Hotel Pulse
Hyatt Takes Asia by Storm with Unprecedented Growth 90+ Luxurious New Hotels, Iconic Brand Launches, and the World’s Tallest Hotel Set to Transform Luxury Travel
Sunday, July 6, 2025
Hyatt Hotels Corporation is significantly expanding its presence across Asia Pacific, marking a bold move into the luxury hospitality sector. With 64% of its regional portfolio now focused on high-end and upscale offerings, Hyatt is cementing its position as a major player in the region. The company operates 333 properties across 15 brands, contributing to its global portfolio of 1,460 hotels in 35 brands. Hyatt’s aggressive expansion strategy is driven by the growing demand for premium experiences, with exciting new developments and flagship properties set to elevate its presence in key markets across Asia.
Hyatt’s Expanding Horizon in Asia: Setting New Standards in Luxury Hospitality
Hyatt Hotels Corporation is making waves in Asia Pacific with an ambitious strategy aimed at dominating the region’s luxury hospitality market. With more than 64% of its portfolio now in the luxury and upper-upscale segments, Hyatt is strategically positioning itself at the forefront of the region’s growing demand for high-end accommodations. The company operates 333 hotels across 15 brands, and as part of its global reach, Hyatt boasts a total of 1,460 properties in 60 countries, cementing its influence in the worldwide hospitality industry.
A Strategic Focus on Luxury and Upscale Hotels
Hyatt’s strategy of focusing heavily on luxury properties in Asia Pacific is paying off. With 15 of its 35 global brands currently in operation in the region, Hyatt sees a significant opportunity for expansion. The growing affluence of travelers in Asia, coupled with an increasing preference for high-end experiences, has fueled demand for hotels offering premium services and exclusive amenities. As the region continues to grow in importance as a tourism and business hub, Hyatt’s strategic focus on luxury offerings positions the company to capitalize on an underserved market.
Thompson Hotels Brings its Cultural Edge to Shanghai
The first Thompson property in the region, Thompson Shanghai Expo, is slated to open in Q4 2025 in the city’s famed Expo district. Known for its design-centric approach and emphasis on cultural experiences, Thompson Shanghai Expo will bring a sophisticated New York-inspired aesthetic to one of China’s most vibrant cities. By offering a seamless blend of modern design and local authenticity, Thompson Hotels is expected to attract both international travelers and the growing number of Chinese tourists seeking distinctive luxury experiences.
. This beachfront property will embrace a retro, 1960s-inspired design while offering modern luxury amenities, setting the stage for a playful yet upscale experience on Thailand’s stunning coast.
Park Hyatt Sets a New Standard in Kuala Lumpur
. Situated on the top 17 floors of the Merdeka 118 tower—the tallest building in Asia Pacific—this luxurious hotel promises to deliver unrivaled views of the city. As one of the tallest structures in the region, Merdeka 118 is expected to make Park Hyatt Kuala Lumpur the highest hotel in the world, complete with the highest spa and fitness center. The property will redefine luxury in Malaysia, catering to business travelers, tourists, and anyone seeking an exceptional experience in a world-class location.
In addition to launching new properties, Hyatt is rejuvenating its existing ones. The property, which has been a favorite among luxury travelers for years, will maintain its iconic features such as the New York Grill & Bar, while introducing new amenities to meet the evolving expectations of today’s guests. The renovation ensures that Park Hyatt Tokyo remains one of the most sought-after luxury destinations in Asia.
Andaz Expands with Local Flavor in Key Cities
The Andaz brand is also expanding its presence in Asia Pacific with a series of strategic openings. The brand, renowned for its strong emphasis on local culture and design, will open Andaz Shanghai ITC and Andaz One Bangkok in Q4 2025. These new properties will further elevate Andaz as a premium lifestyle brand that offers guests authentic, immersive experiences in two of Asia’s most iconic cities. Additionally, Andaz Gold Coast will mark the brand’s debut in Australia and the Pacific region in Q2 2026, extending Hyatt’s luxury footprint into new territories.
Diversifying Portfolio: Hyatt’s Expanding Global Reach
Hyatt’s expansion is not limited to its flagship brands. The company is also enhancing its portfolio with a variety of properties designed to appeal to a broader range of travelers. For example, Park Hyatt Phu Quoc will open in Q1 2026 as the brand’s first resort in Vietnam. Spanning 160 acres with pristine beaches, this property will be a haven for those seeking relaxation and luxury in an idyllic tropical setting.
Furthermore, The Standard brand continues its growth with The Standard Residences in Hua Hin and Phuket Bang Tao, both opening in Q4 2026. These new properties will combine the brand’s signature high-energy atmosphere with luxurious living spaces, providing a fresh twist on traditional hotel stays. Other exciting openings include Mumian Shanghai Expo (part of The Unbound Collection) in Q3 2025, and KYLN Hotel Suzhou (part of JdV by Hyatt) in Q4 2025, both designed to meet the diverse needs of travelers looking for distinctive and high-end experiences.
A Strong Pipeline for the Future
Hyatt’s pipeline is filled with potential, with nearly 90 new properties expected to open across Asia Pacific over the next five years. This aggressive expansion plan is driven by an increasing demand for luxury and lifestyle accommodations in the region. Key trends like wellness tourism, culinary travel, and off-the-beaten-path destinations are shaping the future of travel, and Hyatt is well-positioned to tap into these growing sectors.
As more travelers seek authentic food experiences, Hyatt is focusing on integrating unique culinary offerings into its properties. With 60% of Asia Pacific travelers planning trips around food-related attractions, Hyatt is ensuring that its hotels deliver world-class dining options, from international fine dining to local delicacies.
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Hotel Pulse
Sports Hospitality Market to Reach USD 74,318.43 Million by 2036, Growing at a CAGR of 14.12%: Credence Research
PUNE, India, July 16, 2025 /PRNewswire/ — According to a new market research report published by Credence Research, the global Sports Hospitality Market was valued at USD 8,345.70 million in 2018, rose to USD 15,233.39 million in 2024, and is expected to reach USD 74,318.43 million by 2036, growing at a CAGR of 14.12% during the forecast period.
The market is witnessing strong momentum owing to the increasing global appeal of high-profile sporting events and the growing appetite for premium, immersive experiences among both corporate clients and affluent consumers. Demand for VIP suites, exclusive access packages, gourmet catering, and behind-the-scenes privileges continues to surge at major tournaments such as the FIFA World Cup, UEFA Champions League, Super Bowl, Wimbledon, and Formula One Grand Prix. The sports industry’s ongoing shift toward experiential offerings and revenue diversification is further propelling investments in hospitality infrastructure and services.
Technological innovation and international expansion are reshaping the market dynamics. Enhanced digital ticketing, real-time fan engagement, and smart stadium integrations are elevating the guest experience. Additionally, emerging markets in Asia-Pacific, the Middle East, and Latin America are playing an increasingly vital role, driven by infrastructure upgrades and growing sports tourism. Strategic collaborations between sports federations, hospitality brands, and travel operators are expected to unlock new revenue streams and sustain market growth across geographies.
Browse the report and understand how it can benefit your business strategy – https://www.credenceresearch.com/report/sports-hospitality-market
Key Growth Determinants – Sports Hospitality Market
Rising Demand for Premium Sports Experiences
The growing preference for exclusive, high-end experiences among affluent consumers and corporate clients is a major driver of the sports hospitality market. Demand for VIP boxes, luxury suites, fine dining, meet-and-greet opportunities, and personalized concierge services continues to surge at major sporting events worldwide. Corporations are increasingly leveraging hospitality packages to build client relationships and enhance brand visibility, while fans seek more immersive and memorable ways to engage with their favorite teams and athletes.
Expansion of Global Sports Events and Commercialization
The increasing frequency and scale of international sporting events—such as the Olympics, FIFA World Cup, ICC tournaments, and Formula One races—are fueling market growth. Sports organizations are heavily investing in hospitality infrastructure to diversify revenue streams and enhance audience engagement. Coupled with the globalization of sports leagues and the rise of sports tourism, these developments are significantly expanding the market footprint across developed and emerging economies.
Hotel guests are increasingly feeling like they’re getting more bang for their buck, according to the 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study from J.D. Power.
Redesigned for 2025, the study measures overall hotel guest satisfaction based on performance in seven core dimensions—including value, guest room, staff services, facilities, communications and connectivity and food and beverage—across nine segments ranging from luxury to economy.
Despite the average daily rate for a U.S. hotel room reaching a record high of $158.67 in 2024, clean and well-designed rooms, omnipresent amenities such as smart TVs and user-friendly mobile apps are helping boost traveler satisfaction.
Hotel guest perceptions of value received for nightly rate paid increases in every hotel segment in this year’s study, with the most significant year-over-year gains coming in the upscale, midscale and economy segments.
Dogs enjoying a Home2 Suites by Hilton guest room. (photo courtesy of Hilton)
“We’re at an important inflection point in the travel marketplace where several years of record-high hotel demand and the pace of room rate increases is starting to slow,” Andrea Stokes, hospitality practice lead at J.D. Power, said in a statement.
“Hotel owner and operator investments in guest room décor and furnishings, in addition to bathroom updates, are paying off in higher satisfaction. One area in which hotels can significantly influence guest satisfaction without massive capital expense is with technology like smart TVs and updated room temperature controls,” she added.
“Travel is becoming more complex with the potential for flight delays or increased road traffic, so guests want hotels to provide the comforts of home.”
Key Takeaways for 2025
In the era of streaming, it’s no surprise that hotel guests want to be greeted by a smart TV, with 40 percent of surveyed travelers selecting “smart TV/ability to stream my entertainment” as a need to have versus nice to have, up from 21 percent in 2019.
What’s more, 72 percent of respondents indicated their room included a smart TV. That figure is up from 39 percent in 2019. Additionally, six out of 10 said they used the smart TV during their stay.
A premier king room inside the Omni PGA Frisco Resort. (Photo Credit: Omni Hotels & Resorts)
J.D. Power also found that guest satisfaction significantly improved year over year in areas such as furnishings and décor (+.05 points), condition of bathroom fixtures (+.05). and comfort of bed (+.04).
The study also shows that hotel app users report higher satisfaction, earning an average score of 699 (on a 1,000-point scale), which is 68 points higher than those who do not use their hotel brand’s mobile app.
It’s no secret that problems ranging from odors and loud noise to check-in issues can lower satisfaction. Nonetheless, this year’s study shows that they are relatively rare, occurring just 12 percent of the time across all hotel stays evaluated. In those incidents, however, guest satisfaction fell dramatically, plummeting 217 points to 460 from 677.
Highest-Ranking Hotel Brands for Guest Satisfaction
The Ritz-Carlton ranks highest in the luxury segment for 2025 with a score of 779, surpassing The Luxury Collection, which ranked first in 2024.
Meanwhile, Omni Hotels & Resorts conquered the upper upscale segment with a top satisfaction score of 731. Drury Hotels (738) ranked highest in the upscale segment, while Hyatt House (705) finished first in the upper extended stay category for a fourth consecutive year.
The exterior of a Tru by Hilton hotel. (Photo Credit: Hilton Hotels & Resorts)
Other repeat segment winners for 2025 include Home2 Suites by Hilton (upper midscale/midscale extended stay), Tru by Hilton (midscale), Microtel by Wyndham (economy) and WoodSpring Suites (economy extended stay). All four brands won their respective categories for a third consecutive year.
Finally, Hampton by Hilton (694) ranked first among upper midscale brands.
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Help your clients take advantage of reduced rates, room upgrades and more, while earning up to 7X STAR Points on all eligible bookings this July under Sunwing Vacations Partner of the Month program.
Canadians looking to embark on a value-packed summer or winter escape will love this promotion. Meliá Hotels and Resorts offers a range of comfortable and upscale properties in sought-after sun destinations.
On every booking made by July 31, 2025, for travel by December 20, 2026, travel advisors will earn up to 7X STAR Points and will be automatically entered for their chance to win one of five hotel stays at Paradisus La Perla Adults Only Riviera Maya, Paradisus Palma Real Golf and Spa Resort, Meliá Las Dunas, Meliá Las Antillas and Meliá Trinidad Peninsula.
Clients looking to escape to a participating property in Mexico or the Dominican Republic can enjoy a wide range of limited-time perks including resort credits and spa discounts, reduced rates and kids stay free pricing.
Cuba Promotions
In addition to reduced rates, here are the offers available at the Cuban properties:
Meliá Las Antillas: Complimentary upgrade from Junior Suite Economy to Deluxe Room.
Meliá Las Americas: Complimentary upgrade from Classic Room to Classic Golf View Room.
Meliá Varadero: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Meliá Jardines del Rey: First child free (aged 3-12).
Meliá Trinidad Peninsula: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Paradisus Princesa del Mar: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Paradisus Los Cayos: Complimentary upgrade from Paradisus Junior Suite to The Reserve Junior Suite.
Paradisus Rio de Oro: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Sol Caribe Beach: First child free (aged 3-12).
Group Booking Bonus
Meliá is also offering group perks for those who book with Sunwing this month. Travel advisors who book their clients a group getaway for travel between November 1, 2025 and December 20, 2026, will earn 11X STAR Points at Meliá’s Mexico and Dominican Republic properties* and 6X STAR Points with Meliá Cuba, while their clients will be awarded instant group savings of up to $400 per pair.
Please note terms and conditions apply. For additional information on Meliá Hotels & Resorts’ Partner of the Month offerings, travel advisors are encouraged to visit the Sunwing Agent Portal.
Related: Sunwing Announces Winter Destinations and Perks
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