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Founded by the Jindal Group in 2023, the brand has stores in Noida, Surat, Nagpur, New Delhi and Mumbai, and is now preparing to open new outlets in Chandigarh and Ahmedabad. It targets operating 10 stores before its next funding round

Surat: Surat-based lab-grown diamond and Polki jewellery brand IVANA Jewels has raised Rs 2 crore in seed funding from Avinya Ventures, a SEBI-registered early-stage venture capital firm. The funding will be used to launch new product lines, strengthen marketing activities and expand into new cities. With this investment, IVANA Jewels is looking to grow faster, connect with more customers, and build a strong retail network across India.

In addition to expanding its retail footprint, IVANA Jewels is increasing its digital presence by adding more products to its online platform and improving the customization process. This includes updating user interface elements, providing personalization options, and simplifying the buying process. The company is focusing on delivering a personalized shopping experience, both online and offline, as they scale across India.

Ayushi Jindal, Co-founder, Ivana Jewels, said, “This funding is a big step forward for IVANA Jewels and a strong validation of our journey so far. We are focusing on lab-grown diamonds, especially in the 1–2 carat range, along with larger stones of 5, 10, and 20 carats, and expanding our collection of Polki jewellery. With this support, we look forward to introducing fresh designs, opening new stores, and serving our customers better across the country. We believe that lab-grown diamonds are the future of sustainable luxury, and we are excited to make them accessible to a wider audience through our expanding presence.”

IVANA Jewels, backed by the trusted legacy of the Jindal Group, offers a mix of lab-grown diamonds and traditional Polki jewellery, combining modern craftsmanship with classic designs. The brand has built a loyal customer base, with focus on quality and transparent pricing.

The lab-grown diamond jewellery market is growing rapidly, especially in Tier II and Tier III cities with potential to grow even bigger as awareness increases. With strong backing, an expanding portfolio, and a clear focus on quality and customer experience, IVANA Jewels is set for an exciting growth journey as it aims to make lab-grown diamond jewellery accessible to more people across India.

Founded by the Jindal Group in 2023, IVANA Jewels has stores in Noida, Surat, Nagpur, New Delhi and Mumbai, and is now preparing to open new outlets in Chandigarh and Ahmedabad. With the expansion under way, the company plans to operate 10 stores in the near future, with a goal to reach 12–15 stores by the end of FY 2025–26. The company also offers franchise opportunities.

Retail Jeweller India News