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Juneau Could Introduce A New Summer Sales Tax – Could This Affect Your Cruise?

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  • The town of Juneau is looking at introducing a seasonal sales tax structure.
  • This would mean the towns current 5 per cent sales tax would bump up to 7.5 per cent in the busier summer months.
  • The town will vote on the proposal at its next assembly.

The small Alaskan town of Juneau appears perpetually locked in a battle of searching for ways to better manage the huge flow of cruise ship traffic that it sees each summer. 

After a campaign financed by the cruise industry was successful in preventing Juneau’s ‘ship free Saturdays’ concept, the town is testing other strategies to limit cruise ship traffic.

It previously increased port fees and now appears to have a new strategy aimed at managing the cruise ship masses.

The Juneau Assembly will vote on a new seasonal sales tax system next year that would increase sales tax during the summer months, when most cruise ships arrive.

Juneau currently has a 5 per cent local sales tax, but this proposal would raise that to 7.5 per cent from April to September, and lower it to 3.5 per cent during the winter months, from October through to March.

Other Alaskan towns such as Skagway and Ketchikan already have tax structures like these.

Juneau assembly member Alicia Hughes-Skandijs said: “In what is an increasingly seasonal economy, it makes sense to capture maximum yield when you have all these folks in town.”

A local sales tax is simply a consumption fee for goods and services. For example, if this proposal went ahead, whether a cruise passenger is booking a local tour, buying lunch in a restaurant or buying a museum ticket, this would come with a 7.5 per cent sales tax. Compared to the current rate, this would equate to $2.50 more of taxes per each $100 spent.

The City and Borough of Juneau has previously clarified to Cruise Passenger, that the town is not anti-cruise. They just simply need to be able to control and manage cruise ship traffic in order to continue giving a satisfactory experience to visitors.

“I think it’s important to note that the limits we have put in place are to allow us to make infrastructure and other improvements to be able to handle the volume we are seeing today. Cruise tourism is vital to our local economy, and we are proud of the number of local businesses and year-round jobs that the industry supports.

“However, we want to make sure we are managing our visitation in a way that maintains our visitor economy while ensuring that the boom doesn’t turn into a bust.”

Cruise ship traffic in Alaska has seen a huge boost over recent years, and the small Alaskan towns that see thousands of cruise passengers dock nearly every day for half the year, have been struggling to keep up.The cruise industry is suing the small town of Skagway, for attempting to place a tax on cruise ship shore excursions.





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Celebrity Cruises Lures Guests Away From Overbooked Sailing

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Key Aspects:

  • Celebrity Millennium’s 12-night voyage through Japan that embarks on March 16, 2026, has been oversold.
  • Celebrity Cruises is making tempting offers to encourage some of the booked guests to change their travel plans, including switching to a new sailing for a partial refund or cancelling their trip for a full refund and a 200% future cruise credit.
  • Guests who do not want to change their plans do not need to worry, and not everyone who volunteers to accept the offers will be approved.

Celebrity Cruises is following in its sister-company Royal Caribbean’s footsteps in how the brand is dealing with high demand during peak cruise seasons.

Throughout the summer, Royal Caribbean has made multiple hard-to-resist offers to tempt passengers to change their travel plans and voluntarily opt out of overbooked sailings.

Now, Celebrity Cruises has come out with a can’t miss offer of its own for a presumably overbooked voyage onboard Celebrity Millennium, which will be sailing through Japan in spring of 2026.

The specific cruise in question embarks from Tokyo (Yokohama), Japan, on March 16, 2026, on a 12-night sailing to Osaka, Kochi, Hiroshima, Jelu Island, Nagasaki, Kagoshima, and Shimizu.

Even though the cruise is still just under a year away, spring-time cruises to Japan often sell out because the famous cherry blossoms are in bloom and the weather is particularly pleasant.

“If your travel plans are flexible, you may be able to take advantage of our special offer,” the cruise line teased in a letter to booked guests.

The first option the more than 2,000 passengers have is to put off their cruise vacation by a year in exchange for a 50% refund of the cruise fare and a $200 onboard credit per stateroom.

Instead of sailing as planned in 2026, they would switch to the 12-night Japan cruise that embarks from Tokyo, Japan, on March 2, 2027.

The replacement voyage features calls on Osaka, Kochi, Nagasaki, Kagoshima, and Shimizu in Japan, as well as Busan, South Korea.

Alternatively, guests can cancel their booking entirely in exchange for a full refund and a 200% future cruise credit to book a different Celebrity Cruises voyage that sets sail on or before March 16, 2027.

In both cases, documented airline change fees will be reimbursed (up to $350 USD per person), as well as other non-refundable travel-related costs (up to $500 USD per stateroom).

Should Booked Guests Worry?

Especially for less experienced cruisers, receiving a letter asking them to change their plans can be a bit anxiety-inducing.

“Flights are booked and we have made arrangements with work for this trip, but now I’m curious what this email could mean. Has the cruise over sold / not sold enough tickets,” one guest, who booked the sailing as their honeymoon, asked on Reddit.

“Is there a problem with the ship? I’m worried now that the cruise will get cancelled leaving us in a difficult position closer to the time,” they continued.

Celebrity Millennium (Photo Credit: EWY Media)

Others worried that the cruise line would change their reservations without their approval, or that if they chose to stay, the sailing would be overly crowded.

Read Also: How to Book a Cruise on Cruise Hive and Why You Should

But when the offers are this good and made this far in advance, the cruise line should not have any issues finding enough takers.

In fact, the letter suggests the cruise line expects more volunteers than they will actually need, as not everyone who expresses interest will be able to take advantage of these offers.

“Please note that this special offer is time-limited and subject to availability,” the cruise line advised.

“If you’re successful, we’ll reach out by either phone or email and send an updated booking invoice to your given email. If you haven’t heard from us by August 5, 2025, you will remain booked on your existing Celebrity Millennium Sailing.”

Guests who do not want to change their plans can ignore the invitation with no penalty or impact to their reservations.



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Big cruise shakeup: Major ship pulling out of Galveston in 2027 – KHOU

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Big cruise shakeup: Major ship pulling out of Galveston in 2027  KHOU



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Plaque Exchange Marks Aroya’s First Visit to Marmaris – Cruise Industry News

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A plaque exchange was held onboard the Aroya to mark the ship’s first visit to the port of Marmaris in Turkey.

According to the company, the celebration was held on the bridge of the vessel, which is currently offering its first season in the Mediterranean.

Aroya’s inaugural visit to Marmaris was part of a seven-night cruise to Greece, Turkey and Egypt, and took place on July 8, 2025.

As part of the ceremony, Aroya’s Captain Jan Galinder and a representative from Aroya Cruises exchanged commemorative plaques with the General Manager of Marmaris Port, Murat Tugan.

The representatives from Marmaris Port also took part in a tour aboard the ship.

After departing from Istanbul on July 5, the Aroya also paid visits to Kaş, Bodrum and Alexandria during the same cruise.

Following its maiden season in the Red Sea, the ship debuted in the Mediterranean in late June, kicking off a series of weeklong cruises out of Istanbul.

The seven-night itineraries also sail to Greece and include visits to destinations like Mykonos, Rhodes, Souda Bay and Piraeus.

The season runs through mid-September, when the ship is scheduled to offer an eight-night repositioning cruise back to the Red Sea.

Originally built for Dream Cruises at the Meyer Werft shipyard in Germany, the Aroya entered service in 2017 as the World Dream.

After being acquired by Aroya Cruises in 2024, the vessel underwent a major refurbishment in Europe, during which over 95 percent of its interior areas were rebuilt.

Now designed to offer the company’s “Remarkably Arabian” experience, the vessel offers unique features, including seven specialty restaurants and a larger-than-average kids’ club.

The Aroya is also equipped with prayer rooms and hookah areas, as well as coffee and tea shops, a library, a large wellness area and a VIP area for suite guests.



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