travel landscape with a diversified revenue model capable of working well while different regions ebb and flow.
One of the main factors of a volume increase came from ancillary revenue which jumped by 19% year over year. Those gains, offered through services that go beyond mundane room bookings, acted as a buffer against the 4% year-over-year decline in U.S. revenue per available room (RevPAR).
International Growth And Development Pipeline Set Records
The Company’s international presence further grew with global system size increasing 4% year-over-year to approximately 846,700 rooms. At the same time, the company’s development pipeline reached a record 255,000 rooms, a 5% increase in the second quarter of 2024.
Additionally, Wyndham signed 229 new development contracts this quarter, a 40% increase over 2018. This healthy growth in the pipeline indicates considerable long-term demand and investor confidence in the expansion potential for the brand.
Strategic Focus on Higher-Margin Markets
Geoff Ballotti, the company’s President and Chief Executive Officer, noted that the company’s expansion is being fueled by its strategic focus on high FeePAR (fees per available room) markets and segments. Though not cited directly, he noted that the company is still focussed on growing its global presence, increasing its development pipeline and increasing its high margin ancillary revenues.
This methodical strategy looks like it is paying off as the company focuses on growing in markets with better profitability, while reducing exposure to markets with weaker occupancy trends.
EBITDA Climbs with Shareholder Returns on Schedule
EBITDA for the quarter was $195 million— this was 10% higher than the year ago quarter. On a constant currency basis, that was a 5% increase.
Wyndham has also shown its dedication to providing value for shareholders. The company gave back $109 million in Q2 to investors in the form of shareholder returns, comprised of $77 million in share repurchases and $0.41 of quarterly cash dividends per share. This action illustrates Wyndham’s belief in its resiliency and future performance.
Upgraded Outlook for FY2025
In an optimistic tweak, Wyndham boosted its full-year 2025 adjusted EPS outlook to between $4.60 and $4.78. Not seeing the calculation of the adjusted earnings at this time, This adjustment is as usual just a little better than the consensus estimate of $4.68, indicating a bullishness over the strength of the second half that continued into 2008.
The company also raised the bottom of its annual forecast for room growth, for which it is now forecasting a year-over-year gain of 4.0% to 4.6%. That suggests the management team is confident of continued robust development activity in its markets, despite wider macroeconomic uncertainties.
Debt Level Comfortable And Not Excessive
At June 30, 2025, Wyndham’s net debt leverage ratio remained 3.5 times—well within its target range of 3 to 4 times. This fiscal discipline enhances the company’s flexibility for future investment, growth and shareholder returns.
Market Outlook and Investor Confidence
Wyndham’s positive share price reaction to the company’s Q2 results reflects investor confidence in the company’s long term plan and the growth story. While the U.S. domestic business faced challenges, including a decline in RevPAR, Wyndham’s diversified approach with global expansion, service offerings and asset-light franchising will enable it to remain profitable.
With the strong forward momentum and sound financials, Wyndham seems to be set to keep building in the latter half of 2025.
-
Brand Stories3 days agoBloom Hotels: A Modern Vision of Hospitality Redefining Travel
-
Brand Stories2 days agoOlive Living: India’s Intelligent, Community-Centric Hospitality Powerhouse
-
Destinations & Things To Do3 days agoUntouched Destinations: Stunning Hidden Gems You Must Visit
-
AI in Travel3 days agoAI Travel Revolution: Must-Have Guide to the Best Experience
-
Brand Stories3 weeks agoVoice AI Startup ElevenLabs Plans to Add Hubs Around the World
-
Brand Stories2 weeks agoHow Elon Musk’s rogue Grok chatbot became a cautionary AI tale
-
Asia Travel Pulse3 weeks agoLooking For Adventure In Asia? Here Are 7 Epic Destinations You Need To Experience At Least Once – Zee News
-
AI in Travel3 weeks ago‘Will AI take my job?’ A trip to a Beijing fortune-telling bar to see what lies ahead | China
-
Brand Stories3 weeks agoChatGPT — the last of the great romantics
-
The Travel Revolution of Our Era1 month agoCheQin.ai Redefines Hotel Booking with Zero-Commission Model
You must be logged in to post a comment Login