Asia Travel Pulse
Sustainability Asia 2025: Pioneering Sustainable Tourism Practices in Asia

Saturday, August 2, 2025
The eagerly anticipated Sustainability Asia 2025 program, set to be held on October 14, 2025, in Singapore, will be a landmark event in shaping the future of sustainable tourism in Asia. This highly awaited gathering will bring together leaders from government bodies, international organizations, the private sector, and local communities to discuss strategies, innovations, and initiatives that aim to make tourism in Asia more environmentally friendly, socially responsible, and economically beneficial.
As one of the most diverse and rapidly growing tourism markets globally, Asia’s tourism sector is faced with significant challenges related to environmental sustainability, cultural preservation, and community impact. The Sustainability Asia 2025 program is a crucial opportunity for stakeholders across the region to collaborate, share ideas, and develop actionable solutions that ensure the future of tourism in Asia aligns with global sustainability goals.
Asia’s Growing Tourism and Sustainability Challenges
Asia has seen a massive influx of international visitors over the last few decades, with countries like Thailand, India, China, Japan, and Indonesia becoming top travel destinations. According to the United Nations World Tourism Organization, Asia-Pacific is one of the fastest-growing regions in terms of both inbound and outbound tourism. This rapid expansion has brought both opportunities and challenges.
While tourism is a key driver of economic growth in many Asian countries, it has also put immense pressure on local ecosystems, cultural heritage, and community well-being. Overcrowding in popular destinations, waste management issues, and the degradation of natural sites have become major concerns. Moreover, climate change has exacerbated these issues, further impacting the delicate balance between economic development and environmental preservation.
Given these challenges, there is a growing realization that tourism must evolve to become more sustainable. The Sustainability Asia 2025 program will serve as a platform to explore how the tourism sector can be part of the solution rather than the problem.
Key Objectives of the Sustainability Asia 2025 Program
The Sustainability Asia 2025 program will focus on several key objectives, each aimed at driving positive change in the tourism industry:
- Promoting Green Practices in Tourism
One of the core themes of the program will be promoting eco-friendly practices across the tourism value chain. From sustainable hotel operations to eco-tourism ventures and green transport options, the event will showcase best practices and innovative solutions that minimize the carbon footprint of tourism activities. A particular focus will be on renewable energy use, waste management, and water conservation in tourist destinations. - Building Partnerships for Responsible Tourism
Collaboration is essential for creating a more sustainable tourism model. The program will encourage partnerships between governments, businesses, and local communities. These partnerships will focus on ensuring that tourism benefits everyone, from local residents to visitors, by fostering a more inclusive and equitable tourism industry. - Preserving Cultural Heritage and Local Communities
In addition to environmental sustainability, the Sustainability Asia 2025 program will emphasize the importance of preserving cultural heritage. This includes promoting community-based tourism, where local people play an active role in managing and benefiting from tourism. Preserving cultural practices and traditions is vital in ensuring that tourism enhances rather than dilutes local cultures. - Leveraging Technology for Sustainability
Technology will play a pivotal role in the discussions at the event. From digital platforms that facilitate eco-friendly travel choices to innovations in sustainable infrastructure, the event will explore how technology can help the tourism industry become more sustainable. This includes exploring the potential of smart cities, data analytics for better resource management, and AI-driven solutions to minimize the environmental impact of travel. - Tourism as a Catalyst for Positive Change
Lastly, the program will focus on tourism’s role in promoting social responsibility. Beyond just economic gains, tourism has the potential to drive positive change in communities by fostering awareness about environmental issues and supporting local conservation efforts. The program will highlight initiatives where tourism has successfully supported environmental conservation, wildlife protection, and social initiatives.
Government and Industry Support: A Key to Sustainability
Governments in Asia are increasingly recognizing the importance of integrating sustainability into their tourism policies. Several countries, including Singapore, Thailand, and Japan, have already begun implementing policies that promote sustainable tourism. These include incentives for businesses to adopt green practices, restrictions on over-tourism in certain areas, and investment in conservation projects. The Sustainability Asia 2025 program will provide a forum for these governments to share their experiences and discuss the development of more comprehensive, region-wide policies.
For instance, Singapore’s Tourism Board has been at the forefront of promoting sustainable tourism through initiatives such as the Green Tourism Program, which encourages hotels and attractions to adopt eco-friendly practices. Thailand’s Ministry of Tourism and Sports is also heavily involved in promoting sustainable tourism, particularly through its “Sustainable Tourism Policy,” which aims to balance tourism growth with the preservation of the country’s natural and cultural resources.
The Sustainability Asia 2025 program will also feature private sector participation, with companies in the tourism and hospitality industries showcasing their efforts to operate sustainably. From airlines to hotel chains and tour operators, many businesses in the region are embracing sustainability as a core part of their operations. These companies will be on hand to share their initiatives, strategies, and insights into how they are reducing their environmental impact and enhancing the sustainability of their services.
The Impact on Tourism: A New Era for Responsible Travel
The Sustainability Asia 2025 program is poised to reshape tourism in the region by inspiring a new generation of responsible travelers. As sustainability becomes a growing priority for consumers, travelers are increasingly looking for destinations, experiences, and services that align with their values. The program will provide destinations with the tools and knowledge to attract this segment of conscious travelers, who are more likely to choose destinations that prioritize sustainability.
Destinations that embrace sustainable tourism will likely experience long-term benefits, including the preservation of their natural and cultural resources, improved quality of life for local communities, and enhanced resilience against the negative effects of over-tourism. Sustainable tourism can also create new job opportunities, particularly in rural and underserved areas, by promoting community-based tourism and local businesses.
For businesses in the tourism sector, adopting sustainable practices is no longer just a trend but a competitive necessity. Consumers are increasingly making travel decisions based on the environmental and social impact of their choices. As such, companies that adopt sustainable practices will gain a competitive edge, attracting not only environmentally conscious travelers but also investors who are increasingly looking to support businesses with responsible operations.
Conclusion: A Vision for the Future of Tourism in Asia
The Sustainability Asia 2025 program represents a pivotal moment for the tourism industry in Asia. As one of the most dynamic and diverse tourism regions in the world, Asia has the potential to lead the way in creating a sustainable future for travel. With the right mix of government policies, private sector innovation, and community engagement, the tourism industry can evolve into a powerful force for good—benefiting not only travelers but also the environment and local communities.
As the event approaches, all eyes will be on Singapore as a hub for the future of sustainable tourism in Asia. The discussions and partnerships forged at the Sustainability Asia 2025 program will undoubtedly influence the direction of tourism in the region for years to come, setting the stage for a greener, more responsible travel industry.
Asia Travel Pulse
Asia Dominates Global Mobility as Qatar Stays Strong While US and UK Passports Decline

Saturday, August 2, 2025
Qatar’s passport has maintained its robust position in the latest update of the Henley Passport Index, holding steady at 47th globally, and retaining its position as the second most powerful passport in the Middle East. The 2025 quarterly update of the Henley Passport Index, released on July 22, 2025, reveals significant shifts in global mobility rankings, with Qatar and its regional neighbors making strides while long-standing global leaders like the United States and the United Kingdom continue to slide.
The Henley Passport Index ranks 199 passports from around the world based on how many destinations their holders can visit visa-free or with visa-on-arrival access. Qatar passport holders currently enjoy access to 112 destinations, a strong showing in a world where global travel freedom is highly valued. While Qatar remains a notable player in global travel access, several Asian countries have emerged as dominant forces in the latest index.
Regional Competitors: Qatar Among the Best in the Middle East
Among the Gulf Cooperation Council (GCC) countries, Qatar ranks second, just behind the United Arab Emirates (UAE). The UAE has made a strong leap forward, climbing two places to reach 8th globally, offering access to 184 destinations. Other GCC countries such as Kuwait (50th, 100 destinations), Saudi Arabia (54th, 91 destinations), Bahrain (55th, 90 destinations), and Oman (56th, 88 destinations) continue to benefit from improving travel access, with countries like Qatar and the UAE leading the region in terms of global mobility.
The strengthening of travel freedom for these countries reflects a broader trend in the region, where diplomatic relations and regional policies have fostered greater ease of travel for their citizens. Qatar’s strong standing highlights the country’s strategic global position and ongoing efforts to enhance connectivity.
Asia’s Dominance in the Global Mobility Rankings
As per the Henley Passport Index, Asian countries continue to dominate the top rankings, with Singapore holding the coveted 1st position, granting its citizens visa-free access to an impressive 193 destinations. Japan and South Korea are tied for 2nd place, offering 190 destinations each, reinforcing the global mobility advantage that Asia holds.
These developments mark a significant trend, as Asian passports have surged in strength over the past decade, with Singapore emerging as the leader in global travel freedom. This dominance not only reflects the economic growth and diplomatic strategies of these nations but also signals a shift in the global travel landscape, with countries in the Asia-Pacific region leading the charge in international mobility.
India’s Notable Improvement in Global Mobility
One of the most significant shifts in the latest Henley Passport Index is the rise of India. The country saw its largest-ever improvement, climbing eight spots to 77th place, up from 85th in 2024. Indian passport holders can now travel visa-free to 59 destinations, a marked improvement that reflects the country’s growing diplomatic reach and bilateral agreements with other nations.
This rise is notable for travelers, as it opens up more opportunities for business and leisure travel. With an increasing number of Indian citizens traveling abroad for both professional and personal reasons, this mobility improvement will have positive effects on tourism and business travel, particularly for destinations in Europe, Southeast Asia, and the Middle East.
Slipping Positions for US and UK Passports
Once considered among the world’s most powerful passports, both the United States and the United Kingdom have faced a decline in the Henley Passport Index rankings. The US passport has fallen to 10th place, with access to 182 destinations, marking its lowest position ever since the index began in 2006. Similarly, the UK has dropped one spot to 6th, with 186 destinations accessible without a visa.
This decline is significant, as both the US and UK once enjoyed the top spots for global mobility. The drop reflects shifting global dynamics, including changes in international relations, visa requirements, and the political landscape. For tourists and business travelers from the US and UK, this dip means more planning and potential visa applications when traveling to destinations they once could visit with ease.
Global Implications for Business and Tourism
The rankings of the Henley Passport Index are more than just a measure of travel freedom—they have far-reaching implications for business travel and tourism. As global mobility continues to evolve, these rankings highlight how countries can leverage their passports as a soft power tool to increase international relations, trade, and tourism.
For tourists and business travelers, the improved mobility of countries like India, Qatar, and UAE signals easier access to international markets and leisure destinations. Meanwhile, travelers from countries with declining mobility, such as the US and UK, may need to adjust their travel planning to accommodate new visa requirements.
Quick Tips for Travelers in Light of the Latest Passport Rankings
- Plan Ahead: If you hold a passport from a country with a lower ranking, check visa requirements for your destination ahead of time to avoid surprises.
- Leverage Visa-Free Options: Take advantage of the countries that now offer visa-free access, particularly for travelers from India, Qatar, and Singapore.
- Travel Smart: For business travelers, this shift in global mobility can impact international meetings and conferences. Always ensure that travel logistics are sorted well in advance.
- Stay Updated: As global travel regulations change frequently, especially for the US and UK passport holders, staying informed on the latest visa policies is crucial.
Conclusion: The Shifting Global Landscape of Travel
The Henley Passport Index for 2025 illustrates a shifting global mobility landscape where Asian and Middle Eastern countries are gaining ground, while the once-strong passports of the US and UK continue to decline. These changes are significant for both tourists and business travelers as they navigate a world where visa requirements are becoming increasingly complex.
The rise of countries like India in the rankings shows that the global travel environment is changing rapidly, with new opportunities emerging in Asia and the Middle East. Travelers and governments alike will need to stay nimble as these trends continue to shape the future of international mobility and tourism.
Asia Travel Pulse
Thailand Now Has Increased Connectivity With IndiGo’s New Daily Flights From Mumbai

Saturday, August 2, 2025
Thailand now has increased connectivity with IndiGo’s new daily flights from Mumbai, offering travelers more options and flexibility for their trips. This expansion aims to cater to growing demand between India and Thailand, providing seamless connections to key destinations like Bangkok and Phuket. By strategically adding these flights, IndiGo is making travel more accessible and convenient, allowing passengers to connect smoothly to long-haul services and enhancing the overall travel experience.
IndiGo has rolled out an exciting new promotion aimed at travelers planning trips to Thailand, offering a discount of up to 10% on fares when using the promo code 6ETHAI. This offer arrives at an opportune moment when key Thai destinations, such as Bangkok, Phuket, and Chiang Mai, continue to operate smoothly with flights running as expected. For those eager to explore the vibrant culture, stunning beaches, and rich history of Thailand, this limited-time discount makes traveling even more affordable.
The timing of this promotion aligns with Thailand’s low season, which typically spans from July to September, coinciding with the monsoon. Although the wet season can be unpredictable, it presents an ideal opportunity for travelers seeking more affordable accommodations and fewer crowds at popular tourist sites. During this period, hotel prices drop, and reservations at renowned restaurants can be made without hassle. With fewer tourists around, visitors can enjoy popular attractions without long lines or congested spaces. For those who enjoy a quieter experience, traveling during the low season can be incredibly rewarding.
However, travelers should remain mindful of the weather conditions during Thailand’s monsoon period. While rain is common, it can be unpredictable, with sudden bursts of heavy rainfall or long stretches of days where showers may disrupt travel plans. In certain regions, such as the islands, boat services can experience delays or cancellations due to adverse weather. For those hoping to explore the country’s many islands, it is important to monitor local forecasts and adjust travel plans accordingly.
IndiGo Expands Reach with Increased Flight Offerings
In addition to the discounted fares, IndiGo has been expanding its presence in Southeast Asia, particularly in Thailand. The airline recently introduced a second daily flight between Mumbai and both Bangkok and Phuket, starting from July 2025. This move is part of IndiGo’s strategy to enhance its connectivity to Southeast Asia and offer more options for passengers traveling to Thailand. The added flights allow travelers greater flexibility in planning their trips, providing more choices for those flying from Mumbai.
These flights are carefully scheduled to ensure easy connections with the airline’s long-haul routes to Europe. This makes it convenient for passengers traveling to Thailand to seamlessly transfer to flights bound for various European destinations through IndiGo’s expanding Mumbai hub. The addition of these flights will provide a much-needed boost to tourism and business travel between India and Thailand, offering travelers smooth and quick connections.
The move to increase flight frequency between Mumbai and Thailand is just one element of IndiGo’s larger international growth strategy. The airline is positioning itself as a key player in the global aviation market by expanding its reach beyond South Asia. As part of this effort, IndiGo has entered into a fleet expansion program that involves the lease of Boeing 787-9 Dreamliners from Norse Atlantic Airways, beginning in early 2025. These modern aircraft are expected to enhance the airline’s capacity on high-demand routes such as Delhi to Bangkok, which saw its operations launched in March 2025.
This strategic fleet expansion is set to accommodate the growing demand for flights to and from Southeast Asia, particularly as travelers look for affordable and reliable options to connect with key destinations like Thailand. IndiGo’s commitment to increasing its international flight offerings demonstrates its ambition to offer passengers greater choice and flexibility in their travel plans.
Security Advisory for Travel to Border Provinces
While the expansion of IndiGo’s services to Thailand is promising, it is important for travelers to remain informed of any safety concerns. Recently, a security advisory was issued for Indian nationals traveling to certain regions in Thailand. The advisory specifically recommends avoiding non-essential travel to the border provinces of Chanthaburi and Sa Kaeo. These areas have experienced some security concerns, and travelers are encouraged to stay updated on the situation.
In response to the ongoing security situation, emergency contact numbers have been provided to Indian nationals who are already in the region. This measure ensures that travelers can seek assistance if needed. Although most parts of Thailand remain safe for tourists, it is essential to stay informed of any local issues that may affect travel plans. As always, travelers should exercise caution and follow official guidance when visiting areas with potential risks.
A Thriving Travel Destination
Despite the potential challenges posed by the monsoon season and security concerns in certain regions, Thailand remains a popular and vibrant travel destination. The country offers a diverse range of experiences, from bustling cities to tranquil islands, rich cultural heritage to modern attractions. Whether exploring the ornate temples in Chiang Mai, lounging on the white sandy beaches of Phuket, or experiencing the vibrant street life of Bangkok, there’s something for every type of traveler.
IndiGo’s new promotion, combined with its expanding flight offerings, makes it easier for travelers to visit Thailand at a more affordable price, while also providing more options for smoother connections to other international destinations. With its growing international network and commitment to offering value-driven services, IndiGo continues to make travel more accessible for its passengers, helping them discover the beauty and charm of Thailand.
Thailand now benefits from increased connectivity with IndiGo’s new daily flights from Mumbai, providing more travel options and seamless connections to key destinations in Southeast Asia. This expansion meets growing demand and enhances travel flexibility for passengers.
In conclusion, whether travelers are looking for an off-peak getaway or planning a longer vacation to explore Thailand’s diverse attractions, IndiGo’s promotion, paired with its growing network of flights to Thailand, offers a great opportunity to visit the Land of Smiles at a discounted price.
Asia Travel Pulse
Thailand, China, Japan Set Ambitious Tourism Goals For 2026 With Strategic Focus On Repeat Visitation, Safety Upgrades, And Revitalization Of International Travel Demand

Saturday, August 2, 2025
Thailand is aiming to welcome 9 million Chinese tourists by 2026 as part of an aggressive recovery strategy fueled by government-backed charter flight subsidies, large-scale group travel, and major international events. This renewed momentum comes as Thailand positions itself as a safer, more reliable destination compared to regional competitors like Vietnam, which, despite offering lower travel costs, struggles to match Thailand’s infrastructure, service quality, and visitor satisfaction. With rising demand from Chinese tour operators and confidence returning among travelers, Thailand is betting on targeted incentives and high-profile gatherings to regain its dominant position in Asia’s tourism market.
Thailand is preparing for a strong revival in Chinese tourism, projecting 9 million arrivals from China by 2026. After several years of disrupted international travel, this rebound reflects renewed confidence among travelers and a series of strategic efforts by Thai authorities and the tourism industry. Key drivers include the return of large group tours, government-backed charter flight subsidies, and global business events that highlight Thailand’s appeal as a safe and reliable destination.
Tourism officials and industry stakeholders have focused heavily on restoring Chinese travel to pre-pandemic levels. In 2019, China represented the largest inbound market for Thailand with 10.9 million visitors. Though the industry has faced challenges in the post-pandemic era, Thailand’s latest recovery strategies are gaining traction and could bring the numbers close to the previous high.
A key component of the strategy is a charter flight subsidy program that provides 350,000 baht per flight to operators bringing Chinese tourists into Thailand. This financial incentive aims to increase flight frequency and accessibility from various cities in China. Already, new travel agreements with agencies in cities such as Chongqing, Lanzhou, and Hangzhou signal rising interest and readiness to participate in this initiative. The government expects this measure alone to attract at least 150,000 Chinese visitors over the next year.
Alongside this effort, Thailand is targeting the high-value MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. This segment tends to bring in business travelers and corporate groups who spend significantly more than the average tourist. Officials project around 75,000 visitors will come to Thailand through MICE-specific subsidies and support. This segment also strengthens Thailand’s image as a well-equipped host for global-scale gatherings.
Large corporate incentive events scheduled in Bangkok are also expected to contribute significantly. One such event, set for March and April 2026, will bring 13,000 international delegates. The presence of such a large group reinforces confidence in Thailand’s hospitality capabilities and sends a strong signal to both the Chinese market and other international travelers. These events showcase the country’s infrastructure, professionalism, and safety protocols, which are essential to rebuilding trust among global travelers.
Travel insiders believe that these group visits not only bring immediate economic benefits but also serve as an important trust-building exercise. When large delegations safely and successfully visit Thailand, it restores confidence among travelers who may still be hesitant to travel independently. As confidence improves, individual bookings and smaller group trips are expected to rise, creating a domino effect throughout the tourism industry.
In October 2026, Thailand will host the World Bank Governors’ Meeting, a major international event with significant media and diplomatic attention. This gathering offers another opportunity for Thailand to promote itself as a secure, modern, and globally connected destination. The event will spotlight Thailand’s transportation systems, hospitality sector, and security readiness—all crucial factors in maintaining and growing international tourism.
As a result of these combined efforts, tourism experts predict that the ongoing charter flight subsidy program could increase air traffic from China fivefold. This surge in flights may bring in approximately 1 million of the anticipated 9 million Chinese visitors by the end of 2026.
Chinese travel agencies and tour operators have shown considerable enthusiasm for these initiatives. Industry figures expect the impact of the subsidies and promotional campaigns to become visible by November and December of this year. Provided that no major disruptions occur, Chinese arrivals in Thailand could recover to 70–80% of pre-pandemic levels by late 2025 and continue to grow into 2026.
While regional competitors like Vietnam have gained temporary attention due to lower travel costs, they still fall short of Thailand in terms of service quality and overall visitor experience. Many Chinese travelers who visit Vietnam do not return for a second trip. In contrast, Thailand offers a more comprehensive and premium tourism product, which encourages repeat visits and longer stays.
Safety concerns, which previously affected travel decisions, are beginning to ease as Thailand continues to invest in better infrastructure and tourist services. If the country maintains this trajectory, it is expected to win back the trust of the Chinese market and emerge stronger than before.
In response to a significant 34.1% decline in Chinese arrivals during the first half of the year, Thai tourism authorities launched a promotional roadshow across key cities in China. This campaign aimed to reestablish direct contact with travel partners, strengthen brand visibility, and update Chinese stakeholders on the new incentive programs and travel offerings in Thailand.
Although the 9-million figure serves as a strong projection, Thailand’s tourism authority has not yet declared it an official target. Officials are approaching the forecast cautiously, taking into account global uncertainty and potential market fluctuations. They continue to monitor both economic and geopolitical developments closely, ensuring that the country remains agile in adapting to new conditions.
Thailand is targeting 9 million Chinese tourists by 2026 through charter flight subsidies, group travel incentives, and global events, while Vietnam struggles to compete due to weaker infrastructure and lower service quality.
Nevertheless, momentum is clearly building. With new airline partnerships, focused promotional efforts, and growing traveler confidence, Thailand is positioning itself for a major tourism recovery led by Chinese visitors. As travel demand continues to increase and trust is rebuilt through strategic events and large group arrivals, Thailand stands poised to regain its place as one of the top international destinations for Chinese tourists.
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