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Saudi Arabia Elevates Spiritual Travel And Pilgrimage Tourism With The Opening Of Hilton’s Tapestry Collection Hotel In Madinah’s Holy District

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Friday, July 11, 2025

Saudi Arabia has now announced a new major entry into the rising tourism scene with the new opening of a Hilton hotel in Madinah. With a prime location, just a stone’s throw away from the holy Al Masjid Al Nabawi, the hotel offers guests an enriching mix of local culture and modern luxury. Through the hotel’s thoughtful design, taking a cue from the local rich history, and strategic location next to major religious sites, it becomes a destination of choice for pilgrims as much as tourist visitors. The new opening shows the commitment of Saudi Arabia to ongoing investment in the expansion of the country’s tourism sector, in keeping with the country’s broader 2030 Vision plans.

Saudi Arabia’s tourist sector is set to receive a boost as a new globally renowned lifestyle hotel brand prepares for a global launch. A new boutique hotel under a globally renowned hospitality collection is set to land in the city of Madinah as the brand Tapestry Collection enters the nation. The new Diyar Ajwa hotel going operational soon holds the promise of a combination of modern facilities, cultural architectural style, and prime location a stone’s throw away from one of the world’s greatest spiritual attractions.

Residential Area Close to the Prophet’s Mosque
Located north of the central Haram area, the hotel has direct pedestrian entry and exterior views of Al Masjid Al Nabawi, and as such is an excellent destination for religious visitors as well as family visitors in search of comfort during the seasons of pilgrimage. The hotel’s 221 rooms and suites have been ideally designed for functionality as well as sophistication, and include first class facilities commensurate with business visitors, religious visitors, as well as holiday visitors.

This luxury accommodation seeks to offer guests a serene yet convenient place to stay through which to discover the heritage of Madinah while delivering first-class service and comfort infused with cultural meaning.

Prime Location and World-class Connectivity
It will have strong connectivity to international airports as well as domestic airports. Located just a short distance away from Prince Mohammad bin Abdulaziz International Airport, the hotel also offers easy access to the Haramain High-Speed Rail, facilitating easy connectivity to cities such as Makkah, Jeddah, and others.

This infrastructure facilitates a convenient travel experience, allowing easy movement for guests to transfer between religious centers as well as cities of western Saudi Arabia. Via efficient transportation links, the hotel becomes a relevant accommodation choice for local and international guests alike.

Aiding the Hospitality Boom of Saudi Arabia
This lifestyle real estate opening comes as part of a larger effort to grow the hospitality sector of Saudi Arabia, which itself continues to expand rapidly. The project enables the country to meet national targets to grow the contribution of tourism to the non-oil economy and make the Kingdom a hub for religious, cultural, and entertainment travel.

In addition to the dozens of hospitality projects already running through major cities, and several others already planned, the Kingdom is constructing a diversified hospitality network nationwide. The new project comes as a complement to the ongoing initiatives to build tourism capacity in the pilgrims’ zones, offering new choices to guests seeking new and enriching hotel experiences.

A Design Rooted in Local Culture
The new hotel stands out through a design approach that celebrates local values and culture. Drawing inspiration through the symbolism of the Ajwa date, which does not grow anywhere except the Madinah area, and which holds significant religious meanings, the hotel’s interior, atmosphere, and narrative elements offer guests a rich cultural experience.

With local motifs, indigenous textures, and local inspiration, the design narrative combines the spirituality with today’s sensibilities. With a restaurant offering all-day dining, a lively café, and a fully equipped health club, all specifically planned to reflect the sensibility of the city and enrich the guests’ stay.

Strengthening the Region’s Brand Portfolio

As a member of a brand that is about championing individuality and authenticity, the hotel becomes part of a family of hotels that are known for locally-driven design, community outreach, and personalized service. Storytelling through architecture, through food, and through hospitality is what the brand does, enabling a place to become individual and rooted in the place it serves.

Madinah opening forms part of a recent raft of brand openings in the nation, backing a broader strategy extending to the luxury, lifestyle, and premium economic segments. Through diversifying the nature of the accommodation offering in Saudi Arabia, the brand forms a key part of shaping the manner that visitors are introduced to cities spiritually as well as culturally.

Underpinning the 2030 and Beyond Vision

This introduction directly aligns with the aims of the Vision 2030 national strategy, which focuses on enhancing the international reputation of the nation, attracting millions of annual international visitors, and inspiring the private sector’s participation in the segments of tourism and hospitality.

Through such initiatives, the hotel sector is creating new jobs, enabling infrastructure growth, and offering luxury services for cities which are the centers of the history of Islam and pilgrimage. That goes as part of the strategy of the government to make Saudi a destination of preference for religious, as well as, recreational journeys.

Settng New Hospitality Standards for Madinah

The Diyar Ajwa opening as part of the Tapestry Collection brand redefines what guests can enjoy with a stay in Madinah. With a deep connection to the spiritual and cultural ethos of the city, a modern design, and a first-class service offering, the hotel becomes a flagship project to the hospitality sector of the city. The hotel is more than a place to stay, as it represents a shift towards further individualized, experiences-based travel to holy sites. The hotel will serve millions of annual visitors going to Madinah for religious renewal, cultural edification, and history exploration. Historic Day for Saudi Travel Industry As the Kingdom welcomes ever greater numbers of visitors from the broader Middle East and overseas, the new lifestyle hotel opening marks a significant step forward for how Madinah welcomes the world. Sophisticated design, seamless accessibility, and understanding cultural sensitivity, the hotel sets a new standard for boutique hotel hospitality. This new asset to the tourist infrastructure of the Kingdom cements the impetus behind the nation’s mission to provide_travel experiences that people won’t soon forget. As a result, it cements a future wherein the nation becomes a truly dynamic and open contributor to theinternational scene.



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Minister urges MLAs to submit proposals to develop tourist sites | Lucknow News

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Lucknow: Tourism and culture minister Jaiveer Singh on Wednesday urged MLAs to submit proposals for the development of ancient, religious, and natural tourism sites from their respective regions, so that Uttar Pradesh can continue to progress as a leading tourism hub. Chairing the meeting of the Tourism Advisory Committee for 2024–25, he said, “This would help enrich the tourism landscape of the state.” The legislators expressed appreciation for the visible tourism initiatives across the state and noted these as significant achievements of the department. They emphasised that the development of infrastructure and the enhancement of religious, historical, and cultural sites have significantly boosted religious and spiritual tourism. This growth, they said, has led to improved earnings for local businesses and increased employment opportunities for local residents.They also acknowledged that Maha Kumbh 2025, the consecration of Ram Lalla in Ayodhya, and the rising number of pilgrims at Kashi Vishwanath have elevated Uttar Pradesh’s stature on the global spiritual tourism map. The members recommended a focused approach to developing naturopathy-based wellness centres. Additionally, suggestions were made to enhance the vision of candidates selected under the CM Fellowship Programme, conduct research on unexplored religious sites, involve local communities, and promote storytelling through local narrators. The committee also discussed strategies to connect international visitors coming to India for nature and medical tourism with wellness centres in the state.





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This 996K-resident holy sanctuary hides 5,000-year religious secrets locals don’t want discovered

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The limestone walls of Jerusalem’s Old City conceal religious chambers that even most locals have never seen. Standing at 760 meters above sea level in the Judaean Mountains, this nearly one-million-resident metropolis harbors archaeological secrets that challenge everything you thought you knew about sacred ground. While Vatican crowds jostle for glimpses of religious heritage, Jerusalem’s hidden spiritual depths remain locked away from public view, protected by communities who’ve safeguarded these mysteries for millennia.

Three ancient subterranean chambers beneath the Western Wall plaza were discovered in 2020, carved into bedrock over 2,000 years ago. These underground sanctuaries contain courtyards, staircases, and ritual artifacts including clay vessels and oil lamps, yet remain sealed from tourists. The chambers’ true purpose—whether for daily activities, storage, or secret worship—continues to perplex archaeologists who study them in complete secrecy.

Unlike the commercialized religious sites that dominate travel itineraries, these hidden chambers represent Jerusalem’s most authentic spiritual heritage. The Israeli Antiquities Authority restricts access due to political sensitivities and ongoing archaeological study, creating an exclusivity that money cannot buy. What religious practices occurred in these forgotten spaces remains one of archaeology’s most guarded secrets.

The three-faith convergence locals desperately protect

Underground tunnels beneath the Temple Mount

Rabbi Yehuda Getz’s 1982 expedition into a hidden shaft near the Western Wall triggered violent clashes with Muslim worshippers, forcing authorities to permanently seal the tunnels. These mysterious passageways, rumored to connect to the Ark of the Covenant’s resting place, remain unexplored and off-limits to all visitors. The confrontation revealed how deeply communities guard access to their most sacred underground spaces, even from fellow believers.

The Ibrahimi Mosque’s divided sanctity

In nearby Hebron, just 35 kilometers south, the Tomb of the Patriarchs operates as a living example of Jerusalem’s three-faith heritage without the overwhelming tourist infrastructure. The mosque’s Jewish and Muslim sections honor Abraham through separate prayer areas, creating authentic religious experiences that Jerusalem’s commercialized sites cannot match. Local Orthodox Jewish communities provide guided access to the Machpelah Caves, offering insights into practices that remain hidden from mainstream tourism.

Hidden authenticity that defies mass tourism

Safed’s mystical study circles

The mountain city of Safed, one of Judaism’s Four Holy Cities, preserves spiritual traditions through hidden synagogues and Kabbalah study circles that operate far from tourist circuits. The Ari Ashkenazi Synagogue hosts mystical learning sessions in ancient study rooms, accessible only through local introductions. These intimate gatherings maintain living spiritual traditions that Jerusalem’s crowded Western Wall cannot replicate.

Community-led spiritual experiences

Jerusalem’s Old City conceals unpublicized yeshivas where Talmudic study sessions occur in medieval courtyards, accessible only through local networks. These authentic learning environments offer proximity to scholarly traditions that have continued uninterrupted for centuries. The contrast with Jerusalem’s tourist-heavy religious sites reveals how authentic spiritual experiences require insider access rather than purchased tickets.

Travel Note: During my exploration of Jerusalem’s hidden quarters, a local scholar revealed that the most profound spiritual experiences occur in spaces tourists never see—private study rooms, family courtyards, and underground chambers where communities maintain traditions away from commercial pressures.

The exclusive experience locals don’t want tourists to discover

Comparing authentic access across holy cities

While Jerusalem’s Western Wall attracts millions annually, Hebron’s Machpelah Caves maintain their spiritual intensity through limited tourist infrastructure and active religious practice. Safed’s mystical study rooms offer very high authenticity with minimal crowds, requiring introductions to access living Kabbalah traditions. Jerusalem’s underground chambers represent the ultimate exclusivity—completely inaccessible to all visitors.

Climate advantages for spiritual exploration

Jerusalem’s 760-meter elevation creates cooler summer temperatures than coastal cities, with July averaging 20-30°C rather than the scorching heat affecting lower elevations. This climate advantage enhances exploration of both surface sites and temperature-neutral underground chambers. The moderate mountain climate extends comfortable visiting seasons while reducing the oppressive heat that drives tourists to air-conditioned attractions.

Insider access and local secrets

Navigating restricted spiritual sites

The Temple Mount’s limited tourist access preserves its sacred atmosphere while creating genuine exclusivity that commercial sites cannot replicate. Muslim worshippers maintain control over Judaism’s most sacred space, creating complex dynamics that define authentic religious experiences throughout Jerusalem’s multi-faith landscape. These restrictions protect spiritual authenticity while limiting access to those who understand local customs and sensitivities.

Future archaeological revelations

The Western Wall’s sealed chambers may eventually open to limited public access, potentially redefining exclusive religious tourism in Jerusalem. Archaeological discoveries continue uncovering new underground spaces, suggesting that Jerusalem’s hidden spiritual heritage extends far beyond currently known sites. Monitoring these developments offers opportunities to experience archaeological revelations before they become commercialized tourist attractions.

Jerusalem’s 996,700 residents guard spiritual secrets that reveal the city’s layered religious complexity far beyond its famous surface attractions. The underground chambers, restricted tunnels, and community-led traditions represent authentic spiritual heritage that mass tourism cannot penetrate. These hidden sanctuaries preserve 5,000 years of continuous religious practice through communities determined to maintain their sacred spaces’ integrity against commercial pressures.

For travelers seeking genuine spiritual encounters, Jerusalem’s exclusive religious sites demand respect for local customs and patience with restricted access. The city’s elevated position and moderate climate create ideal conditions for exploring both revealed and hidden sacred spaces, while nearby Hebron and Safed offer alternative authentic experiences without Jerusalem’s overwhelming tourist infrastructure. The true spiritual treasures remain hidden, protected by communities who understand that sacred spaces lose their power when they become mere tourist attractions.



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Egypt: Valleys In St. Catherine Reopen After Being Closed To Tourists For Over 10 Years

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After being closed for over a decade, the valleys of Saint Catherine have now officially reopened for tourism. This marks a big milestone in South Sinai’s eco-spiritual revival. The announcement comes after it was made by Major General Khaled Fouda, who is the Governor of South Sinai. This announcement was made during an inspection tour of the area, and the reopening comes after extensive development work has been taking place across the region.

Valleys Of Saint Catherine Reopen For Tourists In Egypt

The valleys of Saint Catherine have finally reopened to tourism after being closed for more than 10 years. As mentioned in a report by Cairo Scene, the opening comes after extensive development work had been carried out across the region. From new eco lodges to improved hiking trails and even upgraded safety measures, many such works have been carried out across the region to welcome the return of visitors. It is with the aim of promoting eco-tourism and religious tourism in the area that this decision has been taken. It’s truly a great opportunity for religious tourism as it is home to Saint Catherine’s Monastery, which is one of the oldest and most revered Christian sites in the world.

Valleys Open For Hiking

 

Image Courtesy: Canva Pro/guycarpenterphoto

As mentioned by Egypt Independent, the valleys that have opened include the following:

  • Sheikh Awad
  • Talah
  • Zaghra
  • Al-Tala’a
  • Gebal
  • Al-Arbae’een
  • Al-Seba’iyah

As it happens, some other natural trails, which extend through majestic Sinai mountain, have also been included. For those who are not aware, these are considered to be one of the most beautiful Safari areas in the world.

Also Read: Here’s All About The New Visa Application System Introduced By China For UAE Travellers

More About Saint Catherine’s Valleys

In fact, tourist groups have already started to enter the valley. For those who were not aware, this valley has the coldest nights compared to any city in the country. With the highest mountain regions in Egypt surrounding the nearby town, there are several small valleys. It also receives infrequent snowfall during December, January, and February. And there is also a Saint Catherine’s Town, which lies at the foot of the Sinai high mountain region.

So, would you also want to visit this beautiful valley now that it’s open for tourists?

Cover Image Courtesy: Canva Pro/Deejpilot

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First Published: July 15, 2025 4:23 PM



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