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TakeUp Raises $11M to Tackle Indie Hotel Pricing Challenge

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TakeUp said Monday it has raised $11 million to help independent hotels close a widening tech gap that’s making it harder to compete with big chains — especially when it comes to setting room rates.

The startup builds AI-powered pricing tools for boutique hotels, inns, B&Bs, and glamping retreats.

The funding underscores how independent properties have fallen behind in the race to optimize revenue while big hotel brands deploy data science teams and artificial intelligence to squeeze every dollar from their rooms.

“Less than 10% of folks have



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Spirit Airlines to Furlough 270 Pilots, Prepares to Cut More Flights

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Key Points

  • Spirit Airlines will furlough 270 pilots effective November 1, 2025, and downgrade 140 others to first officer roles.
  • The airline is reducing its flight schedule and capacity in response to ongoing profitability challenges and weaker domestic travel demand.
  • Spirit has emerged from bankruptcy, cut underperforming routes, and is introducing new premium offerings to attract higher-spending travelers.

Summary

Spirit Airlines announced plans to furlough 270 pilots and downgrade 140 others as it reduces its flight schedule to restore profitability following its emergence from Chapter 11 bankruptcy. The airline, facing weaker domestic travel demand, has already cut underperforming routes and capacity, especially during off-peak seasons. In addition to these measures, Spirit is introducing premium products to attract more high-spend travelers, while previous pilot furloughs were linked to engine issues and deferred aircraft orders.



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Mesa West Capital Originates $55 Million Loan to Refinance Los Angeles Luxury Hotel

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  • Burton House Beverly Hills Image Credit Mesa West Capital   

Mesa West Capital Originates $55 Million Loan to Refinance Los Angeles Luxury Hotel Recently Reflagged Under Marriott’s Tribute Portfolio Hotels & Resorts

Mesa West Capital has provided an affiliate entity of Seaview Investors, LLC (Seaview) with $55 million in first mortgage debt to refinance a 186-room full-service hotel in West Los Angeles.
 
The five-year, nonrecourse financing is secured by the Burton House Beverly Hills located on the northeast corner of Pico Boulevard and South Beverly Drive at the southern gateway to Beverly Hills.  Seaview, which has been an investment partner in the hotel since 2003, recently completed a transformative $13.7 million renovation as part of a repositioning under the Tribute Portfolio Hotels & Resorts brand.  Improvements included the redesign of the guestrooms, the development of the Emerald Lounge, a new dining and social concept, updated entrances, revamped lobby, new fitness center and a 1,100-square-foot yoga and Pilates studio.   

The refinancing provides the sponsor, a privately held hotel investment firm based in Newport Beach, CA, time to continue driving operating performance under the new brand and to compete with other luxury hotels in the Beverly Hills market, according to Joshua Westerberg, who heads Mesa West’s West Coast Origination team out of the private lender’s San Francisco office.
 
“The Burton House is already establishing itself within the market as it leverages the upgraded offerings and guest experience, the Marriott brand and its prime location,” said Westerberg.  “This is evidenced by significant increases in both net operating income and occupancy since renovations were completed.  We see even further upside as Seaview continues to season the asset.”
 
The long-term hotel outlook for Los Angeles, which is already one of the world’s leading destinations for leisure travelers, is further underpinned by upcoming global events including the 2026 FIFA World Cup, 2026 NBA All Star Game, 2027 Super Bowl and the 2028 Olympics, which should further drive revenue per available room (RevPAR) gains, according to Westerberg.   

Industry-wide, the hospitality sector has recovered to pre-pandemic levels with luxury and upper-scale hotels outperforming other classes, according to an MMCG Invest April 2025 report “US Hospitality Market Outlook 2025: Performance, Investment Trends, and Opportunities.” As the report notes, in early 2025, RevPAR for luxury-tier hotels grew about 4.2% year-over-year, outpacing the 1.9% RevPAR growth in the economy segment for the same period.

Eastdil Secured arranged the financing.

About Mesa West Capital, LLC

Mesa West Capital (http://www.mesawestcapital.com) is a leading commercial real estate debt fund manager and portfolio lender. With offices in Los Angeles, New York, Chicago and San Francisco, Mesa West has been one of the leading providers of commercial real estate debt since its founding in 2004. Mesa West provides non-recourse first mortgage loans for core/core-plus, value-add or transitional properties throughout the United States. Mesa West’s lending portfolio includes all major property types with loan sizes ranging from $20 million up to $400 million. Since inception, the firm has sourced and closed more than 450 transactions totaling over $28 billion.

Media Contact

Bruce Beck/DB&R Marketing Communications, Inc.
Bruce@dbrpr.com
(818) 540-8077 (mobile)



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New Embassy Suites Resort Opens in Gulf Shores, Alabama

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  • Embassy Suites by Hilton Gulf Shores Beach Resort – Image Credit Hilton   

The Embassy Suites by Hilton Gulf Shores Beach Resort has officially opened, offering 257 all-suite guestrooms, many of which feature Gulf views.

The Embassy Suites by Hilton Gulf Shores Beach Resort has openes along the Alabama Gulf Coast. The development was a collaborative effort by Peachtree Group, Woodbine Development Corporation, and DD Partners LLC. The resort is located at 112 West Beach Blvd. and features 257 all-suite guestrooms, many of which provide direct views of the Gulf of Mexico.

The new eight-story hotel includes a variety of amenities designed to enhance the guest experience. Among these is Sound Wave, an open-air venue that offers live music daily, along with food and beverage options. The resort also features The Cove Bar, a poolside venue serving cocktails and light snacks, and Tide & Table, a restaurant offering Southern-inspired cuisine with coastal influences.

For events, the hotel offers 13,620 square feet of enclosed meeting and pre-function space, featuring a 7,800-square-foot ballroom. Additional facilities include a three-story parking garage and over 7,600 square feet of retail space, which includes a Starbucks location.

The opening of the Embassy Suites Gulf Shores comes as Gulf Shores continues to grow as a popular destination for tourism and events. The resort is situated near attractions such as the Hangout Music Festival, National Shrimp Festival, and NCAA Beach Volleyball Championships. It also offers proximity to Gulf State Park, the Wharf at Orange Beach, and other local attractions.

Peachtree Group’s hospitality division will manage the hotel. 

This development is part of a broader trend of growth in the Gulf Shores area, which is seeing increased interest from both tourists and event planners. 



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