Sale features up to 66% off on all categories of clothing, exclusive deals on ladies, men’s, and kids’ wear, and offers on jewellery

Hyderabad: In celebration of the culturally significant Ashadam season, South India Shopping Mall has launched its much-awaited Blockbuster Kilo Sale, drawing massive footfall across its showrooms.

Rooted in the traditions of South India, the brand has rolled out a campaign with the tagline ‘Shopping in Kilos… Happiness in Tons!’, offering customers an array of irresistible deals. One of the most talked-about highlights is the ‘Buy 1 KG Sarees, Get 1 KG Free’ offer on Kanchipattu sarees, which has struck a chord with festive shoppers.

The sale features up to 66% off on all categories of clothing, a second Kalamkari Pattu saree for just 49 (worth Rs 4,995), exclusive deals on ladies, men’s, and kids’ wear, and offers on jewellery. Shoppers can also avail 2 gm silver free per gram of gold jewellery, Rs 5,000 off per kg of silver items, and diamond jewellery starting from just Rs 49,990 per carat, with VA beginning at only 5%.

Key sectors driving this surge include retail, e-commerce, BFSI, logistics, hospitality, travel, and fast-moving consumer goods (FMCG).

Hiring activity has gained momentum in anticipation of marquee events such as Raksha Bandhan, Big Billion Days, Prime Day Sale, Dussehra, Diwali, and the wedding season, Adecco India, an HR service provider, said in its report.

Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period.

As per the report, this year’s hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions.

Metro cities such as Delhi-NCR, Mumbai, Chennai, Hyderabad, Bengaluru, Kolkata, and Pune continue to lead in seasonal hiring demand, up 19 per cent from last year.  

At the same time, tier 2 cities like Lucknow, Jaipur, Coimbatore, Nagpur, Bhubaneswar, Mysuru and Varanasi are witnessing a 42 per cent increase in job demand. In addition, tier-2 cities like Kanpur, Kochi, and Vijayawada are emerging as new hiring hubs, the report noted.  

Compensation levels are expected to rise as well. It may go up by 12-15 per cent in metro markets and by 18-22 per cent in emerging cities.

Encouragingly, 23 per cent more women are participating in this seasonal hiring wave compared to previous years, driven by a rising preference for flexible, short-term roles.

“This year’s festive season is seeing a sharper and more structured demand curve, and we have proactively prepared to meet it well in advance. Unlike previous years where hiring was largely volume-driven, employers today are equally focused on deployment speed, workforce readiness, and regional agility,” said Deepesh Gupta, Director and Head of General Staffing, Adecco India.

Hiring in logistics and delivery is projected to rise by 30–35 per cent as companies scale up last-mile operations in preparation for peak festive demand.

In the BFSI sector, firms are significantly ramping up field force deployments for credit card sales and POS installations, particularly across tier 2 and 3 cities.

The hospitality and travel segments are expected to see a 20-25 per cent increase in hiring, while e-commerce and retail will continue to dominate, accounting for 35-40 per cent of total seasonal job creation, said the report.

From Dalal Street to Discount Retail: The Visionary Behind D-Mart

D-Mart opened its doors in 2002, founded by Radhakishan Damani — better known in financial circles than in retail aisles. Before venturing into supermarkets, Damani had already built his reputation as a sharp investor and stock market veteran during the 1980s. His keen understanding of market trends wasn’t limited to stocks; he recognized a major gap in Indian retail: the need for a reliable, value-for-money shopping experience under one roof.

Driven by this insight, Damani launched his retail venture — and the rest is history.

What’s in a Name? The Meaning of “D-Mart”

Interestingly, D-Mart didn’t start with its current name. Originally, it was called “Damani Mart,” named after its founder. Over time, to make the brand name catchier and simpler, it was shortened to “D-Mart.” So yes, the ‘D’ in D-Mart proudly stands for Damani.

How D-Mart Keeps Prices Low — And Customers Loyal

While many large retailers lease their store spaces, D-Mart takes a different approach: it owns most of its store properties. This strategy keeps rental costs low, allowing the company to offer consistently lower prices to shoppers. It’s a business model built on efficiency, where every rupee saved in operations translates into discounts for customers.

This commitment to affordability — without sacrificing quality — has made D-Mart especially popular among India’s middle class, who value both savings and convenience.

A Nationwide Retail Success

What started as a single store has grown into an expansive network spanning 11 Indian states, including Maharashtra, Gujarat, Karnataka, Uttar Pradesh, and Delhi. Today, D-Mart operates under Avenue Supermarts Limited and continues to expand while staying true to its founding promise: delivering daily essentials at everyday low prices.

More Than Just a Store

Beyond the shelves stocked with groceries and household goods lies a remarkable entrepreneurial journey. Radhakishan Damani’s transition from stock market legend to retail pioneer is a testament to the power of understanding both customers and markets. His disciplined, long-term approach not only built a profitable business but also earned the trust of millions.

So, next time you walk through the aisles of D-Mart, remember: it isn’t just about the discounts. It’s the story of how one man’s vision turned into an empire built on simplicity, savings, and an unwavering focus on what Indian shoppers truly want. For customers, D-Mart may stand for Damani Mart — but it also stands for dependability, deals, and daily value.

And in a country where every rupee matters, that’s what makes the name truly special.