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Nathalie Feyte Appointed Chief Marketing, Sales & Revenue Officer at B&B Hotels to Drive Growth in Western Europe

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Thursday, July 31, 2025

B&B Hotels has appointed Nathalie Feyte as Chief Marketing, Sales & Revenue Officer for Western Europe. With two decades of experience in revenue management, pricing strategy, and digital marketing, Nathalie is poised to help B&B Hotels achieve significant growth in the region.

Nathalie Feyte’s Extensive Experience in Revenue Management and Digital Marketing

Nathalie Feyte brings a wealth of knowledge to her new role at B&B Hotels. Over her 20-year career, she has gained expertise in revenue management, fare strategy, and e-commerce. Nathalie’s previous roles include significant positions at Air France/KLM and Europcar Mobility Group, where she contributed to the development of strategic programs that led to substantial sales growth. Her role as Senior Vice President of Revenue Management & Pricing from 2020 to 2025 saw her transforming business operations, delivering impressive results that will be invaluable to B&B Hotels’ growth strategy.

Strategic Focus for B&B Hotels’ Growth in Western Europe

Nathalie’s appointment reflects B&B Hotels’ commitment to expanding its presence in Western Europe. With her extensive experience in pricing strategy and revenue management, Nathalie will focus on driving strategic initiatives that align with the company’s goals. Her leadership will be essential in optimizing pricing strategies, enhancing the guest experience, and ensuring that B&B Hotels remains competitive in a fast-evolving market. Her expertise in digital marketing will further support B&B’s efforts to strengthen its online presence and capture more direct bookings.

Driving E-Commerce and Sales Growth at B&B Hotels

One of Nathalie Feyte’s key priorities at B&B Hotels will be to leverage e-commerce platforms to drive sales. With her background in digital marketing and direct sales, she will focus on enhancing the company’s online sales channels. This includes refining digital campaigns, optimizing pricing, and improving customer engagement through online platforms. By integrating advanced revenue management techniques, Nathalie will contribute to improving profitability while maintaining competitive pricing for B&B Hotels’ customers.

Her work at Europcar Mobility Group and Air France/KLM has given her the tools to transform e-commerce strategies, and she aims to replicate this success at B&B Hotels, driving measurable growth in bookings and revenue.

Optimizing Fare Strategy and Pricing at B&B Hotels

Another area of focus for Nathalie will be optimizing B&B Hotels’ fare strategy. Pricing is a key lever for driving revenue growth, and Nathalie’s experience in implementing pricing strategies for large companies will help B&B Hotels to fine-tune its approach. By analyzing market trends, competitor pricing, and customer demand, she will ensure that B&B’s pricing model aligns with customer expectations while maximizing revenue opportunities.

Nathalie’s understanding of fare strategy, developed through her previous roles at major companies, positions her well to lead these efforts. Her ability to balance pricing and customer satisfaction will be key to maintaining B&B Hotels’ value proposition in the market.

Strengthening B&B Hotels’ Competitive Edge

With her leadership, Nathalie Feyte will help B&B Hotels enhance its position in the competitive hotel market in Western Europe. Her deep understanding of pricing strategies, revenue management, and e-commerce will ensure the company remains agile and well-positioned to capture new growth opportunities. Nathalie’s role on the Executive Committee will allow her to directly influence the company’s direction and contribute to its ongoing success in the region.

B&B Hotels continues to prioritize growth and innovation, and Nathalie’s appointment reinforces the company’s commitment to maintaining a leadership position in the industry. Her expertise in strategic marketing and sales will be instrumental in driving the company’s future success.



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US Issues Security Alert for Karachi Over Threat to Luxury Hotels

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The US State Department has issued a security warning for Karachi after receiving intelligence about a possible threat against luxury hotels in the city. 

In a precautionary move, the US Consulate General in Karachi has temporarily barred official visits by American government staff to these hotels. 

“The US Consulate General Karachi received a report of a threat directed at high-end hotels in Karachi,” the mission said in a statement, adding that access for US government personnel would remain restricted until further notice. 

The alert comes amid persistent concerns over safety in Pakistan’s largest cities, where political unrest, sectarian tensions, and terrorist violence have periodically erupted. While the consulate did not disclose specifics of the threat, officials noted that Washington routinely adjusts security protocols for its diplomats in response to credible intelligence. 

US citizens in Pakistan are being urged to avoid large gatherings, remain vigilant, and keep a low profile, especially in venues popular with foreigners, such as upscale hotels, restaurants, shopping malls, and tourist sites. The advisory also reiterated that Pakistan is under a Level 3 travel warning, which urges travelers to reconsider visiting due to terrorism and armed conflict. 

Karachi, despite local efforts to improve safety, has experienced periodic violence in recent years. Luxury hotels, often frequented by diplomats, aid workers, journalists, and business travelers, are considered potential targets in the event of attacks. 

The move to restrict staff travel reflects the US government’s broader policy of proactive risk management at its diplomatic missions. Security analysts note that while not all alerts point to an imminent danger, they are based on intelligence reviews and treated seriously. The consulate’s decision highlights the ongoing difficulties of safeguarding US personnel in volatile regions. 

The situation is being closely monitored. Restrictions will be lifted once threat levels are reassessed. In the meantime, Americans are encouraged to follow updates from US diplomatic missions and enroll in the Smart Traveler Enrollment Program (STEP) for real-time security information. 

 



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Indian Hotels Co (IHCL) eyes on North East for development of new properties

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File Photo : Puneet Chhatwal Managing Director and Chief Executive Officer of Indian Hotels Company Limited (IHCL).
| Photo Credit:
JOTHI RAMALINGAM B

Tata Group hospitality firm Indian Hotels Company Ltd (IHCL) is putting the spotlight on the North East for new properties in line with India’s ambition of developing the region, according to its Managing Director and CEO Puneet Chhatwal.

The company has a portfolio of 15 hotels with 1,348 rooms in the North East, and six hotels with 634 rooms in the pipeline.

Developing properties in the East and North East has been a part of a strategic initiative, Chhatwal told PTI.

“Like 50 years ago it was Goa, 30 years ago it was Kerala. More recently, you heard about Lakshadweep. Now it is the North East — which is also in line with India’s ambition of developing the North East — our contribution as a Tata Group company,” he noted.

Elaborating on some of the new projects that the company is undertaking in the North East, he said,”IHCL has committed to projects like Jagiroad in Assam, opposite the Tata Electronics factory that is coming up.”

Moreover, he said,”There are also the conversion of two properties — one is the existing Vivanta in Guwahati which will be upgraded to Taj. We will see an extension of that asset with a number of rooms, banquet halls, etc. We will also be building another hotel in Kaziranga (in Assam).”

Chhatwal also reiterated that IHCL has signed its first ‘Taj Palace’ property in the North East with the ‘Taj Pushpabanta Palace’ in Agartala, Tripura.

The property was signed in May this year in a public-private partnership with the Tripura government. Under the partnership, the Pushpabanta Palace built in 1917 as a holiday home for the king and his guests will be developed to have 100 rooms to be housed in a newly built structure.

The refurbishment and expansion are expected to be completed in the next three years, IHCL had earlier said.

Last month, IHCL and the Ambuja Neotia Group had announced an agreement for 15 new hotels mostly in the East and North East India.

Published on August 3, 2025



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IHCL Expands in Northeast India: Rediff Moneynews

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Indian Hotels Co. Ltd (IHCL) plans significant expansion in Northeast India, with new hotels and renovations in Assam, Tripura, and other locations.

New Delhi, Aug 3 (PTI) Tata Group hospitality firm Indian Hotels Company Ltd (IHCL) is putting the spotlight on the North East for new properties in line with India’s ambition of developing the region, according to its Managing Director and CEO Puneet Chhatwal.

The company has a portfolio of 15 hotels with 1,348 rooms in the North East, and six hotels with 634 rooms in the pipeline.

Developing properties in the East and North East has been a part of a strategic initiative, Chhatwal told PTI.

“Like 50 years ago it was Goa, 30 years ago it was Kerala. More recently, you heard about Lakshadweep. Now it is the North East — which is also in line with India’s ambition of developing the North East — our contribution as a Tata Group company,” he noted.

Elaborating on some of the new projects that the company is undertaking in the North East, he said,”IHCL has committed to projects like Jagiroad in Assam, opposite the Tata Electronics factory that is coming up.”

Moreover, he said,”There are also the conversion of two properties — one is the existing Vivanta in Guwahati which will be upgraded to Taj. We will see an extension of that asset with a number of rooms, banquet halls, etc. We will also be building another hotel in Kaziranga (in Assam).”

Chhatwal also reiterated that IHCL has signed its first ‘Taj Palace’ property in the North East with the ‘Taj Pushpabanta Palace’ in Agartala, Tripura.

The property was signed in May this year in a public-private partnership with the Tripura government. Under the partnership, the Pushpabanta Palace built in 1917 as a holiday home for the king and his guests will be developed to have 100 rooms to be housed in a newly built structure.

The refurbishment and expansion are expected to be completed in the next three years, IHCL had earlier said.

Last month, IHCL and the Ambuja Neotia Group had announced an agreement for 15 new hotels mostly in the East and North East India.



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