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Research reveals OTAs undercut direct hotel…

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In 75% of hotel rate searches, at least one OTA displays a lower price than the hotel’s own website, finds the H1 World Parity Monitor 2025 by 123Compare.me.

Chronicling the first six months of 2025, the H1 World Parity Monitor looked at parity on a per-search basis.

It discovered OTAs undercut the hotel’s own website in 33% of comparisons.

The hotel direct channel beat third parties in 45% of cases, while parity was maintained in just 22% of occasions. 

But when all available offers for the same room are taken into account — an average of more than 20 per search — the picture shifts in three out of four searches, at least one OTA shows a lower rate than the official site.

Mapping rate integrity across leading global destinations and shedding light on the behaviors putting the direct channel under pressure — the biannual World Parity Monitor interestingly concluded that the share of searches where OTAs publish lower rates has remained stable compared to 2024. 

In both January and April, undercutting occurred in 35% of cases. By June, this figure dropped to 28%, the lowest value so far this year.

Mobiles amplify the rate parity issue — OTAs undercut the official site in 38% of searches, versus 31% on desktop. 

Faster decision-making, exclusive discounts, and optimized user experiences make mobile a more vulnerable space for hotels.

Roberto Gobo, director of digital strategy and technology at Valamar, these disparities often stem from operational blind spots.

He said: “Disparity mostly happens when the hotel doesn’t control the payment flow. When the OTA handles the transaction, the hotel loses visibility on the final rate.” 

Gobo notes that many OTAs – particularly resellers – exploit loosely managed distribution networks to apply unauthorized discounts.

Beyond these operational challenges, the broader concern lies in how these disparities affect the hotel’s ability to compete, often without them realising it. 

Jordi Serra, CEO of 123Compare.me, said: “This report gives hoteliers a clearer understanding of how — and when — their rate integrity is being compromised. 

“It’s not just about knowing that disparities exist, but about identifying the patterns: which channels, what booking windows, and which guest segments are most affected. 

“With this insight, hotels can take back control, defend their direct channel, and make smarter distribution choices.”

Despite the overall pressure, the direct channel proves stronger in certain segments – especially bookings made well in advance, longer stays, and family trips. 

It also gains competitiveness as the booking window widens, reaching peak performance between six and nine months in advance.



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Malayalam actor Kalabhavan Nawas found dead at Kochi hotel

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Malayalam actor and noted mimicry artiste Kalabhavan Nawas died on August 1. He was found lying unconscious inside his hotel room at Chottanikara, Ernakulam, in Kochi. He was taken to the hospital immediately, where the doctors declared him dead.

He was 51 years old. The cause of death is unknown, while the primary analysis is that he died due to cardiac arrest. A post-mortem will be conducted today to confirm the cause of the death.

He had reached his hotel room in the evening after finishing the shoot of a movie titled ‘Prakambanam’. He had gone back to the hotel to check out of the room. The hotel staff found him unconscious when they checked his room after he had not come out of the room for a long time.

According to his colleagues, he was perfectly fine when he left the location at around 5:30 pm. They said he was going home, as there was a two-day break from the shoot.

– Ends

Published By:

Vineeta Kumar

Published On:

Aug 2, 2025



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U.S. limits official visits to Karachi hotels after threat report

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Guests are gather outside a Regent Plaza Hotel following a fire in the Pakistan’s port city of Karachi.
| Photo Credit: AFP

The United States has temporarily limited visits by government personnel to high-end hotels in Karachi, Pakistan, after receiving a report of a threat, the State Department said on Friday (August 1, 2025).

“The U.S. Consulate General Karachi received a report of a threat directed at high-end hotels in Karachi,” the department said in a security alert.

“The U.S. Consulate General in Karachi has temporarily limited visits by official U.S. government personnel to these hotels.”

The State Department said it sometimes declares areas in foreign countries such as tourist attractions, hotels, markets, shopping malls and restaurants off-limits to official U.S. government personnel in response to such threats.

The security alert urges people to avoid the areas and crowds, keep a low profile and to stay alert in places frequented by tourists and citizens of Western countries.

The State Department currently has a travel advisory in place for Pakistan that advises U.S. citizens to reconsider traveling there due to the risk of terrorism and the potential for armed conflict. 



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Who Let the Dogs In? 5 Hotels Where Dogs Greet, Comfort, and Cuddle Guests

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Kimpton Hotels are renowned for their open pet policy, accepting any breed or size without charge. Some hotels augment this with a live-in “Director of Pet Relations.” The greeting guests receive in the lobby comes from these sociable dogs, who reside with the staff. These pets make sure each guest, two-legged or four-legged, is loved and spoiled. Pet beds, bowls, and treats are common amenities in rooms, making it an actual home away from home.





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