Wellness Travel
India Welcomes Chiva-Som’s Pioneering Wellness Day Featuring Bespoke Nutrition Mindful Movement and Integrative Health at Iconic Mumbai and Delhi Venues
Monday, May 26, 2025
India warmly embraced Chiva-Som’s pioneering Wellness Day, a groundbreaking event that showcased bespoke nutrition, mindful movement, and integrative health practices at premier venues in Mumbai and New Delhi. This immersive experience introduced Indian audiences to Chiva-Som’s holistic philosophy, combining expert-led wellness sessions with innovative cuisine designed to inspire lasting lifestyle transformation. By bringing its transformative approach to these iconic cities, Chiva-Som reaffirmed its role as a global leader in wellness, connecting traditional healing wisdom with modern, evidence-based health solutions tailored for today’s discerning wellness seekers.
Introduction: A Global Wellness Pioneer Reaches Indian Shores
In a compelling fusion of culinary artistry and holistic well-being, Chiva-Som—one of the world’s most transformative wellness destinations—has brought its celebrated “Taste of Chiva-Som Wellness Day” to India. Hosted across Mumbai and New Delhi, the event introduced Indian audiences to the resort’s renowned wellness philosophy through curated experiences, bespoke cuisine, and expert-led sessions. Marking over three decades of leadership in integrative health, Chiva-Som’s entry into India reflects a growing global interest in wellness travel and lifestyle transformation.
Chiva-Som: A Legacy of Transformational Wellness
Founded in Hua Hin, Thailand, Chiva-Som has long been hailed as a beacon of wellness innovation. With a heritage of over thirty years, the destination is globally recognized for its integrative approach that harmonizes the body, mind, and spirit. Blending time-honored Eastern traditions with contemporary Western wellness methodologies, Chiva-Som designs deeply personalized retreats, tailored to meet the individual health goals of its guests. Its recent anniversary celebrations in April 2025 reaffirmed its position as a global pioneer in destination wellness.
Wellness Takes Center Stage in Mumbai and New Delhi
The “Taste of Chiva-Som Wellness Day” offered Indian guests a rare opportunity to engage with the resort’s philosophy firsthand. The event was hosted in collaboration with Kathiwada City House in Mumbai and Lifeyoga and eleved in New Delhi—spaces renowned for their alignment with conscious living and modern wellness practices.
Each city witnessed a gathering of health-conscious individuals, wellness enthusiasts, travel industry professionals, and long-time patrons of Chiva-Som. These sessions were designed not just as samplings of wellness cuisine, but as immersive explorations of healthy living, mindful movement, and evidence-based nutrition.
Curated Culinary Experiences: A Fusion of Nutrition and Innovation
A standout highlight of the events was the collaborative effort between Chiva-Som’s Executive Chef Sinchai Srivipa and leading Indian chefs—Chef Sumit Bhongle at Circle Sixty-Nine (Kathiwada City House) and Chef Rajesh Pant at eleved. Together, they crafted a fusion menu that celebrated the core values of Chiva-Som’s wellness cuisine: balance, nutrition, and creativity.
The menus were designed using locally sourced, nutrient-dense ingredients, highlighting the importance of mindful cooking. Guests indulged in dishes that were as visually appealing as they were nourishing—combining traditional Thai flavors with Indian superfoods in a refreshingly innovative style. This culinary collaboration offered a sensory journey that emphasized wellness without compromising on taste or cultural resonance.
Expert-Led Sessions Rooted in Holistic Wellness
Beyond the dining experience, the “Wellness Day” events featured expert-led sessions focusing on movement, nutrition, and self-care. From Pilates and yoga to nutritional empowerment, each class was a window into Chiva-Som’s multidimensional approach to well-being.
- Pilates for Fitness Essentials: Led by Chiva-Som instructors, this session focused on core strength, posture alignment, and flexibility—offering participants tools for everyday movement efficiency and pain prevention.
- Yoga with Lifeyoga: In the capital, the collaboration with Lifeyoga brought serene yet powerful yoga practices that aimed to recalibrate energy, improve breathwork, and cultivate mindfulness.
- ‘Be Your Own Nutritionist’ Workshop: Delivered by Chiva-Som’s resident naturopath, this session emphasized practical nutrition education—enabling attendees to understand how to tailor their diet for optimal health based on their body constitution and lifestyle.
Together, these sessions underscored the importance of personalized wellness—a foundational principle of Chiva-Som’s philosophy.
Local Partnerships Elevate the Wellness Experience
By partnering with Kathiwada City House in Mumbai and Lifeyoga and eleved in New Delhi, Chiva-Som demonstrated its commitment to culturally contextual wellness experiences. Each venue provided not only a serene backdrop for the events but also embodied values aligned with holistic living.
- Kathiwada City House, known for its blend of heritage, community, and sustainability, was an ideal setting for the Mumbai edition. Its legacy of promoting cultural and wellness events resonated with Chiva-Som’s own ethos.
- In New Delhi, Lifeyoga and eleved offered guests a glimpse into modern wellness hubs designed for mindful exploration. Their integration of movement, meditation, and nutrition created a seamless environment for the sessions.
These partnerships reinforced the universal relevance of wellness while honoring local nuances and traditions.
A Growing Appetite for Wellness in India
The success of Chiva-Som’s events in India reflects a broader shift in consumer priorities. As Indian travelers increasingly seek destinations that offer more than leisure—emphasizing rejuvenation, detoxification, and self-discovery—brands like Chiva-Som find fertile ground for expansion.
India, with its rich tradition of Ayurveda, yoga, and natural healing, is no stranger to wellness. However, the modern wellness movement, marked by science-backed practices and global collaborations, is gaining remarkable traction. Events like “Taste of Chiva-Som Wellness Day” not only deepen brand awareness but also inspire a new generation of wellness-seeking travelers to prioritize holistic well-being.
Chiva-Som’s Vision for the Future
As the wellness tourism market continues to grow globally, Chiva-Som is strategically positioning itself as more than just a retreat—it is evolving into a global movement of conscious living. With a strong emphasis on sustainability, community involvement, and research-based wellness practices, the brand aims to influence lifestyle habits far beyond the confines of its Hua Hin resort.
Initiatives like the India wellness events are part of a broader effort to engage with local markets while upholding Chiva-Som’s gold standard of integrative wellness. Whether through pop-up experiences, retreats, or digital engagement, the brand is making its philosophy more accessible to the world.
India warmly embraced Chiva-Som’s pioneering Wellness Day in Mumbai and New Delhi, showcasing bespoke nutrition, mindful movement, and integrative health to inspire lasting lifestyle transformation.
Conclusion: A New Chapter in Wellness Collaboration
The “Taste of Chiva-Som Wellness Day” in Mumbai and New Delhi marks an exciting new chapter in the global wellness narrative. More than an event, it was a bridge—connecting centuries-old healing traditions from the East with modern wellness wisdom. Through its expertly curated experiences, Chiva-Som showcased how mindful nutrition, conscious movement, and personalized care can together lead to profound lifestyle transformation.
By embedding itself within the Indian wellness ecosystem, Chiva-Som has not only expanded its reach but also enriched the conversation around wellness in India. As wellness continues to move from niche to necessity, initiatives like this pave the way for a more health-conscious, mindful, and balanced global community.
Wellness Travel
Via Shinsegae Launches Luxury Travel Packages: Global Adventures And Wellness Escapes
Friday, July 18, 2025
In a stunning case of crossing over between retail and high-end travel, Shinsegae, a leading South Korean department store brand, is launching a play in luxury travel, even as online retail and luxury travel continue to converge and mingle. Aug. 5, Shinsegae will introduce Via Shinsegae, a new travel platform that offers “start-to-finish luxury” experiences to sophisticated travelers. But this service is more than a flight-and-hotel booking portal; it brings travelers curated, high-end travel experiences focused on cultural immersion, wellness and bespoke adventures in some of the most coveted corners of the world.
Via Shinsegae launches with two distinct product tiers designed to cater to travelers with a wide range of interests and preferences. The first tier, “Masterpiece,” offers exclusive, bucket-list experiences that promise rare encounters and unforgettable moments. Meanwhile, the second tier, “Origin,” focuses on deep cultural immersion, offering wellness retreats and lifestyle-focused trips, including programs designed by the renowned Korean doctor, Jung Hee-won, who is currently a leading figure in the slow-aging movement in Korea.
Curated Luxury Experiences for Every Traveler
Shinsegae’s entry into the world of luxury travel combines its expert curation skills from the retail space with the desire to deliver refined, high-end experiences. With Via Shinsegae, the company is not just offering a typical vacation package but an entirely elevated travel journey that blends adventure with tranquility, culture with luxury.
For those who seek the thrill of rare and luxurious experiences, the “Masterpiece” tier delivers some of the world’s most coveted opportunities. One standout offering is a motorsport event in Abu Dhabi, where travelers can immerse themselves in the adrenaline-pumping world of Formula 1 racing. For those with a taste for extreme adventure, the Arctic expedition aboard an icebreaker with famed explorer James Hooper is another experience that exemplifies the level of exclusivity Via Shinsegae aims to provide. These offerings are designed to be once-in-a-lifetime opportunities that create unforgettable memories for those who wish to go beyond typical travel itineraries.
On the other hand, the “Origin” tier brings a more serene yet equally refined experience. For wellness seekers, Via Shinsegae has partnered with the celebrated Jung Hee-won to create tailored wellness programs in New Zealand and Greece. These programs are designed to rejuvenate and restore the body, offering travelers the chance to immerse themselves in holistic health practices while exploring the beauty of these destinations. The focus on well-being will attract travelers seeking balance and healing through carefully crafted wellness routines in idyllic locations.
A Seamless Start-to-Finish Luxury Experience
The hallmark of Via Shinsegae’s offerings is its promise of a seamless luxury experience from beginning to end. Travelers will be treated to personalized services before their trip even begins. The journey starts with pre-trip lectures, allowing travelers to learn about their destination and prepare for the cultural experiences that await them. For those who prefer convenience, customized amenities will be provided, ensuring that every detail of their journey is taken care of.
Private sedan transfers to and from the airport are also included, ensuring a smooth, stress-free transition from home to their destination. Once travelers arrive, they will be treated to high-end accommodations, exclusive excursions, and fine dining experiences that reflect the destination’s local culture while maintaining the elevated standards of luxury that Shinsegae is known for.
After their trip, Via Shinsegae’s services don’t stop. Post-trip offerings include exclusive fine dining experiences and visits to exhibitions, turning the entire journey into an all-encompassing lifestyle experience. This approach ensures that travelers are not just visiting a place, but are fully immersed in the essence of it, both during and after their trip.
Integrating Shinsegae’s Premium Ecosystem
Via Shinsegae goes beyond travel by integrating Shinsegae’s broader premium ecosystem into its offerings. Travel purchases made through the platform will contribute to a customer’s VIP spending at Shinsegae, creating a seamless connection between the retailer’s luxurious department store experiences and its travel services. This is a clever way to build a sense of exclusivity, offering travel packages to customers who are already familiar with Shinsegae’s reputation for quality and luxury.
Shinsegae’s expansion into luxury travel follows the success of its “Local is Shinsegae” campaign, launched in 2023, which highlighted regional destinations within South Korea. Through curated food and cultural tours, Shinsegae tapped into the growing trend of domestic travel, offering unique experiences that highlighted the richness of Korea’s local culture. These domestic packages eventually evolved into full-fledged travel products earlier this year, showcasing Shinsegae’s ability to adapt its retail expertise to the travel sector.
Looking Ahead: Shinsegae’s Future in Travel
As Via Shinsegae officially launches on August 5, the retailer is setting the stage for a new era of luxury travel experiences that go beyond simple tourism. With its focus on curated adventures, wellness, and cultural immersion, Shinsegae aims to redefine what it means to travel in style.
“We plan to bring Shinsegae’s curatorial strengths into the travel space through Via Shinsegae,” said Lee Sung-hwan, executive vice president of sales strategy at Shinsegae Department Store. “We’ll continue to offer customers refined experiences and premium service.”
Shinsegae’s move into travel aligns with a broader movement among upscale retailers into lifestyle services. As the platform grows, travelers can look forward to increasingly original packages that combine adventure, relaxation, culture and wellness, all in the top of the range style that Shinsegae is well reputed for. Whether searching for adventure in the Arctic or needing a wellness retreat, Via Shinsegae, is poised to be the top address for those who will settle for nothing less than luxury travel at its finest.
Wellness Travel
Greece Emerges As The Ultimate Wellness And Fitness Destination As Tourists Opt For High-Impact Travel Experiences That Nourish The Body And Mind
Friday, July 18, 2025
Greece has already established itself as the high-profile wellness and fitness destination, a trend that is bringing a growing wave of visitors to transform themselves holistically through healthy holidays. Greece This Mediterranean paradise has it all stunning landscapes, peaceful retreats, and state-of-the-art spas that combine relaxation and rejuvenation. More and more, visitors can find themselves engaging in spa treatments, practicing yoga by the sea or engaging in holistic health programs — all popular diversions in Greece, which has come to be known not just for its antiquities and culture but for the high-impact experiences it delivers with names and aims that facilitate physical well-being and mental clarity.
As modern life accelerates and mental fatigue rises, Greek travelers are shifting toward vacations that focus on wellness, nature, and physical activity. With a growing desire to recharge both body and mind, many Greeks now seek getaways that offer opportunities for relaxation, outdoor exploration, and fitness activities. A recent survey conducted in May 2025 sheds light on this trend, revealing that the Greek tourism market is increasingly prioritizing health-conscious travel choices.
The survey, which involved 1,000 Greek consumers, found that 67.5% of respondents have a positive or very positive view of vacations centered on physical activity. In addition, 52.5% expressed interest in wellness-focused trips that offer relaxation, rejuvenation, or even better sleep. These findings show a clear shift towards travel experiences that promote both mental and physical well-being.
Hiking Emerges as the Top Choice
Among the various fitness-related activities that Greek travelers pursue, hiking has emerged as the most popular option. The survey reveals that 41% of participants are most likely to engage in hiking during their next fitness-focused vacation. This highlights a growing preference for experiences that blend physical activity with immersion in nature. Hiking allows travelers to explore scenic landscapes while benefiting from the physical exertion that boosts both health and well-being.
Cycling follows closely behind as a popular fitness activity, with 14.2% of respondents likely to embark on cycling tours. Skiing and climbing are also popular, with 12.6% and 11.2% of respondents, respectively, expressing interest in these activities. These preferences indicate a broader trend: Greek travelers want to combine movement with immersion in the natural environment, creating a harmonious balance between adventure and wellness. Such activities are no longer just about fitness; they serve as means for travelers to connect with nature, gain mental clarity, and escape the pressures of modern life.
Growing Demand for Wellness Travel
Wellness tourism is also gaining momentum among Greek travelers, as the demand for trips focused on relaxation and mental health continues to rise. When asked about their wellness travel preferences, 37.2% of respondents cited trips that connect them to nature as a top priority. These trips often involve tranquil surroundings, such as mountains, forests, or coastal retreats, providing the perfect backdrop for rejuvenation.
Additionally, 25.9% of Greek travelers indicated that stress relief is a key factor in their decision to book wellness vacations. This shows that many Greeks are now looking for ways to unplug from their busy lives and decompress during their holidays. A significant portion of the survey participants, 17.6%, also expressed interest in trips designed specifically to support mental health, further highlighting the growing trend toward holistic wellness. This shift reflects a broader societal change, where travelers are increasingly prioritizing their emotional and psychological well-being, not just their physical health.
Balancing Wellness with Budget
Despite the growing interest in wellness and fitness-focused travel, cost remains a critical factor for many Greek consumers. The survey shows that most travelers remain cautious when it comes to spending on these types of vacations. A majority of respondents, 69.4%, indicated that they would spend no more than 500 euros on a fitness-centered getaway. Similarly, 63.3% said they would allocate the same amount for a wellness-focused trip. This suggests that while the demand for these types of vacations is increasing, many Greeks are still budget-conscious when planning their travel.
Interestingly, only a small percentage of respondents—between 2% and 5%—expressed willingness to spend over 1,000 euros on a trip that focuses on health, wellness, or fitness. This reflects a strong desire for fitness and wellness vacations, but it also shows that Greek travelers are balancing their aspirations for relaxation and physical activity with financial considerations. Many prefer more affordable options that still offer meaningful experiences without breaking the bank.
Looking Ahead: The Future of Health-Focused Travel
As Greece and the world recover from the pressures of the pandemic, wellness and fitness travel are set to become key pillars of the tourism industry. The growing popularity of hiking, cycling, skiing, and wellness retreats signals a shift toward more mindful and health-conscious travel choices. This trend reflects a broader societal movement where people are becoming more aware of the importance of mental and physical health.
In the coming years, we can expect the demand for nature-based and wellness travel to continue rising. Greek travelers, in particular, are embracing a lifestyle that prioritizes balance, relaxation, and fitness. As a result, destinations that offer both scenic beauty and wellness-focused amenities will likely see a significant increase in visitors. Moreover, wellness and fitness tourism could become a major driver for Greece’s tourism sector, with more travelers seeking meaningful, health-conscious experiences.
The challenge for the travel industry will be to provide options that cater to this growing market while keeping costs within reach. By offering a variety of budget-friendly wellness and fitness options, the tourism sector can attract a wider range of travelers who want to invest in their well-being without overspending.
Greece has become the ultimate wellness and fitness destination, offering tourists transformative travel experiences that combine stunning landscapes with world-class wellness programs, promoting both physical well-being and mental clarity.
In summary, the growing demand for wellness and fitness travel on the part of the Greek consumer is showing that destination choice is changing significantly. With travelers increasingly looking to restore fitness and wellness in one fell swoop, Greece is situated to provide a host of experiences that appeal to this expanding sector. Here, Greek citizens are reimagining what it means to take a vacation by immersing themselves in nature, activity and relaxation, with an emphasis on health, wellness and equilibrium.
July 17, 2025
The company is attempting to meet local demand for wellness travel. Image credit: Marriott International
Hotel group Marriott International’s luxury division is introducing new holistic programming in Asia Pacific.
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