Travel Market Insights
IHG Hotels & Resorts Introduces LINE MiniApp in Japan for Hotel Bookings

IHG Hotels & Resorts has launched a LINE MiniApp in Japan, enabling users to book hotels and access IHG One Rewards through the LINE platform.
IHG Hotels & Resorts has introduced a new LINE MiniApp in Japan, allowing users to book hotel stays and access IHG One Rewards directly through the LINE app. LINE is a widely used communication platform in Asia, with significant market penetration in Japan, where it is used by over 90% of individuals aged 13 to 79.
The new MiniApp enables users to search and book from more than 6,600 IHG hotels worldwide. Additionally, users can register for the IHG One Rewards program with a single click using their LINE credentials. The app also allows users to access their IHG One Rewards account details, check membership status, and track and redeem points without leaving the LINE app. Furthermore, the MiniApp integrates partner point programs, enabling users to manage and use points from partners such as Rakuten Points and ANA Mileage Club.
The launch of the LINE MiniApp is part of IHG’s ongoing digital innovation efforts to provide integrated access to hotel bookings and rewards program features. The MiniApp also includes a series of limited-edition LINE stickers available for download until August 25.
In April 2024, IHG enhanced its official LINE account, which has led to significant subscriber growth. As of July 2025, the account has over 1.4 million followers. IHG continues to invest in technology and customer-centric solutions to meet the evolving needs of travelers.
Travel Market Insights
Booking.com Debuts First U.S. Credit Card With Perks for Direct Bookings

Booking.com soft-launched its first credit card in the U.S., the Booking.com Genius Rewards Visa Signature Credit Card, which should help in its push for direct bookings.
Rather than offering points and miles that are typical in airline and hotel co-branded cards, the Genius rewards card, which is powered by Imprint, issues travel credits. They are worth $1 per credit.
The card’s perks should be able to boost Booking.com’s direct traffic numbers, which over the past four quarters were in the mid-60% range. That’s up from the low-60% range a year earlier.
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Travel Market Insights
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Travel Market Insights
Marriott’s Sluggish Q2: Flat U.S., Forecast Narrowed

Marriott’s second-quarter results underscored a slowdown in its core U.S. and Canada markets, where revenue per available room was flat and soft business and government demand weighed on growth. The company trimmed its full-year forecast.
Overall global growth for revenue per available room (RevPAR) was only 1.5%, scraping the bottom of the guidance the company had given to investors earlier in the year. In the U.S. and Canada, it was flat.
“Continued strength in the luxury segment was offset by a decline in select service demand, largely reflecting reduced government travel and weaker business transient demand,” said CEO and president Anthony Capuano.
The main drag was a weak U.S.: part uncertainty from the Trump tariffs and part because of when Easter fell, a one-time factor.
Luxury brands like The Ritz-Carlton surged 6% year-over-year in RevPAR, while mainstream chains like Courtyard and Fairfield stumbled, noted analyst Richard Clarke in a flash report for Bernstein Research.
Some bright spots: International markets showed 5% growth in RevPAR. Net rooms growth accelerated to 4.7%, with 15,500 rooms added (not counting its CitizenM acquisition). The development pipeline grew 5.5% to record levels.
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