Before Russia’s full-scale invasion, locals in the small resort town of Kyrylivka in Ukraine’s Zaporizhzhia region launched an online project about vacationing on the Sea of Azov. They would share stories about jellyfish, extreme sports and holiday camps and live-stream videos from the coastline.
After Russian troops entered the town in March 2022, the Kyrylivka.Ukr YouTube channel switched from jellyfish stories to videos of fires, explosions and shelling in nearby Berdiansk. By fall 2022, it had stopped uploading altogether.
Today, pro-Russian bloggers are the ones producing content from the occupied Ukrainian resorts.
Over three years into Moscow’s occupation of southern Ukraine, Russia is promoting seaside getaways to towns like Kyrylivka and Berdiansk as part of a broader push to normalize control over territory it seized by force.
Occupying authorities are expecting 150,000 tourists in the Zaporizhzhia region and another 100,000 in the Kherson region this year and say they are working to restore Soviet-style health resorts, including facilities for recovering soldiers.
Russian state media publish glowing guides to seaside escapes in what they refer to as the “new regions.” Mariupol, the port city that was nearly flattened in the 2022 Russian siege, has been described by propagandists as “the most popular resort” on Ukrainian soil.
This spring, the vice president of Russia’s Travel Agencies Alliance touted the beaches of the newly occupied Ukrainian regions as “cleaner” and “less crowded” than traditional destinations like Crimea or Russia’s Black Sea coast.
“The resort season will be organized, with good service and without unnecessary worries,” Vladimir Saldo, the Russian-installed governor of the Kherson region, said earlier this year.
The beach in Kyrylivka. kirillovka.ks.ua
In Telegram chats like Vacations on the Sea of Azov, offers to meet sex workers, exchange hryvnias for rubles (and vice versa) or even buy drugs can be seen alongside listings for vacation rentals.
Russian tourists, often from regions bordering Ukraine, can expect to pay around 2,000 rubles ($22) per night in occupied Kyrylivka.
At the Avalon guesthouse, once popular with Ukrainian vacationers, prices are slightly higher at 2,200 rubles ($28) per night. In the pre-war year of 2021, prices for a double room at Avalon ranged from 250 to 750 hryvnias ($9 to $27) per person.
Irina, a staff member at a guesthouse in Kyrylivka, insists things are “calm for now.”
“There are quite a few people coming here now, more than last year. The beach near us is sandy, the water is shallow, so it’s comfortable for families with kids,” she told The Moscow Times, asking that her name be changed for safety reasons.
Rooms at Irina’s guesthouse start at 900 rubles (about $10) per night. Each room is equipped with a private bathroom, refrigerator, TV and air conditioning, and the guesthouse has a shared kitchen.
“If you’re not planning to cook, there’s a cafeteria nearby. I haven’t been there myself, but the guests who ate there said it was edible enough,” she said.
About an hour’s drive up the coast from Kyrylivka is the port city of Berdiansk, which occupying authorities are also promoting as a vacation getaway.
The beach in Kyrylivka. kirillovka.ks.ua
Tourists in Berdiansk can find accommodation as cheap as 700 rubles (around $8) per night for a bed in a triple room with a shared bathroom.
“But it’s a grandma-style place,” says the manager of a guesthouse with the same name, using a common Russian-language term for accommodations with outdated decor and appliances. “Very basic.”
There are pricier options too, like cottages with pools on the Berdiansk Spit.
“Everything there is fully booked right now,” the manager told The Moscow Times. “Lots of people, it’s chaos. But we have a nice barbecue area in the city center. It’s quiet, peaceful. Though we do have some jellyfish in the sea now.”
The southeastern Ukrainian coastal region’s transformation from a warzone into a beach destination stands in stark contrast to the destruction and repression that have accompanied Russia’s occupation.
Since Russia’s full-scale invasion, thousands of Ukrainians have been forced to flee their homes. Now, many face the risk of permanently losing property in areas occupied by Russia.
This spring in Mariupol, Russian authorities started seizing homes that belong to Ukrainians who fled from the war or were killed in the fighting. To reclaim their apartments, owners must appear in Mariupol in person and undergo a so-called “filtration” process.
“It’s a trap from every angle,” Ivan Stupak, an adviser to the Ukrainian parliament’s national security committee, told The Moscow Times of the requirements for Ukrainians to keep ownership of their homes.
“If it’s a man returning, there’s a high chance the local police will throw him in jail and start interrogating him about ties to Ukrainian intelligence,” Stupak explained. “When someone re-registers property documents under occupation, under Ukrainian law that’s considered collaboration with Russia.”
The beach in Berdiansk. blog.pokupon.ua
This spring, Russia’s lower-house State Duma passed a bill in its first reading allowing authorities to confiscate property from individuals who have left Russia — including the occupied territories — and spoken out “against the country’s interests.” The law would apply to both Russian citizens and foreigners.
Since last year, occupying authorities in Berdiansk have offered direct tours from the Russian cities of Taganrog, Rostov-on-Don and Novocherkassk.
The price for a three-day package currently starts at 12,000 rubles (about $130) and includes hotel stays, museum tours and meals.
Tour organizers mention the Zaporizhzhia region’s wartime curfew and 5 p.m. cutoff for alcohol sales, but make no reference to the ongoing war itself.
In other cases, Russian tourists pass through the occupied territories en route to Crimea. On RuTube, Russia’s domestic alternative to YouTube, vloggers post videos offering “useful tips” for passing through military checkpoints and reaching the occupied peninsula by car.
“The GPS stops working in Mariupol, but that’s not a problem,” says one blogger.
Stupak told The Moscow Times that it is currently impossible for Ukraine to retake the occupied territories.
“Right now, we simply don’t have the strength. The Ukrainian Armed Forces have a minimum objective: to stop Russia from advancing,” he explained.
“Before, a large part of Ukraine had easy access to the sea — within four to five hours. Now, seeing Russian tourists there makes it all the more painful for Ukrainians,” he said.
In one recent video report, a correspondent for the Russian tabloid Komsomolskaya Pravda stands on a beach near Berdiansk, smiling into the camera.
“What more needs to be said? Behind me is the Sea of Azov — crystal clear!” the correspondent says.
In the comments, one viewer replies: “You can’t build happiness on someone else’s misery.”
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Home»Latest Travel News of India» Arunachal Pradesh Crowned Best Adventure Tourism Destination at IITM 2025: A Spotlight on Sustainable Eco-Tourism and Rich Cultural Heritage
Sunday, July 27, 2025
Arunachal Pradesh, the northeastern gem of India, has been awarded the prestigious Best Adventure Tourism Destination title at the India International Travel Mart (IITM) 2025, held in Bengaluru. This recognition highlights the state’s burgeoning reputation as a leading hub for adventure tourism, with an emphasis on eco-tourism and cultural immersion. With its lush landscapes, snow-capped mountains, and pristine rivers, Arunachal Pradesh offers the perfect mix of adventure and cultural tourism, making it a top choice for thrill-seekers and nature lovers alike.
The award comes as a testament to the state’s commitment to sustainable tourism practices. By prioritizing environmental conservation while promoting authentic travel experiences, Arunachal Pradesh has set a benchmark for eco-friendly tourism. The increasing popularity of adventure tourism in the state aligns with growing global trends favoring responsible travel and immersive cultural experiences. As more visitors flock to explore its natural beauty, Arunachal Pradesh continues to shine as an emerging leader in India’s tourism sector.
Key Highlights:
Arunachal Pradesh wins Best Adventure Tourism Destination Award at IITM 2025.
Known for its lush green landscapes, snow-capped mountains, and pristine rivers.
Emphasizes sustainability, cultural immersion, and eco-friendly tourism.
Recognized for its growing influence in the Indian tourism industry.
The award underscores the state’s commitment to environmental protection.
Arunachal Pradesh’s Rise as an Adventure Tourism Leader
Arunachal Pradesh, often referred to as the “Land of the Rising Sun,” has become a beacon for adventure tourism in India. The state’s scenic landscapes, coupled with its rich cultural heritage, provide an ideal setting for both eco-tourism and adventure activities. Arunachal Pradesh is home to some of the most stunning natural sites in India, including lush green forests, snow-capped peaks, and gushing rivers, all of which contribute to its status as a prime adventure destination.
The state’s success in the adventure tourism sector can be attributed to several factors. First and foremost is the growing emphasis on sustainability. Arunachal Pradesh has been at the forefront of promoting eco-tourism, ensuring that adventure activities are conducted responsibly without causing harm to the environment. The commitment to preserving its natural resources while offering unforgettable experiences has garnered international attention and acclaim.
Local communities play a crucial role in promoting sustainable tourism. By involving locals in the tourism process, the state ensures that the benefits of tourism are shared equitably, helping to boost the local economy while fostering a deeper connection to nature. These efforts have contributed to the state’s recognition as a top adventure tourism destination at IITM 2025.
Eco-Tourism: Arunachal Pradesh’s Green Tourism Model
A key component of Arunachal Pradesh’s adventure tourism strategy is its dedication to eco-tourism. The state has established a variety of eco-friendly initiatives aimed at conserving its unique flora and fauna while providing tourists with sustainable travel experiences. Visitors can engage in activities like trekking, river rafting, and camping, all while learning about the state’s ecological conservation efforts.
The state’s pristine forests, which are home to a diverse range of wildlife species, including the rare and endangered red panda, offer a rich environment for eco-tourism. Several protected areas, including wildlife sanctuaries and national parks, allow tourists to explore the natural beauty of the region while respecting its delicate ecosystems.
Arunachal Pradesh’s green tourism model not only focuses on environmental conservation but also emphasizes cultural preservation. Indigenous communities in the region maintain strong connections to their ancestral lands and traditions. By promoting cultural immersion alongside adventure activities, the state provides visitors with an authentic travel experience that is both enriching and educational.
Adventure Activities in Arunachal Pradesh: A Thrill-Seeker’s Paradise
Arunachal Pradesh’s diverse topography makes it a haven for adventure sports enthusiasts. The state’s rugged mountains, deep valleys, and fast-flowing rivers create an ideal environment for outdoor activities such as trekking, rafting, mountaineering, and rock climbing. Popular adventure destinations within the state include Tawang, Ziro, and Pasighat, each offering a unique experience for thrill-seekers.
Trekking – Arunachal Pradesh is home to some of India’s most challenging trekking routes, including the high-altitude treks of Tawang and the stunning trails of the Eastern Himalayas. Trekkers can explore dense forests, alpine meadows, and beautiful lakes while immersing themselves in the region’s breathtaking natural beauty.
River Rafting – The state’s rivers, such as the Siang and Lohit, offer exhilarating opportunities for white-water rafting. These rivers, which originate from the Tibetan plateau, provide a thrilling rafting experience against the backdrop of towering mountains and dense forests.
Mountaineering – The mighty peaks of Arunachal Pradesh, including Kangto, Nyegi Kangsang, and Gorichen, offer mountaineering challenges for experienced climbers. The remote location of these peaks adds to the adventure, making it a coveted destination for those looking to test their skills.
Rock Climbing and Camping – For those who prefer more land-based adventure, rock climbing and camping are popular activities in the state. The rugged terrain offers numerous climbing spots, while the region’s tranquil forests and rivers provide perfect locations for camping.
Cultural Immersion: A Journey into Arunachal Pradesh’s Traditions
In addition to its adventure offerings, Arunachal Pradesh also provides a rich cultural experience for visitors. The state’s indigenous tribes, including the Apatani, Monpa, and Nyishi, offer a unique insight into traditional life in the northeastern region of India. Travelers can engage in cultural exchange programs, where they learn about the customs, festivals, and rituals of these communities.
The state’s festivals, such as the Solung festival of the Adis and the Losar festival of the Monpas, are an essential part of Arunachal Pradesh’s cultural tourism appeal. These festivals, filled with colorful dances, traditional music, and feasts, offer a glimpse into the local traditions and way of life.
By embracing both adventure and cultural tourism, Arunachal Pradesh has successfully positioned itself as a destination that offers much more than just a thrill-seeker’s paradise. It has become a place where tourists can connect with nature while also gaining a deeper understanding of the state’s rich cultural heritage.
Sustainability and Future Prospects
As Arunachal Pradesh continues to gain recognition on the global tourism map, sustainability remains at the core of its tourism strategy. The state’s approach to eco-tourism, with a focus on preserving its pristine environment, offers a blueprint for other destinations in India and beyond. By promoting responsible tourism and involving local communities, Arunachal Pradesh is setting a standard for sustainable adventure tourism.
Looking to the future, Arunachal Pradesh is poised to become one of India’s top adventure tourism destinations. With its vast untapped potential, the state is attracting not only adventure enthusiasts but also eco-tourism advocates and cultural travelers. The growing interest in sustainable tourism, combined with the state’s natural beauty and rich heritage, makes it a prime destination for future visitors.
Conclusion: A Rising Star in India’s Adventure Tourism Scene
The Best Adventure Tourism Destination Award at IITM 2025 is a well-deserved recognition for Arunachal Pradesh’s continued efforts in promoting eco-tourism, adventure, and cultural immersion. With its commitment to sustainability and its abundance of natural and cultural treasures, the state is poised to become a global leader in adventure tourism. Whether it’s trekking through the Eastern Himalayas, rafting on its mighty rivers, or immersing oneself in the traditions of its indigenous tribes, Arunachal Pradesh offers an unforgettable experience for all types of travelers.
Key Takeaways:
Arunachal Pradesh awarded Best Adventure Tourism Destination at IITM 2025.
Focus on sustainable tourism and eco-friendly practices.
Adventure activities such as trekking, rafting, and mountaineering attract thrill-seekers.
Rich cultural immersion through tribal traditions and festivals.
Arunachal Pradesh’s growing influence in the global tourism industry.
As Arunachal Pradesh’s tourism sector continues to evolve, its emphasis on sustainability and authenticity promises to ensure that future visitors will experience the state’s true essence. With its natural beauty, adventure offerings, and cultural richness, the state is set to become a must-visit destination for eco-tourists and adventure seekers worldwide.
The RNLI reported a staggering 17,000 people were rescued on UK beaches last year which is why it’s important to know what coloured flags indicate on UK beaches
It’s important to know what the different coloured flags mean on UK beaches(Image: Getty Images)
With more and more Brits opting to holiday in the UK with staycations being one of the biggest summer travel trends, it’s important to be clued up on beach safety. New research from Visit Britain found that over 1 in 3 (35%) UK adults plan to choose a domestic holiday trip, compared to just 28% choosing an overseas trip this summer.
But worryingly, recent RNLI figures show lifeguards responded to over 17,000 people last year on UK beaches, which could have been significantly less if beachgoers understood the flag system used to mark safe and unsafe zones.
Learn what the different coloured flags at the beach mean
In a effort to change this, caravan holiday provider Parkdean Resorts has detailed the differnce in flag colours and what they may mean to avoid any confusion or risking danger on the beach.
One red flag
The presence of a red flag on the beach signifies that the conditions are not safe for swimming. Do not enter the water as it’s too dangerous to swim, surf or even paddle.
Two red flags
This means that the beach can’t be used for any water use, so stay clear of the sea as there is a threat.
Orange flag
The presence of an orange windsock signifies strong wind conditions, so beachgoers should be cautious when swimming. Avoid using any inflatables as they could be blown out to sea.
Red and yellow flag
A red and yellow flag at the beach signifies that lifeguards are patrolling the area. The area between the flags is the safest area to swim, paddle and use water inflatables.
Black and white flag
A black and white chequered flag signifies that the area is designated for water sports, surfing, kayaking and paddle boarding. Swimmers should avoid this area and look for red and yellow flags instead.
Blue flag
Blue flags aren’t a safety flag colour but instead they signify excellent beach quality, including water cleanliness, safety provisions and environmental management. Britain has 76 blue flag beaches and wales has 21 – there are plenty of safe options for holidaymakers.
Some of these include:
Trevone Bay, Cornwall – a picturesque sandy cove near Padstow.
Whitley Bay, North Tyneside – stretching along the North East coast, it offers stunning views of St Mary’s Lighthouse and features a wide promenade, clean waters, and family-friendly facilities
Sea Palling Beach, Norfolk – located near Great Yarmouth, it’s perfect for paddling, sunbathing and beachcombing
Trecco Bay, Wales – this long sandy beach in Porthcawl is ideal for families with safe, clean waters and seasonal lifeguards
Westward Ho!, Devon – famous for its expansive sands and excellent surfing conditions. The beach is backed by a natural pebble ridge and has superb accessibility
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