The search for your next great vacation never stops. While we all love traveling to destination wine regions such as Napa Valley, Sonoma, Champagne and Tuscany, plenty of up-and-coming wine regions are worthy of their own entire trip. Wine Spectator asked top sommeliers and wine pros about the less-trodden wine regions that they would visit again in a heartbeat. Their suggestions ranged from the picturesque villages of Alsace to the Mediterranean island of Sardinia to Mexico’s retro-yet-innovative Valle de Guadalupe. Check out their picks and get ready to book your tickets!

10 Wine Country Travel Destinations to Visit in 2025

• Alsace, France
• Canary Islands, Spain
• Douro, Portugal
• Finger Lakes, New York
• Jura, France
• Puglia, Italy
• Rhône-Alpes, France
• Roussillon, France
• Sardinia, Italy
• Valle de Guadalupe, Mexico

Alsace, France

“I would absolutely recommend Alsace, France, for a wine-focused trip with gorgeous views, a rich culinary tradition and an abundance of wine! Biking along the Alsace Wine Route through the Vosges Mountains is an ideal way to get a sense of terroir and to see so many beautiful vines. The charming, fairytale-like towns like Ammerschwihr have a plethora of winemakers, so you can hop from cellar to cellar trying the diverse range of styles that come from this region.”—Sammi Schachter, beverage director of 2025 Best of Award of Excellence winner Nudibranch, New York City

“Alsace, France, located on the northeastern border between France and Germany, is one of the most historically and culturally rich wine regions of the world. It’s impossible not to be romantic about Alsace. The diversity of genetic material, grape varieties, geological options and variations in terms of soil type is the penultimate jackpot for wine travel. Due to tumultuous political and cultural events of the 19th and 20th centuries, the wine culture is one of great interest and intrigue. One could visit Alsace many times and leave so much unexplored. Really high-caliber winemaking with earnest approaches to farming. The idyllic village and town centers, a perfect backdrop for a fun-packed adventure. La Confrérie Saint-Étienne, a 60,000-bottle library dating back to 1834 in a 12th-century castle, is as good as it gets in terms of visits.”—Nader Asgari-Tari, director of wine for BCB3 Hospitality, including 2025 Best of Award of Excellence winner Zurito, Boston

“Alsace, France! This proud French wine region offers a unique ‘double culture,’ blending French heritage with German influence. The city of Strasbourg is both beautiful and lively, while the surrounding countryside is dotted with small, charming villages nestled among the hills of Grand Cru vineyards. Visitors will find Michelin-starred dining, warm hospitality and a deep sense of tradition. Many winemakers here represent the 15th, 16th or even 17th generation of their family. Alsace also produces some of the most age-worthy white wines in the world, and local wine lists feature rare bottles you won’t find anywhere else.”—Sarah Foote, director of wine and service for Harvest, Morristown, Ariz.

Canary Islands, Spain

“The Canary Islands are an underrated wine region where volcanic soils, native grapes like Listán Negro and stunning Atlantic views create a truly distinctive wine experience. The ash- and mineral-rich terrain gives the wines a salty, smoky character that’s hard to find elsewhere. Add vibrant local cuisine and a relaxed island atmosphere, and it becomes a must-visit for wine lovers.” —Heather Rivas, wine director of Award of Excellence winner Boulon Brasserie, Tampa, Fla.

Douro Valley, Portugal

“I would say Douro, Portugal, where I most recently visited. First of all, it is a beautiful place to visit, with such welcoming people. I think Portuguese wines in general are very underrated right now. There are so many good wines from the Douro Valley: It varies from a complex, bright, crispy, citrus-driven white Rabigato to a dark-fruited, structured red Touriga Nacional. Of course, my favorite fortified wine, Port, is also found here. I also think you can find the ultimate value from Portuguese wines [in terms of] price and quality.” —Steve Kim, head sommelier at Kuma Hospitality Group, including Best of Award of Excellence winner l’abeille, New York City

Finger Lakes, New York

“For lovers of wine and the places they come from, the Finger Lakes region of New York State is a must-visit. Beyond the idyllic scenery of the area, the region is warm-hearted: there’s a clear sense of community amongst the growers and winemakers. And I’m happy to report that they are more than generous to visitors. It is very simple to spend a day tasting world-class quality dry and off-dry Riesling, Pinot Noir, Cabernet Franc, Chardonnay and other colder-climate varieties. I’m very drawn to how the community is focused on the future of viticulture. The Finger Lakes is a center for research on climate change, hybrid varieties and clonal selection, and getting to experience it all first-hand is both educational and highly enjoyable.”—Matt Turner, wine director of Lei, New York City

“As far as up-and-coming wine regions go, the Finger Lakes of upstate New York are at the top of my list. The wines are spectacular, affordable and fun! World-class Riesling is their calling card for sure, but other whites such as Chardonnay, Gewürztraminer and Pinot Gris, as well as a handful of reds—especially Cabernet Franc and Blaufränkisch—are well worth seeking out. Outside of the wine scene, the landscape is gorgeous, and nature-lovers have endless choices for exploration. Ithaca, home to Cornell University, is the ultimate quirky college town, with endless options for shopping and dining. Speaking of dining, my top recommendations are the incomparable FLX Table in Geneva on the north side of Seneca Lake, run by Master Sommelier Chris Bates, the legendary Moosewood in Ithaca and Hazelnut Kitchen in Trumansburg.”—Evan White, wine director for Best of Award of Excellence winner Bludorn, and Award of Excellence winners Navy Blue and Bar Bludorn, Houston

Jura, France

“One of the most underrated wine regions for travel is the Jura, tucked away in eastern France between Burgundy and the Swiss border. This hidden gem offers a mix of rustic character, alpine beauty and distinctive wines. Visiting the iconic wineries of Château-Chalon, where the story of vin jaune began, is a must. What makes the Jura so special is its authenticity with small, family-run domaines, centuries of tradition, beautiful scenery and, of course, incredible Comté cheese. It was also home to Louis Pasteur, and more people should visit to experience a place that feels untouched, with world-class wines, rich history and an unspoiled cultural experience.”—Chris Belk, wine director of Grand Award winner Bern’s Steak House, Tampa, Fla.

Puglia, Italy

“The first thing that came to mind for me was Puglia, Italy. Our founders, Tom Angelo and his daughter Kassidy Angelo, love the region and speak so fondly of it. I haven’t spent time there myself, but their love for it has made it top of the list for me. Puglia has beautiful sun-drenched beaches, rich gastronomy—including what many consider the best olive oil in Italy—diverse cultural history, ancient Roman ruins and a winemaking tradition dating back to Greek settlements in the area, pre-Roman times. It’s everything you’d want in a travel destination for food and wine lovers. Wine production [in Puglia] in the last 20-plus years has experienced a renaissance, with assistance from the EU. Some producers are moving away from bulk wine production and shifting toward quality and estate-level winemaking while still maintaining great value. While red wine dominates, led by Primitivo and Negroamaro, there is also high-quality rosato from Bombino Nero and refreshing whites from Verdeca emerging from the region. It’s well worth a visit.” —Daniel Bishop, wine and beverage director of Best of Award of Excellence winners Daniel’s, A Florida Steakhouse, Fort Lauderdale, Fla., and Daniel’s Miami, Coral Gables, Fla.

Rhône-Alpes, France

“The most underrated wine region for travel is the Rhône-Alpes. It’s not only home to exceptional wines, from the Rhône Valley to Savoie, but also offers a very rich food culture, stunning Alpine landscapes and year-round outdoor activities like skiing, hiking, lakes. In three hours, you can be at the beach too! The region blends rustic charm with amazing culinary experiences, making it a must-visit for wine lovers and people who love nature and landscapes. As a native, I can safely say it’s one of France’s best-kept secrets.” —Adrien Falcon, general manager of Arvine, New York City

Roussillon, France

“For me, it starts and ends with a trip to Roussillon, the southernmost region in France and [part of] Northern Catalonia. Beyond the sun that’s ever shining, the region is home to a deeply underrated food and wine scene in Perpignan, scenic coastlines in Banyuls and Collioure, the winding roads of the Pyrenees Mountains, and, importantly, is easily accessed by train from both Paris and Barcelona. As it feels generally less commercial here, it might be a little more challenging to make winery/vineyard visits unless you have some French to get around with, but that’s offset by many of the local restaurants and bars sourcing largely from winemakers of the region. People are extremely welcoming in the South, and I honestly think you can get a sense for that in the wines they make: sun-kissed, generous of fruit, always with a sense of salt and brine from the sea, and quite often at a very fair price.

My favorite stops, if I’m allowed: Manat, Baston and Mamenakane for dinner, Lady Jaja for the party following, and El Xadic Del Mar in Banyuls-sur-Mer for lunch the morning after, with a swing through La Boutique de la Guinelle for some souvenirs.” —Andy Schwartz, partner and wine director of Baby Bistro, Los Angeles

Sardinia, Italy

“Sardinia stands at the top of my list for dream wine destinations. The modestly sized Mediterranean isle is home to not just pristine white sand beaches, but also some of my favorite representations of island wine: Vermentino di Gallura, Vernaccia di Oristano, Cannonau di Sardegna and Carignano del Sulcis. Consistently mineral-driven, aromatically enticing and just a downright joy to drink, Sardinian wines can be perfectly balanced between fruit and funk. Not only are they delicious and scream for food, but these wines can easily compete with their more popular Sicilian cousins to the south. Take note, before the algorithms catch on any more!” —Calvin Barnett, wine director of 2025 Award of Excellence winner PERILLA Korean American Steakhouse, Chicago

Valle de Guadalupe, Mexico

“The most underrated wine region to visit is the Valle de Guadalupe in Baja California. While there has been wine made there for a long time, it’s really an up-and-coming region. It feels to me a lot like what I assume Napa felt like in the 1960s and ’70s. Creativity and experimentation are through the roof. A hidden gem in the area is a little family-run winery with a hidden patio: Bodegas F. Rubio.” —Jeremy Hansen, sommelier at Grand Award winner the Grill, New York City

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Yo! My name’s Izzy and I am an avid hiker from New England. I got the idea of going on a thru hike when my friend regaled me her mythical tales of the PCT in 2023. It was the first time I had ever even heard of a thru hike. That was 2 years ago when she was leading a trip in the Grand Canyon I was on, the first backpacking or hiking trip I had ever been on.

I then dove head first into learning about all kinds of thru hikes. Then, last year, my friend returned from doing the AT in one summer in 2024. I listened to his stories with the same wide eyes I had listening to the PCT stories. I made a promise to myself that the following year I would complete a thru hike, regardless of the length or location. So now I’m here, fulfilling that promise to myself.

The Hikes

In the time between last summer’s end and now, I studied the list of hikes I had created in my research of the endless trail lists on the internet. One stood out to me: The Skye Trail. The Skye Trail follows the length of the Isle of Skye in Scotland. Adding up to about 80 miles while traversing some 10k+ ft of gain, I thought it would be a great choice for a first thru hike. I was even confident in my ability to weather the endless rain that seems to envelope Scotland (I studied in Ireland the spring before and did plenty of hiking in pouring rain there). Yet, I wasn’t confident enough to go solo, so I asked my friends to join me in this journey. Both of them replied enthusiastically that they would love to join. I was elated and began planning immediately.

In the meantime, in the desire for even more thru hiking, I began to plan for another hike. At the time, I was thinking of doing the New England trail. It was close to home and felt safe to tackle solo. All the while, I would complete it a few weeks before going to Scotland gaining invaluable thru hiking experience. Unfortunately, due to work circumstances and other plans, I had to scrap that idea.

I began to mull over the opportunities I had this upcoming summer. That’s when my family received an invitation to my cousins wedding in France. Ecstatic about the wedding, I thought I could possibly fit a thru hike in after the ceremony. I learned that the festivities would wrap up with one week remaining until I had to be in Scotland. Afraid due to my own inexperience, I decided I would be doing a thru hike in France.

My Choice

I immediately booked it to google to find a trail. They were all too complicated to reach transportation wise or too long for me to complete comfortably within 6 days. Then the perfect trail fell right into my lap: the GR21. Following the beautiful, alabaster cliffs of Normandy, it would emulate the coastal conditions very well of a hike in Scotland (minus all the rain). The trail will require me to hike around 17-20 miles a day. The elevation per day is only around 1.5k+ feet of gain though. From training in the Whites, 20 miles a day with that much gain felt completely manageable over 6 days.

Though I will still be pushing myself physically, my biggest hurdle will be to get myself through this mentally. I know it is not long, and I cross several towns I can resupply at and ask people questions, but navigating a foreign countries hiking and camping laws and of course trying to communicate in a language I do not know even with the technology we have available today can be very difficult. So I am definitely feeling pre-trail jitters, but I am excited to make this commitment to myself to complete this trail solo. 

My Hope

I hope I stick with this itinerary and grow to be a more experienced thru hiker after it. I can’t wait to continue to share the story of my journeys with you. Hiking and backpacking has encouraged me to become a better person and I hope these trails continue that trend. I hope the retelling of this journey can get you outdoors, wherever you are, too.

See you again on trail,

Izzy.

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The sun-drenched beaches of Rio, the thunderous roar of Iguaçu Falls, and the cobblestone charm of Gramado aren’t just postcard backdrops anymore. In 2025, Brazil’s tourism sector is surging back, driven by travelers craving immersive cultural exchanges and untouched natural wonders. Data from Embratur (Brazilian Tourist Board, May 2025) reveals a 34% year-on-year increase in international arrivals, with destinations prioritizing sustainability and local authenticity leading the resurgence.

Brazil’s Tourism Resurgence in 2025

Brazil’s 2025 tourism boom reflects a global shift: travelers now seek meaningful connections over superficial sightseeing. A recent Latin American Travel Association report (April 2025) notes 78% of tourists prioritize “cultural immersion” and “eco-conscious itineraries.” Rio de Janeiro exemplifies this, blending iconic landmarks like Cristo Redentor with new accessibility tech. Augmented reality tours in 15 languages now enrich visits, while safety upgrades have boosted family travel by 40%. Similarly, Foz do Iguaçu’s eco-revamp—including solar-powered boat tours and jaguar conservation trails—has made it South America’s fastest-growing adventure hub.

Top Brazil Travel Destinations for 2025

Rio de Janeiro remains unmissable. Beyond Copacabana, favela-led culinary tours and samba workshops offer raw cultural insights. Foz do Iguaçu leverages its “Three Borders” location for tri-national festivals, while rainforest lodges partner with Indigenous Guaraní communities.

Northeastern gems like Maragogi (Alagoas) and Jericoacoara (Ceará) dominate coastal searches. Travel analytics platform Kayak reports a 200% surge in bookings for Praia do Forte, where sea-turtle sanctuaries and capoeira classes redefine beach holidays.

Inland, Bonito (Mato Grosso do Sul) sets ecotourism gold standards. Government-mandated visitor caps protect its crystalline rivers, and certified guides lead cave-diving expeditions. Meanwhile, Gramado’s European flair peaks during its “Natal Luz” festival, now enhanced with AI-driven light installations and zero-waste initiatives.

Why Authenticity and Sustainability Drive Demand

Young travelers are reshaping Brazil’s tourism DNA:

• Eco-accountability: Bonito’s carbon-neutral certification (per Brazil’s Environment Ministry) has increased repeat visits by 60%.
• Tech-enabled access: Apps like “Brazil Offline” curate hyperlocal experiences, from Amazonian foraging trails to Salvador’s Afro-Brazilian cooking classes.
• Community-led tourism: In Paraty, UNESCO-listed historic tours now feature quilombola (descendants of enslaved Africans) storytellers.

Domestic demand is equally vital. Embratur’s “Viaje pelo Brasil” campaign has spurred a 55% rise in local bookings since 2023, with Northeastern states seeing record occupancy.

Brazil’s travel renaissance proves that destinations thriving in 2025 aren’t just scenic—they’re soulful. From the misty cascades of Iguaçu to Gramado’s alpine charm, Brazil travel destinations now marry spectacle with substance. As sustainability and storytelling become non-negotiables, the nation’s $50B tourism rebound (World Travel & Tourism Council, 2025) sets a global benchmark. Ready to explore beyond the obvious? Book your Brazilian journey through certified eco-operators today—adventure with purpose awaits.

Must Know

What are Brazil’s safest travel destinations in 2025?
Rio de Janeiro, Florianópolis, and Bonito lead safety rankings due to enhanced tourist policing and app-based emergency systems. Embratur’s real-time safety dashboard provides localized alerts.

Which Brazil travel destinations are best for families?
Gramado’s theme parks and Rio’s interactive museum tours top family lists. Praia do Forte offers kid-friendly wildlife programs, including supervised turtle releases.

How expensive is Brazil for tourists in 2025?
The strong dollar makes mid-range travel affordable. Expect $50–$80/day for meals and transport. Bonito requires bundled activity permits ($120/week), but these include guides and conservation fees.

What’s the best time to visit Brazil?
May–September (dry season) suits most regions. Avoid June crowds in Gramado during winter festivals. The Northeast shines year-round.

Are visas required for Brazil in 2025?
Yes, but e-visas for Americans/Australians process in 72 hours. EU citizens enjoy visa-free entry until 2026.

Which destination offers Brazil’s best ecotourism?
Bonito leads with government-enforced sustainability protocols. All operators must adhere to waste-reduction and wildlife protection standards verified by ICMBio (Brazil’s environmental agency).