Destinations & Things To Do
Now, Cornwall Joins With Algarve, Provence, Lanzarote, Oslo, Kyoto, Bora Bora, Tuscany, Marrakech, Tasmania, Vancouver Island, Bali, and Other Top Slow Travel Destinations Redefining Global Tourism in 2025
Wednesday, July 16, 2025
Cornwall named best place for slow travel in the world in 2025Good news for the UK (and the planet) – With the world embracing the joy of travelling a bit slower and more consciously, the Slow Travel Index from Sainsbury’s Bank, which looks at original criteria to find the very best slow travel destinations, names Cornwall for its individual appeal, over more established Mediterranean hotspots like Lanzarote, the Algarve and Provence. As travellers increasingly seek sustainable, more enlightened and restorative trip experiences, it stands to reason that slow tourism is gaining traction in not only these gorgeous sojourns, but all corners of the globe.
Compiled in-depth research of 30 favoured holiday hotspots in order for the Slow Travel Index to assess: access to nature; places to stay; eating locaclly; opportunities to relax. What is slow about slow travel, as distinct from travel about connecting and engaging in culture and place in a deeper, more relaxed way than it does in standard mass tourism? The list — which ranges from South Africa’s Western Cape, where tourists are encouraged to drive the Eastern Cape’s “slow route,” to Mexico’s endorheic lake region and islands — was inspired by new research from the Sainsbury’s Bank Slow Travel Index, which identifies 12 destinations that are places where visitors can slow down and immerse themselves in the local culture.
The 12 Best Slow Travel Destinations in 2025
Cornwall, UK
The Algarve, Portugal
Provence, France
Lanzarote, Spain
Oslo, Norway
Kyoto, Japan
Bora Bora, French Polynesia
Tuscany, Italy
Marrakech, Morocco
Tasmania, Australia
Vancouver Island, Canada
Bali, Indonesia
With the first stop, Cornwall, number one on the list, the remaining slow travel hotspots align beautifully in giving a unique slow travel setting each. The Algarve beckons with sun and adventure on Portugal’s coastline, Provence seduces with charm at the French vineyards and Lanzarote tempts with the perfect volcanic span in Spain. Stylish Oslo of Norway, which pairs city culture with close proximity to calm natural surroundings, never goes out of fashion, and Japan’s Kyoto surely never will either as a cultural destination. In the Pacific, Bora Bora is the pinnacle of peace and quiet, and Italy’s Tuscany captivates visitors with wineries sprinkled across rolling hills and medieval towns. Marrakech offers an exotic shopping and sensory experience of its throbbing souks, while Tasmania, with its wilderness offering solitude and contact with nature. Vancouver Island intermingles wilderness with lively local culture, while Bali is a sanctuary for the mindful and the relaxed.
Effects on global tourism industry
Slow travel’s impact on the world tourism industry is huge. Mass tourism is being replaced with more respectiful discoveries, as increasingly travellers seek regenerating experiences. Slow travel enquiries are up by 5.4% YoY according to UK and Portuguese government data, indicating a change in consumer habits. This growing demand towards meaningful travel experiences is changing tourism trends and forcing destinations to follow suit.
As slow travel becomes the hottest trend under sustainable travel, governments all over the world are finally seeing the value in the movement. For example, the acknowledgment of Cornwall as the country’s leading destination fits into the UK’s wider drive towards eco-tourism and sustaining local economies. It has helped draw attention to rural areas and supported local and regional business, from small inns and guesthouses to farmers’ markets, according to the U.K. government’s tourism board.
In Portugal, the authorities have been working on the promotion of rural tourism as their solution for slow tourism. Known for its stunning beaches, challenging golf courses and quaint towns, The Algarve is now drawing attention as a place where visitors can slow down, spend real time in nature and connect with local communities. The emergence of slow travel in places like the Algarve and Provence are teaching us to travel more sustainably, spending more time in one place and exploring off the beaten track.
Furthermore, if these regions are successful on the Slow Travel Index, others will most likely be encouraged to act. I’d expect government tourism bodies in particular to begin to invest more heavily in infrastructure and services for slow travelers, such as smaller, more eco-friendly hotels, guided nature hikes and cooking studios offering local heritage appreciation. Such efforts could minimize the impact of tourism on the environment, while affording local communities benefits from tourism.
A Focus on Wellness and Traveling With Intention
Eloise Skinner, ‘a wellness coach’ says that slow travel is not merely traveling slowly but a change in mindset. Spending a longer time in one place enables travelers to have time to soak in the culture, the food, and the outdoors of their immediate surroundings, leading to a more intimate relationship with where we wake up in the morning. This style of travel promotes mindfulness, stress reduction and more fully-rounded experiences. The wellness tourism market has grown significantly, with travellers looking not only for physical rest but emotional rejuvenation through their journeys.
Research from wellness tourism companies and government reports highlight the health benefits of slow travel – improved sleep quality, decreased anxiety, better well-being. Where there are vineyards, olive groves, and unspoiled country, as is the case in regions like Provence and Tuscany, it is the soothing embrace of nature that defines the slow travel experience.
Supporting Local Economies
Slow travel also boosts local economies, as tourists are encouraged to visit rural, non-touristy areas. Local reports on the effect in Cornwall, where they have been overrun by visitors, the numbers choosing to stay longer and spend money on local shops, markets and accommodation have also been flagged up in government reports. The history of Cornwall and it beautiful coastline provide a wealth of exploration opportunities from famous cliffs to secret beaches and long lost castles. Cornwall’s adoption of slow tourism is actually helping stimulate the economy with small towns and villages benefiting hugely which are untouched by mainstream mass tourism.
This is also happening elsewhere – from Lanzarote to Provence. In these regions, small businesses are popping up to serve mindful travelers looking for an authentic experience, whether it’s a visit to a food artisan or a stay in an eco-friendly hotel. These governments are partnering up with local businesses to help ensure that tourism growth is managed, and that it makes a positive impact on the local community, as is happening around the world with the trend toward responsible travel.
The Future of Slow Travel
As we progress through 2025 and onwards the slow travel movement is likely to build. The COVID-19 pandemic has sped the changes in the way we think about travel, with an increasing number of us seeking sustainability, relaxation and cultural immersion over convenience and speed. As more and more of us are searching for deeper, more meaningful connections with the places that we visit, destinations like Cornwall, the Algarve and Provence are at the forefront of the future of travel.
Governments are backing slow tourism not only on economic grounds but also because it helps to save the planet. By promoting that people stay longer, thereby solving the issue of long travel to and from that destination, and with eco-friendly accommodation, slow travel can also be a sustainable alternative to traditional tourism.
Conclusion
Cornwall being crowned the No.1 slow travel destination is as much a reflection of the trend but also a sense of the world coming more into line with desirable travel practices in a more mindful, sustainable manner. The world is starting to realize that the real allure of a destination is not when one is speeding through it, but when it is being absorbed at an unhurried and deliberate pace. Slow travel is turning the tourist industry, as we know it, on its head, supported by both governments and business. Whether it’s the cliffs of Cornwall, the vineyards of Provence or the beaches of Lanzarote, slow travel has something deeper to offer: an experience that allows you to get to the heart of a place and to leave it better than we found it.
19.8 miles
From Purple Lake mile 894.8, elev 9974
To Upper Soda Springs campground (mile 912.2, elev 7733)
Climb 1882
Descend 4128
Steps 38761
As I reached Duck Creek early in my hike there was a man sitting there on a downed tree enjoying a snack and a rest. He pointed out there was plenty of space on the tree for me if I wanted it. I declined as I wanted to get some miles in today, but we still talk for 5 minutes or so. He was doing the JMT. He started in Yosemite Valley, made it to Purple Lake, and decided that his body just didn’t have the strength that it used to. He opted to turn around and hike back to Red’s Meadow. I never would have guessed that he was 77 but he said that he has done things like climb Mt. Shasta with his son when he was 60. So he has certainly maintained a very active life. I relayed my story about coming off trail and thinking through everything as I did so. I relayed that I had to come to terms that I might not make my eventual goal of completing the whole PCT. But that even if I had to stop, then I completed 800 miles That was still an accomplishment to be proud of, and I felt the same about his hike. I hope he sees it that way. He certainly wasn’t distraught, but to have other people have a positive outlook on what you’ve accomplished makes it easier to have that outlook yourself.
He was actually one of the first JMT hikers I’ve come across who voluntarily seemed to look for a way to help a northbound PCT hiker. He volunteered trail conditionings up to Yosemite in particular. He commented on today’s trail to Red’s Meadow. He said that once I get past this next ridge it was downhill the whole way. For me, who is trying to make some ground so I can get my resupply in Tuolumne in a couple days, that was very comforting information.
When I arrived at red’s Meadow, I looked around and put my pack down quickly. I found a spot at a picnic table that was in the shade. I ordered a double cheeseburger and a soda. They tasted good like any real food does when you come off the trail.
Hearing the ongoing conversations among other hikers, I found that I was sitting at a table with Becs, a woman who was living in South Lake Tahoe and working remotely. That made me jealous because I used to have a cabin in Tahoe and would love to live and work remotely from there (I’ve actually updated this post while sitting at the Lake Tahoe Pizza Company – almost in her backyard).
We had done so many Tahoe trails in common, the conversation flowed easily. Hearing her talk about the trails brought back fond memories.
While there, the sun shifted. To stay comfortable in the shade, Hennje changed tables and joined me at my table. He is from near Hamburg, Germany and was a little jealous that I was able to take the time to hike the whole PCT. He has two little ones at home so he only has time to fly over here, hike the JMT, and return. He was very organized and had created his own overview map with his own points of interest.
He also had the JMT map booklet from National geographic. That is similar to the series of booklets they put out for the PCT. We both like paper maps and both had some of the same complaints about the National Geographic map books.
Because of a bridge that is out there is a detour on the PCT around Devil’s Postpile National Monument. But I have a little bit of history with Devil’s Postpile that made me really want to go in and see it.
When I first came to California for graduate school, my big brother and I drove cross country on a big road trip. Bob planned lots of things to see along the whole route. Having just passed through Death Valley and heading to Yosemite, her thought Devil’s Postpile seemed like an interesting side trip.
I remember being fascinated by the basalt columns in the postpile. Since it had been 41 years since Bob and I took that trip, and I was so close, I wanted to come back.
I ended up running into somebody working in the Ranger’s office. She was able to tell me current conditions and how best to hike out and back to the PCT.
It took me 41 years to return, but these photos are for you, Bob.
Because of the bridge being down and the PCT Detour, a ranger at Devils Postpile told me that even though a lot of the campgrounds along the river were closed, PCT hikers were still allowed to use them. So I had almost the whole campground to myself. If only the water was turned on and the latrines unlocked. But a flat tent site, bear box, and picnic table still felt nice to have.
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16.0 miles
From N. Fork Mono Creek 881.7, elev 8638
To Purple Lake mile 894.8, elev 9974
Climb 4304
descend 2962
Steps 19882 (I don’t think my watch counts steps correctly when I use trekking poles)
Today was a day where I felt I had to occasionally pirouette – turn around- to make sure I didn’t miss any spectacular scenery. So I spent a lot of time today just enjoying my surroundings.
It started with the crossing of N. Fork Mono Creek. Initially, it looked like a wet foot crossing in the wild water. But I found some rocks that allowed me to keep my feet dry.
Not too long after that, Silver Pass Creek, Britt into lots of small waterfalls from way above the trail, only receiving at the trail. If it was warmer, I would have liked to check out different pools and letting the water fall over my head.
In the meadow above the falls, I found my first patch of snow. That resulted in snowman #3 of the trail: Silver – named after the creek.
As I approached Silver Pass, there was was a little lake whose blue/green colors I found irresistable. I walked down to the lake and took a snack break.
The descent from Silver Pass was just as remarkable as the climb up to it. There were lakes and creeks with step mountains as a backdrop.
I finally made it to Fish Creek, which marked the end of the downhill. At the footbridge over the creek, Fish Creek was awesome, cascading over lots of rocks with a large flow of water.
As I followed Fish Creek upstream, it kept alternating between roaring and calm.
As the trail departed Fish Creek at Tully Hole, the view across Tully Hole was also amazing, circled by so many peaks.
Virginia Lake was a wet foot crossing. There were big stepping stones, but they were several inches underwater. After all the wild creeks, it seemed odd that Virginia Lake was the only wet foot crossing of the day.
I stopped at Purple Lake for the evening. It is another lake surrounded by high, step, rugged peaks. There were lots of tent sites a little ways off trail.
I’ve been seeing lots of my southbound JMT hikers. I feel like that bunch keeps a bit more to themselves, without as much time in trail to really meet others. I’ve had conversations with a few, mostly those about my age.
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To learn more, please visit the About This Site page.
16 miles
From Marie Lake 867, elev 10574
To N. Fork Mono Creek 881.7, elev 8638
Climb 2149
descend 4078
Steps 28780
I still felt pretty exhausted when my alarm went off at 5:15 and then again at 5:30 this morning. I ended up going back to sleep until 6:45. I think my body needed it after a week at scout camp, where I was regularly getting to sleep around midnight and up around 5:30.
When I reached Bear Creek and forded it, the depth was 16-17″ (a little below my knee). I had no problems crossing it. But as the trail continued to follow the river, I saw numerous spots that were really pretty. I made mental notes to return and possibly camp here in the future.
There was a 1000 ft climb in the middle of the day that was steep and had lots of Roman steps on it. Taking it at a measured pace, my legs got a bit tired, but nowhere close to feeling exhausted. I feel like my hiker legs didn’t completely abandon me during my layoff.
Speaking of my layoff, my foot has been doing very well. No signs of infection, and no pain while hiking. It is still a little sensitive if I push directly on the spot where my ice ax punctured my foot.
One thing I have really appreciated with all the water is the prevalence of wildflowers. I’m seeing such quantities and variety. Usually, I feel lucky if I see a couple Columbine or Larkspur. I’m seeing lots of them all over the place, and each one puts a smile on my face.
At my last stop, I gathered some water. As I tied my gravity filter system to a fir tree, a took a whiff of the air and thought, “I don’t think I even need to look to identify that big tree 20 ft to my side. I smelled that distinctive vanilla/butterscotch smell of Jeffrey Pines. When I walked over and stuck my nose up to the tree, it was one of the more fragrant Jeffreys I’ve smelled. Yum!
When I finally reached Mono Creek shortly before it ran into Lake Edison, it was roaring. I was glad it had a bridge.
I am crossing paths with quite a few southbound John Muir Trail hikers. Talking to them about their trip so far, I find myself thinking, “It’s only 100 miles to Yosemite.” The PCT has changed my mentality about hiking distances. Previously, a 60 mile trip seemed long, as did 14-16 mile days. Today, I did 16 miles in the Sierras and never felt stressed about it. And 100 miles is just “How far I’ll go to my next resupply.” Even trying to communicate with people at home. It didn’t seem scary or even strange to say, “I probably won’t have cell coverage for a week.”
I think this showed up when hiking from Florence Lake to MTR with JoJo yesterday. Despite doing a fair bit of backpacking, he was just setting out on his first longer trip, first trip in California, and was meeting friends (who started JMT in Yosemite) at MTR. He felt the think air a bit. I was calm and able to confidently lead us without referring to any map. I had done this hike last year and just felt very comfortable on trail.
Today, I found a really nice tent site near the trail. It had no water, but that is because the creek is a bit below me here in a valley. The trail was next to it back as little ways. And the trail will rejoin it again in 1/4-1/2 mile. I may not have lots of water here, but I can easily get it in the morning.
I took advantage of my early stop to get out my sewing supplies and fix a hole in the pocket of my pants. I really don’t want to lose my pocket knife.
This website contains affiliate links, which means The Trek may receive a percentage of any product or service you purchase using the links in the articles or advertisements. The buyer pays the same price as they would otherwise, and your purchase helps to support The Trek’s ongoing goal to serve you quality backpacking advice and information. Thanks for your support!
To learn more, please visit the About This Site page.
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