When you think of travel influencers, you probably imagine someone holding a coconut on a beach in Bali or posing near the Eiffel Tower. But in 2025, a new kind of influencer is making headlines, the one that doesn’t need plane tickets or hotel bookings.
Meet AI travel influencers, digital characters created using artificial intelligence. These influencers may not be real people, but their content feels real enough to fool most viewers. From planning dream holidays to posting stunning photos and videos, these AI-generated social media personalities are becoming the new face of travel on social media.
While most people follow popular human travel influencers for destination ideas, fashion tips, or hotel recommendations, AI influencers are now offering the same—sometimes even more. Their creators have designed them with lifelike personalities, unique styles, and even detailed backstories to make them seem relatable.
Here are five AI travel influencers who are changing the way we see and scroll through the world.
1. Radhika Subramanium (India)
India’s first bilingual AI travel influencer speaks both Tamil and English. Radhika was launched in June 2025 by Collective Artists Network. She’s been designed as a Gen Z solo traveller who quit her job to explore India.
“Radhika feels like someone we all know, that friend who actually went on the trip. She’s thoughtful, independent, and curious about the world around her,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, in a media interaction. With colourful travel photos and meaningful captions, Radhika’s account shows the interests of young Indian travellers.
2. Thalasya (Indonesia)
Thalasya has been around since 2018 and is one of the earliest AI travel influencers. With over 500,000 followers on Instagram, she shares travel and lifestyle content, often with her virtual friend Zeline.
Her feed is a mix of fashion, scenery, and city life. Although she is not a real person, many of her followers enjoy her content just like they would with any human influencer.
3. Kyra (India)
Kyra is India’s first AI meta-influencer, created by FUTR Studios in 2022. She has over 250,000 followers and lives a virtual life in Mumbai.
Her social media page features yoga by the beach, visits to famous Indian monuments, and travel adventures that resemble those of many real-world content creators. Kyra even made an appearance on Shark Tank India, proving that AI influencers can also enter mainstream media.
4. Emma (Germany)
Emma is a virtual travel ambassador launched by the German National Tourist Board in 2023. She “travels” around Germany sharing travel tips and recommendations through posts and videos.
She speaks over 20 languages and can even chat with users using chatbot features. As per the official press release, “Emma is a modern, digital-savvy woman living in Berlin who enjoys travel and technology. She combines her love of new tech with her passion for exploring Germany.”
5. Sena Z (Global)
Sena Z is the AI face of Cenizaro Hotels and Resorts. Her focus is on wellness, nature, culture, and sustainable travel. Unlike most influencers who just share posts, Sena’s story is told in the first person on the company’s website—just like a real blogger would do.
She promotes luxury and eco-friendly travel, and her style blends in well with top hospitality brands.
The growing trend of AI in travel
So, what’s making AI travel influencers so popular? First, they never get tired, never cancel plans, and always look perfect. Second, they’re cost-effective for brands, as there’s no need to book flights or pay for hotel stays.
More importantly, these digital personalities can speak multiple languages, post around the clock, and be edited to fit any style or trend. They also make it easy for brands to experiment with global campaigns without dealing with human limitations.
But there are concerns too. Some people feel AI influencers take away opportunities from real content creators. Others worry about trust, especially when followers don’t realise the influencer isn’t a real person.
Future of AI influencers
As AI continues to improve, we’re likely to see more virtual travel guides, hotel reviewers, and destination experts. They won’t replace real travel influencers entirely, but they will change how we experience and consume travel content online.
AI travel influencers are not just a trend, they are a sign of how technology and storytelling are coming together in new and creative ways.
So the next time you scroll past a dreamy travel photo on Instagram, take a closer look. It might just be a virtual traveller leading the way.
