A new month means exploring new restaurants, and it looks like Pune’s culinary scene is sizzling this August! The city has a fresh lineup of Instagrammable hotspots offering delicious food and good vibes. Whether you’re looking for a new dessert bar or a cosy eatery by the lake, these 10 new restaurants are a must-try in Pune.

10 New Restaurants To Try In Pune In August

1. Beanery Cafe & Eatery

At this new cafe on SB Road, modern European flavours meet rustic boho vibes! This Instagrammable place is perfect for slow brunches, soulful brews, and unhurried conversations. You cannot miss out on their Agli Olio Pasta, Lychee Cold Brew Coffee, and Burnt Basque Cheesecake. They also have a live coffee-making counter where they brew your drink as per your choice!

Where: Beside Chaturshrungi Temple, Senapati Bapat Road, Pune
When: 11 AM – 11 PM
Cost: ₹1,500 (For two)

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2. The Lakehouse

Handcrafted cocktails, lingering lunches over the weekend, dinners with a view, this serene new restaurant in Pune offers all this and more! The Lakehouse is set by a lake, and you can enjoy drool-worthy grub and cocktails with unfiltered views of the sunset here. The place is perfect to let your hair down and enjoy a cosy evening with your partner or friends.

Where: Amanora The Fern Hotels & Club, Magarpatta Rd, Hadapsar, Pune
When: 6:30 PM – 11:30 PM (weekdays) & 12:30 PM – 11:30 PM (weekends)

3. I.Y.K. – An Authentic Experience

K-drama lovers, this one is for you! A brainchild of Tanzil and his K-pop fan wife Ashra, I.Y.K. lets you enjoy Korean food and make it too! You can pick ramen and condiments of your choice, along with a drink, and then head to the cooking counter to make your meal, just like you see in K-dramas! You can also try other Korean dishes and drinks here, so make sure you visit this new restaurant in Pune soon!

Where: Kohinoor Glory, B-15, Mohammed Wadi, Pune
When: 1 PM – 12 AM
Cost: ₹1,000 (For two)

4. Cafe PNQ

If you love coffee, then we have found just the place for your next caffeine run! Cafe PNQ in Kothrud offers speciality coffee with a menu filled with specially curated food that goes perfectly with it! The Bakarwadi Burrata Salad, Kala Masala Fried Chicken Sandwich, and Goad toast are some dishes you just can’t miss at this place.

Where: Swapnali Apartments, Late GA Kulkarni Path, Kothrud, Pune
When: 8 AM – 11 PM
Cost: ₹1,500 (For two)

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5. Coast & Co.

If you love seafood, then the newly opened Coast & Co. in Pune deserves all your attention. Located in the heart of Aundh, this restaurant boasts boho, earthy decor, and the irresistible aroma of spices will greet you the moment you step in. You cannot miss out on the Shimple Malwani Tawa, Crab Lemon Butter Galik, Prawns Sri Lankan Curry, and Kokambadi Wade here.

Where: Opp. Pubmatic, near Westend Mall, Parihar Chowk, Aundh, Pune
When: 11:30 AM – 3:30 PM & 7 PM – 11:30 PM

6. Miya Kebabs

Mumbai’s famous Miya Kebabs have landed in Pune! After treating foodies in Mumbai with their juicy kebabs, rolls, and shawarmas, they have finally brought their speciality to Pune, and we are loving it! Don’t miss out on their Changezi Chicken Tikka, Mutton Seekh Kebab, and Dynamite Chicken Tangdi for a flavourful ride.

Where: Shop No. 5, Meera Nagar Garden Society, Meera Nagar, Koregaon Park, Pune
When: 1 PM – 11:30 PM
Cost: ₹600 (For two)

7. Gulp – Beer Garden

Pune has a new beer garden on FC Road, and the beer lover in us is loving it! You can pair your fresh off the tap beer with some Kerala Style Prawns, Cashew Chilli Chicken, or Paneer Tikka with Hummus, and you’re good to go.

Where: Ashish Plaza Backyard, Fergusson College Rd, Shivajinagar, Pune
When: 12 PM – 12 AM
Cost: ₹1,100 (For two)

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8. Una Gelato

Dessert lovers, Pune has a new gelato spot and you just can’t miss it! Una Gelato crafts their gelatos in-house, and they aren’t afraid to experiment with bold, new flavours. So, chances are you will find a new flavour or two on every visit! So far, their Tiramisu, Black Sesame, and Banana Lime gelato flavours have been winning hearts of the Punekars, so do try them out.

Where: SR No. 26, Rahoul Terrace Co-op Society, Koregaon Park, Pune
When: 11 AM – 12 AM

9. Zypher’s

Looks like boho is the theme for August in the city! Zypher’s is a new restaurant in Pune that has caught our attention with its scrumptious food and lip-smacking drinks menu. You can enjoy Blue Pea Iced Latte, Iced Cocoa, or Iced Tiramisu Latte with some Sundried Tomatoes & Burrata Pizza or Nawabi Paneer Tikka here for a flavoursome ride.

Where: 5, Park Arcade, Park Street, Wakad, Pune
When: 10 AM – 11 PM

10. Rameshwar Cafe

South Indian food lovers, you’ll be happy to know that Rameshwar Cafe has opened a new outlet in Sahakar Nagar. So, if you’re craving some crispy dosas and fluffy idlis, then head to their new outlet as they open doors at 7 in the morning, making it the perfect place for a delicious breakfast.

Where: Shop No. 9, Pacific Heights, Sahakar Nagar, Pune
When: 7 AM – 10 PM
Cost: ₹400 (For two)

Cover Image Courtesy: Instagram/thelakehouseamanora & Instagram/zyphers.india

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First Published: July 31, 2025 6:28 PM

A restaurant’s digital presence is nearly as important in the visually driven digital age as the smells coming from its kitchen. Being active on social media means you can attract potential customers. And Instagram is the best medium for doing this. You can present mouthwatering food and create a lively community. Instagram has developed into a potent marketing tool that is more than just a photo-sharing app, particularly for the food and beverage sector.

Understanding Instagram marketing for restaurants in India and other countries involves more than just sharing eye-catching images; it also includes creating a calculated strategy that converts likes into repeat business and reservations. The top ten restaurant Instagram marketing techniques are described in this in-depth article to help your business expand rapidly and stand out in a congested industry.

1. Master the Art of High-Quality Food Photography and Videography

Instagram can show dishes that are a feast for the eyes, and your food should be the main attraction. Photos that are blurry and poorly lit are a common mistake. A significant difference can be achieved by investing in professional food photography, knowing the fundamentals of food styling, and utilizing natural lighting.

Pay Attention to Appetizing Visuals: Take note of your food’s distinctive plating, texture, steam, and vivid colors. When possible, use natural light, and make sure your backgrounds are simple and uncluttered so that the food is the main attraction.

Beyond the Plate: Don’t stop at merely completed meals. Display foaming coffees, freshly chopped ingredients, sizzling pans, or expertly made cocktails. These “process” photos have the potential to be really captivating.

The Key Is Consistency: Create a recognizable visual aesthetic that captures the essence of your company, whether it’s sleek and contemporary or rustic and homey. As a result, the stream becomes unified and identifiable.

For restaurants in India, where a variety of cuisines create a riot of colors and textures, having excellent visuals is essential to drawing in customers and emphasizing the genuineness of your goods.

What’s new: How to Brand your Restaurant?

2. Leverage Instagram Reels for Maximum Reach and Engagement

Reels are now the one Instagram feature that provides unmatched organic reach. Algorithms love short-form, lively videos, which can greatly increase your exposure to new viewers.

Behind-the-Scenes Magic: Display snippets of your kitchen as it works, a chef fervently creating a specialty dish, or the vibrant atmosphere during busy times. The “making of” their favorite cuisine is something that people adore.

New Menu Item Reveals: Use captivating, fast cuts and popular music to introduce new dishes. Create suspense and give the audience a preview.

Highlights of the Chef and Staff: Present your group! You can engage with your audience and personalize your company by creating brief, entertaining videos of your servers, chefs, or bartenders.

Food Challenges & Trends: Engage in popular audio challenges or design your own culinary challenges tailored to a particular restaurant to promote user involvement.

Quick Tutorials/Tips: Give a brief wine-food pairing hint or a quick recipe hack that draws inspiration from your cuisine.

Use Trending Audio: To make your reels more discoverable, include popular songs and sounds.

Optimize for Local Discovery: To show up in “Near You” suggestions, always include geo-tags and location stickers in your reels.

Reels often work best for restaurants from mid-morning to early afternoon (10 AM – 2 PM) and again in the evenings (7 PM – 9 PM) on weekdays, when customers are often planning their meals or unwinding.

3. Craft an Optimized and Engaging Instagram Profile

Your Instagram profile serves as your digital storefront. Make the most of your initial impression with potential customers.

Compelling Bio: A compelling bio should identify the type of restaurant you are, the cuisine you provide, and your unique selling point. Include relevant keywords (for example, “Best Italian Food in Your City” or “Vegan Cafe”).
Link in Bio: Make effective use of the link in your bio. Send customers to your online ordering platform, reservation page, website, or special campaign. Tools like Linktree can assist you in managing various links.

Contact Information: Ensure that your contact button functions properly, allowing users to phone, email, or get directions immediately.

Branded Highlights: Use Instagram Story Highlights to organize critical information such as your menu, daily offers, customer testimonials, behind-the-scenes content, events, and FAQs. Create unique, branded covers for these highlights to keep the look consistent.

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4. Engage Actively with Your Audience

Instagram is more than just a means for broadcasting; it’s a social network. Building a devoted community and telling the algorithm that your material is valuable requires active engagement.

React Promptly: Give prompt, sincere responses to direct messages (DMs) and comments. Express gratitude to clients for their praise and properly handle their issues.

Pose Questions: In your captions, promote conversation by posing queries about dietary restrictions, favorite foods, or dining experiences.

Run Polls and Quizzes in Stories: To engage followers, collect preferences (e.g., “What’s your favorite spice level?”), and promote a sense of community, use interactive Story stickers.

Go Live: Conduct live cooking demonstrations, behind-the-scenes tours, or even Q&A sessions with your chef. This fosters genuineness and a closer bond.

5. Leverage User-Generated Content (UGC)

Your greatest marketers are your customers. It’s genuine, reliable, and extremely impactful when they post pictures or videos of their meal at your restaurant.

Promote Tagging: Put discreet signs on tables, menus, or in “Instagrammable” locations around your restaurant to invite customers to tag your account (@yourrestaurantname) and use your custom hashtag (#YourRestaurant).

Repost with Credit: Always get consent before reposting excellent user-generated content on your feed or Stories, making sure to tag the original creator. In addition to offering new information, this gives clients a sense of worth and inspires others to contribute.

Conduct Contests: Hold competitions where patrons can enter to win a meal or a discount by tagging your business in their finest food photos.

Know more: How to Survive in Reviving Restaurant Markets?

6. Collaborate with Local Food Influencers and Bloggers

Influencer marketing is revolutionary, particularly in the food sector. Popular local community pages, micro-influencers, or even local food bloggers can expose your restaurant to a large, relevant audience.

Find Relevant Influencers: Seek out people who have a devoted local following and whose content complements the brand of your business.

Provide Experiential Opportunities: Ask them to join you for a free lunch, a sample, or a first look at a new menu.

Set Clear Expectations: Clearly define your expectations by talking about the kind of content they will produce (posts, reels, and stories) and the main points you want them to make.

Emphasis on Authenticity: Influencers’ sincere enthusiasm and reviews have a greater impact than excessively promoted content.

7. Utilize Instagram Ads for Targeted Reach

Instagram’s powerful advertising platform enables highly targeted campaigns that can greatly increase your reach and encourage particular activities, even though organic reach is still crucial.

Targeting Options: Utilize Instagram Ads to connect with prospective clients based on demographics (gender, age), preferences (food, eating out, particular cuisines), and—most importantly—location (e.g., clients in the 5–10 km radius of your restaurant).

Campaign Goals: Specify your goal, such as increasing direct messages, website clicks (for online purchases or reservations), or profile visits.

Carousel ads: In a single ad, promote several dishes or other facets of your restaurant, such as the atmosphere, specialty cocktails, or dessert selection.

Retargeting: Retargeting is the practice of reminding people who have already interacted with your content or visited your website to become paying clients.

8. Run Engaging Contests and Giveaways

Contests are a great way to increase follower numbers, increase interaction, and create talk about your restaurant.

Define Clear Rules: Clearly outline the requirements for entry, such as liking the post, tagging friends, following your account, and sharing to Story.

Provide Interesting Rewards: Free meals, gift cards, special dining occasions, or small-group catering are all excellent sources of motivation.

Variety of Contests: Try “tag a friend” giveaways, caption contests, photo contests, or restaurant trivia.

Frequency: Avoid going overboard. Periodically hold competitions to keep things interesting without undervaluing your products.

Know this: How to Manage your Restaurants’ Brand Identity?

9. Optimize for Local SEO with Hashtags and Geotags

Local visibility is crucial for a business. Instagram provides easy-to-use yet powerful solutions to guarantee that you appear in local searches.

Location Tags: In every post and story, make sure to provide the actual address of your restaurant. Your content will show up when users look for local locations.

Local Hashtags: Use a combination of general and specific local hashtags. Examples: #FaridabadFoodies, #BestRestaurantsInFaridabad, #HaryanaEats, #IndianCuisineFaridabad, #WhatsCookingFaridabad.

Branded Hashtag: Make your restaurant’s hashtag distinctive and promote its usage.

Relevant Niche Hashtags: Use hashtags that are relevant to your food, ingredients, or dining experience. (e.g., #PaneerTikka, #VeganOptions, #FineDining, #CasualEats).

10. Maintain a Consistent Posting Schedule

Maintaining your audience’s attention and appeasing the Instagram algorithm depend on consistency.

Create a Content Calendar: Arrange your posts ahead of time, describing the week’s or month’s themes, recipes, and promotions. This guarantees a constant supply of new material.

Optimal Timing: Use Instagram Insights to find out when your particular audience is most active. In India, the ideal times for restaurants on Instagram are generally between 9 AM and 1 PM on weekdays (for lunchtime planning) and between 7 PM and 9 PM (for dinner planning/post-dinner scrolling). Try different things and make adjustments.

Use a Variety of Content Formats: Don’t only share pictures. To keep your feed interesting and dynamic, incorporate reels, stories, carousels, and occasionally live videos.

Quality over Quantity: Although regularity is crucial, never sacrifice the standard of your material in the name of frequency. Three average posts are not as good as one excellent one.

Check out: How to Win Restaurant Business during Slowdown

Your Restaurant’s Digital Growth Engine

Having a good Instagram presence is now essential to restaurant success in the cutthroat culinary scene of India or any other country. Your restaurant can turn its Instagram profile into a potent tool for drawing in new clients, cultivating devoted followings, and eventually generating substantial revenue growth by carefully implementing these ten tactics, which range from eye-catching images and dynamic reels to strategic partnerships and data-driven insights. Adopt these strategies, share your distinctive culinary tale, and see how your brand grows online.

Madurai, 16th July 2025 – With over 80 outlets across 12 countries, Kailash Parbat holds the unique distinction of being the world’s largest global chain dedicated to pure vegetarian Indian cuisine. Now, the legacy brand is entering Madurai, bringing with it a culinary heritage that spans continents and generations.

From its humble origins as a pani puri stall in the 1950s, founded by the Mulchandani brothers in Mumbai, Kailash Parbat has become a global name, admired for preserving the soul of Indian street food while elevating it for modern, international palates. This launch in Madurai marks a major milestone—the first time the global vegetarian icon opens its doors in one of Tamil Nadu’s most culturally rich food cities.

“Our journey from a single stall in Mumbai to 80 locations worldwide is built on one belief: that vegetarian food, when done right, can be bold, rich, layered—and unforgettable,” said a spokesperson for Kailash Parbat. “With 4 thriving outlets in Chennai already part of our Southern footprint, Madurai—with its deep culinary heritage—felt like a perfect next step in our story.”

The Global Taste of Vegetarian India, Now in Madurai

Kailash Parbat’s menu is a celebration of India’s vegetarian soul—served with flair and a dash of nostalgia. From classic Sindhi dishes like Sindhi Kadhi to Bombay-style street favourites like Pav Bhaji, Chole Bhature, and Faluda Kulfi, the experience is rooted in tradition but adapted for global audiences.

What Sets Kailash Parbat Apart

• The world’s most expansive global chain for Indian vegetarian cuisine

• A menu spanning North Indian, Sindhi, Bombay street-style, and Indo-Chinese dishes & Italian.

• Artisanal recipes and family-held techniques passed down through generations

• Unwavering consistency and quality, acclaimed in major food capitals from New York to Kuala Lumpur

• Family-owned and operated, with a personal touch at every table

• Now strategically located in Madurai, a city that respects food as both ritual and celebration

Though Kailash Parbat already has 7 successful outlets in Chennai, the brand’s entry into Madurai is driven by a broader vision—to expand its legacy into key cultural and culinary hubs across India and the world.