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St. Regis Hotels & Resorts and Vilebrequin Unveil Exclusive Capsule Collection Across Greater China, Redefining Luxury Family Getaways with Timeless Swimwear and Unique Experiences

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August 14, 2025

In the heart of Greater China, where luxury and family travel meet, St. Regis Hotels & Resorts, renowned for their elegance, has launched an exclusive collaboration with Vilebrequin, the prestigious French swimwear brand. This limited-edition capsule collection, which includes bespoke swimwear, accessories, and beach games, has been unveiled this summer to elevate family travel experiences at select St. Regis properties across Greater China. The partnership, inspired by St. Regis’ iconic Family Traditions program, promises unforgettable moments filled with timeless luxury, exclusive amenities, and joyful family experiences.

This year’s debut follows the highly acclaimed 2023 collaboration, now extended globally with tailored coastal essentials. Guests of all generations—from the youngest to seasoned travelers—are invited to celebrate summer with vibrant designs and bespoke beach accessories inspired by the signature spirit of St. Regis. The collection includes boys’ and girls’ swimsuits, men’s swim trunks, women’s pareos, and thoughtfully crafted beach games that capture the essence of family vacation memories.

The St. Regis x Vilebrequin Partnership: Redefining Family Travel

St. Regis Hotels & Resorts, known for their luxurious and sophisticated destinations worldwide, are now collaborating with Vilebrequin, the French swimwear brand famed for its high-quality, stylish beachwear, to enhance family vacations. Through this limited-edition capsule collection, families can embrace coastal elegance and adventure at select St. Regis resorts in Greater China, including Hong Kong and Sanya. The collaboration is a perfect fusion of playful designs and elegant luxury, ideal for the ultimate family escape.

  • Exclusive Family Moments: The collaboration brings to life the Family Traditions spirit, offering a unique selection of swimwear, accessories, and beach games. These items are crafted with custom-designed patterns and vibrant colors that evoke fond memories of resort vacations.
  • Seamless Integration: Guests booking special experiences, like The Ultimate Family Staycation in Hong Kong, enjoy co-branded amenities, curated beachside dining, and signature St. Regis Family Traditions programming.
  • Bespoke and Memorable: From personalized towels to custom beach paddle sets, each product in the collection is designed to enhance the family vacation experience, providing both luxury and practicality.

The partnership celebrates the joy of family togetherness, blending the spirited legacy of St. Regis with the classic, sophisticated design ethos of Vilebrequin. Together, they redefine what it means to enjoy a luxurious beach getaway.

Key Features of the St. Regis x Vilebrequin Capsule Collection

The capsule collection is a tribute to the core values that St. Regis upholds: refinement, elegance, and a deep sense of tradition. Here’s a breakdown of what makes this collaboration stand out:

  • Signature Designs: From the playful “Family Traditions” print to the striking Family Stripes in King Cole Red, inspired by the King Cole Bar at The St. Regis New York, the collection captures the essence of luxury family moments.
  • Luxury Beach Games: The collection includes an array of beach games, such as a wooden paddle set and a beach bucket set adorned with the co-branded logo of St. Regis and Vilebrequin.
  • Coastal Chic Swimwear: Men’s and women’s swimsuits, boys’ and girls’ swim trunks, and women’s pareos are all designed with a refined sense of elegance, making them ideal for both beach activities and poolside lounging.

Unforgettable Family Getaways at St. Regis Hotels in Greater China

Families visiting St. Regis properties in Greater China will experience more than just luxury accommodations. The Family Traditions program offers families a curated selection of activities, amenities, and experiences that celebrate the bond of family travel. Here’s a closer look at some exclusive experiences:

The St. Regis Hong Kong: Urban Luxury for Families

The St. Regis Hong Kong, located in the bustling Wan Chai district, presents the Ultimate Family Staycation. This offer provides families with the chance to relax and unwind, with a variety of experiences that blend luxury with fun. Guests will enjoy:

  • Exclusive Poolside Experiences: Book the staycation and enjoy co-branded amenities by St. Regis and Vilebrequin, including vibrant poolside dining and a specially curated in-room summer welcome amenity.
  • Afternoon Tea: Guests can indulge in a luxurious afternoon tea featuring a selection of 16 pastries inspired by the Vilebrequin collection’s color palette.
  • Family Comfort: Enjoy additional perks such as a complimentary rollaway bed, in-room kid’s tent, and exclusive access to the hotel’s facilities.

The St. Regis Sanya Yalong Bay Resort: Coastal Bliss

For families seeking a tropical retreat, The St. Regis Sanya Yalong Bay Resort offers the Family Tradition Package. Set along one of the most pristine beaches in China, this two-night stay provides:

  • Royal Seaside Pool Villa: A luxurious private villa with direct beach access, perfect for families to enjoy together.
  • Exclusive Amenities: Enjoy a curated selection of co-branded welcome amenities, a spa session, and a champagne breakfast at the Driftwood Seafood Restaurant.
  • Gastronomic Delights: Experience the St. Regis x Vilebrequin Family Set Menu, a bespoke culinary experience designed with both adults and children in mind.

This package is available for a limited time, from August 25 to December 20, ensuring families can enjoy a memorable and exclusive family holiday.

St. Regis Hotels Worldwide: Embrace Global Elegance

While the Greater China debut is the focus of this exclusive collaboration, the collection is also available at other prestigious St. Regis locations globally. Whether you’re in Bali, Langkawi, or the Caribbean, families can expect tailored experiences that complement the capsule collection’s aesthetic. This collaboration is not just about limited-edition swimwear but a global lifestyle.

Global Availability of the Vilebrequin for St. Regis Collection

The collection will be available at select Vilebrequin flagship stores in cities like New York, Miami, Cannes, and Singapore. It will also be available online exclusively at Vilebrequin.com.

For guests seeking the ultimate family vacation, St. Regis offers multi-bedroom villas and luxurious suites at each of its properties, all with personalized butler service and unique Family Traditions programming.

Conclusion: Experience the Magic of Family Travel at St. Regis

The partnership between St. Regis Hotels & Resorts and Vilebrequin takes family travel to the next level. With a blend of sophistication, exclusivity, and joy, families are invited to immerse themselves in luxury and create unforgettable memories at some of the world’s most breathtaking destinations. From the cosmopolitan allure of Hong Kong to the tropical paradise of Sanya, this collaboration exemplifies the magic that happens when two iconic brands come together to elevate family vacations.



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IHG signs management agreement with Hotel Chetan International

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IHG Hotels & Resorts has entered a management agreement with Hotel Chetan International to develop two new hotels in Bengaluru, India.

The hotels under the Crowne Plaza and Holiday Inn Express brands will be developed at the KIADB Aerospace Park. This will add more than 420 rooms to IHG’s portfolio in India.

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Both hotels are scheduled to open in the first quarter of 2028.

Situated in Bengaluru’s industrial and aerospace parks, near Kempegowda International Airport, the hotels aim to attract clients from aerospace and technology companies, Global Capability Centres (GCCs) and corporates.

According to IHG, the proximity to the upcoming BCCI Centre of Excellence and National Cricket Academy will further enhance the location’s appeal for business, leisure and MICE segments.

IHG Hotels & Resorts South West Asia managing director Sudeep Jain said: “We are delighted to strengthen our presence in Bengaluru with the addition of two strategically located hotels in the thriving KIADB Aerospace Park.

“The presence of leading aerospace and technology companies, coupled with the upcoming BCCI Centre of Excellence, makes this location a key demand generator across business, leisure, and social segments. With the introduction of Crowne Plaza and Holiday Inn Express in this hub, we are confident of catering to a wide spectrum of travellers seeking both premium experiences and smart, convenient stays.”

The 210-key Crowne Plaza hotel will have four dining venues, including an all-day dining restaurant, a restaurant, a pool bar and a lobby lounge. 

The hotel will also feature various meeting spaces across four venues, including a ballroom for weddings, conferences and social gatherings.

The 210-key Holiday Inn Express hotel will provide a fitness centre and parking spaces.

Hotel Chetan International managing partner HC Byregowda said: “The strategic location, coupled with IHG’s strong global systems and the IHG One Rewards loyalty programme, gives us great confidence in the success of these hotels. Together, we aim to deliver high-quality hospitality experiences that will cater to both domestic and international travellers.”

Last month, IHG entered a management agreement with Hotel Eastern Nepal to open a new Holiday Inn Express & Suites in Dhulabari, Nepal.




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Experts predict zero revenue growth for US hotels in 2025

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The US hotel industry faces a challenging year ahead, with forecasts indicating zero revenue growth for 2025.

Analysts from CoStar and Tourism Economics have revised their projections, now expecting a slight 0.1% decline in revenue per available room (RevPAR) for the year.

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This adjustment reflects a convergence of economic pressures and shifting travel behaviours.

Economic pressures Impacting hotel performance

Several economic factors are contributing to the subdued outlook for the hotel industry. The U.S. economy is projected to grow at a modest rate of 1.5% in 2025, down from previous forecasts of 1.9%.

This slowdown is attributed to persistent inflationary pressures, with the Consumer Price Index (CPI) expected to rise by 2.9% in 2025, impacting consumer spending and travel budgets.

High interest rates continue to affect both consumer and business spending.

While the Federal Reserve’s recent rate cuts may provide some relief, the cumulative effect of elevated borrowing costs over the past year has dampened investment and discretionary spending, including travel.

Shifts in travel demand and consumer behaviour

The hotel industry is witnessing a shift in travel demand, with luxury and upscale properties outperforming their midscale counterparts.

High-income travellers are maintaining their travel habits, opting for premium accommodations, while midscale hotels are experiencing declining demand and narrower profit margins.

Corporate travel, a significant revenue stream for hotels, remains below pre-pandemic levels. The rise of remote work and virtual meetings has reduced the need for business travel, impacting occupancy rates and group bookings.

In Washington, D.C., for instance, the deployment of National Guard troops in August 2025 led to a noticeable decline in tourist activity, including hotel occupancy, as visitors perceived the city as less safe.

Outlook for 2026 and beyond

Looking ahead, the hotel industry anticipates a modest recovery in 2026, with projections indicating a 0.8% increase in RevPAR. This optimism is based on expectations of improved economic conditions, including stronger GDP growth and a stabilisation of inflation rates.

However, the pace of recovery remains uncertain, influenced by factors such as geopolitical events, changes in consumer confidence, and the evolving landscape of travel preferences.

Hotels will need to adapt to these dynamics, focusing on enhancing guest experiences and operational efficiencies to navigate the challenges ahead.

Ultimately, while the U.S. hotel industry faces a challenging 2025 with zero revenue growth projections, strategic adaptations and a focus on high-end market segments may provide avenues for resilience and future growth.




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Restaurant India News: VITSKAMATS Group Marks Growth Milestone with New Hotel in Bengaluru

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Foo opens in Gourmet Village at Phoenix Palladium, Mumbai. With its bold Pan-Asian flavours and inventive small plates, Foo has evolved from a neighbourhood favourite into one of the city’s most recognisable dining destinations—equally at home hosting business lunches, family dinners, after-work drinks, or lively group celebrations. Its winning formula lies in pairing consistency with creativity, delivering experiences that feel familiar yet never predictable.

The Phoenix Palladium outpost reimagines Foo as Foo 2.0—a playful yet refined take on Asian modernity. Designed by Sarah Sham, the space flows organically, encouraging exploration while balancing pop hues with warm neutrals, sculptural lighting, and layered textures.

With 126 covers, the restaurant offers diverse seating: intimate two-seaters, patterned banquettes, pod-style booths lit with brass-accented lanterns, high tables, and a Private Dining Room. Thoughtful zoning through design and flooring creates distinct moods, from cosy nooks to lively communal spaces.

The new menu features dishes created just for this location, such as Spicy Tropical Salad – lettuce, avocado, yam bean, grapefruit, orange, spicy sesame dressing, Fiery Cottage Cheese Maki – Vegetarian roll with takuan, avocado, sriracha, Spicy Chicken Maki – scallion, cream cheese, fiery Thai sauce, Peking Wontons & Prawns Wontons – zucchini, pok choy, water chestnut in chilli sauce, rolled duck pancakes – with plum, mustard, and chilli oil sauces.

Guests will still find bestsellers like the Truffle Togarashi Black Rice Maki, Spicy Tuna Maki, indulgent dumplings such as Wasabi Truffle Edamame and Sriracha Chicken, big plates like the Foo Yellow Curry and Foo Blue Butter Fried Rice, and the dramatic Mount Foo-ji dessert platter.

Speaking about the launch, brothers Keenan Tham & Ryan Tham, Founders of Pebble Street Hospitality, share “Foo Phoenix Palladium is our vision of what Foo 2.0 looks and feels like. It’s a natural evolution of the brand, more immersive, more expressive, and designed for a new generation of diners. We’ve kept everything people love about Foo, but reimagined the experience to feel bolder, more dynamic, and unmistakably fresh.”

The bar debuts an exclusive cocktail menu for Phoenix Palladium, featuring: Yuzu T&T – tequila, cucumber, yuzu, basil, TNT- tequila, grapefruit, jalapeño shrub, sea salt, Fiery Espresso – vodka, caramel coffee reduction, chilli tincture, kumquat marmalade, Coco Rise – rum, coconut, Aperol, yuzu, lemon, Tropical G&T – gin, mace, pineapple, honey shrub (upgrade to Monkey 47 available), Sakura G&T – pink gin, rosella, elderflower, rose.

 



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