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Netflix Uses Generative AI in TV Show for First Time

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In brief

  • Streaming giant Netflix has revealed that it used generative AI for a VFX sequence in its show “The Eternaut.”
  • Netflix co-CEO Ted Sarandos called generative AI “an incredible opportunity to make films and series better, not just cheaper.”
  • There is widespread concern among film industry professionals over the threat posed by AI to their jobs.

Netflix has used artificial intelligence in one of its TV shows for the first time.

AI-powered tools were deployed during the production of “The Eternaut,” an Argentinian drama that shows the aftermath of a toxic snowfall that’s killed millions of people.

On an earnings call, the streaming giant’s co-CEO, Ted Sarandos, said the technology “represents an incredible opportunity to make films and series better, not just cheaper.”

The creators of “The Eternaut” wanted to include a scene where a building collapses in Buenos Aires, and Sarandos said AI meant “they were able to achieve an amazing result with remarkable speed.”

“In fact, that VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,” he told analysts.

Sarandos argued that AI could prove especially useful for bringing scenes to life that otherwise wouldn’t be possible because of budget constraints.

“The creators were thrilled with the result. We were thrilled with the result. And more importantly, the audience was thrilled with the result,” he added.

Fellow co-CEO Greg Peters says generative AI could also have an impact on improving user experience—and Netflix has been trialing a new tool that allows viewers to request recommendations using their voice, such as: “I want to watch a film from the 80s that’s a dark psychological thriller.”

“If we do a better job there, that means every dollar that we spend means more value back to our members by connecting them with the titles that they’re truly going to love,” he said.

In its most recent annual filing to the Securities and Exchange Commission, Netflix warned its business could be adversely affected if competitors “gain an advantage” by using generative AI tools more effectively.

While Hollywood executives argue AI has the potential to unleash creativity, and bring ideas to life, many in the entertainment sector remain fearful of the impact it could have on their livelihoods.

Last year, a report by CVL Economics warned that generative AI could cause “significant disruption” to 204,000 film and TV jobs between now and 2027—disproportionately affecting entry-level roles.

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„AI, reliable as always.” A popular Elden Ring meme became „canon,” reminding us that Artificial Intelligence has a long way to go

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While Elden Ring’s popularity never really waned, its co-op counterpart subtitled Nightreign, might have rekindled people’s curiosity towards this rich universe. The two worlds of those productions intertwine and coexist, while being part of a multiverse of a sort. This phenomenon can be explained in the light of the game’s lore by being an effect of an event called The Shattering. While, of course, it is only a theory it puts a good ground that explains why so many items, foes and environments are similar. When venturing through either one of those worlds, some fans might have stumbled upon a cryptic, quite literally, armament called Coded Sword. Asking AI is one way to look for answers nowadays, yet it can still leave a lot to wish for, as it can confuse memes with significant information.

AI mistakes a meme for a lore description of a weapon in Elden Ring

Looking for an explanation outside of the Elden Ring’s enigmatic universe and using the world’s most popular search engine enriched by AI capabilities is a natural thing to do to learn more about the lore of the world created by Hidetaka Miyazaki. However, by trying to verify the linguistical mystery of an item called Coded Sword, we can see that Artificial Intelligence must train a whole lot more to be able to provide us with correct answers.

To provide a bit more context, Coded Sword is a weapon consisting of only a hilt and a “blade” made from a runic-like sentence. There is also another armament fitted in a similar fashion – a fist called Cipher Pata. Both are unique thanks to their blades being a string of unknown words. Since everything in Souls series appears to have a meaning and be connected to each other, players want to squeeze out some information from those edges made from odd symbols.

The first place to look for answers in the contemporary world is of course Google. And so, using this search engine to uncover this secret provides us with the following explanation:

AI mixes community jokes with Elden Ring lore. Source: Google Search screenshot

This, generated by AI, answer is wrong from the very beginning, as from the description of Cipher Pata in the game we can already learn that the text is written in “the language of light spoken by the Two Fingers,” hence it has nothing to do with “elvish and nordic runes.” Moreover, such races are not mentioned in the lore of Elden Ring, which further undermines the credibility of the tool.

The cherry on top, however, is the translation of the blade, which Gemini describes as “Try fingers, but hole.” This is the running joke of the community who, unable to write in-game messages freely, and only using predefined text, include such joyful notes to make people smile and relieve the stress of transversing The Lands Between, where death can be met on every corner of the map. Suffice to say, that this meme has nothing to do with the actual meaning of the sentence used to create the blade. One of the redditors took this matter more seriously, long before AI came up with this explanation. According to that fan, it is the language of the outer gods that mortals are unable to understand.

It is quite that the most interesting part of this weapon is the text which makes its blade, as the item itself is practially useless in the world of Elden Ring, since it deals solely Holy damage, without even a trace of the physical one. It is quite unheard of in this production. Additionally, most of end-game bosses are very (or completely) resistant to this type of harm, which further lessens its usability. In Nightreign, though, this weapon can find a bit more of use, because Nightlords are not that strong against Holy. Still, you will be probably better off by chosing a different blade.

As you can see, AI generated answers are still far from perfect. This should be enough of a reason to start looking for explanations on your own from credible sources of information. And Elden Ring is very rich in lore treats. You might wonder what the Journal is used for or what are the huge giants roaming on the horizon. Finding explanations and asking others for their views is the core part of titles developed by From Software. Do not take shortcuts, as there are no definite answers to those questions. It is all part of the journey. Have fun!




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Bloom Hotels: A Modern Vision of Hospitality Redefining Travel

Bloom Hotels represents a modern vision of hospitality, redefining travel for a new generation with innovative design, smart comfort, and memorable stays.

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In a rapidly evolving hospitality landscape, Bloom Hotels stands as a testament to the changing preferences of today’s travelers. As modern tourism leans toward personalized, sustainable, and experience-driven stays, Bloom Hotels has successfully navigated the intersection of comfort, innovation and local connection, creating an environment that feels both familiar and forward-thinking.

For those seeking not just a place to stay but an experience that resonates beyond the conventional, Bloom Hotels offers a distinctive solution. Here’s why Bloom Hotels has become a top choice for travelers who value simplicity, sustainability and seamless integration of technology.

A Fresh Take on Modern Hospitality

Bloom Hotels embodies a refreshingly modern approach to hospitality, breaking away from the trappings of traditional luxury without compromising on quality or comfort. Its minimalistic yet functional design speaks to the evolving tastes of today’s traveler, who values efficiency and thoughtful aesthetics. Each location, while adhering to the Bloom Hotels brand’s consistent ethos, integrates elements that reflect its environment, creating spaces that feel grounded yet innovative.

Rooms are designed to provide both functionality and relaxation offering features like ergonomic beds, ample workspace and high-speed internet connectivity. Guests are greeted with a streamlined experience that prioritizes ease and accessibility, from swift check-ins to intuitive in-room technology. It’s not about excess, but about providing what’s necessary for a comfortable, efficient stay.

The Power of Personalization

Millennials and Gen Z have rewritten the rules of modern travel, prioritizing personal growth and experience over traditional luxury. Bloom Hotels has recognized this shift and catered to these evolving demands by offering highly personalized experiences that go beyond the ordinary.

Guests can curate their own experiences, from choosing the type of room that best suits their needs to customizing in-house services. Whether it’s a wellness-focused retreat or a city break with a local cultural immersion, Bloom Hotels provides a range of options that reflect the diverse needs of today’s travelers.

For business travelers, the hotel’s seamless integration of technology allows for swift, efficient stays, with features like digital check-ins, 24/7 support, and flexible workspace arrangements. Leisure guests, on the other hand, can explore local recommendations curated by the hotel’s expert staff, enhancing the connection to the destination.

Sustainable and Thoughtful Operations

In a time when sustainability is no longer a luxury but a necessity, Bloom Hotels has committed to reducing its environmental footprint. The brand’s approach to sustainability is both practical and impactful. From energy-efficient lighting and water conservation measures to the use of locally sourced materials and eco-friendly cleaning products, every aspect of Bloom Hotels’ operations reflects its dedication to minimizing environmental impact.

Bloom Hotels also places a significant focus on the local community, integrating regional elements into the guest experience and ensuring that tourism benefits the areas it serves. By partnering with local artisans, sourcing produce from nearby markets, and supporting regional causes, Bloom Hotels creates a sustainable ecosystem that supports both travelers and the local community.

Technology That Enhances, Not Distracts

The modern traveler demands convenience and personalization, and Bloom Hotels meets these expectations with cutting-edge technology. Yet, unlike many hotel chains that overcomplicate guest services with excessive tech, Bloom Hotels takes a measured approach, using technology to enhance the guest experience without overwhelming it.

The hotel’s mobile app allows for easy booking, check-in, and room customization, while in-room technology provides guests with control over lighting, temperature, and entertainment options. By integrating technology in a way that is intuitive and user-friendly, Bloom Hotels enables guests to focus on what truly matters whether that’s work, relaxation or exploration.

Local Connection with a Global Reach

Bloom Hotels thrives on its ability to offer guests a local experience without sacrificing international standards. Whether you’re in the heart of a bustling city or a more tranquil setting, Bloom Hotels ensures that each location captures the essence of its surroundings.

By offering curated local experiences, from guided tours to culinary experiences, Bloom Hotels gives travelers an authentic connection to the region while maintaining the high standards of service they expect. It’s this blend of global consistency and local flavor that sets Bloom Hotels apart in a crowded hospitality market.

The Future of Hospitality

As we look ahead to 2025 and beyond, the expectations of the modern traveler continue to evolve. Bloom Hotels is well-positioned to meet these demands, offering a seamless blend of comfort, innovation, and sustainability. For travelers who value simplicity, authenticity, and thoughtful design, Bloom Hotels represents a new standard in the hospitality industry—a hotel experience that is both grounded and forward-thinking.

In an era where travelers are seeking not just luxury but authenticity and deeper connections, Bloom Hotels offers a compelling model for how hospitality can evolve to meet the changing needs of a new generation of global citizens.

Disclosure: The author has no direct affiliation with Bloom Hotels, nor does this article include any sponsored content or promotional material. The opinions expressed in this article are based on publicly available information and are intended to provide an objective overview of Bloom Hotels and its services.

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AI-Powered Law Firms Test the Bounds of Legal Work by Robots

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Rapidly evolving AI is giving rise to a new kind of law firm: one where artificial intelligence is not just a cost-saving tool but is integral to how the firm operates.

Such AI-powered law firms are pushing the boundaries of what kind of technology is acceptable in legal work while raising hard questions about who can provide legal advice. The challenges will only grow in importance as humans cede larger swathes of legal work to advanced AI tools, including within the nation’s largest law firms.

Just last month, a hybrid AI law firm called Crosby was announced officially. “We combine …



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