Brand Stories
Hilton Offers Fourth Annual Sweepstakes to Celebrate Travel Advisors
MCLEAN, Va. – Hilton has announced the launch of its fourth-annual Travel Advisor Appreciation Sweepstakes for National Travel Advisor Appreciation Month, celebrated each May to highlight the contributions of advisors to the overall travel industry. To participate, travel advisors are encouraged to review an overview of Hilton brands and offerings and complete a short quiz. Travel advisors who enter the sweepstakes in May will have an opportunity to be among 10 winners selected to win 100,000 Hilton Honors Points, which can be used at any of Hilton’s more than 7,600 properties worldwide.
“As an Emerald Proud Partner of the American Society of Travel Advisors, Hilton acknowledges the importance of travel advisors as our partners and the role they play in our business. Each May, we embrace the opportunity to celebrate them and spotlight the amazing work they do for us and the industry,” said John Ryan, vice president, Global Travel Partnerships, Leisure and All-Inclusive Sales, Hilton. “From Waldorf Astoria to Hampton by Hilton, we know we have a brand for every traveler and every trip occasion across our brand portfolio – and look forward to continuing to work with our travel advisor partners to create memorable and one-of-a-kind experiences for their customers.”
Hilton recently announced its agreement to acquire the Graduate Hotels brand and similarly announced its intent to acquire a majority controlling interest in Sydell Group to expand the NoMad Hotels brand. Pairing the loyal fanbases for each of these with the size and scale of Hilton will create new opportunities for guests globally, as well as open new brand opportunities for travel advisors.
“As we kick off National Travel Advisor Appreciation Month, it’s important our travel advisor community stay informed of the latest happenings at Hilton,” said Jody Mattice, director, Global Travel Partnerships and Communications, Hilton. “To reward customer loyalty and keep our brands top-of-mind, we want to offer travel advisors the opportunity to redeem Hilton Honors Points for free nights, once-in-a-lifetime experiences or donate points to charity.”
The Travel Advisor Appreciation Sweepstakes runs now through May 31, 2024, and is available to travel advisors globally. Winners will be notified prior to June 10, 2024.
For full details and to enter the Travel Advisor Appreciation Sweepstakes, complete the survey here.
NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. Open to all Hilton Worldwide Sales Travel Advisor Partners with a valid IATA, TIDS, ARC, TSI, CLIA, ERSP, SATO, or TRUE membership number. Begins 5/1/2024 and ends 5/31/2024. Odds of winning depends on number of entries received. Prizes: 10 winners will receive 100,000 Hilton Honors Points. The Travel Advisor Appreciation Sweepstakes is sponsored by Hilton Domestic Operating Company Inc., 7930 Jones Branch Drive, McLean, VA 22102. Additional terms, conditions & restrictions apply. See complete Official Rules at TravelAgents.Hilton.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X,LinkedIn, Instagram and YouTube.
Brand Stories
It’s Time for Humanity’s Best Exam for AI
Better benchmarks can unlock the social benefits of AI technology.
The rhythm of artificial intelligence (AI) development has become unsettlingly familiar. A new model is unveiled, and with it comes a predictable flurry of media attention. One cluster of articles dissects its intricate training data and architecture; another marvels, often breathlessly, at its newfound capabilities; and a third, almost inevitably, scrutinizes its performance on a battery of standardized tests. These benchmarks have become our primary yardsticks for AI progress. Yet, they predominantly paint a picture skewed toward raw technical prowess and potential peril, leaving the public with a pervasive feeling that each impressive step forward for AI might translate into two regrettable steps back for the rest of us.
Many of these evaluations concentrate on the technical capacity of the model or its computational horsepower. Others, with growing urgency, assess the likelihood of misuse—could this advanced AI empower rogue actors to design a bioweapon or destabilize critical infrastructure through sophisticated cyberattacks? A significant portion of evaluations also measures AI against human performance in specific job tasks, fueling widespread anxieties about automation and diminished human agency. The reporting on these tests, frequently framed by alarming headlines, understandably casts AI advancements more as a societal regression than a leap forward. The very branding of prominent benchmarks, such as the ominously titled Humanity’s Last Exam, amplifies these negative connotations. That benchmark and others like it tend to measure a model’s capacity to complete bespoke tests, aid bad actors engaging in harmful conduct, or some combination of the two. It is difficult, if not impossible, to read coverage of such an assessment and come away with a hopeful, or even neutral, view of AI’s trajectory.
This is not to argue that assessing risks or understanding the deep mechanics of AI is unimportant. Vigilance and technical scrutiny are crucial components of responsible development. The current benchmarking landscape, however, is dangerously imbalanced. Those of us who recognize AI’s immense transformative potential to address some of the world’s most intractable problems—including revolutionizing medical diagnostics, accelerating climate solutions, and personalizing education for every child—currently lack a prominent, public-facing benchmark designed to track, celebrate, and encourage these positive developments.
It is time we introduce “Humanity’s Best Exam”—a benchmark that strives to capture a model’s capacity to address public policy problems and otherwise serve the general welfare.
Imagine a new form of evaluation that challenges AI systems not with abstract logic puzzles but with tangible goals vital to human flourishing. Consider a benchmark that tasks AI models with identifying early-stage diabetic retinopathy from retinal scans with over 95 percent accuracy, a leap that could surpass current screening efficacy and save millions from preventable blindness. Picture a test that spurs the design of three novel antibiotic compounds that are effective against stubborn, drug-resistant bacteria within a single year. In the realm of climate science, Humanity’s Best Exam might push AI to develop a groundbreaking, cost-effective catalyst for the direct air capture of carbon dioxide, improving efficiency by a significant margin—say, 20 percent—over existing technologies. Or it could encourage the creation of predictive models for localized flash floods that offer vulnerable regions a critical six-hour lead time with 90 percent accuracy. Or, in education, the challenge could be to generate personalized six-month learning plans for diverse student profiles in foundational STEM subjects, demonstrably elevating learning outcomes by an average of two grade levels.
The creation and widespread adoption of Humanity’s Best Exam would serve several critical, society-shaping purposes.
First, it would powerfully harness the intense competitive spirit of AI laboratories for the global good. AI developers are profoundly motivated by benchmark performance—the race to the top of the leaderboards is fierce. Channeling this potent drive toward solving clearly defined societal problems could positively redirect research priorities and resource allocation within these influential organizations.
Second, such a benchmark would be instrumental in reshaping the public discourse surrounding artificial intelligence. The narrative around any powerful new technology is inevitably shaped by the information that is most readily available and most prominently featured. If the most visible AI assessments continue to highlight dangers and disruptions, public perception will remain tinged with fear and skepticism. Humanity’s Best Exam would provide a steady stream of positive, concrete examples of AI’s potential, offering a more balanced and hopeful counter-narrative. This perspective is essential for fostering a more informed and constructive public conversation, which is, in turn, vital for democratic oversight of this transformative technology.
Finally, a benchmark focused on positive societal impact would provide invaluable guidance for policymakers, investors, and researchers. As a law professor whose research centers on accelerating AI innovation through thoughtful legal and policy reforms, I see a pressing need for clearer signals to guide governance away from reactive, fear-driven legislation and toward proactive, enabling frameworks. Humanity’s Best Exam would illuminate areas where AI is poised to deliver significant societal returns, helping policymakers to direct strategic funding more effectively and to develop supportive, rather than stifling, regulatory environments. Investors would gain a clearer view of emerging opportunities where AI can create substantial financial and social value. Researchers across numerous disciplines could more easily identify how cutting-edge AI capabilities can be leveraged within their fields, potentially sparking new collaborations and accelerating vital research.
But who would build and oversee such an ambitious undertaking, and how could we navigate the inherent challenges? The establishment of Humanity’s Best Exam would necessitate a dedicated, independent, and broadly representative multi-stakeholder governing consortium. This body should ideally include experts from leading academic institutions, established nonprofits with proven experience in managing “grand challenges”—akin to the XPrize Foundation model that involves hosting competitions to achieve societally beneficial breakthroughs—relevant international organizations, domain specialists from fields such as public health, environmental science, and education, as well as ethicists and, critically, representatives from civil society organizations to ensure public accountability. Funding could be drawn from a diverse portfolio, including major philanthropic sources, government grants earmarked for scientific and societal advancement, and perhaps even a coalition of AI laboratories and technology firms committed to socially beneficial AI development.
To address the valid concern that defining “societal benefit” can be subjective, a primary task for this consortium would be to establish a transparent and evolving framework for identifying and prioritizing challenge areas, perhaps drawing inspiration from established global agendas such as the United Nation’s Sustainable Development Goals. The specific tasks within the benchmark would need to be rigorously defined, objectively measurable, and, crucially, regularly updated by diverse expert panels. This dynamism is key to preventing the benchmark from becoming stale, to avoiding the pitfalls of “teaching to the test” in a way that stifles genuine innovation, and to ensuring continued relevance as AI capabilities and societal needs evolve. Although no benchmark can ever be entirely immune to attempts at superficial optimization, focusing on complex, real-world problems with multifaceted success criteria makes simplistic gaming far more difficult than it is on narrower, purely technical tests. Furthermore, a portion of the assessment could incorporate qualitative reviews by expert panels, evaluating the robustness, safety, ethical considerations, and real-world applicability of the proposed AI tools.
The current, almost myopic focus on AI’s potential downsides, although born of a necessary caution, is inadvertently creating an innovation ecosystem shrouded in anxiety. We are meticulously documenting every conceivable way AI could go wrong, while failing to champion, encourage, and measure systematically its profound potential to go spectacularly right.
It is time to correct this imbalance. A crucial first step would be for leading philanthropic organizations, forward-thinking academic consortia, and ethically minded AI developers to convene a foundational summit. The purpose of such a gathering would be to begin outlining the charter, initial problem sets, and robust governance structure for Humanity’s Best Exam. This is far more than a mere intellectual exercise; it is a necessary reorientation of our collective focus and a deliberate effort to harness the awesome power of artificial intelligence for the betterment of all. Let us not only brace for AI’s potential last exam but actively architect its very best.
Brand Stories
Spiritual Tourism: Discover India’s Stunning Growth
Embark on a journey through spiritual tourism in India, where the sacred landscapes of Tirupati, Kashi, and Rameswaram promise not only peace and enlightenment but also a profound connection with the divine. From the serene banks of the Ganges to the majestic peaks of the Himalayas, Indias spiritual sanctuaries are redefining travel experiences for seekers worldwide.
The Spiritual Tourism Boom in India
The spiritual tourism boom in India is reshaping the landscape of travel, offering a transformative experience for those seeking peace, enlightenment, and a deeper connection with the divine. From the serene banks of the Ganges to the towering peaks of the Himalayas, India is a tapestry of sacred places that draw millions each year. This article explores the prominent spiritual destinations like Tirupati, Kashi, Rameswaram, Madurai, Kedarnath, Rishikesh, and Haridwar, which are at the forefront of this spiritual renaissance.
Tirupati: A Beacon of Devotion
Tirupati, home to the famous Venkateswara Temple, stands as one of the most visited religious sites in the world. Nestled in the lush hills of Andhra Pradesh, this town is a focal point for pilgrimage, drawing devotees from across the globe. The temple, dedicated to Lord Venkateswara, is an architectural marvel. Visitors often participate in rituals and seek blessings, enriching their spiritual journey with profound devotion. The temple’s grandeur, combined with the fervor of faith, makes Tirupati a truly captivating experience.
Kashi: The Eternal City
Kashi, also known as Varanasi, is considered the spiritual heart of India. Situated on the banks of the Ganges, this ancient city is a hub for pilgrims seeking liberation and spiritual cleansing. The ghats of Varanasi are iconic, with the Dashashwamedh Ghat being the center of vibrant rituals and Ganga Aarti. Walking through its narrow lanes, dotted with temples and ashrams, one can feel the city’s timeless spirituality. The aura of Kashi offers an immersive experience, connecting visitors to its rich cultural and religious heritage.
Rameswaram: Gateway to Salvation
Rameswaram is a revered destination in Tamil Nadu, linked to Lord Rama’s epic journey in the Ramayana. The Ramanathaswamy Temple is the town’s main attraction, celebrated for its stunning corridors and sacred wells. It is believed that a visit here can absolve one’s sins, making it a critical stop on the pilgrimage circuit. The spiritual ambiance, coupled with stunning coastal views, creates a serene retreat for those on a quest for both peace and salvation.
Madurai: The Cultural Link
Madurai, known for the Meenakshi Amman Temple, is a vibrant blend of spirituality and culture. The temple is a masterpiece of Dravidian architecture, attracting devotees and history enthusiasts alike. Madurai’s spiritual essence is intertwined with its cultural festivities, like the Chithirai Festival, which celebrates the celestial wedding of Lord Sundareswarar and Goddess Meenakshi. This blending of faith and tradition offers travelers a holistic experience of India’s spiritual mosaic.
Kedarnath: Himalayan Sanctity
Kedarnath, situated in the Garhwal Himalayan range, is one of the most revered pilgrimage sites dedicated to Lord Shiva. Accessible after a challenging trek, the Kedarnath Temple offers breathtaking views and an unparalleled sense of peace. The journey to Kedarnath is more than a physical excursion; it is a spiritual ascent that brings one closer to the divine. Nestled amidst towering peaks and pristine landscapes, Kedarnath is a perfect retreat for those seeking spiritual solace and connecting with nature’s grandeur.
Rishikesh and Haridwar: Twin Spiritual Havens
Rishikesh and Haridwar, located in Uttarakhand, are significant stops on India’s spiritual trail. Known as the Yoga Capital of the World, Rishikesh attracts those seeking inner peace through meditation and mindfulness. The serene banks of the Ganges and the surrounding green hills set the stage for spiritual exploration. Haridwar, on the other hand, is famous for its grandiose Ganga Aarti at Har Ki Pauri, which offers a mesmerizing sight of devotion and tranquility. Together, Rishikesh and Haridwar create an environment that encourages introspection and rejuvenation.
The Growing Popularity of Spiritual Tourism in India
The rise of spiritual tourism in India is fueled by both domestic and international travelers eager to explore the country’s spiritual depth. With modern travelers looking for purpose-driven experiences, India’s rich tapestry of sacred sites offers a perfect blend of spirituality and culture. Governments and organizations are recognizing this trend, investing in infrastructure to enhance the pilgrim experience while preserving the sacred sanctity of these sites.
In conclusion, the spiritual tourism boom in India is a testament to the enduring allure of its cultural and religious heritage. Whether it’s the divine chants echoing in Kashi or the tranquil prayers in Rameswaram, India’s sacred destinations offer a unique journey of self-discovery and spiritual awakening. These revered places are not merely destinations; they are experiences that touch the soul and inspire the spirit, inviting travelers from all walks of life on a profound pilgrimage through the heart of India.
Travel tip for today: Bargain for hotels and stays in kerala at cheQin.ai
Brand Stories
AI company Astera Labs opens new building in San Jose – NBC Bay Area
Artificial intelligence company Astera Labs cut the ribbon on a new building Friday in San Jose.
The move adds to a steady growth in AI-related jobs even as big tech companies like Microsoft and Intel cut jobs.
In addition to opening its new building, Astera is launching an internship program to help high school students develop curriculum and decide what to study in college to eventually get jobs in the AI field.
NBC Bay Area business and tech reporter Scott Budman has more in the video above.
-
Mergers & Acquisitions1 week ago
Amazon weighs further investment in Anthropic to deepen AI alliance
-
Brand Stories2 weeks ago
Voice AI Startup ElevenLabs Plans to Add Hubs Around the World
-
Mergers & Acquisitions1 week ago
How Elon Musk’s rogue Grok chatbot became a cautionary AI tale
-
Asia Travel Pulse2 weeks ago
Looking For Adventure In Asia? Here Are 7 Epic Destinations You Need To Experience At Least Once – Zee News
-
Mergers & Acquisitions1 week ago
UK crime agency arrests 4 people over cyber attacks on retailers
-
AI in Travel2 weeks ago
‘Will AI take my job?’ A trip to a Beijing fortune-telling bar to see what lies ahead | China
-
Mergers & Acquisitions1 week ago
EU pushes ahead with AI code of practice
-
Mergers & Acquisitions2 weeks ago
ChatGPT — the last of the great romantics
-
Mergers & Acquisitions1 week ago
Humans must remain at the heart of the AI story
-
The Travel Revolution of Our Era1 month ago
CheQin.ai Redefines Hotel Booking with Zero-Commission Model