For U.S. travelers seeking a beach escape that feels far from the crowd, yet is just a direct flight away, Loreto remains one of Mexico’s most underrated destinations. Sandwiched between the Sierra de la Giganta mountains and the Sea of Cortes, the small fishing village of Loreto is the gateway to a Unesco-protected marine park and enough natural beauty to rival better-known Baja hot spots without the associated buzz.
Despite seasonal direct airlift from U.S. cities including Los Angeles, San Francisco, Phoenix and Dallas, Loreto has managed to fly under the radar. The destination has cultivated a loyal base of repeat visitors drawn to the nature, small-town vibes and low-key energy. But a new wave of upscale development, headlined by the forthcoming Mailena, a luxury wellness retreat slated to open in late summer 2026, is poised to put a new stamp on Loreto.
The 96-room beachfront Mailena will offer personalized health and longevity programming. Photo Credit: Mailena
A first in wellness for Loreto
Mailena will be the first wellness-focused and adults-only resort in Loreto. The 96-room beachfront property, part of the 741-acre master-planned Danzante Bay development, will offer personalized health and longevity programming, a cenote-inspired wellness center, holistic dining and biohacking therapies.
It’s a shift for a destination that, until recently, has been best known for its rustic fishing culture, peaceful beaches and unhurried pace. When I visited in 2022, I stayed at Villa del Palmar at the Islands of Loreto, the flagship resort of Danzante Bay. Even then, it was clear that while the infrastructure existed for a luxury experience (TPC Danzante Bay, the Rees Jones-designed golf course, is a draw in its own right), the overall feel of Loreto was still refreshingly unpolished. Locals outnumbered tourists. The malecon was quiet. The islands just offshore, part of Loreto Bay National Marine Park, could be explored without many other boats in sight.
That sense of seclusion remains a key part of Loreto’s appeal. Mailena’s design by Mexico-based architecture firm Broissin leans heavily into sustainability and sensory immersion. The resort will feature three distinct zones, including a lobby centered around a living olive tree; a signature restaurant overlooking the Sea of Cortes; and a wellness complex with facilities such as sensory deprivation tanks, snow rooms, steam and sauna areas and shiatsu treatments in a warm-water pool.
Loreto is tucked between the Sierra de la Giganta mountains and the Sea of Cortes. Photo Credit: Mailena
Travel infrastructure in place
What makes Loreto stand out in the luxury travel space is that these enhancements are arriving slowly, rather than through a flood of mass-market tourism. Mailena joins an existing inventory of understated but high-quality accommodations. Villa del Palmar continues to serve families and couples with a full-service experience and access to the TPC course. Private home ownership and luxury condominiums at Danzante Bay further signal that Loreto is becoming a second-home market for discerning travelers who value privacy and nature over nightlife.
Importantly for travel advisors, Loreto’s infrastructure, while modest, is reliable. The Loreto Airport makes the town the only Pueblo Magico with direct international air access, making it relatively easy to book direct flights from key U.S. markets. On the ground, tour operators offer excursions from whale-watching and sport fishing to island hoping, hiking and cultural tours of Loreto’s 17th century mission.
For clients seeking an alternative to (or an extension of) Cabo, Loreto remains an attractive option. New developments like Mailena will add appeal, but the region’s protected status and limited flight volume (for now) mean that mass tourism will be kept at bay.
Whether you want to relax, party, dine, or indulge in wellness, there’s been a boom in hotels and resorts that quite simply have it all, and one of Ibiza’s hottest new openings has us convinced that perhaps slow travel really is the way forward.
54 per cent of Gen Z travellers said when picking a destination they prefer to stay in one place and “absorb the vibe”, with 42 per cent saying they choose hotels based on on-site events, nightlife, or wellness options.
There’s quite literally no better place to combine all three elements than the White Isle, and there’s little wonder that the newly-refurbished Destino Five (formerly Destino) is already packed out, quite literally around-the-clock, as a result.
Having opened its doors for the new season in June, the luxury haunt, which has upgraded to a five-star Grand Luxe hotel since its rebrand last summer, will play home to the Pacha ICONS series, welcoming dance music legends including Marco Carola and Solomun under its poolside pergola each week.
Destino Five
Meanwhile, in the daytime, it’s a relaxed beach club and hotel, with sprawling views over Ibiza Town and Formentera, and a wellness offering to boot, with a fully-equipped outdoor gym (trust us, you’ll need to work off that breakfast buffet), and on-site masseuses available to tackle those post-party muscle aches.
We visited within the first few weeks of it re-opening its doors, and despite its glossy makeover, it still feels quintessentially Pacha, and has the authentic Ibiza feel that people fell in love with it for in the first place.
The signature cherry emblem of the Pacha Group is in the subtle details of the decor – from coffee table books laid out in the foyer, ready to be papped for Instagram, embellishments on the towels of the day beds by the pool, and a huge woven mural on the side of the main building.
Replying to @Em Destino Five room tour ☁️🤍 #destinofive #ibiza #hotel #ibizahotel #luxurytravel #fyp
The 159 rooms range from a small, but sophisticated place to rest your head between returning from Pacha nightclub (which is a 10 minute drive down the road), and when you head down to Playa Pacha, the on-site poolside playground for an afternoon of sun, to the sprawling Cherry Suites, which boast outdoor gardens, their own private pool, and dining tables fit for a tapas feast with friends.
In the Luxe Rooms, you’ll still get to enjoy a private terrace, perfect for those pre-dinner cocktails, alongside all of the usual amenities; a King bed, wet room, flat-screen TV, and fully-stocked bar.
The decor is largely the same whichever end of the scale you go for (fair warning, a Diet Coke from the mini fridge will set you back €10), with timeless, veined marbles in the Pacha group’s signature greens and reds adding those luxury finishes to cabinets and bathrooms alike.
Destino Five
However, nostalgia is one of the biggest consistent themes both in the rooms, as well as out, and is what really turns your average luxury stay into an immersive experience of its own.
Expect to see vintage photographs from some of Ibiza’s most raucous nights illustrating its history hanging from the walls above the beds, and huge, circular mirrors on the ceiling above you as you sleep, adding a sultry touch that feels like a quintessential nod to the party scene.
What really sets Destino Five apart from other five-star haunts on the island, is that there’s so much going on, it even welcomes non-guests on a daily basis to enjoy its flair, whether poolside, or in one of its two incredible restaurants.
Elia was our restaurant of choice; a relaxed, breezy terrace overlooking the Balearic Sea and Dalt Vila, serving up upscale Greek dishes including squid ink risotto, and a hearty moussaka.
As the sun begins to set, expect a signature Ibiza soundtrack from the in-house DJ, and moody lighting to set the tone for the party ahead – whether you’re sticking around for the Pacha ICONS series on a Thursday, which transforms the pool area into a world-class dance floor (there’s nothing more satisfying than quite literally rolling into bed post-party if you ask us), or zipping up the road to Pacha nightclub itself.
Should you find yourself venturing out to Pacha (which has even earned the title of the world’s most sustainable nightclub), where residencies this year include BLOND:ISH, Camelphat, and Sonny Fodera, consider dining at the in-club restaurant, serving up a Japanese-Mediterranean fusion menu, complete with private DJ to get you in the mood for an evening (and morning if you’re brave enough) of dancing. What’s more, you can then simply slip into the club with complimentary entry via the curtain that separates the two, rather than joining any queues.
Meanwhile, for those lazy days, by the pool is the aforementioned Playa Pacha, a beach club-style setting serving up delicious cocktails and fresh, Mediterranean bites, and also welcomes a DJ to its poolside booth each afternoon. The fresh spicy tuna sushi and zesty ceviche dishes aren’t to be missed as you enjoy an afternoon of slow living, ready to turn up the tempo once again as the sun goes down.
Crucially, from the moment you arrive to the final farewell, Destino Five is proving it’s far more than just a place to stay. It’s a full-spectrum Ibiza experience – a seamless blend of luxury, rhythm, and relaxation. Whether you’re chasing the party, recharging your soul, or simply want to experience a slice of Ibiza’s legacy, you’ll find it all right here, without even having to leave its gates.
Home»TOURISM NEWS» Step Into The Future Of Travel At The Philippine Travel Mart 2025,Where Innovation, Wellness, And Green Adventures Await: What You Need To Know
Saturday, August 2, 2025
The Philippine Tour Operators Association (PHILTOA) officially launched the 36th Philippine Travel Mart (PTM) with a media event at The Peninsula Manila, giving a preview of what promises to be a landmark tourism expo in 2025. The event, set to take place from September 5–7, 2025, at the SMX Convention Center Manila, brings together key players in the tourism and travel industry, showcasing an evolution in how the Philippines is positioning itself as a leading travel destination for the next generation of global explorers.
Thematic Focus: Boosting the NextGen Tourism
This year’s theme, Boosting the NextGen Tourism, reflects a forward-thinking approach to travel and tourism, addressing the evolving preferences of modern travelers. The theme is founded on four pillars—sustainability, digitization, inclusivity, and health and wellness—which are central to shaping the future of tourism not only in the Philippines but across the globe.
The Department of Tourism and the Tourism Promotions Board co-present the event, with sponsorship from GCash, Philippine Airlines, and official partner EastWest Bank. These stakeholders are aligning their efforts with PHILTOA’s vision to redefine tourism experiences for future generations.
The Rise of Sustainable and Responsible Tourism
One of the most significant aspects of PTM 2025 is its emphasis on sustainability. With the global travel industry increasingly focusing on eco-friendly practices, the event aims to promote green travel, eco-tourism, and responsible tourism. Visitors can expect to see exhibitors that highlight eco-conscious destinations, products, and services that are leading the way in sustainable tourism.
Philippine destinations renowned for their natural beauty, such as Palawan, Bohol, and Siargao, are already working on initiatives to protect local ecosystems, reduce carbon footprints, and promote the responsible use of natural resources. These practices are aligned with global trends, where tourists are more aware of their environmental impact and are seeking out destinations and experiences that support sustainability.
At PTM 2025, attendees will gain insights into how green tourism can be integrated into travel packages, with a focus on eco-friendly resorts, local farm-to-table dining, and conservation initiatives that protect the country’s rich biodiversity. This emphasis on sustainability is poised to attract eco-conscious travelers from around the world, making the event a key platform to showcase the Philippines as a sustainable destination.
Digitization: Transforming the Travel Experience
In an age where technology is shaping almost every aspect of our lives, the digitization of tourism is another critical focus of PTM 2025. The tourism industry is rapidly adopting new technologies such as AI-driven experiences, smart travel tools, and cashless transactions to streamline the travel experience. These innovations are designed to make travel more seamless, efficient, and personalized.
At PTM 2025, visitors will get a first-hand look at how artificial intelligence (AI) and machine learning are enhancing customer service, from AI-driven travel booking systems to virtual tours that bring destinations to life before travelers even set foot in the country. Travel agencies and tour operators will also present smart mobile applications that allow travelers to plan their trips, manage bookings, and make payments—all at the touch of a button.
The integration of cashless payments through platforms like GCash further enhances the convenience for travelers, ensuring that they can make transactions seamlessly. This move is particularly important in post-pandemic travel, where contactless transactions are preferred for safety and efficiency.
Inclusivity in Tourism: Meeting the Needs of All Travelers
PTM 2025 places a strong emphasis on inclusivity, ensuring that tourism is accessible to everyone, regardless of their background or physical ability. With more people than ever seeking diverse travel experiences, the Philippines is committed to providing options for solo travelers, families, senior citizens, and persons with disabilities (PWDs).
Exhibitors at the event will present inclusive travel packages that cater to these various groups, showcasing destinations that offer accessibility features such as wheelchair-friendly accommodations, senior-friendly tour packages, and special services for solo travelers. This move is a response to the growing demand for accessible travel and the recognition that tourism should be open to all, regardless of their specific needs.
For example, popular destinations like Tagaytay, Baguio, and Davao have been increasingly offering accommodations and experiences designed with accessibility in mind, including accessible transport, braille signage, and wheelchair-accessible amenities. PTM 2025 will serve as a platform to showcase these efforts and encourage other destinations to adopt similar inclusive practices.
Health & Wellness: The New Travel Trend
Wellness tourism is another key trend that will take center stage at PTM 2025. Travelers today are increasingly focused on their health and well-being, seeking rejuvenating experiences that combine relaxation, physical fitness, and mindfulness. From yoga retreats in Palawan to wellness resorts in Cebu and mindful exploration tours across the Visayas, the Philippines has a growing array of wellness offerings.
Exhibitors at PTM 2025 will showcase wellness tourism packages that allow visitors to disconnect, relax, and rejuvenate in tranquil, natural settings. Whether it’s a spa retreat, meditation experience, or a holistic wellness journey, PTM 2025 is set to highlight how the Philippines is becoming a hub for wellness tourism in Southeast Asia.
As wellness becomes a priority for modern travelers, PTM 2025 will also explore the ways in which mental health and well-being are being integrated into the tourism industry. This includes offering travelers not only physical relaxation but also opportunities for emotional healing and spiritual growth through carefully curated wellness programs.
What to Expect at PTM 2025
Attendees at PTM 2025 can look forward to:
Over 300 exhibitors, featuring a mix of local and international tour operators, travel agencies, airlines, hotels, and resorts.
Exclusive travel deals on flights, hotel accommodations, and tours across the Philippines and abroad.
Cultural performances, traditional shows, and live demonstrations that celebrate Filipino culture.
Interactive sessions on sustainability, technological innovation in travel, and inclusivity, with experts offering insights on the future of tourism.
Raffles and prizes, with the chance to win exciting travel packages and experiences.
Ticket Information
Tickets for the 36th Philippine Travel Mart are available online. Early bird tickets are priced at ₱100, available until July 31, 2025, after which the regular rate of ₱120 will apply.
Conclusion: The Future of Philippine Tourism Starts Here
The 36th Philippine Travel Mart serves as a pivotal platform in the evolving landscape of Philippine tourism. By embracing sustainability, digitization, inclusivity, and wellness, this year’s event underscores the Philippines’ commitment to shaping a travel industry that is not only more innovative but also more responsible and accessible to a global audience.
As tourism continues to adapt to changing trends and consumer preferences, PTM 2025 positions the Philippines as a destination that is ready to meet the challenges and opportunities of the future. Whether you’re a travel enthusiast, industry professional, or someone looking for inspiration, PTM 2025 is an event you won’t want to miss.
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