Oyo is now working on extending its budget hotel chain in the US which will be completed in 2025. This came after a brief pause in growth. This Indian Hospitality giant is intending to 150 new properties in crucial states in the US. With Oyo’s new strategy put into place to strengthen the chains hold in the ever changing US market, the hotel chain is projected to double its growth.

Oyo’s Ongoing U.S. Expansion

Oyo’s expansion in the U.S. is part of the company’s larger efforts to revive its market share. Since 2019, the company has targeted the American market, initially investing hundreds of millions of dollars. After some setbacks by 2021, Oyo restructured its operations and focused on scaling up again in 2024, following the acquisition of G6 Hospitality, which owns brands like Motel 6 and Studio 6.

In a recent statement, Oyo confirmed that these new properties in the U.S. are Oyo-branded, rather than the previously associated Motel 6 properties. The company now has over 300 properties across the country.

Key Locations for Expansion

Oyo’s latest properties have launched in multiple states, including a significant concentration in California, Georgia, Illinois, Michigan, Mississippi, Texas, and Virginia. These states are vital for Oyo as they mark areas of potential growth. The company is targeting the Sun Belt and Great Lakes regions, which are emerging hubs of travel and tourism. Out of the newly added properties, ten have more than a hundred rooms which will serve large groups of leisure and business travelers.

Strategic U.S. Market Moves

Oyo’s expansion strategy includes a mix of organic growth, partnerships, and strategic conversions. This flexible approach helps the company target both emerging and well-established markets across the country. The focus is to make the brand a prominent choice for travelers seeking budget-friendly accommodations, with a strong emphasis on affordable comfort and reliable services.

Despite the challenges in the U.S. market, Oyo’s rapid growth signals a renewed commitment to this region. As the company continues its momentum, it aims to become a more recognizable player in the U.S. hotel industry.

Technology and Investments Driving Oyo’s Success

Oyo is also leveraging technology to enhance its guest experience and streamline operations. The company has been investing heavily in AI-powered pricing systems, mobile app upgrades, and loyalty programs. These tech enhancements are designed to make the booking process more seamless for customers and provide better service to partners.

Oyo’s technology efforts are aimed at improving both the traveler experience and the efficiency of hotel owners operating under its brand. By integrating advanced technology solutions, Oyo is ensuring that it remains competitive in an increasingly digital hotel industry.

Looking Ahead: The Future of Oyo in the U.S.

Looking forward, Oyo plans to maintain its aggressive growth in the U.S. market. The company aims to scale quickly by targeting both small and large cities across the country. With the ongoing investments in technology, along with the backing of its parent company, Oravel Stays, Oyo is positioning itself to remain a strong contender in the U.S. budget hotel space.

As Oyo continues to expand its portfolio, the company hopes to reach new heights and become a key player in the global hospitality industry. Industry experts believe that Oyo’s focus on technology and partnerships could help the company overcome past challenges and achieve long-term success in the U.S.

Conclusion

Oyo’s continuous growth throughout the U.S. shows the company’s intentions to become one of the dominant players in the international hotel sector. With the addition of 150 new properties in 2025 alone, Oyo is making significant progress towards its growth objectives. Oyo is demonstrating its readiness to compete with the largest players in the hospitality industry with its alliance driven growth, technology investment, and focus on customer experience.