Millennials are at the forefront of this shift, making up 38% of current and aspiring solo travellers.

The research, commissioned by low-cost carrier Scoot, involved over 5,000 respondents across five countries within the Asia-Pacific region – Malaysia, Singapore, Thailand, Indonesia and Australia – offering a window into the mindset of today’s independent explorer.

Some 86% of Malaysian respondents said they would recommend solo travel to others: a growing trend tied to broader lifestyle shifts, from increased demands at work and home to a rising emphasis on personal well-being.

Meanwhile, 56% of solo travellers cited freedom and flexibility to plan their own itineraries as their primary motivation; while 53% viewed solo travel as an opportunity to take a break and focus on themselves.

Notably, 49% of the respondents said they value the independence of exploring new places at their own pace.

Respondents from Malaysia were also the biggest group to cite solo travel as a catalyst for pursuing activities or hobbies they personally enjoy (47%, compared to the regional average of 43%).

This reflects a growing desire among Malaysians to use travel as a means to reconnect with their interests away from routine or group expectations.

What do Malaysians look for?

The findings also show that solo travellers are highly intentional in their approach: an overwhelming majority (95%) engaged in some form of planning for their trips.

Aside from flight bookings, main priorities for more than half of these travellers include budget management (56%), accommodation (52%), and safety considerations (51%).

They relied heavily on online travel agencies, hotel websites, and online review platforms to help them make informed decisions about their flight and accommodation bookings. For food and activity recommendations, they relied on social media.

The survey further reveals a strong preference for Asia-Pacific destinations among Malaysian respondents, with nine in 10 planning trips within the region in the next 12 months.

Malaysia ranks as their top travel location, with 21% preferring to travel solely within the country, and 71% open to domestic and international trips.

Thailand (25%), Japan (23%), and Indonesia (22%) emerged as the top three international travel destinations in the year ahead.

These choices indicate a desire for vibrant cultures, nature and seaside escapes, reflective of the most popular types of solo trips: cultural and historical experiences (46%), city breaks (43%), beach getaways (42%), and nature holidays (41%).

To reach these destinations, respondents from Malaysia continue to prioritise affordable air travel options, with 70% opting for economy class and 28% choosing low-cost carriers – underscoring the importance of value as a key driver for those navigating the world on their own.

A growing trend is noticeable in the increasing popularity of solo women travellers, with a significant number of them planning or already undertaking solo trips. Women travel solo for various reasons, including seeking independence, personal growth and unique experiences. Some are motivated by life events.

Lonely Planet’s Women Travel Solo is a timely release, with a recent study finding that search volume for the term ”female solo travel” across all search engines has increased by 62 per cent in the past three years (Brittany Ferries). Remarkably, 84 per cent of solo travellers today are women, a statistic that reflects an empowering trend towards autonomy and introspection.

Be inspired by women who highlighted the transformative power of a solo journey of self-exploration. The title Women Travel Solo: 30 Inspiring Stories of Adventure, Curiosity and the Power of Self-Discovery speaks volumes. The 30 inspiring stories of adventure, curiosity and the power of self-fulfillment are awe-inspiring!

Included among the women sharing their motivating stories of exploration and self-realisation is Jessica Nabongo, the first black woman on record to visit all 195 countries in the world.

In the foreword, Nabongo discusses her extensive solo travels and the confidence it has built for her.

“I have visited every country in the world: all 193 United Nations members and the two non-member observer states,” she says.

“I’ve also been to Antarctica and all 50 US states. The best part? I have done most of it solo! I have travelled to 100-plus countries and explored more than half of the US on my own.”

Many people try to convince her not to travel alone. Her response? “While I do not often purposely travel solo, my bucket list is too long to wait for anyone.”

These powerful and heartening stories from women who have ventured across the globe at their own discretion are set to redefine solo travel and highlight resilience, courage and the game-changing potential of going it alone.

This hardback brings together the voices of women from diverse backgrounds with multiple interests, each sharing their single experiences: from seeing France with a baby in a bike trailer to adventuring while pregnant in Morocco, hopping aboard a container ship in Athens or staying sober in Ireland.

The collection of stories delves into moments of vulnerability and triumph that women have felt while travelling solo, from Stephanie Yeboah learning self-love in Aruba after suffering from an eating disorder to Barbara Woolsey finding a passion and career in DJing on the streets of Bangkok, Thailand.

The narratives cover varied experiences such as:

• Rebecca Hall’s 27-day solo journey on a container ship from Athens to Hong Kong.
• Piera Chen’s six weeks exploring Sichuan and Chongqing, China, as a solo mum.
• Lorna Parkes’s book-research trip to Morocco while pregnant.
• Karla Zimmerman’s reflections on learning to travel solo again after her husband’s death, focusing on a “Tour of Sorrow” in her home town, Chicago.
• Jessica Lockhart’s experiences travelling as a queer woman in Siberia and Jordan, and how her identity impacted her connections.
• Kerry Walker’s challenging hike on the Huemul Circuit in Patagonia.
• Lauren Keith’s transatlantic move to Düsseldorf, Germany, as an au pair, and her initial struggles with culture shock and loneliness.
• Sarah Reid’s exploration of Bahrain’s pearling past as a professional travel writer.

Each story examines the distinctive challenges and life-changing moments of solo travel, with authors sharing candid insights into how these journeys changed them.

Revealed are five reasons for women to travel solo, shared by top travellers:

1. It’s empowering: Travelling alone is a confidence boost.
2. You’re the boss: No guilt, no judgment. Solo travel means you set the agenda – for an action-packed adventure or a relaxing retreat.
3. You’re never really alone: Meeting people on tours, in hostels or on public transport is easier than you think.
4. Freedom from social expectations: Solo travel is the ultimate ”me time”. It’s not just for singles – mothers, grandmothers and partners also benefit from taking time for themselves.
5. A sense of sisterhood: Travelling as a solo woman offers a unique chance to connect with other women and celebrate shared experiences while navigating challenges.

In addition to these inspiring stories, Women Travel Solo provides practical resources for women planning their own solo journeys. From safety tips to advice on eating alone, and 20 things to know before you go, the book equips travellers with the tools they need to take their first step into the unknown confidently.

Women Travel Solo, by Lonely Planet, $35.99

Tracee Ellis Ross has probably turned down plenty of free drinks. When she does it on her latest show, “Solo Traveling with Tracee Ellis Ross,” it’s not because somebody recognized her from watching “Girlfriends” or “Black-ish.” At a restaurant in Marbella, Spain, she was just another elegant woman vacationing and dining alone. Ross finds that to be the preferred state of doing things. A group of women seated near her table has mixed feelings about it.

They offer to buy her a drink, which she graciously declines; the incredible glass of red wine she sips with her ribeye steak is quite enough. Still, Ross swings by after she’s finished her meal to thank her neighbors for their generous offer. In response, one woman remarks that seeing Ross eating by herself made her think, “You’re sitting there on your own. It’s not good for you!”

Ross gently contradicts her by explaining it’s very good for her. Moreover, a little solo sojourning is good for all of us.

Modernity has yet to erase the stigma associated with women choosing to move through the world by themselves. Single women are confronted with it most frequently, but even people in relationships may experience some stranger’s pitiful regard while dining alone in public. Daring to step out as a party of one still draws statements about one’s heroism, as if the simple act of taking charge of your own contentment is on par with battling cancer.

At various times throughout “Solo Traveling,” Ross speaks to this, but with curiosity instead of frustration. She took her first trip by herself in her 20s. At age 52 and many luxurious vacations later, the actor is merrily determined to show others how glorious that can be.

“So often I look around and I’m like, why are there not more examples of owning your singleness and owning your childlessness with joy and with abandon, or also with choice?” she says during one of her many epiphanies. “Like, it can’t just be Joan of Arc or cat ladies. There’s gotta be something in between!”

“Solo Traveling with Tracee Ellis Ross” doesn’t give Rick Steves anything to fret over. Her show isn’t a repository of safety tips and travel hacks. Those are readily available elsewhere and should be part of any travel preparedness plan.

What isn’t as broadly explored is the common trepidation about venturing out alone, whether to your favorite, familiar eatery or Morocco, Mexico and Spain. Ross says she chose these destinations because they are safe for solo travel, especially for Black women traveling alone.

For two of those places – Mexico and Morocco —  the realization that they’re safe may be eye-opening to Americans inundated with headlines about unrest in countries populated by brown and Black people. I know this firsthand, having once regaled an elderly relative about my best friend’s extraordinary solo trip to Peru only to watch her recoil at the thought of any woman by herself in a country with “all that political unrest.”

Mind you, this was many years ago, when my relative’s fears were based on nothing. My friend, however, felt very welcome at each destination and even made several new friends. The only concerns towering over her trip were cloud-ringed mountains and the glory of Machu Picchu, which is visited by around 1.5 million people each year. Presently, that country rates a Level 2 travel advisory (i.e., Exercise Increased Caution) from the State Department. For that matter, so do Spain, Mexico and Morocco. To any experienced tourist, that designation isn’t unusual. But it may be enough to scare off a neophyte.

So we get why Ross opts to normalize voyaging alone instead of speaking to common fears about it. Maybe normalize isn’t the right word; celebrate is better. To her, solo travel is a glorious demonstration of personal freedom. “I get to build my life for myself,” she says.

In many respects, Ross is in a better position to play big than most people. She is single and rich, a prominent fashionista, the daughter of Diana Ross, and the founder and CEO of a haircare company. (Its products are prominently displayed throughout each episode, along with links to the company site. She’s shopping, why shouldn’t you?) To her credit, she doesn’t pretend that she isn’t any of those things.

However, her relative wealth doesn’t preclude anyone from doing their version of what she does. A dip in the pool is a reason to yell, “Thank you for my life!” to the sky. Heavy rain can be taken as a sign to eat tacos and enjoy beautiful cocktails. A rogue drink also appears on her dinner table in the episode where that happens. Ross doesn’t get into the why of it.

From what she takes on vacation to her in-flight ritual to her mindful hotel closet organization, Ross makes every undertaking worth savoring. With this emphasis, “Solo Traveling with Tracee Ellis Ross” becomes something more satisfying than lifestyle programming or a celebrity vanity project. It’s a rebuttal of the empty rhetoric that has somehow politicized a woman’s right to individual liberty.

The world of tourism entertainment is vast, extending from our TVs to our social media streams. Ross plays in both spaces. Living up to her designation as “the Internet’s favorite rich auntie,” Ross keeps her Instagram followers well fed with endless glamour and lots of clowning around.

“Solo Traveling” follows that map, styled as part excursion porn, one part travel diary, and a full showcase of Ross’ easy, goofball charisma. But it’s also genuine and unforced.

“This is me, just sharing,” she muses. “Sharing what it means to learn yourself, and then have the courage to be that person. Not just at home, and not just in your life, but elsewhere, out in the world.”

Ross’ vacation prep is the opposite of Marie Kondo’s pre-pandemic minimalism. She begins two weeks before the airport car shows up at her door and fills multiple suitcases with many more clothes than she’ll wear, snacks, even a tuning fork. Her three-pronged philosophy: Be prepared. Be “meticulously thoughtful” about one’s needs and comforts, hence the tuning fork. Believe me, I had my questions too until she employed it to make herself feel better.

Her favorite rule is bound to be yours too: Pack beautiful clothes, many more than seems sensible. “I pack for the beauty. I pack for the joy. I pack for the clothes,” she explains, finishing with, “And I pack for the disaster.”

She experiences a little of each. Looking elegant no matter what she does is a must, but so is peace and ease.

That includes during episodes of food poisoning or torrential downpours. Even then, because she’s well equipped, Ross finds delight in the fact that she isn’t experiencing these bummers at home.

Solo travel is big business, especially among younger adults. Experts link its rise in popularity to the pandemic transforming our attitudes about being alone. Having been forced to make peace with our own company, more people are finding their own companionship preferable to that of others, especially on vacation.

American Express’ annual Global Travel Trends Report from 2024 indicated that 76% of Millennial and Gen Z respondents planned a solo trip for that year. The same data indicated that 66% of all respondents would center those vacations around self-love and treating themselves.

That reflects the marketplace and attitudes of many single people, who comprise around 31% of the American populace according to Pew Research. In 2024, solo vacationers fueled an industry trend that hit $482.5 billion and is expected to triple by 2033.

Grand excursions like Ross’ are still rare for everyone, whether you’re rolling with a group or as a party of one. Quick getaways are the solo trips of choice for 57% of American Express survey respondents. But those count, too.

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Still, as Ross admits, good fortune doesn’t make anyone immune to sensations of isolation and grief. In a tender moment during the Morocco episode, she confesses her loneliness even after she’s had a wonderful time eating tagine and meeting exuberant strangers. But she voices this with an inquisitiveness instead of sorrow.

Maybe, she says, she’s missing some fantasy of what she had with someone. Then she wonders whether loneliness and sadness are the same thing. Happiness and joy, she realizes, are distinct feelings. “Happiness is slicker, bouncier. Joy is wider, deeper.”

Ross rests with those thoughts on her pillowy bed, then smiles broadly. “I get to go shopping tomorrow. We know I love that.” And we can’t help loving that for her, too. Her example shows that one day we might step into our part of that wide, deep ocean of a foreign experience with more confidence, having seen how enticing it can be.

“Solo Traveling with Tracee Ellis Ross” is streaming on the Roku Channel.