“48% of travelers spend more on summer vacation than last year.” Looking at the travel trend revealed by BookingCom
About five out of 10 travelers around the world plan to spend more on summer holidays this year than last year, the report showed.
According to the latest data from global travel company Booking.COM, △ large-scale travel plans △ long stay △ meaningful healing travel is emerging as a major trend this summer.
Where did travelers from all over the world choose as their vacation destination this summer. BookingCom announced the results of a survey of 32,106 people in 32 countries around the world in January 2025.
Coral reefs in Egypt, lively streets in Tokyo, Japan, and golden beaches in southern Spain are attracting attention as representative summer attractions that can satisfy travelers’ various tastes.
This year’s popular summer destinations, such as sunny beaches, vibrant cities, and colorful cultural experiences, boast different charms.
Top 10 popular destinations this summer
Popular destinations this summer are △ Egypt Hurghada △ Egypt Sharm el-Sheikh △ Japan Tokyo △ United Arab Emirates Dubai △ Thailand Bangkok △ Spain Alicante △ France Nice △ Spain Malaga △ Italy Rimini △ Croatia Dubrovnik in order.
The ranking is interpreted as a result of the demand to enjoy summer vacation and city travel at the same time.
Egypt’s Hurghada and Sharm el-Sheikh, Spain’s Alicante and Malaga, and Italy’s Rimini are representative European and Middle Eastern resorts with clear seas and exotic scenery.
This shows that demand for “different summer vacation destinations” is steadily increasing.
Tokyo, Dubai, Bangkok and Nice, on the other hand, are steadily becoming options for travelers who prefer a variety of experiences such as shopping, gourmet, and city tours.
In particular, it is notable that emerging travel destinations that are still unfamiliar to Koreans, such as Hurghada and Sharm el-Sheikh, are ranked.
This shows that interest in new destinations that can replace traditional European resorts is increasing.
These regions have recently attracted attention for their strengths such as △reasonable prices △ exotic atmosphere △ various resort facilities.
Meanwhile, this ranking is based on the check-in criteria between June 1 and August 31, 2025, and is based on the search data for accommodation from February 15 to April 15, 2025.
It also reflected the relative popularity changes calculated compared to data from the same period in 2024 (search period is February 15 to April 15 and check-in time is June 1 to August 31).
Travel Trends This Summer by Travel Type
In the case of family travel, the proportion of parents who prioritize travel throughout the year reached an average of 53% globally and 47% in Korea, which is expected to lead to active demand for family travel this summer.
Recently, family travel has been recognized as an opportunity to provide children with a variety of cultures and experiences beyond simple rest.
In fact, 85% of parents (82% in Korea) around the world said they want a trip where their children can experience a wide range of cultures.
Travel arrangements are also evolving. Family travelers are the most active group using AI, with 85% of global and 84% of Korea responding that travel planning using AI is faster and more efficient.
Group travel has a clear flow of planning a trip with friends. Twenty percent of the world’s travelers (22% in Korea) plan to travel in groups, especially 33% (38% in Korea) of Generation Z are leading this trend.
They value exchanges and relaxation in nature, with 36% of global and 25% of Korea citing nature-friendly factors such as stargazing and outdoor activities as the core of travel.
The proportion of travelers who prefer natural landscapes such as lakes, mountains, and national parks reached an average of 48% globally and 41% in Korea.
Couple travelers value experience-oriented travel that will be remembered for a long time more than material gifts.
73% of global millennials (60% in Korea) and 74% (68% in Korea) of Generation Z said they prefer travel to real gifts, and the percentage of people planning to travel with their lovers this year is 45% on average worldwide and 38% in Korea.
Rising demand for exotic accommodation this summer
This summer, there is a clear trend of travelling to find unique accommodations that value individuality and experience, away from existing hotel-oriented accommodations.
In fact, searches for alternative accommodations increased by 10% compared to last summer.
Currently, Booking Dotcom offers more than 8.1 million unique accommodations, including △ houses △ apartments △ boats △ trees house △ rural house △ beach bungalow.
Apartments and guesthouses are still popular alternative types of accommodation, but travelers are actively exploring more diverse forms of accommodation.
In particular, preferred accommodation styles are clearly divided according to the type of travel. Group travelers are increasingly interested in Riyadh (+16%) and Holiday Home (+12%), traditional Moroccan houses.
Family travelers preferred private and relaxing villas (+19%) and camping accommodations (+16%) with outdoor activities.
Couple travelers showed high interest in tent camps (+16%) and chalets (+13%) where they could experience emotional accommodation in nature.
Todd Lacey, Korea’s regional manager, said, “Travel is no longer just a means of movement or rest, but it is evolving in a direction that encompasses experiences in the space where we stay.”
“This summer, demand for a variety of accommodations tailored to their lifestyles and travel purposes is remarkable, and BookingCom continues to develop its platform so that it can easily and quickly find and book accommodations that suit its taste anywhere in the world,” he added.
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