Spiritual Travel
How This Festival Is Reshaping India’s Religious Travel Sector — India Report
The ongoing Mahakumbh Mela (Mahakumbh Fair) in Prayagraj has led to a surge in religious travel in India. On Tuesday alone, over 35 million people attended the fair with international attendees, including actor Richard Gere, American filmmaker David Lynch, and philanthropist Laurene Powell Jobs.
Mahakumbh 2025, which started on January 13, will conclude on February 26. According to data provided by online travel agency Ixigo, the flight bookings to Prayagraj during this period have recorded a 162% year-on-year increase. Nearby Varanasi has also witnessed a 127% increase in flight bookings.
The surge in bookings is despite a significant increase in airfares as compared to last year. The price of the Bengaluru-Prayagraj route has increased nearly 90%, while the Ahmedabad-Prayagraj route fares increased by 41%, Ixigo showed.
The Role of Aviation: Air India on Tuesday announced it will temporarily operate daily flights between Delhi and Prayagraj to meet this demand.
“This year, aviation is playing a pivotal role in religious tourism, with Prayagraj now connected to over 20 destinations through direct and one-stop flights, compared to just one during the last Kumbh. One-way airfares from major metros to Prayagraj and surrounding airports are averaging between INR 7,000-10,000 ($80-120) if booked 30 days in advance. However, on certain routes like Bhopal-Prayagraj, fares are reaching up to INR 17,000 ($200) one way due to peak demand and limited flight availability,” said group CEO Aloke Bajpai.
Online travel company MakeMyTrip’s co-founder and group CEO Rajesh Magow also shared the travel trends noticed by his platform. “Searches for Prayagraj on MakeMyTrip have surged by over 23 times year-on-year as devotees from across India plan their journey to Maha Kumbh. Travel demand is particularly high during the event’s opening and closing week. Tent accommodations have also witnessed strong demand,” he said.
What’s Speacial About This Year: The 2025 Mahakumbh is the special edition of the 12-yearly Kumbh Fair and is held every 144 years. While the Kumbh Fair is always a major attraction among devotees, this edition is especially witnessing an influx of tourists.
Train and bus bookings have also surged. “Train bookings to Prayagraj have observed a 187% year-on-year surge. Solo travellers account for 57% of the total bookings to Prayagraj, out of which 39% are female solo travellers, while group bookings stand at 43%,” said Dinesh Kumar Kotha, CEO of Ixigo Trains and ConfirmTkt.
Bus ticketing platform AbhiBus also noted a 220% hike in bookings for Prayagraj for the first day of Mahakumbh alone as compared to the city’s overall bus bookings during the festive season in October last year.
Travel Players Up the Ante: In November last year, the Uttar Pradesh Tourism Department said it expects the fair to attract a gathering of 400 million visitors.
Cab aggregator Uber has also teamed up with Airports Authority of India at Prayagraj Airport for dedicated pickup zones at the airport and providing on-ground assistance along with signs leading to the pickup area.
Fintech company Paytm has announced discounts bus, flight, and train bookings to Prayagraj made through Paytm Travel.
Business Travel Platform Velocity.Travel Secures Funding
Business travel platform Velocity.travel has raised funding from New York-based angel investor Raj Shah at a valuation of $10 million. The funds will support the launch of its new Zippy platform in April 2025, designed to simplify corporate travel and lifestyle management globally.
Founded in 2013, wtfares started as a small startup offering free flight cancellations. Over time, it expanded into AI-powered holiday planning and, in 2023, launched Velocity.travel to address business travel challenges. The company now manages travel for over 200 global enterprises, including big names like Haldirams and Clevertap.
Set to debut in early 2025, Zippy aims to offer a one-stop solution for businesses and frequent travelers, a release from the company said. It will offer services like booking flights, hotels, and car rentals, managing events, and providing travel insights to save costs and improve efficiency.
“Indian business travel today is where leisure travel was in 2004, stuck offline, but on the brink of a digital revolution with technology driving efficiency, compliance, and hyper-personalization. And with the introduction of Zippy, we’re taking this transformation a step further, reimagining what concierge services can be for frequent travelers and enterprises alike,” said CEO Varun Sarda.
Goa Tourism’s Taxi Problems
Goa Tourism has been facing flak recently for dwindling tourism, especially from international visitors. Skift had previously reported that after Indian legal entrepreneur Ramanuj Mukherjee spoke about “exploitation of tourists” in the coastal state on social media in November, several users shared their own experiences.
The biggest complaint was around taxis, Goa had banned ride hailing services Uber and India-based Ola under pressure from local cab operators. As a result, tourists complained about being charged exorbitant rates for cab rides.
In a press conference on Monday, Goa tourism minister Rohan Khaunte has spoken on the issue, saying that the government has talked with cab operators regarding the issues faced by the tourists.
He said Goa wants to digitize all aspects of travel. “We have the Goa Miles app for taxis. As we recognize that certain pockets have complaints about taxis, we would also like to highlight that taxi drivers traditionally have been our ambassadors in terms of long-term tourists who have been coming every year. So that relationship management only needs to be improved in certain areas, which we have started doing with the adaptability of technology.”
IHG Brings Holiday Inn Brand to Puri
IHG Hotels and Resorts has signed a Holiday Inn-branded hotel in the religious city of Puri. The 100-key hotel is set to open in 2028.
The property is aimed to capitalize on the religious travel to the city, the beachgoers, as well as the destination events business.
Sudeep Jain, managing director for South West Asia, said, “In recent years, Puri has seen a notable increase in tourist arrivals, emerging as a sought-after destination for meetings, incentives, conferences, and exhibitions (MICE) and weddings, particularly for travellers from West Bengal and neighbouring states.” The city attracts more than 2 million tourists every year due to it being home to the Jagannath Temple.
Alliance Air Announces New Flights from Imphal
Regional airline Alliance Air has announced new flight services connecting Imphal in Manipur to Guwahati, Kolkata, and Dimapur starting Wednesday. The move is aimed to bolster the air connectivity in the Northeast region of India.
Guwahati in Assam is a key hub in the Northeast region, while Kolkata is a major airport connecting the eastern part of the country with the rest of the country. Through this move, the government-run airline is looking to strengthen connection within Northeast India.
There is a focus on developing the Northeast region as a tourism destination, with initiatives such as Swadesh Darshan to develop infrastructure. The aim is to attract domestic as well as international tourists. Last month, the government allocated INR 8 billion ($92.6 million) for the development of eight lesser known tourist spots across six Northeastern states.
The focus on the region seems to be working. In the first quarter of 2024, Sikkim witnessed record tourist footfall of over 290,000, of which nearly 31,000 were international visitors. The 2025 Travel Trends report by search aggregator Skyscanner revealed that the interest of Indians to travel to Shillong in Meghalaya in 2024 increased by over 800% compared to the year before.
Cleartrip’s New Campaign with Author Chetan Bhagat
Online travel company Cleartrip has partnered with author Chetan Bhagat for a unique campaign: a book of travel hacks. “Genius Travel Discount Hacks by a Genius” is a self-help guide that aims to arm users with hacks to save on their travel bookings using Cleartrip’s features for the SuperCoins reward program.
“This campaign highlights how our SuperCoins feature is a straightforward way to avail yourself of discounts. The book serves as a humorous guide for those still seeking other ways to save on travel,” Tavleen Bhatia, chief marketing officer at Cleartrip, said.
Indian travelers are traveling more now, and are increasing their spends. However, they continue to be budget conscious travelers. Online visa application platform Atlys had last year revealed that young Indians were preferring to travel in the off-peak season to avoid crowds and reduce costs.
Skyscanner had also last year shared that about 20% young Indian travelers used schemes such as buy-now-pay-later while booking their trips, and over 50% of the youth preferred to use their own money including income and personal savings to travel.
Spiritual Travel
IHCL to Hit 400 Hotels as Sports, Religious Travel Drive Demand
Indian Hotels Company Limited (IHCL) reported a profitable first quarter Thursday, with stable margins despite headwinds from international flight disruptions and the fallout from the terror attack in Pahalgam and subsequent conflict with Pakistan.
What stood out, however, was the pace of expansion: IHCL is expanding its footprint through new hotel signings, acquisitions, and deeper bets on spiritual and event-driven tourism.
IHCL signed 12 new hotels and opened six during the quarter. It now operates 249 hotels, with another 143 more in its pipeline.
“We are nearing the milestone of a 400-plus hotels portfolio. We remain confident of achieving this milestone during this month itself,” CEO Puneet Chhatwal
Spiritual Travel
Divine Puri Conclave 2025 will boost Odisha’s Economy
The Divine Puri Conclave marks the beginning of a collective journey, Together, we can shape Puri into a global spiritual beacon and an economic powerhouse
OdishaPlus Bureau
The “Divine Puri” conclave, an initiative by the Odisha-based digital news platform Newsroom, brought together key stakeholders to explore and strategize the enhancement of Odisha’s economy by leveraging the immense potential of Puri, the land of Lord Jagannath, as one of India’s foremost centers for spiritual tourism.
The event, held in Bhubaneswar on July 16, 2025, and was steered by Manoranjan Mishra, Founder Editor, and Priyadarsi Bal, Founder & CEO of Newsroom, with OdishaLIVE as the communication partner.
The conclave served as a platform to present actionable recommendations derived from a comprehensive survey, “Understanding Tourist, Local People & Service Providers’ Experience in Puri Rath Yatra-2025.” This pivotal research was conducted by the Centre for Marketing in Emerging Economies (CMEE), IIM Lucknow, in collaboration with Newsroom.
Presenting the groundbreaking findings, Prof. Satyabhusan Dash of IIM Lucknow highlighted the profound spiritual and psychological impact of the Rath Yatra on its visitors.
The survey revealed that the primary motivation for an overwhelming 76.5% of attendees is to seek the “Blessings of Lord Jagannath.” Other significant motivators included finding “mental peace” (14.3%) and “leisure activity” (8.3%), underscoring the deep spiritual connection visitors feel with the event.
Perhaps the most striking revelation from the study was the quantifiable increase in happiness and life satisfaction among the attendees. Using a “happiness ladder” where participants rated their well-being on a scale of 0 to 10, the study found a good surge in happiness. The average happiness score of visitors jumped from 6.87 before attending the Rath Yatra to an impressive 9.10 during or after the experience.
This statistically significant increase of 2.23 points provides concrete evidence of the festival’s transformative power. This data strongly suggests that the Rath Yatra is not just a religious gathering but a deeply impactful event that significantly enhances personal well-being.
The conclave emphasized that this immense spiritual capital holds the key to unlocking significant economic opportunities for Odisha.
The discussions, led by policymakers and industry experts, revolved around creating a sustainable tourism model that respects the sanctity of Puri while developing world-class infrastructure and services. The actionable recommendations presented focused on enhancing the overall visitor experience, from accommodation and transport to sanitation and information access, ensuring that the spiritual journey is complemented by comfort and convenience.
In his address, Manoranjan Mishra stated, “The ‘Divine Puri’ initiative is a journey from spiritualism to a thriving economy. Our goal is to create a roadmap that honors our rich heritage while building a prosperous future for the people of Odisha.”
The event concluded with a consensus on the need for a collaborative approach, bringing together the government, private sector, academic institutions, and local communities to realize the vision of establishing Puri as a global beacon of spiritual tourism.
The data-driven insights from such surveys may serve as foundational guide for policy-making, ensuring that the development of Puri is both sustainable and deeply rooted in its unique cultural and spiritual identity.
Various sessions of the event were graced by eminent personalities from diverse fields, adding depth and perspective to the Divine Puri Conclave. The second panel, moderated by Manoranjan Mishra, featured a dynamic discussion on Odisha’s development with Manmohan Samal (President, BJP Odisha), Bhakta Das (Odisha Pradesh Congress Committee), and Debi Prasad Mishra (Vice-President, BJD). In the third session, Bhubaneswar MP Aparajita Sarangi offered valuable insights on Odisha’s positioning in the national landscape. A spiritually uplifting musical performance by Rupak Kumar, dedicated to Sri Jagannath and Geeta Govinda, followed. The fourth panel, moderated by Senior Journalist Rajaram Satpathy, delved into Puri’s spiritual essence with reflections from Swami Sudhananda Satpathy (Spiritual Guru), Mrunalini Padhi (Advocate & OSCC Member), and Sidhant Mohapatra (Actor & MLA). These moments, filled with knowledge, devotion, and dialogue, not only honored Puri’s heritage but also pointed toward its promising future as a global spiritual and cultural hub.
Spiritual Travel
The Temple Restoration Boom in Uttar Pradesh: How Yogi Adityanath’s Vision Is Shaping a New Era of Religious Tourism and Economic Growth
Thursday, July 17, 2025
Uttar Pradesh, one of India’s “Jewel in the Crown” state is poised for a tourism revolution as the no-nonsense politician Yogi Adityanath, Chief Minister makes a call simultaneous with the National Travel Mart in 2021, October end to become a Global tourist destination for religious tourism; after all, tens of millions of people travel to India annually for religious purposes. With the intent to revive the age-old temples and sacred sites in the state, the Uttar Pradesh government is all geared up to convert these spiritual retreats into tourist destinations of international repute. Revival of these iconic temples and the setting up of infrastructure around these temples will generate huge religious tourist footfalls as well as economic activities for the financial empowerment of the rural masses.
Despite being home to dozens of Uttar Pradesh’s most iconic temples — resplendent with spiritual and architectural history — for decades they went unattended. These sacred places were left to crumble in earlier administrations by a lack of investment. But the Yogi government’s ambitious plan, aims to resurrect these sites and transform them into cultural centres for pilgrims and tourists. In the light of this focused rural tourism development, religious tourism and the revival of century-old temples, Uttar Pradesh is all set to emerge as one of the most aesthetically surreal spiritual and cultural destinations in India.
Restore 188 Temples The government’s plan includes restoration of 188 temples all over the state, rejuvenating the existing infrastructure, improving the facilities and helping in the promotion of the rich cultural legacy of the region. It will also work to empower local employment in villages, boost local economy through promotion of the local handicrafts, cuisine and traditional arts. The partnership between Uttar Pradesh Tourism Department, UP Projects Corporation Limited and UP State Tourism Development Corporation will be affirmative in this transition phase to attract tourists from around the world and placing Uttar Pradesh among the top global tourist destinations.
A Massive Temple Restoration Plan for Uttar Pradesh
Uttar Pradesh has long been a center for religious and spiritual tourism, home to some of the most important pilgrimage sites in India. However, despite the state’s historical significance, many of these temples were in poor condition, with limited infrastructure for visitors. The restoration of these temples aims to revitalize these sacred sites, ensuring that they remain central to the state’s identity and appeal.The Yogi Adityanath-led government has already made substantial progress, rejuvenating 188 ancient temples over the past eight years.
1. Shiv Mandir in Bhatta Ki Pipri (Mevalikhurd)
The Shiv Mandir located in Bhatta Ki Pipri (Mevalikhurd) is a significant temple dedicated to Lord Shiva, attracting many devotees, especially during the religious festivals. As part of the restoration effort, the Uttar Pradesh government is focusing on enhancing the temple’s infrastructure and surrounding facilities. Improvements include better roads, parking areas, and cleanliness, ensuring a more comfortable and welcoming experience for pilgrims and tourists. This initiative also aims to highlight the temple’s historical and cultural significance, making it a more prominent destination on the religious tourism circuit in Uttar Pradesh.
2. Fatehabad Temple (Agra)
Situated in the vicinity of Agra, the Fatehabad Temple is an important site for spiritual seekers. The restoration of this temple will not only preserve its cultural heritage but will also improve accessibility for visitors. The Uttar Pradesh government is focusing on modernizing the facilities around the temple, including better roads, expanded parking, and accommodation options for tourists. By enhancing these services, the government aims to elevate the temple’s appeal, making it a key part of Agra’s religious tourism offerings, alongside its world-renowned attractions like the Taj Mahal.
3. Chakleshwar Mahadev Temple in Firozabad
The Chakleshwar Mahadev Temple in Firozabad is a well-known shrine dedicated to Lord Shiva. With the ongoing restoration work, the government is focusing on the beautification of the temple and the development of infrastructure, including improved access roads, amenities, and signage to guide visitors. The temple’s surrounding area is also being developed to make it more attractive and accessible, catering to both local devotees and tourists from outside the state. The renovation efforts aim to highlight the temple’s spiritual importance while ensuring a more comfortable experience for visitors.
4. Samaur Baba Temple in Firozabad
The Samaur Baba Temple, also located in Firozabad, is an ancient site dedicated to Lord Shiva and holds immense spiritual significance. The restoration of this temple is part of the larger effort to revitalize temples across the state. The government is focusing on improving the overall infrastructure around the temple, including the development of roads, sanitation facilities, and improved accommodation for pilgrims. By modernizing these facilities, the government hopes to boost religious tourism and attract more visitors to the area.
5. Bhuleshwar Temple in Gorakhpur
The Bhuleshwar Temple in Gorakhpur is another important religious site that is receiving significant attention under Uttar Pradesh’s temple restoration initiative. Dedicated to Lord Shiva, the temple is one of the region’s most revered sites. The restoration work aims to preserve its architectural beauty while providing improved amenities for tourists. The government is also focusing on enhancing the surrounding infrastructure to ensure that pilgrims have access to necessary facilities such as parking, toilets, and food stalls. The temple’s restoration will increase its potential as a religious tourism hub, further promoting the spiritual heritage of Gorakhpur.
6. Khajni Mahadev Temple in Gorakhpur
The Khajni Mahadev Temple, located in Gorakhpur, is another key site undergoing restoration. Known for its historical and religious importance, the temple will benefit from significant infrastructure improvements, including enhanced road connectivity, better parking facilities, and the creation of more amenities for visitors. The restoration of the temple is aimed at attracting both pilgrims and tourists, who come to the site for its spiritual significance and picturesque surroundings. With modernized facilities, Khajni Mahadev Temple is poised to become an essential part of Gorakhpur’s tourism offerings.
7. Jharkhandi Mahadev Temple in Gorakhpur
Located in Gorakhpur, the Jharkhandi Mahadev Temple is dedicated to Lord Shiva and is a significant pilgrimage site for devotees in the region. As part of the restoration project, the government is focusing on improving the temple’s infrastructure, including better access roads, updated amenities, and enhanced cleanliness around the temple. These improvements will make it easier for pilgrims to visit and enjoy the temple, encouraging more people to come and explore its historical significance. The restoration of Jharkhandi Mahadev Temple is expected to play a key role in promoting Gorakhpur as a spiritual tourism destination.
8. Tirre Manorama Temple in Gonda
The Tirre Manorama Temple in Gonda is an important spiritual site that attracts many devotees. The restoration work at this temple includes infrastructural enhancements such as the development of nearby roads, the creation of better parking spaces, and the provision of essential amenities to improve the overall visitor experience. The government’s goal is to preserve the temple’s religious significance while making it a more accessible and attractive destination for tourists. The restoration of Tirre Manorama Temple aligns with the broader strategy to promote rural tourism and boost the local economy in Gonda.
Key Features of the Restoration and Development Plans
The restoration of these temples is part of a broader tourism development plan that includes several key features:
Promotion of Local Crafts and Cuisine: With the development of tourism around these temples, there will be a focus on promoting local handicrafts, regional cuisines, and traditional arts, providing new economic opportunities for local artisans and businesses.
Infrastructure Upgrades: As part of the restoration work, the Uttar Pradesh government is improving the surrounding infrastructure of these temples, including better roads, parking facilities, sanitation, and visitor amenities.
Rural Tourism: The restoration of these temples is not just about preserving religious heritage but also about promoting rural tourism. The government is working to develop rural homestays and encourage tourists to explore the rural areas surrounding these temples.
Preservation of Cultural Heritage: The restoration efforts aim to preserve the temples’ historical and cultural significance. Careful attention is being given to maintain the authenticity of the architecture and spiritual essence of these sacred sites.
Job Creation: The temple restoration and the development of tourism infrastructure are expected to create significant employment opportunities in sectors like hospitality, guiding services, transportation, and handicrafts.
Rural Tourism: Empowering Local Communities
In a bid to promote rural tourism, the Uttar Pradesh government has announced plans to develop rural homestays in eight villages across the Mirzapur, Bhadohi, and Sonbhadra districts. This initiative will create new job opportunities for local communities, especially for women and youth, by involving them in the tourism value chain. The idea is to offer visitors an authentic rural experience, where they can immerse themselves in local traditions, enjoy regional cuisines, and purchase handcrafted products made by local artisans.
In rural areas, tourism has the potential to uplift communities economically by opening up avenues for local businesses. Homestays, in particular, provide visitors with a chance to stay with local families, offering them a closer look at rural life in Uttar Pradesh. This initiative will also showcase the state’s rich arts and crafts traditions, including handloom textiles, pottery, and woodwork, helping to preserve and promote these traditional skills.
By diversifying tourism offerings to include rural experiences, Uttar Pradesh is broadening its appeal and providing a more sustainable form of tourism that benefits both visitors and locals. The initiative also complements the state’s broader goals of rural development and poverty alleviation.
Promoting Local Art, Culture, and Cuisine
As part of the temple restoration and tourism development initiative, the government is focusing on promoting local arts, crafts, and cuisine. The restored temples will serve as platforms for showcasing regional handicrafts, such as woven textiles, pottery, and intricate wood carvings. Local artisans will have the opportunity to sell their products to tourists, providing a boost to traditional industries.
Additionally, the cuisine of Uttar Pradesh, renowned for its distinct flavors and unique dishes, will be highlighted to attract food enthusiasts. The state’s street food scene, especially in cities like Lucknow and Varanasi, is a major draw for tourists. As part of the tourism drive, the government is also working on developing food circuits that will showcase the best of Uttar Pradesh’s culinary heritage.
Creating Employment Opportunities for Youth and Women
One of the most impactful aspects of the Uttar Pradesh government’s tourism strategy is its emphasis on job creation. The restoration of temples and the development of tourism infrastructure will generate significant employment in sectors such as hospitality, transportation, guiding services, and retail. By encouraging the participation of women and youth in the tourism workforce, the government is ensuring that these groups benefit directly from the state’s economic growth.
Moreover, the tourism projects will stimulate job creation in related industries, such as local food production, craft-making, and even tech-based services like online booking platforms for homestays and tours. This holistic approach to job creation is designed to uplift communities and make tourism a key driver of inclusive economic growth.
Boosting Heritage Tourism
In addition to the temple restoration efforts, Uttar Pradesh is also focusing on developing its heritage tourism offerings. The government has identified 11 key heritage sites, many of which have historical, architectural, and cultural significance. These sites, which include forts, palaces, and ancient monuments, will be developed under a public-private partnership (PPP) model, transforming them into fully functioning heritage hotels, museums, and cultural centers.
These projects are expected to attract both domestic and international tourists interested in exploring India’s rich history. The promotion of heritage tourism aligns with Uttar Pradesh’s goal of becoming a major destination on the global tourism map, as it seeks to diversify its offerings beyond religious tourism.
Uttar Pradesh’s Vision for the Future of Tourism
The Yogi Adityanath government’s ambitious tourism strategy is part of a broader vision to make Uttar Pradesh a trillion-dollar economy. With tourism as a key driver, the state aims to attract global tourists and create a sustainable model for local development. The recent record-breaking numbers of visitors to cities like Ayodhya, Varanasi (Kashi), and Prayagraj are just the beginning of what is expected to be a tourism boom across the state.
The long-term goal is to position Uttar Pradesh as a leading destination for heritage, spiritual, and cultural tourism, ensuring that the state’s ancient temples and historical sites are preserved for future generations while benefiting the local economy.
Conclusion: A New Era for Uttar Pradesh Tourism
Uttar Pradesh’s massive temple restoration project, coupled with the promotion of rural and heritage tourism, represents a bold step towards revitalizing the state’s tourism industry. By blending the preservation of sacred sites with the development of modern infrastructure and employment opportunities, the state is poised to become a global tourism hub. As these initiatives unfold, Uttar Pradesh will undoubtedly become a symbol of India’s cultural heritage, offering a unique and enriching experience to visitors from around the world.
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