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Singapore Airlines taps Qualtrics’ AI to boost customer insight

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Singapore Airlines has signed a three-year agreement with Qualtrics to enhance its customer experience analytics capabilities using advanced text analytics and generative AI tools.

The partnership enables Singapore Airlines to access Qualtrics’ experience management platform to collect, process and analyse feedback across its customer touchpoints. The airline aims to generate deeper insights into customer preferences and concerns, which will assist in improving services and resolving issues in real time.

Melvin Ng, Vice President of Customer Experience at Singapore Airlines, highlighted the significance of this agreement for the airline’s customer service objectives.

“Singapore Airlines uses Qualtrics’ text analytics to process and analyse customer feedback from multiple channels. By integrating advanced analytics with our customer experience strategies, we can better understand our customers’ evolving expectations, address their needs more effectively, and enhance their end-to-end journey with Singapore Airlines,”

Ng said.

The deployment of Qualtrics’ solutions supports SIA’s ongoing efforts to leverage data analytics, research, and AI in the management of customer experience. By drawing on feedback collected from various online and offline channels, Singapore Airlines seeks to keep pace with changing customer expectations in the travel industry.

Central to the project is the use of text analytics to process and interpret written feedback submitted by passengers at multiple interaction points, such as online surveys, emails, and in-app suggestions. The systematic analysis of these comments is intended to help the airline quickly identify and respond to emerging issues or opportunities for enhancement throughout the travel journey.

Singapore Airlines is also exploring the application of Qualtrics’ generative AI capabilities. This approach is designed to extract more meaningful insights from open-ended feedback, allowing the airline to better understand the nuances of customer commentary and suggestions. The objective is to translate these insights into service improvements and stronger customer loyalty.

Brad Anderson, President at Qualtrics, described the importance of delivering high-quality customer experiences in retaining customer trust and satisfaction.

“Companies that deliver great experiences build deeper relationships with their customers, and today’s market leaders are proven to have made this a greater priority over the last three years,” said Brad Anderson, President at Qualtrics. “As consumer feedback habits evolve, thousands of leading organisations across the world, including Singapore Airlines, are using Qualtrics to understand and improve their customer experience with omnichannel insights captured across the customer journey. These rich insights provide companies with intelligence and capabilities they need to win now and in the coming era of agentic AI,” Anderson concluded.

Qualtrics is known for its experience management solutions, which are used globally by organisations to analyse and act upon customer and employee feedback. Its platform integrates AI and analytics to help companies respond to needs as they arise and anticipate future developments in consumer behaviour.

Singapore Airlines’ adoption of these tools is part of its broader strategy to enhance its customer experience, drawing on a history of service quality dating back to its inception in the mid-20th century. The collaboration with Qualtrics marks an expansion of the airline’s use of technology to inform its approach to passenger service, with an emphasis on gathering actionable insights and responding to customers efficiently across all contact points.



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Aeroflot Cyberattack Disrupts Russian Aviation and Tourism: Many Flights Canceled, Passenger Data at Risk- Here’s More Information Only For You

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Tuesday, July 29, 2025

In a stunning development, cyberattacks on Aeroflot, Russia’s flagship carrier, have plunged the country’s largest airports into chaos with devastating flight cancellations and delays. The hack left more than 40 flights grounded and put sensitive passenger information “at risk”. It is a grim reminder for many fliers of just how susceptible the aviation sector remains to cyber threats, one that affected domestic as well as international flights.

That attack, which a pro-Ukraine hacking group called Silent Crow has taken credit for, has stranded passengers, thrown travel plans into chaos and possibly exposed personal information. Russia’s tourism and aviation industries are reeling from the latest attack to hit the country, amid a summer travel rush, highlighting the growing perils of cyberattacks on key infrastructure. As investigators frantically work to determine what happened and resolve the situation, the incident serves as a major blow to the security of international air travel and casts doubts about the future of Russian tourism.

The Incident: Airport Anarchy, and a Passenger Rebellion

The cyberattack shut down Aeroflot’s information systems, grounding flights and delaying services at major airport hubs, including Moscow’s Sheremetyevo, Russia’s busiest international gateway. By midday, the airport was thrumming with bewildered travelers who were told they could not rebook flights, access their tickets or even get an update on their situation. The fact that Aeroflot’s website, mobile app and call center were all shut down left passengers with no way to reach the airline to ask for help.

One passenger left stranded in Volgograd Airport took to social media to vent their frustration after their flight was repeatedly delayed and they had no information staff. “The call center is not available, the website is not available, the app is not available. How do I get a ticket refunded or changed to the next flight?” she said, echoing the common confusion.

This cyberattack carries implications far beyond delayed flight schedules. It is a reminder of how fragile airline infrastructure is, with disruptions multiplying because of the absence of real-time information and leaving passengers in the dark. The economic consequences to Aeroflot’s bottom line are sizable, because it is missing out on business, denting tourism and bringing the airline ill will at exactly a time when airlines are supposed to be climbing back from the post-pandemic closet.

The Hackers and Their Motive: Digital Warfare and Data Dumps

A hacking group called Silent Crow that took credit for the cyberattack defended the breach as part of the continuing digital war connected to the hostilities between Russia and Ukraine. The group, which has previously aimed at Russian databases and telecom providers, claimed they had penetrated the airline’s internal network, destroyed 7,000 servers and obtained access to sensitive information from senior management computers. They said they would release the personal information of those who pilot Aeroflot, ever, however, the veracity of such claims has not been confirmed.

Such a potential data breach would be very risky not only for passengers, but for the airline as well. Aeroflot’s massive base of passengers, which handled more than 55 million passengers in 2023, would be an appealing mark to cybercriminals. If the pirates are correct, the release of that private data could result in identity theft, financial fraud and breaches of privacy for thousands of passengers across the globe.

Russian officials have opened a criminal investigation into the attack and Aeroflot has assured it would refund tickets and rebook flights after the systems were eventually restored, but the incident underlines the increasing threat of cyberattacks in critical sectors like aviation. The consequences of such attacks extend well beyond the technical failure of the system — they directly affect the security and wellbeing of the traveling public.

Effect on Russian Tourism: A Blow to Industry

The impacts of this cyberattack is not just limited to the airline industry alone but also on the Russian tourism industry. A nation that’s been working to resurrect its tourism business in the wake of the pandemic and amid geopolitical tensions, these kind of events affect not only domestic travel but also have impacts internationally. Tourists considering going to Russia may now be hesitant about flying on Aeroflot for fears of interruptions and a lack of accessibility during times of crisis.

The timing of the attack is especially damning. It happened at the height of the summer tourist season when large numbers of international visitors come to Russia for historical and cultural experiences. Moscow and St. Petersburg and the beautiful areas around Lake Baikal are major attractions. But with over 40 flights cancelled and many delays, guests might think twice about vacationing in a place with such air travel chaos.

In addition, the risk to passenger information could discourage potential visitors from traveling to Russia. As cybercrime escalates worldwide, tourists have started to take notice and want to safeguard their personal data when travelling. This could have negative long-term consequences for Russia’s image as a secure destination for travelers, especially among privacy and data-safety-aware people.

All part of the bigger picture: mounting threat to air security

The bailout served as a reminder that although aviation security has long been the focus of governments and airlines worldwide, the attack underscored the increasing prevalence of cybersecurity in the industry. The nature of the Aeroflot cyberattack suggests a new level of vulnerability to digital warfare, as airlines, airports and other types of critical infrastructure are hit by ever more sophisticated hacking groups.

Cybersecurity experts have warned that the aviation industry is still one of the most vulnerable to attacks. Airlines and airports depend on elaborate, intertwined systems that oversee flight schedules, passenger information and logistics. If one attack succeeds, we can find ourselves in the kind of mess Aeroflot is in now. That the airline industry relies heavily on tech has never been clearer, and this is a wake-up call to just how prepared other global airlines are when it comes to being secure online.

For Russia, the attack is an extension of what officials and former officials there say is a larger pattern of digital warfare, with officials warning that the threat to critical infrastructure is increasing. The Kremlin labelled the hacking “alarming” and warned that greater investment is necessary to secure the country from threats to national interest and safety of its citizens. The increasing sophistication of hacking groups like Silent Crow, which have been known to target not just airlines but also databases and government I.T. departments, indicates that this sort of threat will only rise.

Conclusion – The Future of Russian Aviation, and Russian Tourism

As Aeroflot attempts recovery from this cyber ransom strike and return to its set route, the effects this has had on the airline and the wider travel industry are significant. The event has exposed the weaknesses of the world’s airtech infrastructure to cyber vulnerabilities, and the necessity of strong cybersecurity in the midst of the digital battlefield.

The timing of the attack could not have been worse for Russia’s tourism industry. The country crushed by delays, cancellations and fears of hacked data throughout the summer, a peak season during which many international visitors come. Aeroflot will need time to win back the confidence of passengers; and Russia will have to confront the security risks highlighted by this incident.

Ultimately, this attack is a wake-up call to the global aviation and the tourism industry. As customers demand greater security and transparency, the industry needs to rise to the challenge of a new digital era in security, where the safety of people’s personal data when they travel is on a par with physical safety.

Image Source: Aeroflot



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Over 5,000 U.S. Flight Delays Today Due To Extreme Heat And Thunderstorms

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Travelers are encountering thousands of delayed flights Monday as extreme heat from Nebraska to the Carolinas snarls air traffic at major airport hubs.

Key Facts

As of around 4 p.m. EDT on Monday, over 5,000 flights within the U.S. were delayed, according to FlightAware flight tracking data.

The Southeast, Midwest and Tennessee Valley will experience extreme heat through Wednesday, according to the National Weather Service, which is warning of heat index values (“feels like” temperatures) surpassing 115 degrees in some areas due to the “dangerous combination of high temperatures and humidity.”

By mid-afternoon Monday, there were triple-digit flight delays at Chicago O’Hare, Dallas-Fort Worth, Atlanta’s Hartsfield-Jackson, Denver, Detroit Metro, Charlotte-Douglas, Newark Liberty, Boston Logan and Washington, D.C.’s Reagan National.

There were double-digit delays at two dozen other U.S. airports, including Baltimore/ Washington, Las Vegas’ Harry Reid and Los Angeles, Seattle-Tacoma, New York’s LaGuardia and Orlando.

Of the “big four” U.S. airlines, Southwest Airlines had the most delays (935), followed by American Airlines (622), Delta Air Lines (490) and United Airlines (449).

The volume of delayed flights represents approximately 11% of the roughly 45,000 total flights managed by the FAA on an average day.

What Part Of The Country Is Impacted By Extreme Heat Monday?

On Monday, extreme heat will oppress much of the Central and Eastern U.S., with the most dangerous combination of high temperatures and humidity continuing through Wednesday, according to the NWS forecast. From Nebraska to the Carolinas, high temperatures will soar into the upper 90s to low 100s, with heat index values (“feels like” temperatures) surpassing 110-115 degrees. Several major metropolitan areas—including Raleigh, Charlotte and Orlando—will experience “extreme heat risk,” which means dangerous and potentially deadly heat stroke likely with limited exposure.

How Does Extreme Heat Impact Air Travel?

Extremely high temperatures, especially when combined with humidity, can increase the likelihood and severity of thunderstorms, which can cause the Federal Aviation Administration (FAA) to issue ground delays and stops for affected airports. In addition, extremely high temperatures can force airlines to reduce the weight carried on planes, which in turn can cause flight delays and passengers being bumped to lighten the load. Lightening the plane becomes necessary because it takes more to get the plane aloft. “The warmer the air becomes, the less dense it also becomes, which means a higher groundspeed just to reach the appropriate airspeed [for takeoff],” Melanie Dickman, a lecturer at The Ohio State University’s Center for Aviation Studies, told Forbes. “Because the air is less dense, there are fewer air molecules traveling over the wings so the aircraft has to go faster to achieve the same amount of lift.” Hotter temperatures mean more runway is required for takeoff and landing, while engines produce less thrust. “This means that there is a possibility that the runway isn’t long enough to accommodate the longer takeoff roll—especially at high altitude airports, which already have air that is less dense than at or near sea level.” Dickman said. “If you add heat to that mix, it can grind everything to a halt.” Travelers can expect more turbulence at takeoff and landing “from the hot temperature causing thermals and rising air,” Dr. Bob Thomas, assistant professor of aeronautical science at Embry-Riddle Aeronautical University, told Forbes.

Why Do Flight Delays In One Region Cause Delays Across The U.s.?

A weather issue in one region often blossoms into a national air travel problem because of how airlines reuse planes and crews for multiple trips during the day. A morning flight delay in Boston can prevent a plane from making it to Dallas for a midday departure, which can in turn bump back the same plane’s afternoon flight out of Chicago. When thousands of morning flights are delayed, it creates a domino effect throughout the rest of the day.

Why Do Airplane Cabins Get So Hot Before Takeoff And After Landing?

Essentially, aircraft air-cooling systems are designed to work while the plane is in the air, not on the ground. “The air conditioners on airplanes work differently than you’d expect,” Thomas told Forbes. “At the airport gate, a big hose will pump cool air into the airplane, but in the time between leaving the gate and being airborne can get a little warm in the cabin.” According to tarmac rules of the Department of Transportation (DOT), airlines are required to let passengers off the plane after three hours for domestic flights and four hours for international flights. But extremely hot days can mean that passengers sit in sweltering cabins for hours when the plane is stuck on the tarmac, either waiting to takeoff or after landing.

What Can Travelers Do To Avoid Summer Flight Delays?

The simplest way for travelers to reduce the risk of a flight disruption is by booking an early flight, when temperatures are cooler. “Especially down in the Southeast or anywhere in the South where there are afternoon thunderstorms every day, it’s always smarter to take the very first flight in the morning,” Dr. Thomas told Forbes. “You avoid the risk of thunderstorms delaying and changing routes.”

Big Number

74%. That’s the portion of flight delays in the U.S. caused by weather, according to FAA data.

Further Reading

Millions Under Heat Alerts Across U.S.—After Tampa Sees Hottest Day Ever—Here’s What To Know (Forbes)

Over 7,000 U.S. Flights Disrupted Thursday—Latest Day Of Heavy Delays (Forbes)



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US Airport Destin-Fort Walton Beach Offers Travelers New Daily Flights To Miami And Year-Round Service To Chicago

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Monday, July 28, 2025

Destin-Fort Walton Beach Airport in Florida is enhancing its connectivity by launching new daily flights to Miami and introducing year-round service to Chicago, aiming to meet growing passenger demand and support regional tourism. These additions provide travelers with greater flexibility and seamless access to two of the nation’s major air hubs, reflecting the airport’s strategic expansion to accommodate rising traffic and boost local economic activity.

As summer travel peaks, Destin-Fort Walton Beach Airport (VPS) is gaining momentum with new flight offerings and expanded services that promise to reshape regional air travel. The airport announced major additions to its schedule, including a brand-new daily route to Miami and the transformation of its Chicago service into a year-round operation.

These upgrades mark a significant step forward in improving flight access for travelers in Florida’s Emerald Coast region. With more connections to major urban hubs, VPS continues to grow as a vital airport for both leisure and business travel.

VPS to Launch Daily Nonstop Flights to Miami Starting December

Destin-Fort Walton Beach Airport will connect directly to Miami International Airport (MIA) beginning December 19, offering travelers in the Gulf Coast area convenient access to South Florida. American Airlines will operate this new route with daily nonstop service, reflecting strong demand for more connectivity between Northwest Florida and major Florida cities.

Flights from VPS to Miami will depart at 6:00 a.m., landing at MIA by 8:42 a.m. The return trip will leave Miami at 10:59 p.m. and arrive back in Destin at 11:58 p.m. These early-morning and late-night departures create added flexibility for travelers planning both day trips and extended stays.

This new Miami route will serve as a direct bridge between the Panhandle and one of the nation’s busiest international hubs, opening up additional connections to Latin America, the Caribbean, and global destinations.

Daily Flights to Chicago Now Available Year-Round

In addition to the Miami expansion, American Airlines will now operate flights between VPS and Chicago O’Hare International Airport (ORD) year-round. Previously a seasonal offering, this route has proven its value, and the airline has committed to keeping it available throughout the year.

Flights to Chicago will leave VPS at 11:08 a.m., arriving at ORD by 1:37 p.m. Inbound flights from Chicago will depart at 8:05 a.m. and land in Destin at 10:31 a.m. This daily service strengthens the airport’s connectivity to one of the Midwest’s most important economic and transportation centers.

By maintaining consistent year-round service, VPS provides more reliable options for business travelers, tourists, and families visiting or returning to the region during off-peak seasons.

Travelers Can Book Tickets Now

Passengers eager to secure their travel plans can already reserve seats on both the Miami and Chicago routes. Ticket sales opened on July 21, and travelers can book directly through the airline’s website or mobile app.

With the upcoming winter travel season approaching, the ability to plan in advance adds value for frequent flyers and holiday vacationers seeking early flight options.

Destin-Fort Walton Beach Airport: A Growing Regional Gateway

Destin-Fort Walton Beach Airport plays a crucial role in Florida’s Panhandle, offering convenient access to one of the state’s most scenic and popular destinations. The airport is a key part of the Okaloosa County Airports System, which also includes Destin Executive Airport (DTS) and Bob Sikes Airport (CEW).

Known as “The aviation gateway to the Emerald Coast,” VPS currently supports more than 50 flights per day. It serves as a reliable transit hub for travelers heading to and from Florida’s Gulf Coast and is a preferred airport for residents, tourists, and military personnel alike.

Its strategic location makes it an ideal choice for travelers avoiding the congestion of larger airports while still benefiting from growing domestic connections.

Modern Amenities and Military Support

VPS continues to invest in amenities that support a comfortable and convenient travel experience. The terminal features a range of dining and retail options for travelers awaiting their flights. Notably, the airport also hosts the USO Freedom Lounge, a dedicated space for active-duty military members and their families. Located directly across from the ticketing area, the lounge offers a relaxing environment and reinforces the airport’s strong support for the armed forces.

More Connectivity: East Coast Route Returns

The Miami and Chicago announcements follow another recent service development at VPS. In May, the airport resumed a direct route to Tweed-New Haven Airport (HVN) in Southern Connecticut, operated by a low-cost carrier. This service now runs twice a week on Thursdays and Sundays, using Boeing Next-Generation 737 aircraft.

This Northeast connection provides easier travel for passengers flying between Florida’s Emerald Coast and Connecticut, adding to the growing list of cities served by VPS.

VPS Positions Itself as a Rising Travel Hub

These flight expansions position Destin-Fort Walton Beach Airport as a rising force in Florida’s aviation network. By adding more nonstop routes and securing year-round service on high-demand flights, the airport demonstrates its commitment to improving regional mobility and passenger convenience.

The airport’s leadership continues to work with airline partners to expand options, enhance schedules, and create more reliable year-round service for both regional and long-haul travel. With the travel industry rebounding and demand rising for flexible, convenient connections, VPS is steadily evolving into a preferred hub for Gulf Coast air travel.

Destin-Fort Walton Beach Airport has launched new daily flights to Miami and year-round service to Chicago to improve connectivity, meet rising traveler demand, and strengthen regional tourism links.

As winter approaches and travelers begin planning their holiday and early 2026 vacations, VPS will offer more routes, better timing, and increased comfort—making it a strong alternative to larger Florida airports.



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