Asia Travel Pulse
Thailand To Host Tomorrowland: A Five Year Festival Revolution Set To Transform Southeast Asia’s Tourism: Here’s What You Should Know
Tuesday, July 29, 2025
The festival, which is party of a legendary reputation for producing some of the best events globally, covering a huge footprint into mainstream media while offering the most elite of performances, is considered as a major game-changer for tourism in Thailand. Attracting viewers from all four corners of the globe with an impressive social media following of 5.5 million plus, Tomorrowland has become a global happening that knows no borders, attracting a young, wealthy and experience-hungry crowd – and it fits the needs of Thailand’s tourism strategy to perfection.
The festival takes place in Thailand and is organised by the Tourism Authority of Thailand (TAT) in partnership with Tomorrowland International (TLI) and local promoter We Are One. World (Thailand). In squatting this deal, Thailand is determined to be the “Festival Hub” in Asia and bringing music fans into the country from all over the world, ensuring its increasingly recognised status as one of the movers and shakers in global music and festival culture.
The Bangkok festival’s inaugural year is expected to see 50,000 visitors, rising to 75,000 by 2030. The five-year event will put the Kingdom of Thailand to the world map of an endless list of festivals and thus attracting the millions more in the coming years as Thailand becomes one of the world’s most attractive EDM and festival destinations.
Economic Impact: A Major Boost to Thailand’s Tourism Revenue
The projected financial impact of Tomorrowland in Thailand is substantial. The event is forecasted to inject 12.053 billion baht into the Thai economy between 2026 and 2030. This economic boon will primarily come from ticket sales, sponsorships, and food and beverage revenue.
Thailand’s Tourism Ministry estimates that the festival will draw a diverse mix of international tourists, with a significant number coming from neighboring Southeast Asian countries, Europe, and other parts of Asia. The festival is expected to attract approximately 922,500 attendees over its five-year duration, with 369,000 coming from Thailand itself and the remaining 553,500 being international visitors.
A breakdown of the revenue streams indicates that ticket sales alone will generate over 5.2 billion baht, making it the most significant contributor to the festival’s total revenue. Sponsorships are expected to contribute around 3.5 billion baht, while food and beverage sales will add another 1.9 billion baht to the economic output. Additionally, the indirect financial impact on Thailand’s economy will be profound, as local businesses such as hotels, restaurants, retail shops, and transportation services are expected to benefit significantly from the influx of visitors.
In the context of Thailand’s post-pandemic recovery, the event also represents a significant catalyst for the tourism industry, which has been seeking to bounce back after disruptions caused by global travel restrictions.
Thailand’s Vision for Becoming Asia’s Festival Hub
The agreement to host Tomorrowland aligns with Thailand’s broader goal of becoming a central hub for global events in Asia. With a rapidly growing interest in music festivals worldwide, Thailand is strategically positioning itself to cater to the increasing demand for world-class entertainment experiences. The addition of Tomorrowland to the country’s calendar of events further elevates Thailand’s appeal as a destination for international music tourism.
The government’s Amazing Thailand Grand Tourism & Sports Year campaign for 2025 underscores this vision, with a focus on leveraging high-profile events to boost international arrivals. Thailand has already established itself as a prime location for global events, from the Phuket King’s Cup Regatta to the Bangkok International Film Festival. With Tomorrowland, the country is poised to join the ranks of major festival cities like Las Vegas, Ibiza, and Berlin, becoming an essential stop for festival enthusiasts across the globe.
Cultural and Knowledge Exchange: A Legacy Beyond the Festival
One of the most valuable aspects of hosting Tomorrowland is the potential for long-term cultural and human resource development. Thailand’s involvement in such a high-profile international event will provide opportunities for local businesses and workers to gain critical knowledge and expertise in event management. This collaboration will likely lead to the development of a Tomorrowland Academy in Thailand, a unique educational initiative that will empower Thai personnel with the skills required to organize large-scale global events.
The event will also serve as a platform for cultural exchange, showcasing Thailand’s hospitality and capacity to host major international festivals. This exchange of ideas and expertise will lay the groundwork for future international collaborations in Thailand, making it a beacon for global cultural and entertainment initiatives.
Looking Ahead: The Future of Thailand’s Music Tourism Industry
As the world slowly recovers from the impacts of the COVID-19 pandemic, international tourism is regaining its momentum. Thailand, with its tropical beaches, rich cultural heritage, and thriving urban centers, has been steadily growing as a top destination for international visitors. By securing the Tomorrowland festival, the country is aligning itself with current trends in the music tourism industry, which is seeing a rise in demand for experiential travel, especially among younger travelers seeking unique and immersive experiences.
With the five-year agreement in place, Thailand is poised to become an increasingly attractive destination for music lovers and festival-goers. The country is not only banking on short-term tourism gains but also on the long-term positioning of its brand as a global destination for music festivals. By continuing to host international events like Tomorrowland, Thailand can further strengthen its appeal to younger, high-spending tourists while also boosting its global cultural standing.
Conclusion: A Game-Changer for Thailand’s Tourism Industry
Tomorrowland to be held in Thailand from 2026-2030 – huge for tourism & events industry The fact that Thailand will host Tomorrowland is seen as a watershed moment for the nation’s tourism and events sectors. In Addition to the short-term financial returns the deal will further assert Thailand’s position as one of the major Cultural Centers in Asia. With forecasts of a major economic uplift, millions of foreign tourists, and long-term effects on the industry of event management ran in the Kingdom, Tomorrowland Thialand portends to be a tourism gamechanger. This won’t just be a tourism victory either – its a great opportunity for Thailand to be a key player in music tourism in Asia.
Asia Travel Pulse
Indonesia Joins Philippines In Celebrating Unmatched Excellence As Aseanta Launches Its Thirty-Ninth Annual Tourism Awards To Honor Outstanding Achievements And Innovations Across Southeast Asia’s Travel Industry In
Published on
August 10, 2025 |
Indonesia and the Philippines are at the forefront of celebrating tourism excellence as the ASEAN Tourism Association (ASEANTA) launches its thirty-ninth annual Tourism Awards in 2025. These prestigious awards recognize outstanding achievements and innovations across Southeast Asia’s vibrant travel industry, highlighting efforts in sustainability, community engagement, and digital transformation. As part of this milestone, ASEAN nations are invited to participate in a collaborative celebration that not only honors remarkable tourism initiatives but also strengthens regional cooperation and promotes the growth of ASEAN’s tourism sector through innovation and shared values.
The ASEAN Tourism Association (ASEANTA) has recently unveiled two major initiatives designed to expand and enhance tourism opportunities across the diverse and rapidly growing Southeast Asian region. As reported by Antara news agency, these efforts underscore a strong commitment by ASEAN member countries to strengthen their collective tourism sector through innovation, sustainability, and collaboration.
One of the key programs launched is the ASEANTA Tourism Awards, a prestigious recognition platform that has been running for an impressive 39 editions. Over the years, the awards have established themselves as a hallmark for celebrating excellence across the region’s tourism industry. The scope of the awards spans a wide range of categories, honoring achievements from community-based tourism projects that empower local populations, to large-scale marketing campaigns and innovative sustainable tourism models that set new standards in the sector.
The ASEANTA Tourism Awards have played an essential role in spotlighting exemplary efforts that contribute significantly to the growth and positive transformation of ASEAN’s tourism landscape. By recognizing initiatives that blend cultural preservation with modern tourism development, the awards encourage continuous improvement and inspire others within the industry to adopt best practices. This emphasis on excellence is crucial in a region as diverse as Southeast Asia, where countries vary widely in terms of culture, infrastructure, and tourism maturity.
Registration for the ASEANTA Tourism Awards is currently open, inviting tourism operators, community organizations, government bodies, and private sector stakeholders from all ASEAN countries to submit their entries. The deadline for applications is set for October 31, 2025. Winners will be formally announced at the ASEAN Tourism Forum 2026, which will be hosted in the Philippines, bringing together tourism leaders, policymakers, and industry experts from across the region. This event is recognized as one of the most important annual gatherings dedicated to advancing ASEAN’s tourism agenda and fostering regional cooperation.
In addition to the awards, ASEANTA introduced a second groundbreaking initiative at the recent forum — the launch of the Discover ASEAN microsite. This new digital platform, created in collaboration with AirAsia Move, is designed to serve as a centralized travel booking hub tailored specifically for Southeast Asia. By leveraging digital technology, the microsite aims to simplify the travel planning process, offering users seamless access to a wide range of travel services including flights, accommodations, and tour packages throughout ASEAN countries.
The Discover ASEAN microsite represents a significant step towards embracing digital transformation within the region’s tourism industry. Southeast Asia, known for its vibrant cultures and natural beauty, is increasingly attracting tech-savvy travelers seeking convenient, comprehensive travel solutions. The platform is expected to boost intra-regional tourism by making it easier for tourists to explore multiple ASEAN destinations, thus promoting economic growth and cultural exchange among member countries.
What sets these two initiatives apart is their alignment with the broader vision of sustainable and inclusive tourism development. Both the ASEANTA Tourism Awards and the Discover ASEAN microsite reflect a shared commitment among ASEAN nations to promote tourism practices that not only generate economic benefits but also preserve cultural heritage and protect the environment. Sustainability is fast becoming a central theme in tourism strategies worldwide, and ASEAN is proactively integrating these principles to ensure long-term resilience and competitiveness in the global market.
Moreover, these efforts highlight the importance of public-private partnerships in driving regional tourism forward. The collaboration between ASEANTA and AirAsia exemplifies how government bodies, industry associations, and private enterprises can work hand-in-hand to create innovative solutions that respond to evolving traveler expectations and market trends. Such partnerships are vital for harnessing resources, knowledge, and technology to enhance tourism infrastructure, marketing, and service quality across the region.
The launch of the ASEANTA Tourism Awards and the Discover ASEAN microsite also comes at a critical time as the world gradually recovers from the disruptions caused by the COVID-19 pandemic. Tourism industries worldwide have faced unprecedented challenges, and ASEAN countries are no exception. These initiatives demonstrate a forward-looking approach to rebuilding the tourism sector with resilience, adaptability, and a renewed focus on quality and sustainability.
By recognizing outstanding tourism projects and facilitating easier access to travel services, ASEANTA is helping to rebuild traveler confidence and stimulate demand in the region. The awards motivate tourism stakeholders to innovate and improve, while the digital platform caters to the growing preference for online travel booking, personalized experiences, and multi-destination itineraries. Together, they create a dynamic ecosystem that supports tourism growth while addressing new market realities.
In conclusion, ASEANTA’s dual initiatives represent a powerful commitment to reshaping Southeast Asia’s tourism industry for a brighter future. The 39th ASEANTA Tourism Awards continue to honor and inspire excellence across the sector, fostering a spirit of healthy competition and shared learning. Meanwhile, the Discover ASEAN microsite offers a modern, digital gateway that encourages travelers to discover the region’s rich cultural and natural treasures with ease and confidence.
Indonesia and the Philippines lead the way as ASEANTA launches its thirty-ninth Tourism Awards in 2025, celebrating excellence and innovation across Southeast Asia’s travel industry. This initiative highlights the region’s commitment to sustainable and collaborative tourism growth.
These initiatives collectively embody a vision of ASEAN tourism that is innovative, inclusive, and sustainable — one that balances economic progress with social and environmental responsibility. As registration for the awards remains open until the end of October 2025 and the digital platform gains momentum, stakeholders and travelers alike can look forward to an exciting new chapter in Southeast Asian tourism. The ASEAN Tourism Forum 2026, where the awards winners will be announced, will serve as a pivotal moment to celebrate these achievements and set the course for continued collaboration and growth in the years ahead.
Asia Travel Pulse
Accor Celebrates Partnership Success with ALL Thanks To You Events Across Asia Pacific, Boosting Regional Travel Connections: Here Is All You Need To Know
Published on
August 10, 2025 |
Accor is one of the world’s largest hospitality companies, and, through the official ALL Thanks to You program, has shown appreciation for its business associates for the 2023 year with appreciation events in several major cities. This year, ALL Thanks to You has reached its largest scope yet, expanding to 17 cities in Australia, New Zealand, and Asia. This marks the largest mobilization of Accor’s national sales team in the region. During the appreciation week, Sydney, Melbourne, and Auckland served as the host cities, enabling Accor to actively strengthen relationships with clients throughout the world and reinforcing the company’s commitment to the travel and tourism industry.
Celebrating Global Partnerships in Iconic Cities
The ALL Thanks To You celebration took place across major cities in the Asia Pacific region, including Sydney, Melbourne, Auckland, and other key locations in Thailand and Singapore. These events not only celebrated the strong relationships Accor has cultivated with its business partners but also showcased the diverse range of travel and hospitality offerings available across the Pacific. More than 75 hotels, spanning 18 of Accor’s brands, participated in the event, emphasizing the Group’s regional strength and commitment to providing memorable travel experiences.
Accor’s national sales team partnered with key travel industry players, from travel management companies and online agencies to airlines and event planners, bringing together a broad spectrum of global travel clients. Personalized sales calls and immersive events allowed Accor to showcase its extensive portfolio of hotels and resorts while reaffirming its commitment to creating exceptional travel experiences.
Immersive Brand Experiences for Travel Enthusiasts
Each ALL Thanks To You event featured unique experiences that captured the essence of Accor’s leading hotel brands. These activations allowed attendees to connect with Accor’s offerings in a fun and engaging way:
Pullman invited guests to relax with a Mindful Moment, featuring a creative city-themed colouring wall, bringing the brand’s artistic identity to life.
Novotel presented a Make Every Moment Count photo backdrop, offering visitors a taste of resort-style relaxation, while capturing vacation-inspired memories.
Mövenpick delivered a Sweet Moment with an indulgent chocolate station, creating a sensory experience synonymous with the brand’s luxurious hospitality.
ibis brought a Playful Moment to life with vibrant DJ sets, saxophonists, and entertainers, capturing the energetic and youthful spirit of the ibis brand.
These events were designed not only to thank Accor’s partners but also to celebrate the shared mission of driving tourism forward. The ALL Thanks To You initiative served as a platform to update partners on Accor’s new hotel developments, brand innovations, and its ongoing efforts towards achieving sustainability goals, including reaching net zero by 2050.
A Strong Commitment to Sustainable Travel and Tourism
Adrian Williams, Accor Pacific’s Chief Operating Officer, reflected on the importance of these celebrations in strengthening the company’s partnerships within the travel and tourism industry. “This initiative is our way of showing appreciation for the trust and collaboration of our clients,” said Williams. “The ALL Thanks To You events provide us with an opportunity to pause and acknowledge the growth and momentum we are building across the region, especially in the travel sector.”
Accor’s diverse portfolio of over 20 international brands, ranging from luxury options like Sofitel and MGallery to budget-friendly properties such as ibis and ibis Styles, offers something for every type of traveler. The ALL Thanks To You initiative provided an ideal opportunity to showcase the brand’s evolving commitment to sustainable travel, providing guests with exceptional service while reducing environmental impact.
Driving Growth in Asia Pacific’s Tourism Sector
Accor’s presence and operations in Australia, New Zealand, Fiji, and French Polynesia significantly influence the local tourism industry. By strengthening relationships with business partners, Accor is positioning themselves within the international travel industry. These partnership appreciation events reinforced Accor’s leadership role in shaping travel’s future in the Asia Pacific region.
Accor has maintained its focus on strategic collaborations, sustainability, and impactful travel and hospitality experiences. These priorities persistently define its business operations. The initiative ALL Thanks To You appreciates added value beyond business success and recognizes the partnership/hallmark in the Asia Pacific tourism collaboration.
Photo Credit: Accor
Asia Travel Pulse
Discover Thailand’s Best Kept Secrets: How Bangkok and Beyond Are Leading the Way for 2025
Published on
August 10, 2025 |
Bangkok has once again reaffirmed its position as a premier global tourist hub, garnering the title of Asia’s most visited city for 2025 according to Agoda, a prominent international travel platform. This accolade highlights the metropolis’s lively energy, deep cultural heritage, and expanding allure for international visitors. Notably, the capital’s success is mirrored by other Thai destinations—including Phuket, Pattaya, Chiang Mai, and Hat Yai—which ranked among the region’s most favoured cities for return travel, thereby underscoring the country’s wide-ranging and lasting appeal to diverse tourist segments.
Building on this success, the Tourism Authority of Thailand (TAT) and the Ministry of Tourism and Sports have introduced the “Amazing Thailand Grand Sale 2025,” a nationwide campaign running from July 1 to August 15. Designed to stimulate foreign expenditure, the initiative features discounts and special offers across shopping, accommodation, dining, and entertainment sectors. The campaign is strategically aligned with Thailand’s overarching tourism objectives, further enhancing its status as a premier destination for global travellers.
Bangkok’s sustained appeal to tourists arises from a synergistic blend of cultural, culinary, and logistical advantages each bolstering the others. The ostentatious Grand Palace, the serenity of Wat Arun, and the reverent Temple of the Emerald Buddha remain indispensable for visitors attuned to the city’s rich and intricate heritage. Meandering the Chao Phraya River or bargaining at a floating market transports participants to the waterborne lifestyle that has sustained Bangkok for centuries, bridging contemporary and enduring modes of commerce and culture.
Culinary encounters amplify the destination’s draw. Street vendors across the city serve vivid, audacious flavors—whether the sour-spicy vibrancy of Som Tum or the deeply savory allure of Tom Yum Goong—at prices that defy inflation. Complementing these experiences, districts such as Siam Square, Chinatown, and the sprawling Chatuchak Market merge the contemporary and the antique, allowing seekers of both high-end brands and local crafts to indulge without geographical or economic constraints.
Efficient mobility networks further reassure visitors. The elevated BTS and the subterranean MRT weave through the urban landscape, while metered taxis and river ferries furnish supplementary arteries. At the outset and conclusion of the journey, Suvarnabhumi Airport serves as not only Thailand’s primary gateway but a crossroads for Southeast Asia, simplifying multi-stop itineraries for the increasingly sophisticated and time-sensitive traveler. Together, these elements recur as touchstones for both return visitors and first-time explorers, ensuring that Bangkok’s place on the global tourist map remains secure.
Tourism Safety and Global Appeal
Bangkok was assigned a Level 1 designation (“Exercise Normal Precautions”) in the 2025 Travel Advisory issued by the U.S. Department of State, affirming the city’s alignment with the highest safety standard for outbound U.S. travelers. The rating signifies the Thai government’s sustained commitment to safeguarding the well-being of international guests while promoting a stable and secure environment for tourism-related activities.
Comprehensive safety protocols and continual enhancements to the tourism infrastructure reinforce Thailand’s attractiveness for visitors seeking both leisure and adventure. The country’s spectrum of experiences—from the secluded beaches of Phuket to the culturally rich centre of Chiang Mai—contributes to its enduring appeal and secures its position as a leading global destination.
The “Amazing Thailand Grand Sale 2025” Campaign
To build on the upward momentum in tourist arrivals, the Tourism Authority of Thailand (TAT) in collaboration with the Ministry of Tourism and Sports inaugurated the “Amazing Thailand Grand Sale 2025.” Held annually from July 1 to August 15, the initiative offers substantial savings across an extensive range of goods and services nationwide, specifically aimed at enticing international travelers to immerse themselves in the breadth of Thailand’s retail, culinary, and leisure experiences.
The current promotional campaign offers price reductions on shopping, hotel stays, attraction entry, and dining, aiming to entice travelers to sample the finest of Thailand. Discounts are available for luxury boutiques in Bangkok’s premier malls, reduced rates for suites in Phuket’s flagship hotels, and special packages featuring exclusive shows and dining in the Pattaya entertainment precinct.
The Tourism Authority of Thailand has invited small and medium enterprises nationwide to join the initiative, thereby rebranding the country as both a value-driven and experience-rich destination in the eyes of international visitors.
Regional Expansion and the Long-Term Tourism Agenda
As Thailand replenishes its travel portfolio, the next stage of growth emphasizes cities beyond the capital. Phuket’s coastal playground remains a marquee attraction, while Pattaya hawks its after-dark economy. Farther north, Chiang Mai combines sacred temples, forest retreats, and holistic health programs.
Meanwhile, rising traveler numbers to secondary destinations such as Hat Yai signal a matured market eager for in-depth discovery. These travelers deliberately seek neighborhoods removed from travel brochures, insisting on spontaneous street-food encounters and dialogue with local artisans. By directing traffic to these lower-profile sites, the strategy, in synergy with the Bio-Circular-Green economy, aspires to balance visitor intake and environmental integrity while dispersing revenue to grass-roots livelihoods.
Tourism’s Upsurge and Economic Transformation
The wave of international arrivals and tailored initiatives such as the “Amazing Thailand Grand Sale 2025 are poised to propel Thailand’s economy to new heights. By 2025, forecasted tourism expenditure could reach several billion dollars, reinforcing the nation’s stature as a must-visit Asian hub. The industry doubtless boosts the national GDP, marshaling employment opportunities and invigorating local supply chains, whether in lodging, handicrafts, or street-food microenterprises.
A concurrent expansion of transportation, terminal, and lodging capacity positions Thailand to rival the shifting preferences of a global traveller. Dedicated funding for ecological, heritage, and wellness itineraries further crafts a multi-dimensional, responsible image, broadening the sector’s resilience and appeal.
Conclusion : Final Assessment
Bangkok, the continent’s most frequented capital, remains the engine of Thailand’s tourism expansion and affirmation of its rising global profile. The “Amazing Thailand Grand Sale 2025,” together with the Tourism Authority’s deliberate marketing, are certain to sustain upward visitor momentum, translating to sustained economic dividends and fortifying the perception of Thailand as a welcoming, cost-effective, and richly layered destination.
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