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Open vs. closed models: AI leaders from GM, Zoom and IBM weigh trade-offs for enterprise use

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Deciding on AI models is as much of a technical decision and it is a strategic one. But choosing open, closed or hybrid models all have trade-offs.

While speaking at this year’s VB Transform, model architecture experts from General Motors, Zoom and IBM discussed how their companies and customers consider AI model selection.

Barak Turovsky, who in March became GM’s first chief AI officer, said there’s a lot of noise with every new model release and every time the leaderboard changes. Long before leaderboards were a mainstream debate, Turovsky helped launch the first large language model (LLM) and recalled the ways open-sourcing AI model weights and training data led to major breakthroughs.

“That was frankly probably one of the biggest breakthroughs that helped OpenAI and others to start launching,” Turovsky said. “So it’s actually a funny anecdote: Open-source actually helped create something that went closed and now maybe is back to being open.”

Factors for decisions vary and include cost, performance, trust and safety. Turovsky said enterprises sometimes prefer a mixed strategy — using an open model for internal use and a closed model for production and customer facing or vice versa. 

>>See all our Transform 2025 coverage here<<

IBM’s AI strategy

Armand Ruiz, IBM’s VP of AI platform, said IBM initially started its platform with its own LLMs, but then realized that wouldn’t be enough — especially as more powerful models arrived on the market. The company then expanded to offer integrations with platforms like Hugging Face so customers could pick any open-source model. (The company recently debuted a new model gateway that gives enterprises an API for switching between LLMs.) 

More enterprises are choosing to buy more models from multiple vendors. When Andreessen Horowitz surveyed 100 CIOs, 37% of respondents said they were using 5 or more models. Last year, only 29% were using the same amount.

Choice is key, but sometimes too much choice creates confusion, said Ruiz. To help customers with their approach, IBM doesn’t worry too much about which LLM they’re using during the proof of concept or pilot phase; the main goal is feasibility. Only later they begin to look at whether to distill a model or customize one based on a customer’s needs.

“First we try to simplify all that analysis paralysis with all those options and focus on the use case,” Ruiz said. “Then we figure out what is the best path for production.”

How Zoom approaches AI

Zoom’s customers can choose between two configurations for its AI Companion, said Zoom CTO Xuedong Huang. One involves federating the company’s own LLM with other larger foundation models. Another configuration allows customers concerned about using too many models to use just Zoom’s model. (The company also recently partnered with Google Cloud to adopt an agent-to-agent protocol for AI Companion for enterprise workflows.)

The company made its own small language model (SLM) without using customer data, Huang said. At 2 billion parameters, the LLM is actually very small, but it can still outperform other industry-specific models. The SLM works best on complex tasks when working alongside a larger model. 

“This is really the power of a hybrid approach,” Huang said. “Our philosophy is very straightforward. Our company is leading the way very much like Mickey Mouse and the elephant dancing together. The small model will perform a very specific task. We are not saying a small model will be good enough…The Mickey Mouse and elephant will be working together as one team.”



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Funding & Investment in Travel

Startups Supplying Scarce Materials And Rare Earth Elements See Abundant VC Funding

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It’s well known that scaling cutting-edge technologies and battery production requires supply-constrained materials such as lithium, cobalt and nickel, as well as rare earth elements sourced from just a few locations on the planet.

Tech giants, automakers and other industrial players have long been cognizant of the supply chain risks. And recent headlines show concerns increasingly spilling over into geopolitics.

Startups haven’t been sitting this one out either. In the past few quarters, a growing roster of venture-backed companies has secured funding for areas including battery and magnet recycling, rare earth-focused mining technology, and even extracting materials from space.

Collectively, they’ve raised billions to date, including some large recent rounds. To illustrate, we used Crunchbase data to put together a list of a dozen companies, most funded in the past year, with a mission of supplying scarce materials through recycling or at their original source.

Most venture money going to recycling

The largest investment recipients are focused on recycling, looking to extract scarce materials from devices, scrap, batteries and industrial machines no longer in use.

In this arena, the two most heavily funded startups — Massachusetts-based Ascend Elements and Nevada-based Redwood Materials — are both focused on batteries and have been around a while. Together, they’ve pulled in nearly $3 billion in equity funding and over $1 billion in debt financing to date.

Notably, however, both companies secured most of their funding between 2021 and 2023. That coincided with a more bullish period overall for cleantech equity funding. Since then, sustainability-focused investment has trended lower, with U.S. investors in particular seeing impacts from the Trump administration dialing back support for clean energy initiatives.

Outside the U.S., meanwhile, we’ve seen some more recent, sizable rounds around critical materials recycling.

Out of Canada, Cyclic Materials announced in June that it raised $25 million to build a rare earth recycling facility in Kingston, Ontario. It will take magnet-rich scrap and retired industrial products to recycle rare earth elements used in EV motors, wind turbines and consumer devices. Per Cyclic, it’s an undertapped market, as today, less than 1% of rare earth elements are recycled.

On the earlier-stage side, two German companies also raised good-sized financings. Cylib, which develops technology to draw critical raw materials from end-of-life batteries, picked up a $64 million Series A last spring. And at seed-stage, Munich-based Tozero secured $12 million for a plant to recover raw materials from recycled lithium-ion batteries.

Mining attracts capital too, following MP Material’s footsteps

Startup capital is also flowing to ventures focused on mining critical materials.

Before looking at the latest funding picks, however, it seems worth pointing out that MP Materials — the company generating headlines of late around rare earth mining — is itself a stock market success story with some Silicon Valley roots.

Shares of Las Vegas-based MP shot higher this month following news that the U.S. Defense Department agreed to buy an equity stake in the company, which operates the country’s only rare earth mine in Mountain Pass, California. A few days later, Apple announced a $500 million commitment to buy rare earth magnets developed at an MP Materials’ facility in Fort Worth, Texas.

Notably, MP was one of the earlier companies to ride the SPAC boom, making its public market debut in 2020 through a merger with a blank-check company. The deal included an equity investment from backers including venture capitalist and onetime “SPAC king” Chamath Palihapitiya.

More recently, we’ve seen a few startups nab venture and debt financing around mining efforts and technologies targeting scarce metals.

Montreal-based Torngat Metals secured $120 million in debt financing last month from government sources for a rare earth mining project in Strange Lake, located in Quebec’s northernmost region. It touts the project, which includes “detailed caribou avoidance procedures,” as a strategically important national initiative in a time when Chinese domination of heavy rare earth metals threatens others’ ability to build and source high-performance magnets.

Phoenix Tailings, based in Woburn, Massachusetts, also attracted investors’ interest, pulling in $76.4 million in fresh financing this year, per a May securities filing. The company has developed a process to extract valuable metals and rare earth elements from mining waste.

Exits next?

Major U.S. market indices are trading near all-time highs these days, so it’s looking like a good time for public companies in a lot of industries. But those tied to sourcing of rare metals and battery materials are riding particularly high.

MP Materials, for instance, had a recent market cap around $10 billion — its highest to date. Rare earth stocks more broadly are also sharing in the enthusiasm.

Could IPOs and acquisitions for the most heavily funded companies tied to sourcing scarce materials be next? These aren’t likely to be the fastest-moving spaces for dealmaking, but at least for now some momentum is on their side.

Related Crunchbase query:

Related reading:

Illustration: Dom Guzman


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Funding & Investment in Travel

New travel fees for Brits heading to Mallorca

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British travellers will soon need to fork out 7€ for an ETIAS permit to visit popular holiday destinations like Spain though the system’s implementation has been pushed back to 2027. The fee will only apply to tourists aged between 18 and 70, whilst younger and older visitors won’t face any charges.

The European Commission’s latest timeline reveals that the new travel requirement won’t come into force until late 2026, with a grace period extending into April 2027. This delay is tied to the rollout of the Entry/Exit System (EES), another crucial border control measure being introduced by the EU.

The EES digital border system, set to replace passport stamping, will begin its phased implementation in October 2025. EU member states will have a six-month window to gradually adopt the new procedures, with biometric data collection – including fingerprints and facial scans – becoming mandatory from January 2026.

How will the new system work?

The ETIAS travel permit will be electronically linked to passengers’ passports and remain valid for three years or until passport expiration. It’ll allow multiple short stays of up to 90 days within any 180-day period across 30 European countries, though having a permit won’t guarantee entry.

Key dates for British tourists

  • October 2025: EES phased rollout begins
  • January 2026: Mandatory biometric data collection starts
  • October 2026: ETIAS introduction expected
  • April 2027: Full enforcement of ETIAS
  • October 2027: Complete compliance required

The system will cover the entire Schengen area, including popular destinations like Spain. British passport holders will need to provide biometric data when crossing these borders once the system is fully operational.



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Jelly Ko expands refill options on the back of strong sales and demand

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The in-house brand of Style Story, an Australia-based online retailer of South Korean beauty products, has added a fourth refill product to its portfolio.

Its global bestseller, Bubble Tea Steam Cream, recently joined Dewy Glaze Toner, Be Jelly Overnight Dream Serum, and White Truffle Souffle Serum in having a 50ml version.

“Bubble Tea Steam Cream is the product that put Jelly Ko on the map, and it is now available in a convenient refill pouch that’s perfect for topping up your empty jar or packing in your carry-on luggage.

“Refills are performing really well for us. Last month, across our sales channels, refill packs made up almost 40% of total sales for Bubble Tea Steam Cream, which is our hero SKU and most repurchased product. That is a huge adoption rate and shows that customers are not only repurchasing, but actively opting for the more sustainable option,” Lauren Lee, founder of Jelly Ko and Style Story, told CosmeticsDesign-Asia.

In fact, the travel-friendliness of the refill packs was pointed out to Lee by customers.

“Many started using the refill packs as travel companions because they are resealable, lightweight, and easy to pack due to its flat packaging. It wasn’t actually something that we realised when we originally designed them, but now that we’ve seen how people are using them, we have adopted that into our messaging as well.

“It makes sense because traditional cosmetics can be bulky, breakable, heavy, and just a bit annoying to cart around, even if they are travel-sized. These refill packs take all the fuss out of travelling with your go-to skin care products.”

Going forward, Jelly Ko plans to continue growing its refillable offerings.

“We will be adding a refill version for our Cherry Blossom Sleeping Mask, which will also double as a travel pack, in the next production run. As for dedicated travel-sized products, we are not planning any at this stage. We currently offer sachet samples and these refill packs, which fill the gap for now.”

Smooth like bubble

Jelly Ko’s Bubble Tea Steam Creamis claimed to be the world’s first bubble tea skin care, which has sold out six times since its launch in 2020.

Infused with collagen, panthenol, probiotics, squalane, and four types of hyaluronic acid, it is a nourishing yet lightweight moisturiser that “replaces oil, serum and cream in one step”.

Inspired by the popular beverage, this cream is fast-absorbing, and delivers deep hydration and buttery-soft smoothness targeted at improving dark spots, blemishes, and visible signs of ageing.

According to the brand, it helps to refine texture and tone for all skin types and ages; smooths and firms skin for a more even, radiant complexion; and does not contain additives, such as artificial fragrances, dyes, sulphates and parabens, that may trigger reactions.

In addition, the newly launched refillable pouch is said to use 90% less plastic, glass and paper, contributing to reduction of carbon emissions and packaging waste.



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