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How this 35-year-old American built one of India’s most famous restaurant chains

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Image credits: X/@caleb_friesen2

India, with its futuristic vision and fervent adaptability, is a growing hub for start-ups that has been attracting not only the Indian youth but also dreamers from outside the country who are determined to realise their vision. One such remarkable story is that of a 35-year-old American from Southern California who came to India on a study trip but stayed to pursue a dream that has now become one of the most famous food chains in the country with a value of $23 million.It was in 2010 when Bert Mueller, an American student came to India on a study abroad trip. He along with some of his other classmates lived in Jaipur, with some host families. “I wanted to go somewhere that was radically different than the U.S. and so I decided that India was the place to be given that, first off, I loved Indian food and second, people spoke English,” said Mueller to CNBC.He shared that all of his classmates had bought the families food from their home countries, but “they didn’t like it very much.” The only exception was one of his friends, whose experience was entirely different.“One of my friends was of Mexican origin and she would make chips and salsa and beans and tortillas,” he said. “One day I came over to her house and I saw she’d made this food for her family she was living with and they were loving the food.”This was where the idea of planting a Mexican seed in the Indian hearts came to Mueller. “Something clicked in my head that maybe this was something I could do — I could bring Mexican-inspired cuisine to India,” he explained.

The California Burrito:

Mueller, who was 22 at the time, was majoring in music and public policy at the College of William & Mary. The venture of starting a business was not one he had ever considered. But after seeing the reaction of the Indian family to the famous Mexican cuisine, the idea became a dream he had to fulfil. After completing his degree, Mueller returned to India and opened the famous California Burrito, a fast-casual Southern California-style burrito restaurant.

Why India for California Burrito?

Image credits: X/@bertrandmueller

India is a country rich in its own cuisine which is so vast that making a place for a burrito in it, would seem difficult for some. But for Mueller, India was the “perfect place to be” “Nothing is predictable. Every day is different and so if you find monotony dull, if you find comfort boring, then India is a perfect place to be,” he said.He began California Burrito in 2011 with two of his childhood friends who have since left the company and returned to the USA. The group of three picked Bangalore as the first location for their restaurant as the city is the leading IT hub in the country which meant that the people had travelled abroad and tried Mexican or similar food.According to his estimate, the cost of opening the restaurant would have cost $100,000 but “to be careful” he raised $250,000 with the help of friends and family. It seems Mueller’s insights were correct and luck seemed to be on his side as his first store alone was able to earn the profits of $500,000 which allowed him to open two more stores with his initial investment money.

The struggle for success:

Venturing into an unknown country at 22, with a dream to open a business seems very difficult and for Mueller it was. “The biggest challenge was that the person we had hired at the beginning to run our entire operation and help us out was a very crooked individual,” he shared.He had hired an area manager with prior experience working at chain restaurants, however, soon he got to know that the man was charging suppliers double the cost of the products and had plans of replicating Mueller’s idea. “He would call government officials to the store and say, we weren’t doing X, Y, and Z. He would collude with vendors to do things. And then later he went off and started his own burrito restaurant, which failed.But Mueller was not deterred. “My mom is a marathon runner, and I have that trait in me,” he said. “You have to keep going until you’ve reached the finish line. And I never felt like quitting.”While his initial plan was a five-year stay in the country, he has since taken the initiative to grow the company’s ingredients himself. Now California Burrito sources from five different chicken suppliers and planted 500 avocado trees, some of which were trampled by elephants. The company grew tomatillos in Karnataka, but “a huge amount of rain came and wiped out all of them,” he added.For now, India is home for Mueller and as he said, “India feels like home to me and being home, you don’t think so much about leaving.”

A country-wide fast-food chain:

Image credits: X/@Cali_Burrito

Since 2012, Mueller has continued opening up stores in Chennai, Hyderabad and Delhi. California Burrito’s annual revenue in 2024 was $23 million. For Indians who are lovers of all things food, California Burrito is actually a go-to.“It’s the best healthy food out there.. Even better than subway! I’ve got one in my office…. All the gym Folks throng the California burrito staff by lunch time!” commented a person on X. “Without a doubt, my fav restaurant today. I order more than once a week. Cult following among friends and family too. Clean locations, healthy fresh food and very surprising for a Mexican place (personally not a fan), absolutely banger food. I would invest in this company” added another.California Burrito’s success in India is also symbolic of the country’s movement towards becoming a global leader with the help of futuristic technology and innovative start-ups. Additionally, Indians have moved towards a more healthy lifestyle which is also why they are leaning towards brands like these that offer taste with the much-needed addition of health.Bert Mueller’s journey with California Burrito shows how a simple idea, rooted in cultural exchange, can grow into a thriving business in a new land. His story highlights India’s growing appetite for global flavours and its supportive environment for bold, innovative start-ups. However, what also remains commendable is the eye of an entrepreneur, who was ambitious enough to recognize and create the space for a Mexican food start-up in India.





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Owners of Anokha Indian restaurant in Short Pump open new spot in Chesterfield

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The owners of Anokha are behind Rutba. (Photo courtesy Kylie Heald / Fultz & Singh Architects)

The owners of a longtime Short Pump-area Indian restaurant have branched into Chesterfield. 

Last month Jassi Singh and Charanjeet Ghotra opened Rutba Indian Kitchen at 13822 Village Place Drive in the Midlothian Village Square shopping center. 

Rutba is Singh and Ghotra’s second local restaurant, joining Anokha Unique Cuisine of India, which they opened near Short Pump Town Center in 2008. The duo also own two restaurants in Charlottesville, Milan Indian Restaurant and Kanak Indian Kitchen. 

Ghotra said Rutba’s menu is similar to Kanak’s with classics like butter chicken, samosas and grilled kebabs, along with Chukundari kofta, which is a vegetarian take on meatballs with beetroots, and the Paneer Bhatura, a type of bread that’s stuffed with Indian cheese and spices. 

“We have a lot of dishes that we had created (at Kanak) that are very popular there, and people here like them as well,” Ghotra said.

Entrees at Rutba range from around $17 to $25, and it also offers a variety of Indian beers and wines, as well as a full cocktail menu. 

The building was previously a Wendy’s. (Mike Platania photo)

Rutba restaurant debuted in mid-July and is open seven days a week for lunch and dinner. 

Last year Singh and Ghotra purchased Rutba’s 3,000-square-foot Village Place Drive building, which was formerly a Wendy’s, for $1.2 million, according to county records. They converted the space from a fast-food joint to a sit-down restaurant with the help of Fultz & Singh Architects. 

Singh and Ghotra have been in the industry for decades, starting out in restaurants in New York and Virginia Beach in the 1990s. They’ve opened four restaurants over the course of over 20 years, first with Milan in Charlottesville in 2003, and prior to Rutba, their most recent opening was in early 2020 with Kanak.

Ghotra said he and Singh always make sure their restaurants are stable and successful before moving onto another. 

“If you can’t handle it properly, then there’s no point in opening (a restaurant) then closing it, right?” he said. 

Rutba and Midlothian Village Square are just a mile down the street from Winterfield Crossing, which just signed on Stella’s Grocery as its newest food tenant.  





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Restaurants use unsafe colouring agent: Karnataka minister on quality food | Latest News India

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Karnataka Health Minister Dinesh Gundu Rao on Monday appealed to people not to be “fooled” by attractive and colourful dishes, but to insist on safe and quality food.

He cited the recent testing of six samples belonging to the Empire Group of Restaurants, which turned out to be unsafe due to the use of banned synthetic colouring.(PTI)

He cited the recent testing of six samples belonging to the Empire Group of Restaurants, which turned out to be unsafe due to the use of banned synthetic colouring.

“Despite repeated warnings, the restaurant group continued to use the unsafe colouring agent. Only after legal notices were sent did the colour go from red to yellow,” the health minister told reporters during his weekly media briefing.

There was no response from the Empire Group of Restaurants.

According to the minister, better quality food and drugs can become the norm only if people insist on quality goods.

“Yes, the government needs to do its part and tackle this legally, but people too should cultivate quality conscious as culture,” he said.

The minister also said the health department held a video conference on July 30 with cooking oil manufacturers to insist that the trans-fat level should not exceed 2 per cent.

“We told them that if it exceeds 2 per cent, strong action will be taken against them,” he added.

Dinesh Gundu Rao said the oil manufacturers were also urged to sell used cooking oil (UCO) to manufacturers like Pyrene Industries, which converts UCO into biodiesel.

According to 2024-25 data, 28,73,124 litres of UCO were used to manufacture biodiesel and soap, he said.

“We want this figure to increase substantially so that UCO does not go back into the market for cooking purposes,” he added.

Rao said the Karnataka government has merged the enforcement division of Ayurveda, Siddha and Unani (ASU) medicines under the AYUSH Department, as well as the existing AYUSH drug testing laboratory in Bengaluru, with Drug Control Division of the Food Safety and Drug Administration Department for better functioning of the Health Department.

According to him, the government’s proposed app to control drug safety is expected to be functional by the end of this month.

“With this app, we can immediately withdraw defective drugs, as we can track at distributor level. So, we can put an immediate stop to further sale of that drug,” said the minister.

He said, once the app is in force, they will expand its scope. “Next will be to take it to the pharmacy level. We want to onboard every pharmacy on the app,” he added.

At present, the recall procedure takes two days, he said, citing the recent recall of nearly 40 lakh drugs in two days.

“This too, we had made a breakthrough with the help of a software. Earlier, it used to take nearly 30 days to recall batches of failed drugs from the market,” he added.

The minister also said work is progressing at expected pace in bringing the private ambulances and mobile medical units under the ambit of Karnataka Private Medical Establishments (KPME) Act. “We will be coming out with an amendment soon,” he added.



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8 New Restaurants In Goa Serving Coastal Cuisine, Craft Cocktails, And More This August

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There’s always something magical about eating out in Goa. But lately, Goa’s food scene has been cooking up something extra special. From breezy beachside haunts to flavour-packed kitchens, these new restaurants are rewriting what it means to dine in Goa. So, whether you’re here for the weekend or lucky enough to call this coastal paradise home, here are some fresh spots you’ll want to check out.

Best New Restaurants In Goa

1. Lento

Image Courtesy: Supplied

Hidden in Saligao, Lento feels like a beautiful ruin slowly reclaimed by plants and patience. Designed by Dishant Pritamani, it’s a café that invites you to pause, relax, and enjoy simple, honest food. The food here is soulful and made with a lot of love by Chef Jyoti Singh. Try the Sunrise Congee, a comforting rice bowl with mushrooms and coconut sauce, or the McPav, a playful take on a chicken burger, made with juicy homemade patties and soft Goan pav. The coffee, made from beans grown in Karnataka’s Salawara Estate and crafted by an award-winning barista, is subtle and lingering. 

Where: next to The Second House, Muddavaddi, Saligao, Goa
When: 9 am – 6 pm

2. House Of Telugu

If you’re craving bold flavours and a deep dive into Telugu culture, head straight to House of Telugu in Vagator. Started by the team behind Sanctuary Bar & Kitchen, this new restaurant in Goa brings homestyle comfort food, royal feasts, and street favourites under one roof. The menu is full of flavour-packed gems like Golkonda Kodi and Stuffed Mirchi Bajji is crunchy, tangy, and full of personality. Seafood lovers will love the Andhra Tawa Fish and the Bheemavaram Royyala Pulao, full of prawns and spices from the Konaseema region. To go with the food, try cocktails like the Mayabazar or the Konaseema Kiss.

Where: Panchayat road, H.no: 1615, Grand Chiwar, Amani Hotel lane, off Anjuna, Vagator, Goa
When: 12 pm – 4 pm; 7 pm – 11:30 pm
Cost: ₹1,000 (For two)

3. Morjim Culture

Morjim Culture is a new all-day destination that offers a little bit of everything. Whether you’re an early bird looking for your morning coffee or someone who wants to dance under the stars, this is your spot. In the morning, it’s all about fresh brews and feel-good food. As the sun sets, Morjim Culture turns into a sundowner paradise, where you can enjoy dishes like Golden Kataifi Prawns, Vietnamese Beach Bowl, or Shrimp Tortellini in lemon butter sauce. Pair it with cocktails like the Irish Maid or the refreshing Hey Honey. When night falls, head into Unculture, their hidden speakeasy bar and try the Spro’groni, a twist on a Negroni with coffee, or the spicy Raw Mango Picante.

Where: JPPC+3QF Gawade Wada, Morjim Culture, H# 763/A, Pernem, Gawde Vaddo, Morjim, Goa
When: 7 am – 11 pm
Cost: ₹2,200 (For two)

4. Toula Bar & Kitchen

Toula Bar & Kitchen brings together two rich food cultures, Mediterranean and Asian, in one beautiful space. The space is chic yet relaxed, perfect for a date night, a long dinner with friends, or even a quiet lunch by yourself. You might find sushi rolls paired with Mediterranean herbs or a classic hummus dish topped with soy-glazed mushrooms. The cocktail menu at this new restaurant in Goa is inspired by emotions and experiences, offering drinks that surprise and delight. It’s a dining experience that brings together different cultures, ideas, and people.

Where: H No. 124, Survey No. 52/5 & 52/8, 10/2, near Holiday Inn, Candolim, Goa
When: 12 pm – 12 am
Cost: ₹1,000 (For two)

Also Read: 10 Raksha Bandhan Menus Across India That Bring Back Shared Plates, Fights, And Fond Memories

5. Sivana Beach Goa

If you’ve been dreaming of a perfect beach day in Goa, Sivana Beach might just be your new favourite place. The sunsets here are magical, and they pair beautifully with their refreshing cocktails. One dish you simply must try is the Coconut Jam & Dark Chocolate Toastie. If you’re in the mood for something savoury, go for the Portuguese Prawns. Don’t miss the Truffle Mozzarella Fagottini either; it’s a dish made for slow afternoons. Sivana is the kind of place you’ll want to keep coming back to.

Where: Ashwem Beach Road, inside Leela Cottages, Morjim, Mandrem, Goa
When: 7 am – 1:30 am
Cost: ₹2,500 (For two)

6. Albayli

Image Courtesy: Albayli/Instagram

If you’re someone who loves places that feel warm and welcoming, Albayli is going to win your heart. This is a place where you can sip on cocktails, play a game of pool with friends, or curl up in a comfy corner with a book and your favourite dish. Their Thai Green Chicken Curry is rich, creamy, and perfectly spiced, served with soft jasmine rice. Or if you’re craving something more Indian, try the Albayli Murg Makhanwala. Whether you’re going solo or with a bunch of friends, this is one of those places where you come for a quick meal and end up staying much longer.

Where: No. 511 (4), Ward No, House, 1, Vagator, Goa
When: 12 pm – 4 am
Cost: ₹1,800 (For two)

7. Kai Boré

Kai Boré (which means “so good” in Konkani) is the kind of place that instantly puts you in a good mood. Whether you’re a local or a traveller, there’s something here to surprise you at this new restaurant in Goa. Start off with the Squid Butter Garlic or the Prawns Tempura. The Cheese Cigars are another hit, crunchy outside, cheesy inside, and perfect for sharing. Kai Boré is not fancy or over-the-top; it’s chill, friendly, and full of flavour. 

Where: Alex Residency, Colva – Benaulim Rd, Povacao, Seraulim, Benaulim, Goa
When: 11:30 am – 3:30 pm; 7 pm – 11 pm

8. Junta de Xacutti

If you’re in the mood for something truly Goan, then you need to check out Junta de Xacutti in Margao. This new restaurant is bringing back the flavours of old Goan kitchens. Their menu is full of traditional dishes like prawn-stuffed squids, Mori Ambottik (shark curry), Thambdi Bhaji (red amaranth), and Moshkacheo Sango (drumstick and prawn curry). The chefs don’t serve the same menu every day; they change it up, bringing in different Goan classics depending on what’s fresh and available. Whether you’re a local looking for that taste of home or a traveller wanting to experience real Goan food, this is the place to go.

Where: Adolfo mansion, Bernardo F Costa Road, opp. Dogears bookshop, Pajifond, Madgaon, Goa
When: 11:30 am – 11:55 pm
Cost: ₹900 (For two)

These new restaurants are the perfect additions to Goa’s ever-evolving food scene!

Cover Image Courtesy: Supplied and Sivana Beach Goa/Instagram

For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.

First Published: August 04, 2025 8:55 PM





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