Karnataka Tourism left an indelible mark at the 25th edition of the India International Travel Mart (IITM) held from July 24-26, 2025, at Tripura Vasini, Palace Grounds, Bengaluru. The state’s rich cultural heritage, natural wonders, and thriving tourism industry took center stage, highlighting Karnataka as a premier destination for both domestic and international travelers.

Introduction:
In the vibrant city of Bengaluru, Karnataka Tourism captivated attendees at the 25th India International Travel Mart (IITM) 2025. A leading event for the travel and tourism sector, IITM serves as a prime platform for showcasing a state’s tourism offerings to a global audience. Karnataka, known for its rich culture, UNESCO World Heritage Sites, lush landscapes, and wildlife sanctuaries, used this opportunity to highlight its diverse tourism experiences. The event provided an opportunity to forge partnerships, promote sustainable tourism practices, and celebrate the state’s modern and ancient allure. With over 800 exhibitors from across India and around the world, Karnataka’s participation demonstrated its commitment to strengthening its position as a world-class tourism destination.

Karnataka’s cultural offerings—spanning ancient temples, vibrant festivals, scenic nature trails, and wildlife-rich national parks—became the focal point of the event. The state’s participation highlighted its dedication to responsible travel, wellness tourism, and eco-tourism initiatives, making it a hub for sustainable travel enthusiasts. The Karnataka Tourism stall was designed to immerse visitors in the state’s heritage, while showcasing its modern hospitality infrastructure.

Karnataka at IITM Bengaluru: A Cultural, Natural, and Sustainable Powerhouse

• A Landmark Event: The 25th edition of IITM brought together over 800 exhibitors, showcasing travel opportunities from India and abroad.
• Karnataka’s Role: As the Host State, Karnataka’s participation was pivotal, with a dedicated stall celebrating its diverse cultural offerings.
• UNESCO World Heritage Sites: Hampi and Pattadakal were prominently featured as part of Karnataka’s cultural richness, captivating history enthusiasts and travelers.
• Promoting Eco-Tourism: With a focus on sustainable practices, Karnataka’s stall highlighted eco-tourism initiatives such as community-based tourism, wellness retreats, and responsible travel practices.
• Expanding Global Networks: The event provided a B2B platform for Karnataka’s tourism stakeholders to meet international partners and establish business relationships.

B2B Meetings and Partnerships
The event, known for its B2B format, attracted a range of tour operators, hoteliers, destination management companies, and international travel brands. Karnataka’s tourism officials utilized the opportunity to forge new collaborations with stakeholders, sharing insights into the state’s tourism potential.

The state’s pavilion attracted considerable attention with its engaging visuals and interactive displays, reflecting the state’s diversity. From the architectural wonders of ancient temples to the relaxing greenery of Coorg’s coffee plantations, the stall offered a journey through Karnataka’s best offerings. Visitors were given a chance to explore the beauty of the world-famous Mysuru Dasara festival, enjoy the serene Coorg region, and delve into the region’s renowned wildlife sanctuaries, such as Bandipur and Nagarhole.

Sustainability at the Forefront
In line with current trends in the tourism industry, sustainability was a key theme at IITM Bengaluru 2025. Karnataka Tourism took the opportunity to promote its eco-friendly and community-based tourism initiatives. These initiatives focus on minimizing environmental impact and ensuring that tourism benefits local communities, preserving both natural resources and cultural heritage.

The department of tourism emphasized Karnataka’s ongoing commitment to sustainability. The eco-tourism initiatives encourage visitors to engage with nature responsibly while contributing to conservation efforts. With an eye on eco-conscious tourists, Karnataka’s offerings emphasize green travel options, including nature retreats and sustainable adventure tourism experiences.

A Bright Future for Karnataka’s Tourism Industry
Speaking on Karnataka’s participation, a senior representative from the Department of Tourism said, “IITM Bengaluru has provided Karnataka Tourism with an incredible platform to showcase the state’s rich and diverse experiences. We are confident that the partnerships and leads generated here will translate into tangible growth for the tourism sector.”

The department also spoke about the importance of sustainable tourism growth, noting that the industry was evolving, with more travelers seeking experiences that not only enrich their lives but also respect the environment. Karnataka’s focus on sustainability and eco-tourism makes it a standout destination for eco-conscious tourists.

Promoting Karnataka’s Unique Tourism Experiences
At the heart of Karnataka’s tourism offerings are its unique cultural, natural, and architectural attractions. Some of the state’s most prominent highlights, which were showcased during the event, include:

• Hampi and Pattadakal: These UNESCO World Heritage Sites offer a glimpse into India’s ancient civilization, with spectacular temples and historic monuments.
• Mysuru Dasara Festival: Known for its grandeur and historical significance, this vibrant festival draws thousands of tourists from across the globe.
• Coorg: Known as the “Scotland of India,” Coorg’s lush landscapes, coffee plantations, and serene environment make it a top choice for nature lovers and eco-tourists.
• Karavali Coast: Karnataka’s pristine coastline is a hub for beach lovers and water sports enthusiasts, offering stunning views and tranquil escapes.
• Bandipur and Nagarhole National Parks: These wildlife sanctuaries are home to diverse flora and fauna, attracting eco-tourists and wildlife enthusiasts.

A Step Towards Global Recognition
IITM Bengaluru 2025 marked a significant milestone for Karnataka Tourism as the state positions itself as a leading global travel destination. By embracing modern tourism trends, such as wellness tourism, eco-tourism, and sustainable travel, Karnataka is setting a new standard in the industry.

The state’s active participation in global travel events like IITM ensures that Karnataka continues to evolve as a competitive player in the international tourism market. As tourism practices evolve, Karnataka’s commitment to responsible travel ensures its place as one of India’s most sought-after destinations.

Conclusion:
Karnataka’s participation in IITM Bengaluru 2025 was a resounding success, reinforcing the state’s reputation as a diverse and sustainable travel destination. With its focus on heritage, nature, and responsible tourism, Karnataka is set to welcome more travelers, both domestic and international, in the years to come. The state’s modern infrastructure, combined with its rich cultural and natural assets, makes it an ideal destination for those seeking a blend of history, adventure, and sustainability.

As the tourism industry continues to evolve, Karnataka’s approach—focused on eco-friendly practices, heritage preservation, and community-driven initiatives—will continue to resonate with travelers from all corners of the globe. The event was not just an exhibition of Karnataka’s tourism strengths, but also a step towards securing the state’s place on the world tourism map, ensuring that it remains a top choice for travelers seeking authentic, sustainable experiences.

Strategic Growth and Expansion
Karnataka’s successful showcase at IITM Bengaluru 2025 signals a bright future for its tourism industry. The partnerships and collaborations fostered at the event will undoubtedly drive growth in the sector, allowing the state to cater to an increasing demand for sustainable travel experiences. As global travel trends shift towards eco-conscious and community-based tourism, Karnataka is well-positioned to lead the way in responsible tourism, making it a top destination for years to come.