SOLO travel is fast becoming a mainstream choice for Malaysians, with 94 per cent of respondents indicating an intention to travel alone, and 61 per cent having already done so, according to a white paper released today by Scoot, the low-cost subsidiary of Singapore Airlines.
The survey, conducted by YouGov on Scoot’s behalf, gathered insights from over 5,000 respondents across five Asia-Pacific (APAC) markets. It examined evolving travel preferences, motivations and planning habits, and highlights how solo travel is increasingly linked to self-discovery, well-being, and lifestyle balance.
“While the findings do not represent the end to group and family travel, the way we travel expresses our individuality and allows for self-discovery,” said Agatha Yap, Scoot’s Director of Marketing, Communications & Loyalty.
“Scoot’s white paper sheds light on the behaviour, motivations, preferences and expectations of an emerging segment of travellers today.”
Malaysian millennials are leading this shift, making up 38 per cent of all current or aspiring solo travellers. Among those who have travelled alone, 60 per cent took multiple solo trips in the past year, with 27 per cent embarking on three or more.
Freedom and flexibility topped the list of motivations, cited by 56 per cent of solo travellers in Malaysia. Meanwhile, 53 per cent viewed solo trips as a break for personal focus, and 49 per cent appreciated the independence of exploring new destinations at their own pace. Almost half (47 per cent) also used solo travel to pursue hobbies or personal interests, compared with 43 per cent across the wider APAC region.
“Solo travel has evolved from simply being a leisure activity to one that travellers growingly seek for reflection and self-discovery,” the white paper notes, aligning the trend with the rise of wellness and mindfulness in recent years.
Planning is central to the solo travel experience, with 95 per cent of Malaysian respondents stating that they plan their trips intentionally. Top priorities include budget considerations (56 per cent), accommodation (52 per cent), and safety (51 per cent). Travellers rely on online platforms for bookings and reviews, while turning to social media for inspiration on food and activities.
When it comes to destinations, APAC remains a strong focus. Thailand (25 per cent), Japan (23 per cent), and Indonesia (22 per cent) top the international wishlist, while 36 per cent of respondents expressed interest in domestic travel within Malaysia. In total, 71 per cent were open to both domestic and international solo travel, with convenience, affordability and cultural appeal driving local interest.
The most favoured types of solo travel include cultural and historical experiences (46 per cent), city breaks (43 per cent), beach escapes (42 per cent), and nature-based holidays (41 per cent). In terms of transport, 70 per cent of Malaysian solo travellers prefer economy class, with 28 per cent opting for low-cost carriers, underlining the importance of value when travelling alone.
“With an extensive network especially in the Asia-Pacific, Scoot is excited to be able to play a role in enabling access to some of the most sought-after and yet-to-be discovered destinations, empowering more travellers, whether solo or group, to explore the world with greater confidence and enthusiasm,” added Yap. – July 30, 2025
You must be logged in to post a comment Login