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Shangri-La secures spot among the top five world hotel brands in 2025 | Press Release

About Brand Finance
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Definition of Brand
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand Strength
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Valuation Approach
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Disclaimer
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance’s proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
Brand Stories
How Olive Group of Hotels Is Redefining Wellness Travel in India—And Why the World Is Watching
Olive Group of Hotels is setting new standards in wellness travel across India, gaining worldwide recognition for their innovative and holistic guest experiences.

Wellness travel is transforming from a luxury niche into a global necessity. Across continents, today’s travelers—especially health-conscious millennials and Gen Z—are redefining what it means to stay well on the road. At the forefront of this movement stands the Olive Group of Hotels, an India-based hospitality leader blending modern living with a deep commitment to holistic wellness.
A Wellness Wave, Not a Fad
Global wellness tourism is now an $800 billion industry, propelled by growing awareness around mental health, burnout, and the need for balance in daily life. Post-pandemic, travelers seek more than just comfort; they want experiences that enhance well-being and foster personal growth. Olive Group’s strategy directly responds to this demand, offering an ecosystem where physical, mental, and emotional health are prioritized.
The Olive Model: Where Hospitality Meets Well-Being
Unlike traditional hotels that treat wellness as an add-on, Olive integrates it into every aspect of the guest journey. Extended-stay suites come equipped with kitchenettes, enabling guests to maintain healthy eating habits. Rooms are designed with natural light, air purification, and ergonomic workspaces—elements proven to reduce fatigue and boost focus.
Guests enjoy access to in-room fitness kits, meditation corners, and digital wellness tools, making self-care part of the daily routine. Olive’s F&B menus highlight nutritious, locally sourced ingredients, with options for plant-based, gluten-free, and detox-focused diets. This seamless integration ensures that wellness isn’t a feature—it’s the foundation.
Personalization Through Technology and Human Touch
What truly sets Olive apart is its embrace of deep personalization. Guests can tailor their stays with app-based wellness programs, book virtual consultations with nutritionists or yoga instructors, and even set custom lighting or sleep settings from their smartphones. The combination of tech-driven convenience and authentic human care creates a guest experience that feels intuitive and empowering.
Urban Oases and Spiritual Gateways
Olive Group’s presence across India’s urban hubs and spiritual destinations amplifies its impact. In cities like Delhi, Hyderabad, and Bengaluru, Olive appeals to business travelers and digital nomads seeking respite from the city’s pace. Meanwhile, in places like Haridwar and Rishikesh, properties are designed to facilitate transformative journeys—connecting guests to yoga, meditation, and local wellness traditions.
Lessons for the Global Hospitality Industry
Olive Group’s evolution signals a new era for hotels worldwide. The future belongs to brands that view wellness not as a spa package, but as a core operating principle. By designing spaces and services around holistic well-being—supported by smart technology and sustainable practices—hotels can build lasting loyalty and set new standards for guest satisfaction.
“Olive’s strategy offers a blueprint for the next generation of hospitality—where wellness is woven into every guest experience, and personalization is powered by both innovation and empathy.” — Industry Analyst, Hospitality Expert
As travelers demand more meaningful, health-focused journeys, the Olive Group of Hotels demonstrates that true hospitality is about helping guests thrive—mind, body, and spirit. In doing so, Olive is not just responding to a trend; it is defining what the future of travel can be.
Disclosure: The author has no direct affiliation with Bloom Hotels, nor does this article include any sponsored content or promotional material. The opinions expressed in this article are based on publicly available information and are intended to provide an objective overview of Bloom Hotels and its services.
Brand Stories
Bloom Hotels: A Modern Vision of Hospitality Redefining Travel
Bloom Hotels represents a modern vision of hospitality, redefining travel for a new generation with innovative design, smart comfort, and memorable stays.

In a rapidly evolving hospitality landscape, Bloom Hotels stands as a testament to the changing preferences of today’s travelers. As modern tourism leans toward personalized, sustainable, and experience-driven stays, Bloom Hotels has successfully navigated the intersection of comfort, innovation and local connection, creating an environment that feels both familiar and forward-thinking.
For those seeking not just a place to stay but an experience that resonates beyond the conventional, Bloom Hotels offers a distinctive solution. Here’s why Bloom Hotels has become a top choice for travelers who value simplicity, sustainability and seamless integration of technology.
A Fresh Take on Modern Hospitality
Bloom Hotels embodies a refreshingly modern approach to hospitality, breaking away from the trappings of traditional luxury without compromising on quality or comfort. Its minimalistic yet functional design speaks to the evolving tastes of today’s traveler, who values efficiency and thoughtful aesthetics. Each location, while adhering to the Bloom Hotels brand’s consistent ethos, integrates elements that reflect its environment, creating spaces that feel grounded yet innovative.
Rooms are designed to provide both functionality and relaxation offering features like ergonomic beds, ample workspace and high-speed internet connectivity. Guests are greeted with a streamlined experience that prioritizes ease and accessibility, from swift check-ins to intuitive in-room technology. It’s not about excess, but about providing what’s necessary for a comfortable, efficient stay.
The Power of Personalization
Millennials and Gen Z have rewritten the rules of modern travel, prioritizing personal growth and experience over traditional luxury. Bloom Hotels has recognized this shift and catered to these evolving demands by offering highly personalized experiences that go beyond the ordinary.
Guests can curate their own experiences, from choosing the type of room that best suits their needs to customizing in-house services. Whether it’s a wellness-focused retreat or a city break with a local cultural immersion, Bloom Hotels provides a range of options that reflect the diverse needs of today’s travelers.
For business travelers, the hotel’s seamless integration of technology allows for swift, efficient stays, with features like digital check-ins, 24/7 support, and flexible workspace arrangements. Leisure guests, on the other hand, can explore local recommendations curated by the hotel’s expert staff, enhancing the connection to the destination.
Sustainable and Thoughtful Operations
In a time when sustainability is no longer a luxury but a necessity, Bloom Hotels has committed to reducing its environmental footprint. The brand’s approach to sustainability is both practical and impactful. From energy-efficient lighting and water conservation measures to the use of locally sourced materials and eco-friendly cleaning products, every aspect of Bloom Hotels’ operations reflects its dedication to minimizing environmental impact.
Bloom Hotels also places a significant focus on the local community, integrating regional elements into the guest experience and ensuring that tourism benefits the areas it serves. By partnering with local artisans, sourcing produce from nearby markets, and supporting regional causes, Bloom Hotels creates a sustainable ecosystem that supports both travelers and the local community.
Technology That Enhances, Not Distracts
The modern traveler demands convenience and personalization, and Bloom Hotels meets these expectations with cutting-edge technology. Yet, unlike many hotel chains that overcomplicate guest services with excessive tech, Bloom Hotels takes a measured approach, using technology to enhance the guest experience without overwhelming it.
The hotel’s mobile app allows for easy booking, check-in, and room customization, while in-room technology provides guests with control over lighting, temperature, and entertainment options. By integrating technology in a way that is intuitive and user-friendly, Bloom Hotels enables guests to focus on what truly matters whether that’s work, relaxation or exploration.
Local Connection with a Global Reach
Bloom Hotels thrives on its ability to offer guests a local experience without sacrificing international standards. Whether you’re in the heart of a bustling city or a more tranquil setting, Bloom Hotels ensures that each location captures the essence of its surroundings.
By offering curated local experiences, from guided tours to culinary experiences, Bloom Hotels gives travelers an authentic connection to the region while maintaining the high standards of service they expect. It’s this blend of global consistency and local flavor that sets Bloom Hotels apart in a crowded hospitality market.
The Future of Hospitality
As we look ahead to 2025 and beyond, the expectations of the modern traveler continue to evolve. Bloom Hotels is well-positioned to meet these demands, offering a seamless blend of comfort, innovation and sustainability. For travelers who value simplicity, authenticity, and thoughtful design, Bloom Hotels represents a new standard in the hospitality industry a hotel experience that is both grounded and forward-thinking.
In an era where travelers are seeking not just luxury but authenticity and deeper connections, Bloom Hotels offers a compelling model for how hospitality can evolve to meet the changing needs of a new generation of global citizens.
Disclosure: The author has no direct affiliation with Bloom Hotels, nor does this article include any sponsored content or promotional material. The opinions expressed in this article are based on publicly available information and are intended to provide an objective overview of Bloom Hotels and its services.
AI in Travel
AI Travel Revolution: Must-Have Guide to the Best Experience
Experience the AI travel revolution firsthand as smart technology transforms trip planning into a personalized, effortless adventure. Discover how cutting-edge tools like cheQin.ai are reshaping the way we explore the world with tailored itineraries and real-time travel insights.

How AI is Changing the Way We Travel: The Next Frontier
Artificial intelligence (AI) is transforming nearly every facet of our lives, and travel is no exception. The integration of AI into travel technology is revolutionizing how we plan, book, and experience trips, offering smarter, more personalized, and efficient solutions. From virtual concierges to smart travel planning tools and cutting-edge innovations like cheQin.ai, AI is heralding a new era in the travel industry. This article dives deep into how AI is reshaping our journeys, what new tools are emerging, and what future trends travelers and businesses alike should watch.
A Look at New AI Tools Revolutionizing Travel
The travel landscape was once dominated by traditional agencies and manual planning, often resulting in generic recommendations and cumbersome booking processes. Today, AI tools are changing that narrative dramatically.
Innovative platforms like cheQin.ai exemplify these advances by leveraging machine learning algorithms and data analytics to provide highly personalized travel ideas. This technology can analyze user preferences, past travel history, and real-time factors like weather or local events to craft tailored itineraries. Such tools are not only improving convenience but elevating the quality of travel experiences by ensuring travelers make the most of their time and budget.
Beyond itinerary generation, AI-driven platforms are optimizing booking systems. By integrating natural language processing (NLP), many apps allow users to engage in human-like conversations, ask questions, and receive instant responses. This shifts travel planning from a tedious task into an interactive, enjoyable activity. Additionally, AI-powered price prediction models help users find the best deals by analyzing historical flight and hotel pricing trends, minimizing the guesswork and stress associated with last-minute bookings.
Virtual Concierges: The Rise of AI-Powered Travel Assistants
One of the most fascinating applications of AI in travel is the emergence of virtual concierges. These are AI bots or digital assistants embedded in travel apps and hotel websites, designed to offer personalized, real-time assistance.
Virtual concierges are capable of handling a variety of traveler needs: from restaurant recommendations and local attraction guides to booking transportation and answering common questions about travel policies. They provide 24/7 support without the wait times associated with human agents, making assistance accessible at any point during a trip.
For instance, AI virtual concierges can analyze a traveler’s preferences and dining history to suggest meal spots that fit dietary needs or highlight hidden local gems, enhancing authenticity in travel experiences. Hotels also deploy these assistants to streamline check-in/check-out procedures, provide room service requests, and offer customized wellness or entertainment options, thereby elevating guest satisfaction while reducing operational costs.
Smart Travel Planning: How AI Tailors Every Step of Your Journey
Smart travel planning powered by AI goes beyond mere itinerary building—it embraces a holistic approach to travel management. AI systems integrate multiple data points, including traveler behavior, transportation modes, accommodation availability, real-time traffic, and even social sentiment from travel communities.
By synthesizing this information, AI-driven smart travel planning can optimize routes for efficiency, suggest activities suited to the time of day or weather conditions, and create flexible plans that adapt if disruptions like flight delays occur.
Tools powered by cheQin.ai and similar platforms are advancing in predictive capabilities. For example, they can forecast tourist traffic, enabling travelers to avoid overcrowded sites or find alternative experiences. This adaptability ensures a stress-free and immersive travel experience tailored to an individual’s style—be it adventure, relaxation, cultural exploration, or culinary tourism.
Additionally, smart travel planning enables corporate travel managers to reduce costs and streamline logistics by automating expense tracking, itinerary synchronization, and compliance monitoring. This makes business trips more productive and less taxing on travelers.
Future Trends: What’s Next in the AI-Driven Travel Revolution?
As AI technology matures, the travel industry is poised to witness several exciting trends that will further redefine experiences:
Hyper-Personalization: Advanced AI will combine biometric data, social media activity, and environmental sensors to tailor every aspect of travel—from security screening to in-flight entertainment—creating seamless, unique journeys.
Augmented Reality (AR) and AI Integration: Travelers will enjoy AI-powered AR guides overlaying historical facts, navigation pointers, or immersive language translations onto real-world environments through smartphones or smart glasses.
Sustainability Focus: AI will help travelers make eco-conscious choices by recommending green accommodations, optimal travel routes to reduce carbon footprints, and real-time environmental impact tracking.
Voice-Activated Travel Planning: Building on virtual concierge systems, voice-activated AI assistants will become more conversational and context-aware, enabling effortless multi-step travel arrangements through speech.
Autonomous Transport: AI-driven autonomous vehicles and drones may become common for short-distance travel and parcel delivery, changing how tourists navigate destinations.
Blockchain and AI Synergy: To enhance security and transparency, AI integrated with blockchain technology could streamline identity verification and fraud prevention in travel transactions.
Why cheQin.ai is Leading the Charge in AI Travel Innovation
Among these emerging tools, cheQin.ai stands out for its cutting-edge application of AI to travel planning challenges. With a user-centric interface, it simplifies complex decision-making by curating personalized suggestions based on robust data inputs, continuously learning from user feedback to refine its recommendations.
Its ability to integrate data from diverse sources—including transportation databases, social reviews, local event schedules, and even weather forecasts—makes cheQin.ai a comprehensive travel planner capable of adapting to dynamic travel conditions.
Moreover, cheQin.ai emphasizes ethical AI use, focusing on transparent algorithms and data privacy, a vital consideration as travelers become more aware of how their personal information is handled.
Embracing the AI-Powered Travel Future
Artificial intelligence is unlocking unprecedented possibilities for travelers and the travel industry alike. By embracing new AI tools like cheQin.ai, virtual concierges, and sophisticated smart travel planning systems, we are moving toward journeys that are smarter, personalized, and more accessible. As these innovations continue to evolve, they promise to make travel not only easier but richer and more meaningful.
For travelers willing to explore this AI-driven frontier, the future holds more than just destinations—it offers intelligent experiences tailored uniquely to them, redefining what it means to explore the world.
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