Ride & Mobility
Ride or thrive? Grab and GoTo, face to face
The rise of superapps in Southeast Asia has dramatically reshaped the mobility landscape, offering integrated services that range from ride-hailing and food delivery to digital payments. Among these, Grab and GoTo stand out as dominant players. However, their divergent approaches, geographic scopes, and financial trajectories present distinct considerations for corporate fleet and mobility managers. So, which one to choose for your employees?
Grab’s regional dominance with a path to profitability
Grab, founded in 2012, has grown into Southeast Asia’s largest ride-hailing platform, operating across eight countries, including Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Cambodia, and Myanmar. This geographic diversity positions it as the go-to solution for multinational corporations seeking a unified mobility partner in the region.
Financially, Grab has made significant strides toward profitability. In 2024, the company reported its first annual profit on an adjusted EBITDA basis, with a forecast for sustained profitability in 2025. This achievement is notable, given the high-cost environment and competitive pressures. The company’s adjusted EBITDA for 2024 is projected between $308 million and $313 million, a significant improvement from previous years.
Grab’s service scope is another distinguishing factor. Its superapp integrates popular consumer services into its corporate offering: ride-hailing with a focus on electric vehicles, food and grocery delivery, digital payments, and subscription-based premium services. Recent innovations, such as limousine rides and advanced booking options, cater to high-value customers, including corporate users. Additionally, Grab’s loyalty programs and tailored offerings, such as business-focused ride-sharing schemes, further enhance its appeal to organizations.
Despite these strengths, Grab faces challenges. Its share price has fallen approximately 70% since its Nasdaq debut, reflecting broader investor skepticism toward Southeast Asian tech stocks. Regulatory hurdles across diverse markets also demand significant compliance efforts.
GoTo: Indonesia’s local champion with narrowed focus
GoTo emerged in 2021 from the merger of Gojek and e-commerce platform Tokopedia, creating a superapp that dominates Indonesia’s mobility and e-commerce markets. Unlike Grab, GoTo is primarily focused on Indonesia, with a minor presence in Singapore. This geographic concentration allows it to cater deeply to local market dynamics but limits its scalability for multinational clients. Financially, GoTo remains under pressure. While it achieved positive adjusted EBITDA for the first time in late 2023, its overall losses remain substantial. In the first half of 2024, GoTo recorded a $174 million net loss, a significant reduction from the previous year but still a concern for long-term stability. Analysts predict profitability might not be achieved until 2026.
GoTo’s service scope is less diversified compared to Grab. It focuses primarily on ride-hailing, food delivery, and e-commerce, with limited emphasis on premium or innovative services tailored for corporate users. Furthermore, recent strategic decisions—such as exiting Vietnam and divesting its majority stake in Tokopedia—reflect a shift toward consolidation rather than expansion. The company’s heavy reliance on Indonesia, while a strength in terms of market dominance, also exposes it to vulnerabilities. Macroeconomic conditions, regulatory changes, and intense competition from local players like Be Group and international giants like Grab pose significant risks.
Comparative analysis
Grab’s operations span eight countries, providing a regional network that is critical for multinational organizations requiring consistent mobility solutions across Southeast Asia. In contrast, GoTo is almost entirely focused on Indonesia, with its Singapore operations playing a minor role. For businesses with operations beyond Indonesia, Grab’s regional footprint offers a significant advantage.
Grab’s superapp ecosystem encompasses ride-hailing, food delivery, digital payments, and premium services, providing a holistic solution for diverse mobility needs. The company’s emphasis on innovation—such as subscription plans and advanced booking options—positions it as a leader in meeting the demands of corporate users.
GoTo’s offerings are more limited, focusing on ride-hailing and e-commerce. Its divestment from Tokopedia highlights a strategic narrowing of focus, which, while potentially beneficial for financial consolidation, reduces its value proposition for businesses seeking comprehensive solutions.
Challenges and risks for superapps in Southeast Asia
Both Grab and GoTo operate in a volatile environment marked by regulatory complexities, intense competition, and shifting consumer preferences. The broader funding downturn in the tech sector has further amplified these challenges, with both companies experiencing significant share price declines since their respective public listings.
For Grab, the challenge lies in maintaining profitability while managing regulatory and operational complexities across multiple countries. Its broad geographic scope, while a strength, necessitates substantial investment in compliance and market adaptation. GoTo’s risks are more localized but no less severe. Its reliance on Indonesia makes it highly vulnerable to economic fluctuations and competitive pressures. Moreover, its ongoing financial restructuring raises concerns about long-term viability for corporate partnerships.
Strategic recommendations for corporate fleet and mobility managers
Mobility solutions are not traditionally top of mind for international fleet leaders in their core markets, let alone in more complex regions such as Southeast Asia. Often, they lack the local insights needed to navigate realities like severe congestion and limited public transport infrastructure. Despite these challenges, integrating mobility solutions is becoming essential for APAC policies, as they offer the potential to comprehensively address urban transportation needs.
In this context, Grab stands out as the premier choice for organizations operating across multiple Southeast Asian countries. Its extensive geographic reach, diverse service offerings, and focus on profitability make it a reliable partner for regional mobility strategies. For Indonesia-specific operations, GoTo provides a compelling alternative, leveraging market integration and local expertise. However, businesses should remain cautious, as GoTo’s financial stability requires monitoring, and contingency plans should be in place to mitigate potential service disruptions.
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Picture Credit: Shutterstock 2435202971
Ride & Mobility
Uber and Baidu partner to launch autonomous ride-hailing in global markets
Uber Technologies Inc. and Baidu Inc. have announced a multi-year strategic partnership to deploy autonomous vehicles (AVs) across selected global markets outside the United States and mainland China.
The agreement will see Baidu’s Apollo Go driverless vehicles integrated into the Uber platform, with initial operations expected to begin in Asia and the Middle East later this year.
The partnership aims to enhance ride-hailing services by expanding the availability of autonomous mobility solutions through Uber’s platform.
The collaboration is designed to increase the supply of affordable and reliable rides by supplementing existing transport networks with advanced driverless technology.
Under the terms of the agreement, users requesting eligible Uber trips may be offered the option to travel in a fully autonomous Apollo Go vehicle.
READ MORE: UK DfT fast-tracks self-driving pilots
This marks a significant step in the commercial deployment of AVs beyond pilot programmes and limited urban trials.
Apollo Go currently operates more than 1,000 fully autonomous vehicles and has established a presence in 15 cities worldwide, including Dubai and Abu Dhabi.
As of May 2025, Baidu reports that Apollo Go has provided over 11 million autonomous rides to the public, making it the most widely used driverless ride-hailing service globally by volume.
Co-founder, chairman, and CEO of Baidu, Robin Li, said: “We are committed to bringing the benefit of autonomous driving technology to more people in more markets, and this partnership with Uber represents a major milestone in deploying our technology on a global scale.
“We look forward to working with Uber to deliver safe and efficient autonomous mobility solutions to riders around the world.”
Achievements and innovations in connected autonomous vehicles will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!
Ride & Mobility
Kakao Mobility pursues Waymo, Baidu partnerships for driverless taxis
A Kakao Mobility self-driving car is being tested in the Pangyo area of Seongnam, Gyeonggi. [KAKAO MOBILITY]
Kakao Mobility, Korea’s top ride-hailing platform operator, is reportedly in talks with global autonomous vehicle leaders to launch a self-driving taxi service in Korea.
Kakao Mobility is pursuing partnerships with the U.S.-based Waymo and China’s Baidu to bring autonomous taxis, also known as robotaxis, to the domestic market through its Kakao T platform, which currently holds over 90 percent of Korea’s taxi-hailing market, according to industry sources and the Ministry of Land, Infrastructure and Transport on Friday.
If these collaborations are finalized and relevant regulatory frameworks are established, Korean users may be able to summon Waymo or Baidu robotaxis via Kakao Mobility’s platform.
The two companies are recognized as leaders in autonomous driving technology. In a March report by global market research firm Guidehouse, Waymo ranked first and Baidu second in autonomous vehicle technology.
“Both companies already operate fully autonomous taxi services — without safety drivers — in urban centers in the United States and China,” an industry official said. “They are widely considered front-runners in autonomous driving with a significant technological lead over competitors.”
Should these robotaxis be introduced to Korea, they would undergo adjustments to meet the country’s road conditions and traffic systems before being deployed for public service.
A Waymo robotaxi seen on a road in San Francisco, California on Oct. 11, 2024 [YONHAP]
Kakao Mobility hopes the vehicles will help accelerate the accumulation of real-world driving data and spur domestic development in the autonomous vehicle sector.
“Rapid progress in autonomous technology requires continuous learning through on-road data,” one automotive expert explained. “Waymo and Baidu have proven the safety of their vehicles in real traffic environments and continue to collect valuable driving data.”
However, even if agreements are reached, significant legal and logistical hurdles remain. Under current Korean law, fully driverless vehicles are not permitted on public roads. Operational areas for autonomous vehicles are also limited.
Expanding to the level of widespread robotaxi deployment seen in parts of the United States and China will take time and require cooperation with Korea’s taxi industry.
“We are in discussions with several leading domestic and international companies regarding service collaborations,” said Kakao Mobility. “However, as talks are ongoing, no specific details or finalized agreements can be disclosed at this time.”
Baidu’s robotaxi RT6, currently in operation in Wuhan, China and other areas, is seen in this photo provided by the company. [BAIDU]
Translated from the JoongAng Ilbo using generative AI and edited by Korea JoongAng Daily staff.
BY YUN JUNG-MIN [[email protected]]
Ride & Mobility
Bolt launches Family Profile in Nigeria to simplify shared rides – Innovation Village
Ride-hailing company Bolt has unveiled a new Family Profile feature in Nigeria, aimed at transforming how families and small support networks coordinate transportation. This new addition enables a single user to manage and pay for rides on behalf of up to nine other people—all within one Bolt account. The move marks a significant shift toward inclusive mobility solutions in a market characterized by communal living and informal ride coordination.
While Bolt is not the first to launch such a feature—Uber pioneered the concept in the ride-hailing space—the platform is strategically adapting the idea to meet Nigeria’s unique mobility dynamics, where multi-generational households are common and transportation responsibilities are often shared among family members.
With the new Family Profile, users can add multiple individuals to a shared account, set monthly ride budgets, and receive real-time notifications about trips. This eliminates the need for constant coordination over phone calls or text messages, which, according to Bolt’s internal data, previously characterized around 2–6% of all rides in Nigeria. These trips often required the payer to relay driver details, track trip progress manually, and resolve post-ride payment concerns—an inefficient and often frustrating process.
Now, riders under the Family Profile can independently request trips through their own Bolt app, while the primary account holder retains complete financial oversight and visibility into ride histories and expenditures. The launch of this feature is part of Bolt’s broader strategy to localize its services and address real-world challenges faced by Nigerian users. For families with elderly members or relatives who may not be tech-savvy, the Family Profile offers a convenient way to ensure safe and reliable transportation without requiring them to navigate the app independently.
“At Bolt, we want to make ride-hailing work for the way people actually move,” said Osi Oguah, Country Manager for Bolt Nigeria. “Family Profile is a simple but powerful way to support others—whether it’s aging parents, adult children, or household staff—without the stress of managing every trip manually. It’s about offering control, visibility, and convenience in one seamless experience.”
The Family Profile maintains Bolt’s strict safety protocols. All added members must be at least 18 years old and possess verified Bolt accounts. The company has clarified that rides cannot be booked for unaccompanied minors, citing legal and safety reasons. However, the feature remains ideal for scheduling transportation for older adults or coordinating rides for family members with limited digital literacy.
This update builds on Bolt’s existing in-app safety features such as trip verification codes, live location sharing, real-time ride monitoring, and emergency assistance options—tools designed to reassure users in an increasingly safety-conscious market.
Bolt’s launch of the Family Profile also comes shortly after reporting a 42% drop in offline (untracked) rides over the past three months, a sign that users are increasingly turning to digital tools for secure and transparent transportation. By integrating family-focused features, Bolt reinforces its ambition to lead the ride-hailing industry in both safety and user empowerment.
The rollout of Family Profile is not just a feature upgrade; it’s a strategic evolution of Bolt’s services, grounded in the everyday realities of Nigerian households. As mobility continues to digitize across the country, innovations like this are likely to play a crucial role in shaping how families move together—safely, efficiently, and with greater peace of mind.
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