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How generational travel habits are shaping the future of tourism │Kantar

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Travel preferences are as diverse as the generations that shape them. From Gen Z adventurers seeking unique experiences to Boomers preferring comfort and relaxation, the way each generation approaches tourism reveals distinct trends. Let’s explore how these generational differences are influencing global travel.

In new research, the Profiles team at Kantar shared insights into the ways tourists are travelling across the globe. This research, across more than 10,000 global consumers, uncovered the primary motivators and drivers behind the decisions travellers make when planning and taking trips.

Gen Z: The Experience-Driven Explorers

For Gen Z travellers, adventure and self-discovery are at the heart of their tourism habits. Driven by their inclination to explore unique destinations, 48% of Gen Z international travellers report having visited multiple countries during their last trip, the highest among all generations.

They are also the generation most likely to embrace solo travel, with 20% reporting travelling alone on their last vacation.

Social media plays a pivotal role in their travel planning, with 63% agreeing that influencers inspire their choice of destinations – much more than older generations.

Gen Z also shows a willingness to adopt technology, with a strong interest in AI-powered travel planning tools and platforms. This generation’s wide adoption of technology is a key differentiator in how destinations and services can market their locations and offers to younger audiences.

Millennials: The Social and Romantic Travellers

Millennials were found to value a mix of exploration and social connection when they travel. Report data shows they are slightly less likely than Gen Z to travel solo but frequently vacation with a partner or group of friends. Romantic getaways are particularly popular among this group, with 26% of Millennials prioritising these trips with their spouse or partner.

tourism trends by generation

Millennials are also drawn to sustainable travel options, aligning with their broader values of environmental consciousness.

When it comes to destinations, Millennials balance leisure and activity, showing interest in both cultural experiences and entertainment hubs like amusement parks.

Gen X: The Family-Oriented Explorers

For Gen X, travel often revolves around family. While only 20% of this generation has travelled in the past month, those who do, prioritise travelling with children or extended family.

tourism trends by generation

Gen X travellers are more likely to stay in rental homes or apartments, particularly during longer trips. Rental homes are more likely to be able to accommodate multi-generational trips with multiple families – a good fit for Gen X travellers looking to stay with their adult children and their children.

This generation is less influenced by social media and instead values personal recommendations when planning trips. Gen X’s preference for traditional, trusted travel planning methods sets them apart from younger travellers.

Boomers: The Relaxation Seekers

Boomers prioritise comfort and relaxation when they travel, with 77% choosing a single destination during international trips. Domestic travel is also a strong preference for this group, particularly among tourists coming from countries like the US and Australia.

When selecting accommodations, Boomers lean toward hotels and resorts, emphasising convenience. They are the least likely of all generations to adopt new technologies like AI but appreciate simplified and stress-free travel experiences.

A Shared Love for Travel

Despite their differences, travellers across generations share a common appreciation for tourism as a way to unwind and explore. Whether it’s Gen Z embarking on solo adventures, Millennials planning a 40th birthday trip, Gen X booking an Airbnb for a family vacation, or Boomers savouring a resort stay, these generational preferences provide valuable insights for travel companies and destinations as they reach their target audiences.

Get more answers

For more findings from this study, access the complete Connecting with the Tourism Community report. Find additional insights into how global consumers are travelling, the resources they use to plan trips and how they make decisions about where to go.

About this study

This research was conducted online among more than 10,000 consumers across ten global markets (including Australia, Brazil, China, France, Germany, Singapore, South Korea, UK, US and the UAE) between 12-24 November 2024. All interviews were conducted as online self-completion and collected based on controlled quotas evenly distributed between generations and gender by country.
Respondents were sourced from the Kantar Profiles Respondent Hub.



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Hot Air Balloon Festivals : international Balloon Festival

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The Taiwan International Balloon Festival has established itself as a premier summer attraction, now celebrating its 15th anniversary with an expanded program of aerial displays and cultural events. Held in Taitung County’s scenic East Rift Valley, the festival distinguishes itself through innovative balloon designs.

The 2025 edition of the Taiwan International Balloon Festival introduces enhanced programming with extended night glow concerts featuring multimedia elements and drone performances. The event’s core offering of tethered flights during picturesque sunrise and sunset windows is also available.

The Taiwan International Balloon Festival’s growth from modest beginnings to a globally recognized festival demonstrates its successful blend of aviation spectacle with regional tourism development. Sylvia Lee, Director of the Taiwan Tourism Administration’s San Francisco Office, excitedly shares: “Taiwan’s balloon festival offers more than just a scenic flight—it shows off the creativity, resilience, and hospitality of Taitung’s people.”

Image Credit: Taiwan Tourism Administration



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Tour Packages in Kerala: Exclusive & Affordable Getaways

Discover the magic of God’s Own Country without breaking the bank by exploring the top tour packages in Kerala—designed to offer unforgettable experiences that are both exclusive and affordable. Whether you crave serene backwaters or vibrant culture, these tour packages in Kerala make planning your dream getaway effortless and budget-friendly.

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Discover the Top Tour Packages in Kerala: Your Guide to Cost Effective and Trendy Travel

Kerala, often called “God’s Own Country,” has long been a favored destination among travelers seeking scenic beauty, rich culture, and tranquil backwaters. For those planning their next vacation, exploring the top tour packages in Kerala can be an excellent way to experience the best this southern Indian state has to offer. Whether you’re after cost effective options or are on the lookout for trendy itineraries, this guide will help you select the perfect package and suggest places in Kerala that you simply cannot miss.

Why Choose Tour Packages in Kerala?

When planning a trip to a diverse destination like Kerala, a structured itinerary saves you time, money, and stress. Tour packages are curated by experts who understand the nuances of the region—from weather patterns to local festivals—and can tailor a trip to suit every type of traveler. With numerous options available, you can pick packages that focus on adventure, wellness, culture, or even luxury experiences. Additionally, these packages often include accommodations, transportation, guided tours, and meals, making them truly cost effective.

Cost Effective Tour Packages in Kerala: How to Get the Best Value

While Kerala is known for luxury resorts and expensive houseboat stays, there are plenty of cost effective options that do not compromise on the experience. Look for packages that include:

  • Economy accommodations: Homestays and boutique hotels offer authentic experiences at friendly prices.
  • Group tours: Shared group packages reduce per-person costs while allowing you to meet fellow travelers.
  • Seasonal deals: Traveling in the off-season (monsoon months or early summer) can score you big discounts on transport and lodging.
  • Local transport: Packages that utilize buses, ferries, and non-private transfers help keep budgets in check.

Tour operators specializing in budget Kerala tours often include must-see destinations like Munnar, Alleppey, and Fort Kochi without charging a premium.

Trendy Kerala Tour Packages for Modern Travelers

Kerala’s tourism sector evolves continually to meet traveler interests. There’s a growing trend toward eco-tourism, wellness retreats, and offbeat cultural experiences. Trendy tour packages often feature:

  • Ayurvedic wellness: Multiday packages emphasizing detox, yoga, and traditional healing.
  • Adventure activities: Guided trekking in the Western Ghats, kayaking in backwaters, and wildlife safaris in Periyar.
  • Culinary tours: Foodie-friendly itineraries blending cooking classes with market visits.
  • Photography tours: Curated routes that explore scenic spots at optimal times for capturing Kerala’s natural beauty.

For travelers who want to combine Instagram-worthy locations with meaningful interactions, these contemporary tours can make the trip unforgettable.

Suggest Places in Kerala You Shouldn’t Miss

When considering which tour package to pick, the destinations included can be a deciding factor. Here are some places in Kerala that top itineraries consistently feature:

  • Munnar: Famous for sprawling tea plantations and misty hills perfect for trekking and sightseeing.
  • Alleppey (Alappuzha): Known as the backwater capital, it offers unique houseboat stays amid coconut groves.
  • Fort Kochi: A historic town blending colonial architecture, spice markets, and vibrant art scenes.
  • Wayanad: A less touristy hill station with waterfalls, caves, and wildlife sanctuaries.
  • Kumarakom: A birdwatcher’s paradise on the coast of Vembanad Lake.
  • Thekkady: Home to the Periyar Wildlife Sanctuary, ideal for jungle cruises and elephant rides.

Selecting tour packages that include these renowned places ensures a comprehensive experience of Kerala’s highlights.

Suggest the Best Kerala Tour Packages Based on Interests

Choosing the best tour package depends on your interests and travel style. Here are some tailored suggestions:

  • Best for Nature Lovers: A package incorporating Munnar, Wayanad, and Thekkady offers extensive opportunities for trekking, wildlife spotting, and nature photography.
  • Best for Culture Enthusiasts: Tours that explore Fort Kochi, Thrissur (for festivals), and traditional village life provide immersive experiences.
  • Best for Relaxation: Wellness retreats combined with beach stays in Varkala or Kovalam and Ayurvedic treatments in Alleppey.
  • Best for Budget Travelers: Group tours focusing on key destinations with economy accommodations and public transport.

Many tour operators allow customization, so you can combine elements from different packages to suit your preferences.

Making the Most of Your Kerala Journey

Kerala’s rich tapestry of landscapes, traditions, and flavors makes it a captivating destination for every traveler. By choosing from the top tour packages in Kerala, you can enjoy a well-planned, cost effective adventure that also taps into the latest trendy experiences. Whether you wish to cruise the serene backwaters, stroll through timeless plantations, or immerse yourself in local culture, Kerala tour packages provide a hassle-free way to explore all corners of this enchanting land.

Remember to compare packages not only on price but on inclusions, reviews, and the credibility of the tour provider. With the right guidance and options, your Kerala trip can become a memorable journey, blending relaxation, exploration, and cultural discovery—all wrapped in the state’s natural splendor.

Travel tip for today: Bargain for hotels and stays in kerala at cheQin.ai

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U.S. domestic travel trends – Travel And Tour World

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U.S. domestic travel trends

  • Saturday, July 19, 2025

    In 2024, counties like Ashley, Baxter, Benton, Calhoun, and Chicot are proving that powerful tourism growth doesn’t only belong to big cities. Nestled across different corners of Arkansas, these counties have quietly stepped into the spotlight, playing pivotal roles in the state’s rapidly expanding travel economy.



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