Travel Trends
JetBlue and United complete DOT review of Blue Sky collaboration

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Travel Trends
DigiMarCon 2025 to Unveil Cutting-Edge Digital Marketing Trends in New Zealand, Oceania, and the UK – Impact on Global Travel & Tourism

Monday, August 4, 2025
With the ongoing changes pertaining to the digital realm and how it affects various sectors around the world, the 2025 DigiMarCon series is expected to host movers and shakers from the digital marketing, media, and advertising professions on three continents. This year, the conference is set to take place in three important locations: New Zealand, Australia (Oceania) and the United Kingdom. During the period of August 7th to 29th, 2025, these events will provide digital marketers, advertisers, and professionals in the tourism industry the chance to collaborate and discover ways to leverage digital tools to enhance international travel and tourism. This article analyzes how the forthcoming DigiMarCon events may impact the travel and tourism industry, providing invaluable insights on an industry in flux.
DigiMarCon New Zealand 2025: Integrating Innovation in Travel Marketing
Auckland will welcome leaders in digital marketing from across the globe on the 7th and 8th of August for DigiMarCon New Zealand 2025 to be held at the Hilton Auckland Hotel. The conference will concentrate on digital marketing, media, and advertising which will, in turn, focus on the increasing impact of technology in tourism. The tourism industry in New Zealand, famous for its stunning scenery and gold standard tourism products, will be poised to gain from the conference. The marketing strategies discussed in the conference will greatly help tourism operators in engaging more with travelers, enhance immersive digital experience, and increase the appeal of New Zealand as a destination for tourists.
In the New Zealand tourism eco-system, the marketing of adventure tourism, eco-tourism, and cultural tourism has been greatly aided by technological integration. DigiMarCon New Zealand 2025 will focus in detail on how modern technologies like AI, VR, and advanced analytics can impact the tourism business’s ability to optimize marketing to travelers. New Zealand’s tourism industry needs to adapt to the digitally-savvy travelers lest it be placed at a disadvantage in the highly competitive global tourism industry.
The way a destination is marketed on the Internet has a significant impact on tourism. Influencers, paid advertising, and social media marketing shape the decisions of potential travelers. These and other issues will be discussed at DigiMarCon New Zealand 2025, which will focus on creating ads that speak to the modern traveler. Through a focus on personalization, experience-driven content, and interactive digital design, this conference is poised to catalyze a more digitally integrated and forward-thinking tourism sector in New Zealand.
DigiMarCon Oceania 2025: Enhancing Digital Advertising in the Travel Sector
On August 13 and 14, 2023, the Melbourne Cricket Ground will host DigiMarCon Oceania 2025 in Melbourne, Australia. This conference will bring together leading marketers, media specialists, and representatives of the tourism industry from all corners of the Oceania region. Attendance is guaranteed to gain insight on new issues and prospects in digital marketing which benefit travel and tourism.
In Australia and the rest of the Oceania region, tourism is of great economic significance. With the advancement of technology, tourism businesses need to shift their focus to novel methods of engaging potential tourists. DigiMarCon Oceania 2025 will discuss the use of digital marketing, social media, and data analysis to capture tourism stakeholders marketing attention to tourists from all over the world. Participants will learn how to implement techniques to drive engagement, increase visibility, and automate marketing for better results.
Australia’s stunning milestones, from lively cities to scenic beaches, provide endless tourism activities for visitors. The main challenge is how to sell these services to different sections of the travel market. Regions such as Melbourne, Sydney, and The Great Barrier Reef need to stand out more than ever, and with the emergence of TikTok, Instagram, and Facebook, digital marketing seems to be the way forward. The conference will discuss these and many more ways to promote Australia’s tourism activities in international markets.
The tourism professionals in Oceania will greatly benefit from the conference’s sessions on digital trends, audience engagement, and content marketing. It will be important to know how to utilize influencer marketing and other digital tools as reviews and platforms play a crucial role in travelers’ decision-making. Actions capable of helping Australia and its neighbouring destinations maintain an edge in the competitive global tourism contest are likely to be uncovered at DigiMarCon Oceania 2025.
DigiMarCon UK 2025: Defining the Future of Digital Tourism Marketing in the UK
The final event of the DigiMarCon 2025 series will occur at the Sofitel London Heathrow Hotel in London, United Kingdom, on 28 and 29 August. As a leading inbound travel and tourism market, the UK will be a showcase for the most recent developments in digital marketing as it applies to the global tourism industry. The UK is one of the leading tourism markets worldwide, and being able to re-market exposed to rapidly evolving world of digital marketing will be one of the main benefits of the conference.
At DigiMarCon UK 2025, world tourism professionals will discuss the impact of digital marketing and emerging technologies on travel behaviors. The event will cover the functions of online travel agencies, virtual tours, and marketing focused on consumer content in promoting the UK. While promoting the charm of its historic sites, the allure of London’s vibrant city life, and the stunning British countryside, digital marketing aids UK tourism in differentiating itself in the competitive global industry.
The UK tourism industry is already undergoing digital innovation, with destinations implementing immersive VR technologies and AI recommendations for tourists. DigiMarCon UK 2025 will look into how these innovations can be incorporated into advertising to enhance the scope of personalized marketing and engagement for prospective visitors. As travel and tourism become more digitally driven, the knowledge acquired in this conference will aid in the development of focused and efficient marketing strategies.
Later on, the issue of sustainability’s marketing impact on tourism will also be developed at DigiMarCon UK 2025. Because of the growing concerns that travelers have regarding their carbon footprint, tourism companies in the UK have to re-evaluate their marketing and operational strategies to give prominence to sustainable travel. This is one of the objectives of the conference because, through digital marketing, companies can convey their sustainability messages much more conveniently and through multiple platforms.
The Effect of DigiMarCon on Global Travel and Tourism
The series of conferences DigiMarCon 2025 will hold in New Zealand, Oceania and the UK will be instrumental in shaping global travel and tourism marketing. There is a growing dependence on digital technologies for decision-making, and tourism companies need to know how to utilize new technologies and approaches to reach the travelers.
Discussion regarding the application of AI, data analytics, and personalized marketing to improve customer service will be targeted toward travelers in the tourism industry. In addition to that, DigiMarCon 2025 will give more power to tourism professionals to respond to contemporary consumer spending patterns by focusing on digital and social media advertising. As the traditional means of travel planning give way to electronic and digital media, the need to influence through digital strategies will become a priority.
The travel and tourism sector is undergoing a transformation, and the lessons from DigiMarCon 2025 will enable many businesses to get ahead of the competition. The impact of these businesses will be felt throughout New Zealand, Oceania, and even the UK as tourism marketers and businesses overhaul their strategies to engage with the modern traveler.
In the wake of the rapid changes the digital world is bringing to the tourism sector, this is a wonderful time for professionals to attend DigiMarCon 2025 and network with elite marketers and speakers. The adoption of digital technologies within tourism will aid the industry in not only marketing to and attracting prospective travelers but will also help in the recovery and expansion of the travel industry in the years to come.
Travel Trends
Why is Italy Continually Dominating Global Travel Trends? Exploring the Surge in Outbound Tourism, Changing Traveler Preferences, and the Economic Impact on Popular Destinations

Monday, August 4, 2025
Outbound Tourism Surge in 2025: A Global Shift Toward Extended Travel
Between April and June 2025, international tourism experienced a notable upsurge. The total number of outbound trips taken during this period reached 208,988, marking an impressive 11.6% increase compared to the previous months. The growth didn’t stop at the number of trips; the total nights spent abroad also skyrocketed, reaching 1,493,684, reflecting a remarkable 23.9% increase. These figures paint a vivid picture of the growing global trend toward international exploration, with travelers showing a greater willingness to spend extended periods abroad.
This increase in outbound tourism not only reflects a rise in the number of trips taken but also signals a broader shift in how people are approaching travel in 2025. As the world becomes more interconnected, more people are venturing to distant corners of the globe, whether for leisure, business, or other purposes. The extended stays are a clear indication that travelers are becoming more invested in the experiences they seek while abroad, shifting from quick getaways to deeper, more immersive experiences.
Italy’s Unrivaled Popularity Among Travelers
Italy continued to dominate the international travel scene during this period, capturing an impressive 37.9% of all outbound trips. The allure of this Mediterranean country remains undeniable, with its rich history, world-class art, breathtaking landscapes, and unparalleled cuisine consistently drawing millions of travelers each year. Italy’s iconic cities like Rome, Florence, and Venice, along with its charming countryside and coastal regions, are a major part of the country’s ongoing appeal.
Italy’s consistent position as the leading travel destination highlights its continued significance in the global tourism market. The cultural and historical heritage that the country offers, combined with a modern vibrancy in its cities, ensures that it remains at the forefront of travelers’ minds. For many, it represents the ultimate travel experience, blending the past with the present in a way few countries can replicate.
The Shift Toward Non-Rented Accommodations
A noteworthy shift in travel habits was observed in the types of accommodations travelers chose during this period. Over half of the nights spent by tourists abroad—51.6%—were in non-rented accommodations. This significant trend reveals that a growing number of travelers are opting for more personalized and flexible lodging options. Instead of staying in traditional hotels or rental properties, many travelers are choosing to stay with family or friends, or even in alternative spaces such as hostels or shared apartments.
This move toward more informal, sometimes more affordable accommodations, reflects changing attitudes toward travel. Budget-conscious travelers, as well as those seeking unique, more intimate experiences, are driving this shift. It points to a broader trend where flexibility and authenticity are becoming more important than the traditional comforts of hotel stays. As a result, this growing preference for non-rented accommodations could reshape the hospitality landscape, with a shift away from conventional hotels to more diverse, experiential options.
First Half of 2025: A Steady Global Growth in Travel
In the first half of 2025, international tourism maintained its upward trajectory. A total of 390,391 outbound trips were recorded, reflecting a solid 6.1% increase compared to the same period in 2024. These figures illustrate a clear and consistent growth in international travel, indicating that people are increasingly looking beyond their borders to explore new destinations. Travelers are not only traveling more but are also staying longer at their destinations. In total, tourists spent 2.8 million nights abroad, which represents a 16.8% rise from the previous year.
The growing appetite for international travel indicates a global shift. More people are seeking international experiences, whether it’s exploring new cultures, enjoying exotic landscapes, or simply broadening their perspectives. The increase in the average number of nights spent abroad suggests that travelers are evolving in terms of their approach to vacations—opting for longer stays and deeper engagements with their destinations.
Rising Tourism Expenditures: A New Era of Travel Investment
One of the most striking features of the first half of 2025 was the significant increase in tourism expenditure. From January to June 2025, tourism spending surged to an estimated €377.5 million, reflecting a 14.5% growth over the previous year. This increase in overall spending was accompanied by a rise in per capita expenditures. On average, travelers spent €967 per person, marking a 7.9% increase in individual spending compared to prior years.
This boost in tourism spending suggests that travelers are no longer simply covering the basic costs of travel. Instead, they are investing more heavily in their experiences. The rise in spending isn’t confined to traditional travel expenses such as flights and accommodations. It extends to spending on local experiences, including sightseeing, fine dining, excursions, and shopping. This trend reveals that modern travelers are more willing than ever to immerse themselves fully in the culture of their destinations.
As tourists allocate a higher percentage of their budget to experiences, it has a direct positive impact on the local economies of travel destinations. Local businesses, including restaurants, entertainment venues, and tour operators, are likely to benefit from this shift in spending behavior. This increase in expenditure signals a healthy, thriving tourism industry that is benefiting both the visitors and the local economies.
The Global Impact on the Travel and Hospitality Industries
The surge in both the number of travelers and their spending levels is creating ripple effects across various industries. Destinations like Italy, which attract large numbers of international tourists, are seeing significant economic benefits. The tourism industry plays a vital role in driving growth in related sectors such as hospitality, transportation, and tourism services.
Tourists staying longer and spending more means that local businesses—especially those involved in tourism—are experiencing greater profitability. This is particularly true for non-rented accommodations, such as hostels, guesthouses, and shared accommodations, which have seen a marked rise in demand. Smaller local businesses, from independent hosts to local eateries, are reaping the rewards of these shifts in travel preferences.
The transportation sector, including airlines, buses, and taxis, is also benefiting from the increase in travel. With more people flying, taking trains, or using local transport, the demand for transportation services is on the rise, further stimulating local and national economies. This increase in traveler movement also presents opportunities for real estate markets, especially in cities where short-term rentals are in demand.
A Ripple Effect Across Multiple Sectors
The positive effects of this increase in outbound tourism extend well beyond the immediate tourism sector. Industries like retail, real estate, and even technology are experiencing a trickle-down effect from the tourism boom. As more people travel, there’s a heightened demand for a wide range of products and services, from souvenirs to local products. Retailers in tourist hotspots are thriving as travelers seek to take home a piece of their experience.
Furthermore, real estate markets are benefiting from the growing popularity of short-term rentals. These properties offer both owners and travelers more flexibility, and the demand for such rentals continues to grow. As tourists increasingly seek authentic local experiences, these short-term accommodations have become a key part of the tourism landscape.
Adapting to Changing Travel Trends: The Need for Flexibility and Innovation
The rise in both travel numbers and spending levels is also creating new challenges for the tourism industry. Destinations must adapt to the changing demands of modern travelers, who are seeking a broader variety of accommodation options, and more personalized travel experiences. The era of mass tourism, where visitors were primarily looking for iconic landmarks and traditional attractions, is giving way to a new kind of tourism focused on authenticity and immersion.
Travelers today are no longer content with simply visiting a place; they want to connect with its culture, its people, and its traditions. They are seeking out more bespoke, localized experiences, such as culinary tours, art workshops, or off-the-beaten-path excursions. For destinations to stay relevant, they must tailor their offerings to meet these evolving preferences, ensuring that tourists feel personally engaged with the places they visit.
Long-Term Outlook: Tourism as a Key Economic Driver
The data from 2025 indicates that international tourism is not only recovering but thriving. As countries like Italy continue to attract large numbers of international visitors, it is clear that tourism will remain a significant economic force. The growing trends toward longer stays, increased spending, and alternative accommodations all point toward a positive future for the industry.
However, this future is not without its challenges. The travel and hospitality industries must continue to evolve, ensuring that they cater to the increasingly sophisticated needs of modern travelers. Innovation, flexibility, and sustainability will be the key drivers of success for destinations and businesses looking to capture the growing market of travelers who demand more.
The Global Impact of Tourism Trends in 2025 and Beyond
Looking forward, the rise in outbound tourism in 2025 will have far-reaching implications for global travel. Destinations that offer rich cultural experiences, such as Italy, are likely to continue benefiting from increased tourism. The economic benefits of this growth are spread across various sectors, from transportation to retail to real estate.
The broader impact of these tourism trends will be felt across the world as local economies thrive from the influx of visitors. At the same time, tourism strategies must evolve to address the changing demands of travelers. A more sustainable, flexible, and personalized approach will be key to ensuring that the tourism industry continues to grow in a way that benefits both tourists and the destinations they visit.
In conclusion, as international tourism continues to grow, driven by increased spending and longer stays, the global travel industry is poised for a prosperous future. The focus will shift to providing unique
Travel Trends
Canadian Airline Applauded For Extending Its Hand To The United States With A New “First Ever” Route

It has been an unexpected year for the top airlines in Canada. All major Canadian airlines have had to pivot due to the reduced travel trends toward the United States. Air Canada has boldly cut routes to warm Florida areas like Jacksonville. Instead, the airline has been applauded for replacing its declining U.S. travel with other markets, including South America.
WestJet has adopted a similar approach to Air Canada by eliminating several U.S. routes.
However, we can’t say the same for Porter Airlines, which continues its expansion in the United States despite the current uncertainty.
Porter Airlines has just announced another change to the U.S., and this one is fascinating, marking the first of its kind route for Porter Airlines.
Here’s a closer look at Porter’s bold move, and why they continue to generate positive reviews for their newest routes.
Porter Airlines Expanded On Its Florida Presence With “First Ever” Routes From Hamilton
Porter Airlines continues to make positive advancements. The airline added 10 Embraer E195-E2 aircraft, bringing its jet total to 44.
Additionally, the airline continues to expand its routes. Although the majority of its flights are domestic, Porter Airlines is also expanding its reach to popular international destinations, such as Mexico and Costa Rica, which continue to attract Canadians. In fact, on November 5th, Porter Airlines is introducing a new route from Toronto to Cancun, Mexico.
Also on the list of debuts are a November 14th flight to Puerto Vallarta, Mexico, and a flight to Nassau, Bahamas on November 26th.
Canadian travelers can also expect more service to the United States. As mentioned earlier, most Canadian airlines are scaling back, but Porter Airlines has seen the opposite trend. They currently have a pending agreement for a codeshare deal with American Airlines. This will only expand its U.S. reach that much further.
Additionally, Porter has upped its presence in Florida, recently announcing new routes and trips that are the first of their kind specifically for Porter Airlines.
Sky Harbor International Airport, 10-5-24 Phoenix AZ USA Porter Airlines Embraer ERJ-195E2 C-GZQU arrival into 8 at Sky Harbor International Airport.
Big changes are looming. Porter Airlines is expanding its presence at Hamilton International Airport (YHM). New and exciting routes have been announced, including stops at Orlando International Airport and Fort Lauderdale-Hollywood International Airport (FLL). The Orlando flights in particular start on December 12th, just in time for the holiday season. The Fort Lauderdale route debuts the following day, on December 13th.
According to the Financial Post, both flights will operate three times weekly and, for now, will be seasonal flights until April. The routes are key for Porter, making them the first U.S. routes for the airline from Hamilton.
Andrew Pierce, vice president of Porter Airlines, issued a statement on the new route:
“We are continuing to grow our presence in Hamilton, announcing nine nonstop routes this year. This is part of our commitment to taking travelers where they want to go, and we’re pleased to offer Hamiltonians the elevated economy flying experience they deserve.”
Porter’s Embraer E195-E2 aircraft will be taking on the routes.
The good news here is there are no middle seats on the plane that feature two-by-two seats, without the burden of a middle seat for travelers.
The New Schedule Breakdown:
- Hamilton to Orlando: Tuesday, Friday, Sunday
- Hamilton to Fort Lauderdale: Monday, Thursday, Saturday
The return flights for both routes are on the same days.
Flight times from Hamilton to Orlando include departures of 7:05 am on Tuesday and Friday, along with 3:15 pm on Sunday. The departure to Fort Lauderdale is at 7:25 am, while the weekend departure is at 11:45 am, both starting from Hamilton.
Porter Airlines Generates Huge Praise For Its Florida Expansion
Porter Airlines.
Hamilton International is thrilled over the news of Porter expanding, especially in key markets such as Orlando and Fort Lauderdale. The time is a bonus, particularly for Hamilton’s snowbirds who decide to leave during the holiday season.
Hamilton International said in a statement, “We’re thrilled to see Porter continue to grow here at Hamilton International, adding two more exciting sun destinations this winter. Our community has already shown strong support for Porter’s elevated economy experience, and the addition of Orlando and Fort Lauderdale reflects that enthusiasm.”
The airport added, “This winter will also mark a historic first for our airport as we introduce passenger boarding bridges, further enhancing the comfort and convenience of the travel journey. It’s a win for travelers, a win for the Southern Ontario region, and a testament to the strength of the partnership between Hamilton International and Porter.”
This is Porter Airlines’ fourth destination from Florida to Canada, making it the top international market for the airline.
In the meantime, Porter is not only expanding its presence in Florida, but also in other parts of the United States, including New York.
Porter Airlines Is Expanding Elsewhere In The United States, Especially New York
Despite the tension and reduced travel between Canada and the United States, Porter Airlines continues to view the United States as a crucial market. The airline reaffirmed that Porter Airlines is a “key long-term market.”
With that in mind, Porter has expanded service to LaGuardia, while also enhancing its New York-Newark service from Montreal. Other U.S. adjustments include adding flights to Phoenix and San Diego, while also increasing service to Las Vegas and the previously mentioned Florida areas.
A bold approach from Porter Airlines, without a doubt. It remains to be seen if these new routes work in favor of the airline. For now, it is nothing but a positive for Hamilton, as its presence continues to expand thanks to Porter’s latest efforts.
Be sure to let us know your thoughts on Porter expanding in Hamilton. Is this the right move? Chime in down below.
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